The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field


Mike Michalowicz - 2012
    Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

The Go-Giver: A Little Story About a Powerful Business Idea


Bob Burg - 2007
    Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman. Over the next week, Pindar introduces Joe to a series of “go-givers:” a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving. Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns. Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.”

Deep Risk: How History Informs Portfolio Design


William J. Bernstein - 2013
    this series is not for novices. This booklet takes portfolio design beyond the familiar "black box" mean-variance framework. Most importantly, the short-term volatility of financial assets, commonly measured as standard deviation, is a highly imperfect measure of the actual long-horizon perils faced by real-world investors subject to the vagaries of financial and military history. These risks have names-inflation, deflation, confiscation, and devastation-and any useful discussion of portfolio design of necessity incorporates their probabilities, consequences, and costs of mitigation. You're an investment adult, so you know that the future efficient frontier lies well beyond our ken; presumably you already know all about the mechanics, long-term benefits, as well as the uncertainties, of wide diversification and factor tilt using low-cost, efficient vehicles and the risk/reward spectrum between all-fixed- income and all-equity portfolios. This booklet contains no magic formula for the "perfect portfolio," but rather, with luck, a framework within which to think more clearly about risk.

Exit Ramp: A Short Case Study of the Profitability of Panhandling


David P. Spears II - 2013
    During the summer of his senior year at college, while earning a B.A. in Economics and Political Science, David P. Spears spent eighty hours undercover as a panhandler. Systematically recording every transaction at the exit ramp, Spears captured a rarely seen picture of how modern urban charity works.This book is the record of his adventures, part economic research, part investigative journalism. Both the numbers and the stories behind the numbers provide answers to the questions we’ve all been wondering: Who gives more to panhandlers—men or women? What percentage of drivers roll down their windows to donate? And most important of all, how much can a panhandler earn per hour?Get out your bi-weekly pay stub—by the end of this book you’ll know if you make more or less than the guy with the cardboard sign.

How to Retire on Dividends: Earn a Safe 8%, Leave Your Principal Intact


Brett Owens - 2019
    Your choice."--Richard Fields, Retirement Expert. Wall Street warns you to withdraw only 4% a year when retired. But Main Street retirees have an advantage. You can obtain 6%, 7% and even 8% annual dividend yields--triple or even quadruple the S&P 500's yield--without reducing principal or taking on unnecessary risk. Skip Wall Street's low-yielding, blue-chip, "dividend aristocrat" BS and learn how from Brett and Tom!

Sacred Success: A Course in Financial Miracles


Barbara Stanny (now Huson) - 2014
    In her work with powerful, successful women over the last 20 years, bestselling author and financial educator Stanny has found that most women’s problems with money have little to do with money itself, but rather with their fear of, or ambivalence toward, power. Instead of pushing women to pursue financial success in the traditional fashion, Sacred Success seeks to redefine power from a feminine perspective.More than a financial guide, Sacred Success is a primer on power for women—a tutorial for taking charge of your life by taking charge of your finances, and not only growing your money but creating a deeper, richer, and more meaningful life. Best described as “A Course in Miracles meets the Wall Street Journal,” Sacred Success gives you a proven process that uniquely blends the practical, psychological, and spiritual work of wealth.You can be financially successful without sacrificing your soul or compromising your values. You can create wealth and exercise power by staying true to your authentic self and personal mission. Start now.

Rhinoceros Success: The Secret to Charging Full Speed Toward Every Opportunity


Scott Alexander - 1980
    tomorrow morning, you could wake up as a full grown rhinoceros and - * charge your way to success * use audacity to reach your goals * be happier than you've ever been before * make your life an exciting adventure * have the persistence and tenacity necessary for success * never worry again * succeed at the world's most profitable hobby * achieve more and have a better balance in the six major areas of your life: FINANCIAL, WORK, PHYSICAL, FAMILY, SOCIAL AND SPIRITUAL Scott Alexander has discovered the REAL secret of success: becoming a rhinoceros. Read it and go rhino! That's all there is between you and everything you've ever wanted to do or become in your life. CHARGE!!

The Season: The Secret Life of Palm Beach and America's Richest Society


Ronald Kessler - 1999
    With their beautiful 3.75 square-island constantly in the media glare, Palm Beachers protect their impossibly rich society from outside scrutiny with vigilant police, ubiquitous personal security staffs, and screens of tall hedges encircling every mansion.To this bizarre suspicious, exclusive world, New York Times bestselling author Ronald Kessler brought his charm, insight, and award-winning investigative skills, and came to know Palm Beach, its celebrated and powerful residents, and its exotic social rituals as no outside writer ever has. In this colorful, entertaining, and compulsively readable book. Kessler reveals the inside story of Palm Beach society as it moves languidly through the summer months, quickens in the fall, and shifts into frenetic high speed as the season begins in December, peaks in January and February, and continues into April.When unimaginable wealth combines with unlimited leisure time oil an island barely three times the size of New York's Central Park, human foibles and desires, lust and greed, passion and avarice, become magnified and intensified. Like laboratory rats fed growth hormones, the 9,800 Palm Beach residents—87 percent of whom are millionaires—exhibit the most outlandish extremes of their breed.To tell the story, Kessler follows four Palm Beachers through the season. These four characters—the reigning queen of Palm Beach society, the night manager of Palm Beach's trendiest bar, a gay "walker" who escorts wealthy women to balls, and a thirty—six-year-old gorgeous blonde who says she "can't find a guy in Palm Beach"—know practically everyone on the island and tell what goes on behind the scenes.Interweaving the yarns of these unfor-gettable figures with the lifestyle, history, scandals, lore, and rituals of a unique island of excess, The Season creates a powerful, seamless, juicy narrative that no novelist could dream up.

