Pretotype It


Alberto Savoia - 2011
    I would love to write that book, but at this time I have no indication that such a book would be worth writing. Most books fail in the market, and most of them fail not because they are poorly written or edited, but because there aren’t enough people interested in them. They are not the right it.What you are reading now is a pretotype edition of the book. I wrote and “edited” it in days instead of months, just to test the level of interest in such a book. I had a few friends and colleagues review it, but don’t be surprised if you find typos, misspellings, bad grammar, awkward formatting and all sorts of misteaks.Releasing it in its present state is not easy for me.The toughest thing about pretotyping is not developing pretotypes, that’s the fun part. The tough part is getting over our compulsion for prema- ture perfectionism and our desire to add more features, or content, before releasing the first version. The tough part is getting our pretotypes in front of people, where they will be judged, criticized and – possibly – rejected.Reid Hoffman, founder of LinkedIn once said: “If you are not embarrassed by the first version of your product, you’ve launched too late.”I am plenty embarrassed. I must be on the right track.http://www.pretotyping.org/pretotype-...

Don't Go To Law School (Unless): A Law Professor's Inside Guide to Maximizing Opportunity and Minimizing Risk


Paul Campos - 2012
    When is it still worth it? Law professor Paul Campos answers that question in this book, which gives prospective law students, their families, and current law students the tools they need to make a smart decision about applying to, enrolling in, and remaining in law school. Campos explains how the law school game is won and lost, from the perspective of an insider who has become the most prominent and widely cited critic of the deceptive tactics law schools use to convince the large majority of law students to pay far more for their law degrees than those degrees are worth.DON’T GO TO LAW SCHOOL (UNLESS) reveals which law schools are still worth attending, at what price, and what sorts of legal careers it makes sense to pursue today. It outlines the various economic and psychological traps law students and new lawyers fall into, and how to avoid them. This book is a must-read if you or someone you care about is considering law school, or wondering whether to stay enrolled in one now.

Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)


Verne Harnish - 2014
    Scaling Up: How a Few Companies Make It...and Why the Rest Don't is the first major revision of this business classic. In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business. These approaches have been honed from over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities (and weight) that come with scaling up a venture. This book is written so everyone -- from frontline employees to senior executives -- can get aligned in contributing to the growth of a firm. There's no reason to do it alone, yet many top leaders feel like they are the ones dragging the rest of the organization up the S-curve of growth. The goal of this book is to help you turn what feels like an anchor into wind at your back -- creating a company where the team is engaged; the customers are doing your marketing; and everyone is making money. To accomplish this, Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash. The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits ChecklistTM, which more than 40,000 firms around the globe have used to scale their companies successfully -- many to $1 billion and beyond. Running a business is ultimately about freedom. Scaling Up shows business leaders how to get their organizations moving in sync to create something significant and enjoy the ride.

WHO CUT THE CHEESE? An Amazing Parody About Change And How We Can Get Our Hands On Yours


Stilton Jarlsberg - 2000
    And since you're being compared to a rat in this book, the whole "Maze" analogy works like a charm.When you come to see the "Psycho-babble on the Wall," you can discover for yourself how to deal with change in the workplace, and how to find the Cheese that will make your life joyous and fulfilling.Failing that, if you were forced by your boss to read "Who Moved My Cheese?" before getting a pay cut or a pink slip, "Who Cut The Cheese?" will at least give you the last laugh!NOTE: "Who Cut the Cheese?" is a small gem - meaning that it's roughly 1400 pages shorter than "War and Peace," but roughly the same length as the teeny tiny original book (around 80 pages). That's why the price is low, but the "laughs per page" ratio is high!

No Rules Rules: Netflix and the Culture of Reinvention


Reed Hastings - 2020
    It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed.Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrel-evant. At Netflix, you don't try to please your boss, you give candid feedback instead. At Netflix, employees don't need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world.Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings's own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world's most innovative, imaginative, and successful companies.

The New New Thing: A Silicon Valley Story


Michael Lewis - 1999
    He found this in Jim Clark, a man whose achievements include the founding of three separate billion-dollar companies. Lewis also found much more, and the result—the best-selling book The New New Thing—is an ingeniously conceived history of the Internet revolution.

Air Mail: Letters From The World's Most Troublesome Passenger


Terry Ravenscroft - 2007
    But are they? He is probably the only man who has ever requested the recipe for an airline’s lasagna or wanted to enjoy his flight with an inflatable rubber woman sat on his knee. Prepare to meet the man who must have his diet of stir-fried mulberry leaves accommodated and the man who left his false teeth on a flight and is sure he recognized them on a later flight—in a flight attendant's mouth. Ravenscroft's correspondence tackles travel annoyances like excess baggage charges alongside more surreal letters, such as the one starting out asking an Australian airline if they offer an authentic Australian experience (for instance, Australian cuisine or in-flight movies) which then moves on to the question of at what age a baby is safe from being swallowed by a dingo.

