Yet a spiraling descent into drug abuse and depression snuffed his flame out prematurely when he quit the pro tour at just 22. Faltered comebacks, spectacular bursts of free-surfing, and manic breakdowns followed as the surfing world watched a freakish talent self-combust. After years spent immobile and overweight on the couch, Occy eventually emerged from his cocoon, reborn and ready to tackle a whole new generation of surf stars. His celebrated comeback to win the world title in 1999 is a sporting fairytale without equal. In this no-holds barred account, Occy tells the complete, remarkable story of his spectacular rise, terrifying fall, and miraculous rebirth.

    Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.This book shows you how to:learn which marketing tools are most effective and how to use themcreate a smart marketing plan that reflects your financial goalsplan small actionable steps to take in reaching those financial goalsdetermine who your ideal clients are and establish contact with themturn that initial contact into a profitable relationship for both of youtalk to clients about money and the design process - without fearfigure out a fair hourly rate and give an accurate estimate for a projectYou'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.

    Now renewables are overtaking fossil fuels, with wind and solar energy becoming cheaper and more competitive every year. Growth in renewable energy will further accelerate as electric vehicles become less expensive than traditional automobiles. Understanding the implications of the energy transition will prepare us for the many changes ahead.This book is a primer for readers of all levels on the coming energy transition and its global consequences. Bruce Usher provides a concise yet comprehensive explanation for the extraordinary growth in wind and solar energy; the trajectory of the transition from fossil fuels to renewables; and the implications for industries, countries, and the climate. Written in a straightforward style with easy-to-understand visual aids, the book illuminates the strengths and weaknesses of renewable energy based on business fundamentals and analysis of the economic forces that have given renewables a tailwind. Usher dissects the winners and losers, illustrating how governments and businesses with a far-sighted approach will reap long-term benefits while others will trail behind. Alongside the business and finance case for renewable energy, he provides a timely illustration of the threat of catastrophic climate change and the perils of delay. A short and powerful guide to our energy present and future, this book makes it clear that, from both economic and environmental perspectives, there is no time to lose.

    Requiring only basic algebra and trigonometry, the new edition is notable for its readability, learning features and numerous full-color photos and illustrations. A systems approach is used to cover state-of-the-art communications technologies, to best reflect current industry practice. This edition contains greatly expanded and updated material on the Internet, cell phones, and wireless technologies. Practical skills like testing and troubleshooting are integrated throughout. A brand-new Laboratory & Activities Manual provides both hands-on experiments and a variety of other activities, reflecting the variety of skills now needed by technicians. A new Online Learning Center web site is available, with a wealth of learning resources for students. An Instructor Productivity Center CD-ROM features solutions to all problems, PowerPoint lessons, and ExamView test banks for each chapter.

    But if you’re looking for something different, something that . . . approaches leadership as an art as well as a scienceinspires hope and expectation in those of us who aren’t born leaderschallenges those with leadership roles to explore new possibilities. . . then Leonard Sweet wants to help you discover a very different kind of leadership vision. It’s one you hear if your ears are open, and it could summon you at any time. When you respond, the puzzle pieces of who you are will fit together into a leader others follow because you’ve answered a call, not trained for a position.“The church has it all wrong. It is trying to train leaders. Instead, it ought to train everyone to listen and to develop their own soundtrack.”Leaders don’t see a vision, says Sweet, they hear one. “Sound becomessight. Leaders hear life.”For a sonogram of “acoustic leadership,” Sweet takes us inside the incredible account of Sir Ernest Shackleton, the celebrated polar explorer who led his entire crew of twenty-seven from disaster in the Antarctic to safety. Called “the greatest leader that ever came on God’s earth, bar none,” Shackleton objectifies the goals of Sweet’s own exploration in search of wisdom for today and tomorrow’s truly compelling, voice-activated leaders.Right now, you may be leading many people or just yourself. But who knows what tomorrow—or a minute from now—will call forth in you. Are your ears open?

    

    . . IN 300 WORDS OR LESSIt’s a daunting task. Even the most seasoned professionals find business school application essays to be among the hardest pieces they ever write. With a diverse pool of talented people applying to the nation’s top schools from the most successful companies and prestigious undergraduate programs in the world, a simple biography detailing accomplishments and goals isn’t enough. Applicants need clear and compelling arguments that grab admissions officers and absolutely refuse to let go.To help them write the essays that get them accepted into Harvard or any of the country’s other top programs, the staff of The Harbus---HBS’s student newspaper---have updated and revised their collection of sixty-five actual application essays as well as their detailed analysis of them so that applicants will be able to:* Avoid common pitfalls* Play to their strengths* Get their message acrossWherever they are applying, the advice and tested strategies in 65 Successful Harvard Business School Application Essays give business professionals and undergraduates the insider’s knowledge to market themselves most effectively and truly own the process.

    Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    One cool new sneaker. For a company like Nike, the combination can equal millions of dollars in profits. That's why the shoe companies are engaged in a frantic full-court press to find and sign the next generation of hoop stars -- before the competition does. The result: America's playgrounds, high schools, and junior high schools have become corporate battlegrounds for the hearts, minds, and feet of young athletes. This shocking expose shows how money is driving the amateur basketball world, even attempting to control coaches, teams, and whole universities -- and how young men and women with a little talent and a dream are being tempted to sacrifice their future for glittering promises and a new pair of shoes.

