Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo.Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

    This volume gathers highlights from designs commissioned by the Criterion Collection, featuring covers, supplemental art, and never-before-seen sketches and concept art plus a gallery of every Criterion cover since the collection’s first laserdisc in 1984. From avant-garde experiments to big-budget blockbusters, cult favorites to the towering classics of world cinema, the depth and breadth of what film can be is on display in these striking images. Whether painstakingly faithful re-creations or bold re-imaginings, the stunningly diverse designs collected here offer new ways for cinephiles and design aficionados alike to engage with the world’s greatest filmmakers.

    The author, Matej Latin, takes complex concepts such as vertical rhythm, modular scale and page composition, and explains them in a simple way. The content of the book is accompanied by live code examples and the readers design and build an example website as they go through it. This is a new typography book for a new medium, the rules haven't changed much, everything else has.

    The many-pointed star formed from large icicles balances on a rock in a quiet Dumfriesshire valley, a delicate bamboo screen stands on a Japanese beach, a great serpentine ridge of earth extends along a disused railway cutting on Tyneside, four massive snow rings mark the position of the North Pole.

    The work adds up to a powerful and endlessly rewarding resource for students of all ages. First published in 1969, the book is now reissued to present the enduring core of Potter's arguments. An afterword by Robin Kinross sets the work andits author in their contexts.

    But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & GeismarIn Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn:• Why one logo is more effective than another• How to create their own iconic designs• What sets some designers above the rest• Best practices for working with clients• 25 practical design tips for creating logos that last

    Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography in this book focuses in on the typography so readers can get an up-close look at the work. 1,000 Type Treatments showcases an array of fonts in a catalog-like format, making it easy for the working designer to practically shop for ideas. The book is organized by style so if a designer has a traditional, elegant, or edgy piece, they can go directly to that section of the book, where they will find a wide collection of fresh ideas in the style they are seeking.Also included is a directory of font foundries and suppliers, providing busy designers with a quick reference guide to where they can find the fonts that pique their interest.

    Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com­mon: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life.  Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers.

    We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen?What makes memories stick?What is more important, peripheral or central vision?How can you predict the types of errors that people will make?What is the limit to someone's social circle?How do you motivate people to continue on to (the next step?What line length for text is best?Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

    Translated into twenty-three languages, it is one of the world's most widely read books on design. In this edition, Victor Papanek examines the attempts by designers to combat the tawdry, the unsafe, the frivolous, the useless product, once again providing a blueprint for sensible, responsible design in this world which is deficient in resources and energy.

    And rightly so: in our increasingly visual culture, it is an omnipresent form of creativity, something we are all influenced by whether we like it or not. Every logo, every poster, every CD cover confronts us with graphic design in some shape or form. It is the basis of all visual communication and arguably the most pervasive creative discipline of our times. designers arranged in an A to Z order. Each of the designers is featured over two double-page spreads, which are extensively illustrated with examples of their work. Alongside these examples, a 400 word text by the selecting curator explains his/her choice and illuminates the depicted work. The reproductions are further complemented with extended captions and biographical information on the designer. designers. Showcasing talents from Minneapolis to Macao, Area opens the door to the work of emerging designers practising in more than 25 countries around the world. It reflects a unique multitude of styles, ideas, and influences: an endless range of creativity from the playful, digital graphics of Eboy in Berlin, to the regional aesthetics of Chaz Mavyanne Davies of Zimbabwe or Ahn Sang-Soo of Korea; from the political awareness of Iran's Reza Abedini, to the more sober and traditional designs of the Italy's Leonardo Sonnoli. were also asked to choose what they consider a design 'classic, ' i.e. a piece of printed design from any era that is of particular significance to them. These 'classic' pieces are showcased in the shorter, second part of the book, each accompanied by a brief text explaining how the 'classic' piece fits into the selecting curator's general view and philosophy of graphic design. design, Area promises to be unique in its exciting design, its clear and interesting concept, its truly global scope, and its fresh and unconventional content

    At the forefront of a revolution in publishing, Kidd's iconic covers, with their inventive marriage of type and found images, have influenced an entire generation of design practitioners in many fields.Chip Kidd: Book One collects all of his book covers and designs for the first time, as well as hundreds of developmental sketches and concepts-annotated by Kidd and by many of the best-selling authors he's worked with over the years. The result is an important contribution to the design canon today as well as a visually dazzling (and often hilarious) insider's look at the design and publishing process.The book also showcases Kidd's work with comics and graphic novels, including his collaborations with leading artists and writers in the field. Featured are projects for DC Comics, including Batman and Superman, as well as Kidd's award-winning exploration of the art of Charles M. Schulz. Chip Kidd: Book One is sure to enthrall design aficionados, book lovers, pop-culture fanatics, comics fans, and design students.

    Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

    Among significant mid-century interiors, none are more celebrated yet underpublished as the homes created by architects and interior designers for themselves. This collection of newly commissioned photographs presents the most compelling homes by influential mid-century designers, such as Russel Wright, George Nakashima, Harry Bertoia, Charles and Ray Eames, and Eva Zeisel, among others. Intimate as well as revelatory, Williamson’s photographs show these creative homes as they were lived in by their designers: Walter Gropius’s historic Bauhaus home in Massachusetts; Albert Frey’s floating modernist aerie on a Palm Springs rock outcropping; Wharton Esherick’s completely handmade Pennsylvania house, from the organic handcarved staircase to the iconic furniture. Personal and breathtaking by turn—these homes are exemplary studies of domestic modernism at its warmest and most creative.

    Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. Chapters detail each color’s creative history and cultural associations, with examples of color use that extend from the artistic to the utilitarian—whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon. A practical and inspirational resource for designers and students alike, The Designer’s Dictionary of Color opens up the world of color for all those who seek to harness its incredible power.