Mythical Creatures and Magical Beasts: An Illustrated Book of Monsters from Timeless Folktales, Folklore and Mythology: Volume 1


Zayden Stone - 2021
    Whether it is the three headed guard dog Fluffy in J.K. Rowling’s Harry Potter series, or even the story of Smaug in J.R.R. Tolkien’s Middle Earth in The Hobbit; all these pop culture mythical creatures have a deep connection to the mythologies and folktales of ancient cultures.Where did they come from? What relevance do they serve in mythology? Why are some so obscure, while others become pop-culture enigmas? Get the answer to these questions, and learn about beasts from different world cultures.Folklorist Zayden Stone dives deep into the stories of these magical beasts and providesa fictional anecdote,a retelling of the original myths,an analysis of the symbolism and relevance of the creatures,and then pairs it with some beautiful black and white illustrations reimagined by artist Herdhian.In the Mythical Creatures and Mythological Beasts book, the illustrated guide takes you through six themes that have been specifically chosen since they are consistent across cultures. The categories include:arthropods for insects, crustaceans, and arachnids;avian for birds;canines for wolves and dogs;serpents for snakes and dragons;ungulates for hooved animals like horses and cows; andaquatic for water dwelling beasts.Presenting the creatures in categories makes it easier to see what the beasts have in common. You will find some overlapping themes across ancient cultures that point to universal ideas in how humans perceive the world.If you wonder where your favorite creature is, you will probably find them within these pages, even if they do not have their own chapter. For example, the ever-popular Pegasus can be found in the tale of the Gorgon sisters. He also had a half-brother, Arion, who features in the ungulates section. There is also a brilliant white-winged horse from Islamic tradition which may sound very familiar to Pegasus as well.If you have a love for the myths and want to learn about the unique beasts that dwell within them, this book is a great way to do it. Not only will you learn about ones you may have never heard of, but you will also be able to draw parallels between cultures and see how they interpreted their surroundings through stories of mythical creatures and magical beasts.

The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time


David A. Vise - 2005
    The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.

Small Town Ho: The Hilarious Story of Moving from the Big City to North Idaho


Duke Diercks - 2015
    No Jobs. No friends. Just buckets of our own ignorance. Follow along in horror and hilarity as the family acclimates to the new small town way of life and the author bounces from jobs working in a school cafeteria to selling women’s clothing in a call center to opening a barbecue restaurant. Written in a smart, self-deprecating, salty style, Small Town Ho is all at once poignant and laugh-out-loud funny, full of the struggle of an ordinary family consisting of three boys, one big black lab, one assassin of a cat, and two very tired parents.

Modern CTO: Everything you need to know, to be a Modern CTO.


Joel Beasley - 2018
    ―Jacob Boudreau CTO of Stord | Forbes 30 Under 30 Joel's book and show provide incredible insights for young startup developers and fellow CTOs alike. Joel offers a human perspective and real practical advice on the challenges and opportunities facing every Modern CTO. ― Christian Saucier | Entrepreneur and P2P Systems Architect I've really come to respect what Joel is doing in the community. His podcast and book are filling a much needed hole and I'm excited to see what else the future has in store. ― Don Pawlowski Chief Technology Officer at University Tees Modern CTO Everything you need to know to be a Modern CTO. Developers are not CTOs, but developers can learn how to be CTOs. In Modern CTO, Joel Beasley provides readers with an in-depth road map on how to successfully navigate the unexplored and jagged transition between these two roles. Drawing from personal experience, Joel gives a refreshing take on the challenges, lessons, and things to avoid on this journey.Readers will learn how Modern CTOs: Manage deadlines Speak up Know when to abandon ship and build a better one Deal with poor code Avoid getting lost in the product and know what UX mistakes to watch out for Manage people and create momentum … plus much more Modern CTO is the ultimate book when making the leap from developer to CTO. Update: Kindle Formatting issues resolved 5/13/18. Thank you for the feedback.

Stupid 911 Calls (Volume 1)


S. Schell - 2011
    A collection of 45 ridiculous 911 emergency calls, submitted by 911 Call Center Operators across the U.S.Dedicated to you, the Taxpayer who funded these calls.Note: A quick 10-minute read of humorous quotes from real calls.Just enough for a grin of the day!

Sorry I'm Not Sorry


@SororityProblem - 2011
    #congrats' - Twitter User'DO NOT READ THIS BOOK, DO YOU UNDERSTAND ME' - Your ParentsFrom the author of the popular Twitter feed @SororityProblem comes a new novel about hard-partying 21st century girl Alexa Black and the epic disaster that ensues when her mother forces her to clean up her act and join a prim-and-proper sorority. Alexa tries to land in this strange new world on her feet, but from suffering an embarrassing accident while trying to make a love connection at a Britney Spears concert to being wrongly arrested for public indecency at a Chili's, she soon realizes that nothing can make her fall on her face faster than her own good intentions.

In the Plex: How Google Thinks, Works, and Shapes Our Lives


Steven Levy - 2011
    How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?No other book has ever turned Google inside out as Levy does with In the Plex.

Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level


Ryan Levesque - 2015
    The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head.You ‘ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you ‘ll also learn how YOU can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.Whether you ‘re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online.