    This is incidental as it is about neither of those industries in particular. It is about the magic and wonderment of those days as seen through the eyes of a child – my eyes! It is about the days when imagination was the biggest plaything that we possessed. The days when a plastic football provided a whole summer's play. It is about the scrapes that I found myself in and the things that I observed around me, and how they made me feel. All the stories are true and I personally experienced every one of them. The names of the characters have been changed. The reason being that I have no idea of the whereabouts of many of the characters contained within my stories, so I have no way of asking them for their permission to include them in this book. Some have possibly passed away, and it would be unfair of me to mention them without their blessing. Anyone who knows me will know who they are though.

    It matters WHY you do it. “What’s good, if brief, is twice as good.” – Baltasar Gracian Don't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books. In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, Topline Summaries will get you on the express road to success! The latest book to get the infamous 'Topline Summary Treatment' is Simon Sinek's groundbreaking book, Start with Why. “The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why Have you ever wondered why some companies fail, others do average, and some - the rare few – become huge success stories? Why is it that some leaders never achieve greatness and others motivate millions? What sets apart the mundane from the masterful, the indifferent from the inspirational? Simon Sinek encapsulated the answers to all of these questions in his groundbreaking book Start with Why, following on from his hugely popular and now legendary TED talk. We have extracted the best and most pertinent parts of the book and here it now is, available just a short read away!

    

    Unlike the rest of the world's archipelagoes, it still has 95 percent of its prehuman quota of species. Wildlife of the Galapagos is the most superbly illustrated and comprehensive identification guide ever to the natural splendor of these incomparable islands--islands today threatened by alien species and diseases that have diminished but not destroyed what so enchanted Darwin on his arrival there in 1835. Covering over 200 commonly seen birds, mammals, reptiles, invertebrates, and plants, it reveals the archipelago's striking beauty through more than 400 color photographs, maps, and drawings and well-written, informative text. While the Galapagos Giant Tortoise, the Galapagos Sea Lion, and the Flightless Cormorant are recognized the world over, these thirty-three islands--in the Pacific over 600 miles from mainland Ecuador--are home to many more unique but less famous species. Here, reptiles well outnumber mammals, for they were much better at drifting far from a continent the archipelago was never connected with; the largest native land mammals are rice rats. The islands' sixty resident bird species include the only penguin to breed entirely in the tropics and to inhabit the Northern Hemisphere. There is a section offering tips on photography in the Equatorial sunlight, and maps of visitors' sites as well as information on the archipelago's history, climate, geology, and conservation. Wildlife of the Galapagos is the perfect companion for anyone who wants to know what so delighted Darwin. Covers over 200 commonly seen species including birds, mammals, reptiles, invertebrates, plants, and coastal and marine life Illustrated with over 400 color photographs, maps, and drawings; includes maps of visitors' sites Written by wildlife experts with extensive knowledge of the area Includes information on the history, climate, geology, and conservation of the islands The most complete identification guide to the wildlife of the Galapagos

    But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them--and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success.Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book will show readers:- how to determine their best customers - how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come - why Generation X is a much less valuable market than any of us have been led to believe - and much moreBoth shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.

    Regularly priced at $4.99. Read on your PC, Mac, smart phone, tablet or Kindle device. Are you looking for inspiring stories to use in some of your presentations or simply to help you start practicing storytelling? You’re about to discover a unique reference book that will change the impact of your future presentations forever. Barry Powell proudly presents the 99 most inspiring short stories ever heard in the business world. After extensive research, Barry Powell has discovered and collected the most popular stories that businessmen and public speakers have been using for years to engage their audiences and offer them the best storytelling experiences. Stories: The Key to a Memorable Presentation "Make Them Care" This is the greatest advice that the most successful public speakers will give you. Whether your audience is hundreds of business executives in a conference room, your marketing team being briefed by you or just a few peers around you drinking cocktails on a networking event, the key to putting your message through and making an impact is to make your audience care. Storytelling is a powerful technique that can do this. When you just dump information onto your audience, you are not really making an impact on their hearts and minds. But, when you start telling a story, a magic thing happens: They instantly give you their full attention. They start really listening to what you are saying with their hearts and minds. And this is your chance to evoke in them some kind of emotion. Delivering your message with a funny or touching story end is the key to creating emotion and making a lasting impact in their hearts and minds. What You Will Find in this Book This collection includes some of the most amazing stories ever told by famous businessmen, spiritual leaders and bestselling writers. If you are determined to improve your presentation and public speaking skills, this book is a highly recommended starting point. The stories included cover a wide range of business values to help you start practicing your storytelling skills at every opportunity. Start today! Why to Buy this Book Using stories from this collection in your presentations will help you: Deliver an outstanding presentation even to a tough audience Get your message through effectively Inspire and motivate others into taking the desired actions Start being regarded as an inspiring public speaker You will also discover that practicing storytelling frequently, not only in presentations but in your daily conversations as well, will make you popular in your business and social circles. Buy this amazing collection today! Business values covered: #1 ASSESSMENT #2 ASSUMPTION MAKING #3 ATTITUDE #4 CARING #5 CHALLENGE #6 COMMON SENSE #7 COMMUNICATION #8 CONFIDENCE #9 CREATIVE THINKING #10 CRISIS MANAGEMENT #11 CUSTOMER EXPERIENCE #12 DECISION MAKING #13 DIPLOMACY #14 DIVERSITY #15 ENTREPRENEURSHIP #16 EXPERIENCE #17 GIVING CREDIT #18 GOALS #19 HABITS #20 INFORMATION #21 INITIATIVE #22 INTEGRITY #23 JUDGEMENT #24 LEADERSHIP #25 LEARNING