Debt-Free U: How I Paid for an Outstanding College Education Without Loans, Scholarships, Or Mooching Off My Parents


Zac Bissonnette - 2010
    These days, most people assume you need to pay a boatload of money for a quality college education. As a result, students and their parents are willing to go into years of debt and potentially sabotage their entire financial futures just to get a fancy name on their diploma. But Zac Bissonnette is walking proof that this assumption is not only false, but dangerous-a class con game designed to rip you off and doom your student to a post-graduation life of near poverty . From his unique double perspective-he's a personal finance expert (at Daily Finance) AND a current senior at the University of Massachusetts-Zac figured out how to get an outstanding education at a public college, without bankrupting his parents or taking on massive loans. Armed with his personal knowledge, the latest data, and smart analysis, Zac takes on the sacred cows of the higher education establishment. He reveals why a lot of the conventional wisdom about choosing and financing college is not only wrong but hazardous to you and your child's financial future. You'll discover, for instance, that: * Student loans are NOT a necessary evil. Ordinary middle class families can- and "must"-find ways to avoid them, even without scholarships. * College "rankings" are useless-designed to sell magazines and generate hype. If you trust one of the major guides when picking a college, you face a potential financial disaster. * The elite graduate programs accept lots of people with non-elite bachelors degrees. So do America's most selective employers. The name on a diploma ultimately won't help your child have a more successful career or earn more money. Zac can prove every one of those bold assertions - and more. No matter what your current financial situation, he has a simple message for parents: "RELAX! Your kid will be able to get a champagne education on a beer budget!"

The Wealth Mindset: Understanding the Mental Path to Wealth


Neville Goddard - 2016
    Clear and provocative, this book will reveal to you a fascinating new way to wealth. Get your copy now.

The Entrepreneur Roller Coaster: Why Now Is the Time to #Join the Ride


Darren Hardy - 2015
    This book is designed for those new (or early stage) to entrepreneurship or those who have watched from afar and have wanted/wished to join in, but the fear of the unknown has kept them stupefied and in paralysis. This book will detail the worst (which is not so scary after all) and the best (which is absolutely thrilling) of being in business for yourself and give you the essential skills to be successful (preventing the 66% death rate). The focus of the book is on the emotional journey one takes when they step onto the wild ride of entrepreneurship. It’s meant to warn (forthcoming fears, doubts and self-defeating conditioning of past/upbringing), inoculate (from the naysayers, dream stealers and pains of rejection and failure) and guide them (building those undeveloped skills of independence, self-motivation and self-accountability) safely past the landmines that blow up (cause failure) of 66% of all new businesses.

The Science of Getting Rich


Wallace D. Wattles - 1910
    Wattles spent a lifetime considering the laws of success as he found them in the work of the world’s great philosophers. He then turned his life effort into this simple, slender book – a volume that he vowed could replace libraries of philosophy, spirituality, and self-help for the purpose of attaining one definite goal: a life of prosperity. Wattles describes a definite science of wealth attraction, built on the foundation of one commanding idea: “There is a thinking stuff from which all things are made…A thought, in this substance, produces the thing that is imaged by the thought.” In his seventeen short, straight-to-the-point chapters, Wattles shows how to use this idea, how to overcome barriers to its application, and how work with very direct methods that awaken it in your life. He further explains how creation and not competition is the hidden key to wealth attraction, and how your power to get rich uplifts everyone around you. The Science of Getting Rich concludes with Wattle’s rare essay “How to Get Want You Want” – a brilliant refresher of his laws of wealth creation.

The 10 Pillars of Wealth: Mind-Sets of the World's Richest People


Alex Becker - 2016
     The world has led you to believe that financial freedom is not something you can willfully create in your life. You have been taught to view wealth as something that happens only to a lucky few who win a random business lottery or are blessed with unimaginable talent. The TRUTH is that creating excessive financial wealth does not come down to luck or talent. It comes down simply to your beliefs, understanding, and views--the "pillars" that reinforce your every action. Alex Becker not only breaks down the most important pillars for you, but also shows you how to bring them into your life TODAY to begin generating lifelong financial freedom. DISCOVER HOW TO: Successfully quit your 9 to 5 and take back your life without taking massive financial risks. Separate your time from money so that you are constantly getting paid (even in your sleep). Understand the lessons multimillionaires have learned through years of trial and error. Map out the exact steps needed to build million-dollar businesses. Skip time-wasting mistakes and learn how to make money quickly by focusing solely on what gets you paid.

The Keys to Success


Jim Rohn - 2011
    

The Five Lessons a Millionaire Taught Me About Life and Wealth


Richard Paul Evans - 2004
    This book will change your life.When Richard Paul Evans was twelve, his father, a building contractor, shattered both his legs. With no insurance, no income, and eight children, the family was destitute. At that difficult time young Evans was introduced to a kind multimillionaire who taught him the five secrets of wealth. Today, Evans credits those lessons not just with bringing him wealth and success but with bringing him freedom and opportunity in a world where financial slavery is ubiquitous. In his signature motivational voice, Evans interweaves those influential lessons with personal stories from everyday people. He explains that money should not be the preoccupation of our lives. Rather, if we follow the five principles, we will be free to focus on God, family, and relationships -- the true nourishments of life. Wise and compelling, The Five Lessons a Millionaire Taught Me About Life and Wealth can be read in a single sitting and will leave you with a new view of what it means to be rich -- and convinced that you, too, can build wealth. The Five Lessons a Millionaire Taught Me About Life and Wealth is endorsed by financial consultants, churches, schools, and marriage counselors. You cannot afford to be without this book.