It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, "the king of positioning," Jack Trout answers that question with a resounding "No!" Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.

    Since her parents have been avoiding their kind (werewolves), Charlie is surprised that her parents don't want to move. Soon she meets six handsome werewolves all claiming to be her mates. Her life will change forever. This is a reverse harem novel.

    I like to have big things. The bigger, the better. But they tell me there are some things I cannot handle. Some things that are too big for me. Too much for me. Doubting myself has never been an option. So I decide to take the challenge… My biggest issue? I am not experienced …But no one knows that. Now it’s too late to back off. Backing off is only for cowards. Right?! Damn it. Inside this compilation you will find: Bought By Three Hard Devils - A reverse harem novel. Savages Next Door - A ménage romance novel. Owned By The Casanovas - A reverse harem novella.

    Now, centuries later, I must face what I've become.The odds are stacked against me and the Infernal Council wants me gone.Can I become what I was born to be or will surprising threats defeat me?With a squirrel shifter, vampire, panther gargoyle, brownie, and archangel at my side, anything is possible. Infernal Council: The Complete Series omnibus includes:Infuse DefuseTransfuseRefuse Refuse is a 12,000 word short novella that takes place about a year after the conclusion of the trilogy.Infernal Council is a fast burn reverse harem romance with mature language, m/m, and told from multiple POVs. It is a spinoff from my Celestial Academy series but can be read as a standalone series.

    How advances in technology is affecting banking

    I was taken.Taken from the world I created for myself.I’m not alone, I’m one of many girls locked in this castle awaiting…something.We’re too be sold, like animals for slaughter to rich men who will do God knows what to us.I won’t let this happen.I will fight and escape this hell hole.I escaped the castle or so I thought.I found myself running straight into the hands of not one, but three of the most gorgeous men I’ve ever seen.Everett, Dean, and Colson.They say I’m there’s now.They say they will protect me.They will save me.Can I trust them from those that continue to seek me out?Do I really have a choice?

    Backed by years of serious research, "Managing the Millennials" provides managers of all ages with specific recommendations and tools for engaging this burgeoning demographic-some 78 million strong. Each chapter shares relevant interviews, case studies, and offers research-backed ideas and best practices to help any organization and their leaders address the challenges generational diversity presents.Answering the perplexing question of how does one lead and manage younger employees, this book Offers research-based guidance on getting the most from twenty-something employees Answers common questions and outlines practical solutions for building better relationships between the younger workers and the people who manage them Includes a Special Offer with immediate benefit to readers: access to the authors' Generational Rapport Inventory (GRI), a tool that measures a managers competencies and identifies strengths and weaknesses in dealing with Millennials. Accompanied by an associate web site, leadingthemillennials.com, offering a weekly blog addressing generational diversity issues in the workplaceInsightful and practical, "Managing the Millennials" is a valuable tool for millions of managers globally whose job it is to manage and motivate their twenty-something workers.

    But it’s a lot for one woman to handle. Included in this collection:Mated to the ClanMated to the PrideMated to Team ShadowClaimed by the PackProtected by the PackMated to the ClanOur pride of lion shifters is just four. But it’s a lot for one woman to handle. From the moment she arrived on our doorstep, Jessica has had a place in our hearts.We all felt it—that instant attraction that drew her to us.Of course, we’d all heard of the rumors of the One Mate.One person who is the true mate for all members of a clan.We all suspect what’s going on behind closed doors, but when Jessica starts to get depressed, we notice.When she faces disaster, we’re all there to rescue her.Mated to the PrideOne girl for every Bear Clan.When Ellison Harper moved into her own apartment the first thing she found out was that the new super was super hot.Not only that, but the only thing not hard about his roommates will be having to look at them.But a whole stable of ridiculously hot guys living below her soon brings some complications as the guys’ shifter secrets begin to be revealed.Now she’s got a whole new world of paranormal and paramilitary trouble to contend with.Lucky for her, Zain, Marcus, Drew, and Cole are more than able to keep her safe.After all, once this bear clan gets a first taste of their true mate there isn’t anything that will threaten their chance to get a second, or third, or fourth….Mated to Team ShadowI’ve never been so scared in my life. Even managing to escape somehow lands me in more danger and in a stranger place than I ever knew existed.Yacht party. Sounds good right? Nobody told me that pirates were a possibility.Nobody warned me that even my saviors could be more dangerous than my captors.But dangerous in a different way.Like, not in a life-threatening way.But, in a way that threatens my understanding of what is real or even possible.I feel a strong attraction to each of my rescuers like I never have before.I only wish I knew who I would choose if I had to.And that’s the thing, I’m not totally sure they’re expecting me to choose, or if they even want me to.After going through what I just did. Losing any of them would be more than I could live with.... Yes. There's more... Think you're ready?!

    Using exercises and case presentations, you can apply your own ideas and develop useful analytical skills. Cases found throughout the text present the venture creations or managerial ideas confronted by real-world companies.

    What would you do? When Piper Drake takes a look at her grandfather's long-abandoned eyesore of a mansion, one thing comes to mind: a listing titled For Sale: One Handyman Special. That's before she meets the four hunky handymen Grandpa arranged to do the renovations. Childhood friend Carter, brooding Jace, golden boy Luke and sports-loving Trey are beyond fantasy-worthy... and Piper does more than her fair share of fantasizing. When her apartment building is sold and she has no choice but to move onto the property, it's four-on-one every day, with Piper wondering whether every pair of panties she owns is going to melt right off. Is she a wanton maniac, lusting after them like she does? Or is she onto something? Because after weeks of fighting the attraction, the guys reveal something she could never have imagined in her wildest fantasies. Does this good girl CEO have it in her to throw caution to the wind and accept all four of them into her life? HANDYMAN SPECIAL is Book One of Three in the Handymen Series, a Reverse Harem contemporary romance with plenty of comedy, drama and emotion. It is NOT a standalone and features a HFN ending in terms of the romantic relationships. The story extends over the course of the three books, but the devotion of Piper's hot handymen never wavers. The book features racy language and situations that might leave readers fanning themselves. Enjoy!

    

    Appeals to reason fall short, for our decisions are made emotionally, and logic is at best an after-the-fact justification for what we've already determined to do. That's just one of the many amazing discoveries that explain why management is so challenging. but as Charles Jacobs explains, once we understand the lessons of neuroscience, we're able to create more powerful strategies, inspire people to maximize their potential, and overcome the biggest hurdle to improving business performance-making change stick.

    

    If you’re filling your company’s vacant positions with B-players, you’re playing with fire. Instead, hire Rockstars to build an organization with limitless potential. Recruit Rockstars shows you how to find, hire, and keep the best of the best. Top-tier executive recruiter Jeff Hyman has hired more than three thousand people over the course of his career. Now, he reveals his bulletproof 10-step method for landing the very best talent, based on data instead of gut feel. From sourcing and interviewing to closing and onboarding, you’ll learn how to attract winners like a magnet and avoid the mistakes that result in bad hires. Assembling a team of driven and innovative Rockstars is the most powerful competitive advantage you can have in today’s ever-changing business world. Recruit Rockstars will help you nail your numbers, impress your investors, and crush your competitors.

    First developed in 1959, it focuses on four key areas: reaction, learning, behavior, and results. "Evaluating Training Programs" provides a comprehensive guide to Kirkpatrick's four-level model, along with detailed case studies that show how the approach is used successfully in a wide range of programs and institutions. The third edition revises and updates existing material and includes new strategies for managing change effectively.