it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start."--Seth Godin, author of "Purple Cow""For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, " Duct Tape Marketing "is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work." Duct Tape Marketing "should be required reading for anyone who is building a business, or thinking about it."--Bo Burlingham, editor-at-large, "Inc. magazine," and author of "Small Giants: Companies That Choose To Be Great Instead of Big""Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line."--Bob Bly, author of "The White Paper Handbook""With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour."--Ben McConnell, co-author of "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force""John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will."--John Battelle, cofounding editor or "Wired" and author of "The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture "Duct Tape Marketing" is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business."--Dr. Ivan Misner, Founder of BNI and Co-author of the "New York Times" bestseller, "Masters of Networking "

    Many believe that it cannot be taught, and those who are successful in starting a business are born with something others do not have. Innovation-based entrepreneurship can be broken down into discreet behaviors and processes that can be taught to the intelligent, hardworking, people using this book.Eric Ries and Steve Blank were wrong; the road to a successful start-up is not just four steps. "Innovation Driven"" Entrepreneurship "breaks it down into 24 steps which include: Market segmentationQuantify the value propositionDefine your coreMap the process to acquire a paying costumerTest key assumptionsDevelop a product plan, and more.

    The best processes in the world won't work without developing the kind of mindset -- a caring mindset -- that is needed to achieve real and sustainable change in both organizations and individuals.In his compelling new book, bestselling author and globally recognized management consultant Subir Chowdhury tackles an issue that has haunted him in his work with many of the world's largest organizations. Why is it that some improve only incrementally, while others improve 50 times that? The ideas and training are exactly the same. What is the difference?The difference, Chowdhury explains, is the ability to nurture the skills, loyalty and passion of the people who make up an organization. It is a culture built on straightforwardness, thoughtfulness, accountability and resolve. Organizations and individuals that embrace all of these "STAR" attributes--not just one or two of them--will shine. He goes further, showing us why having a caring mindset outside of work is integral to both personal and professional success.A powerful guide to living a successful life and career, The Difference will inspire you to be the difference -- at work or home.

    Whether you’re working with a few dollars a week or a significant inheritance, Bach’s nine-step program gives you tools for spending wisely, establishing security, and aligning money with your values. Plus, in this completely revised and updated edition, David Bach includes critical new long-term investment advice, information on teaching your kids about money, Internet resources, and new ways to attract greater wealth–personal and financial–into your life.

    The ethic of "more, bigger, faster" exacts a series of silent but pernicious costs at work, undermining our energy, focus, creativity, and passion. Nearly 75 percent of employees around the world feel disengaged at work every day. "The Way We're Working Isn't Working "offers a groundbreaking approach to reenergizing our lives so we're both more satisfied and more productive--on the job and off.By integrating multidisciplinary findings from the science of high performance, Tony Schwartz, coauthor of the #1 bestselling "The Power of Full Engagement, "makes a persuasive case that we're neglecting the four core needs that energize great performance: sustainability (physical); security (emotional); self-expression (mental); and significance (spiritual). Rather than running like computers at high speeds for long periods, we're at our best when we pulse rhythmically between expending and regularly renewing energy across each of our four needs.Organizations undermine sustainable high performance by forever seeking to get more out of their people. Instead they should seek systematically to meet their four core needs so they're freed, fueled, and inspired to bring the best of themselves to work every day.Drawing on extensive work with an extra-ordinary range of organizations, among them Google, Ford, Sony, Ernst & Young, Shell, IBM, the Los Angeles Police Department, and the Cleveland Clinic, Schwartz creates a road map for a new way of working. At the individual level, he explains how we can build specific rituals into our daily schedules to balance intense effort with regular renewal; offset emotionally draining experiences with practices that fuel resilience; move between a narrow focus on urgent demands and more strategic, creative thinking; and balance a short-term focus on immediate results with a values-driven commitment to serving the greater good. At the organizational level, he outlines new policies, practices, and cultural messages that Schwartz's client companies have adopted."The Way We're Working Isn't Working "offers individuals, leaders, and organizations a highly practical, proven set of strategies to better manage the relentlessly rising demands we all face in an increasingly complex world.

     Monsters do not lie under your bed. Monster do not live in closets. They go to church. They go to school. Some teach in schools. Some are mothers, fathers, sons and daughters. My monster was the married mother who lived two doors down. She moved in as the housekeeper and later became my father’s wife. I was starved, beaten and held captive on our property, but after eight years of torture, I survived the monster. When a story, like mine, hits the news, most of us ask the same questions: Why? How? Why would a child, attending school, endure eight years of cruel torture and starvation, yet not run for help? Why did my twenty-one year old brother not move out earlier or call the police? Why didn’t the six of us gang up on her? To understand the answer to these and many other questions, you have to live the abusive lives we lived. You may ask what fuels a monster. Greed, jealousy and control are three big factors. According to recent NCANDS data the majority of the perpetrators, half a century later, are still women. So how could my father, not mutually engaged in the systematic sadistic torture of his children, allow it to happen on a regular basis? That answer is simple. Somewhere back in time, my father lost his spine.

    Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.FACT! Four-color ads are up to 45 percent more effective than black and white.New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies

    We get it. You run shit. You can go from being blackout at drunk brunch to being ready to meet your new boyfriend’s parents in two seconds. But how do you go from being the boss of your personal life to taking charge of your career? That’s where the Betches come in.We are dedicated to making you the most successful, betchiest career woman you can be. After all, we only became Betches after we worked like, really hard. And now we’re confident enough to help you become the best. You’re welcome. You can thank us later. As New York Times bestselling author Jessica Knoll says, “I only ever want the cold, hard truth from a betch.”So whether you’re trying to become a CEO, navigate an office hookup, or just save enough money to go to happy hour twice a week, we’re here to help. It’s time to channel your inner Elle Woods, Miranda Priestly, and Ruth Bader Ginsburg. Per our last email, you better read this.

    If you're one of the millions of people whose skills are the 'product, ' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job--not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients.Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be.Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.

    Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.

    "Coaching for Breakthrough Success" introduces the groundbreaking Situational Coaching Model, which provides coaches the flexibility they need to navigate seamlessly from one coaching paradigm to another.Jack Canfield is one of the world's leading experts in personal effectiveness and the bestselling author or coauthor of "Chicken Soup for the Soul," "The Success Principles," "Key to Living the Law of Attraction," and "The Power of Focus." Dr. Peter Chee is President and CEO of global learning solutions firm ITD World.

    With the stock market sinking and soaring from day to day, retirement plans becoming less certain, and a longer life expectancy in retirement, more people are looking for some control over their investments. If you're one of them, Investing Online For Dummies, 6th Edition might be just what you're looking for. The Internet brings a world of investment resources to your desktop, but how do you find your way through the dizzying array of investment possibilities? The Dummies Way, of course! This book helps you set reasonable expectations, assess your risk tolerance, choose an asset allocation, analyze and select investments, and maximize your financial success. You'll discover how toDetermine how much you can afford to invest Choose an online broker Research, trade, and track investments online Measure the potential return of a stock Maximize your investment knowledge and build a profitable portfolio Buy bonds online Understand options, commodities, and IPOs If you've decided to take control of your investments but don't want to make it your full-time job, Investing Online For Dummies, 6th Edition gives you the important information that will also give you confidence. Completely updated to cover all the new online tools and resources, it even provides some bonus assistance on the companion Web site.

    Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution:● The importance of a Day 1 mindset● Why “it’s all about the long term”● What it really means to be customer obsessed● How to start new businesses and create significant organic growth in an already successful company● Why culture is an imperative● How a willingness to fail is closely connected to innovation● What the Covid-19 pandemic has taught usEach insight offers new ways of thinking through today’s challenges—and more importantly, tomorrow’s—and the never-ending urgency of striving ahead, never resting on one’s laurels. Everyone from CEOs to entrepreneurs just setting up shop to the millions who use Amazon’s products and services in their homes or businesses will come to understand the principles that have driven the success of one of the most important innovators of our time.

    Many miss the best part of his letter: his principles. It is their loss. Following these principles, Buffett has turned Berkshire Hathaway, a struggling textile manufacturer, into one of the most respected companies in the world. Early investors have become billionaires. This essential guide to Buffett's shareholder letters highlights what the pundits aren t telling you and what you can learn about building long-lasting wealth.Warren Buffett is one of the most successful investors in history. His annual letters to Berkshire Hathaway shareholders have attained legendary status among Wall Street and Main Street investors. Each informative and entertaining letter offers lessons about life, business, and the art of investing that are essential to creating long-lasting wealth. They are based on Buffett's dogged pursuit of the Golden Rule of ownermanager partnership: Treat shareholders the way you would want to be treated if you were in their place.In "Buffett's Bites," L. J. Rittenhouse, CEO candor expert and former Wall Street banker, serves up an in-depth look at Buffett s 2008 shareholder letter, highlighting 25 tantalizing nuggets of wisdom. These "bites" afford an inside look at Buffett's unconventional ways that have created Berkshire Hathaway's unrivaled success.With unflinching honesty and insight, the "Oracle of Omaha" talks candidly about today s turbulent market: what makes a company worth investing in; why you shouldn't panic when experts insist "the sky is falling"; when to re-evaluate your portfolio; and how to invest safely and wisely for the long haul.Each savory bite is enhanced with practical information and a timeless moral that can be applied to your own wealth-building strategies."

    Praise for The Seven-Day Weekend'Are there real-life lessons to be learned? The answer is yes-Pragmatic, inspirational and intriguing advice' The Times'Ricardo Semler is our kind of capitalist.' Guardian'In this book, Ricardo Semler tells how Semco, Latin America's fastest growing company, uses a revolutionary way of working to run a profit making company with a work force who love their jobs.' The Sunday Times'The Seven-Day Weekend challenges conventional approaches to work. It sparks ideas that can be applied to one's own business [and] will certainly encourage managers to look very carefully at their management practices.' Rocco Forte, Management TodayPraise for Ricardo Semler's Maverick!'Semco takes workplace democracy to previously unimagined frontiers' The Times'His egalitarian approach works like a dream' Today