YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Many of the difficulties however, are not in the classroom... In The (Un)official Teacher's Manual, Omar Akbar offers direct, humorous and accessible advice on how to deal with the daily issues faced by a teacher- none of which involve teaching! Includes guidance on: lesson observations, emails, promotions, avoiding meaningless extra work, meetings, parents, maintaining a work-life balance, dealing with workplace bullying, and much more. While Omar pulls no punches on the reality of working in a school, a positive streak is maintained throughout. A must read for any teacher or potential teacher. - - - - - - - - - - - - - - Contents: Introduction: Why This Book Was Written 1. How to Get the Most from Observations, Learning Walks, and Book Scrutinies 2. The Don’ts of the School Email System 3. How to Get Promoted and Other Things to Consider 4. How and When to Say No and Yes 5. The Dos and Don’ts of Meetings 6. How to Get Parents on Your Side 7. Guidance for Trainee Teachers 8. Ensuring a Life-Work Balance 9. Bullying: the Problem and the Solution 10. How to Get the Teaching Job You Want 11. Maintaining Good Relationships 12. Why It’s All Worth It

    While practical approaches to an eco-responsible lifestyle offer important first steps, it is critical that we ground these actions in broader understanding so that we can effect real change in the world. In this book, Stephanie Kaza describes what she calls the “green practice path.” She offers a simple, Buddhist-inspired philosophy for taking up environmental action in real, practical, and effective ways. Discover new ways to think more deeply about your impact on the natural world, engage in environmental change, and make green living a personal practice based in compassion and true conviction.

    

    We are in an age of abundance, overspending, mass consumerism, Dollar Tree hauls, and poor food choices. We have storage units for all our "stuff" and we are over our heads in debt and soaking in stress. This book is short but filled with inspiration and tips to overhaul the families lifestyle to one of simple, humble living, and sustainability. This is the way we live debt free and under one very small paycheck for a family of four. We live like middle class although by the government charts we are just above the poverty line. Ha! How silly. We eat organics, drink good coffee and dress well, living in a charming cottage and drive fairly attractive cars. We are happy, healthy and thriving. How do we live well on so little? I stay home to tend to the family, cook almost everything from scratch, and my front and back yards are now kitchen gardens. Brew up some coffee and come join me to see just how this lady does it.

    The instruction and practice in the Complete Guide to the TOEFL iBT closely mirrors the actual test, helping students to master the skills necessary to achieve the best possible score on the TOEFL iBT test and prepare them for success in an academic setting.

    It outlines a set of mindsets and habits you can use to help you identify the most impactful parts of your teaching, and put them centre stage.It's about doing less to achieve more.But it's also about being happier and more confident in the classroom. Building stronger routines around the essentials will give you more time and space to appreciate and think creatively about your work.POWER UP YOUR PLANNINGLean Lesson Planning draws on the latest evidence from educational research and cognitive science, to present a concise and coherent framework to help you improve learning experiences and outcomes for your students. It's the evidence-based teacher's guide to planning for learning, and sits alongside books such as Teach Like a Champion, Embedded Formative Assessment, and Visible Learning for Teachers.NOTE If you're looking for ways to short-cut the amount of time you spend planning lessons, then this book is not for you. The approach outlined in Lean Lesson Planning requires effort and practice, that given time, will lead to better teaching and higher quality learning for less input.---CONTENTSACT I Lean foundations1. Defining lean 2. Lean mindsets 3. Lean habits ACT II Habits for planning4. Backwards design 5. Knowing knowledge 6. Checking understanding 7. Efficient strategies 8. Lasting learning 9. Inter-lesson planning ACT III Habits for growing10. Building excellence 11. Growth teaching 12. Collective improvement Lean Lesson Planning is the first instalment in the High Impact Teaching series.

    Cambridge International AS and A Level Physics covers all the material required for the Cambridge syllabus. The accompanying Student's CD-ROM includes many more questions linked to each chapter, including multiple choice, how to tackle the examinations, and animations, a glossary and summaries. A Teacher's Resource CD-ROM is also available and includes answers to all questions in the Coursebook, together with worksheets describing practical work linked to each chapter in the book.

    Featuring her make-at-home cleaning products, easy step-by-step guides and all her recommendations for toxic-free and eco-friendly products, this book is the ultimate guide to keeping on top of your house, and having fun while you do it.Lynsey shares her daily and seasonal routines, motivating and encouraging you along the way with so that you are left with the will, and the skill, to take on even the most seemingly insurmountable tasks and end up with a clean, calm and happy home.

    Contents include: 'Personality Theory in Context', 'Cognitive Personality Theories', 'An Introduction to Intelligence', 'The Application of Personality and Intelligence in Education and the Workplace', 'Optimism', 'Interpersonal Relationships' and 'Psychometric Testing'.

    His jackets were tailored to hold his machete. His drug deals earned him thousands of pounds. Penthouse apartment, luxury cars, designer clothes and women. John Pridmore had everything he wanted. Until one night outside a London club he nearly killed a man.

    Focuses on the single most important obedience command, how to build up a reliable recall successfully, using effective and positive training techniques.Total Recall is a detailed guide and reference to canine behaviour and training that will fascinate dog owners in the UK and abroad.

    This includes further education, adult and community learning, work-based learning, the forces and offender learning and skills. It is easy to read with plenty of practical activities and examples throughout and the content is fully linked to the Teacher Training Standards. Please note: This book has since been updated to reflect the new title of the qualification: The Award in Education and Training.The qualification unit content contained in the appendices has since changed, and some legislation mentioned in the book has been updated.

    

     From the Number 1 Best Selling authors in Computers and Technology, this clear and concise guide will show you how to get the very best from your new Amazon Echo. Step by step instructions will take you from newbie to expert in just one hour! About the Authors: Tom and Jenna Edwards are the Amazon Tech authors behind the Number 1 Best-selling e-books 250+ Best Kindle Fire HD Apps for the New Kindle Fire Owner and Fire HD 8 & HD 10 User Guide: Newbie to Expert in 2 Hours!