The Halo Effect: And the Eight Other Business Delusions That Deceive Managers


Philip M. Rosenzweig - 2007
    In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and inspiration, but deceive managers about the true nature of business success.The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude that the strategy was wrong, the leader became arrogant, the people were complacent, and the culture was stagnant. In fact, little may have changed -- company performance creates a Halo that shapes the way we perceive strategy, leadership, people, culture, and more.Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from "In Search of Excellence" to "Built to Last" and "Good to Great."Rosenzweig identifies nine popular business delusions. Among them:"The Delusion of Absolute Performance: " Company performance is relative to competition, not absolute, which is why following a formula can never guarantee results. Success comes from doing things better than rivals, which means that managers have to take risks."The Delusion of Rigorous Research: " Many bestselling authors praise themselves for the vast amount of data they have gathered, but forget that if the data aren't valid, it doesn't matter how much was gathered or how sophisticated the research methods appear to be. They trick the reader by substituting sizzle for substance."The Delusion of Single Explanations: " Many studies show that a particular factor, such as corporate culture or social responsibility or customer focus, leads to improved performance. But since many of these factors are highly correlated, the effect of each one is usually less than suggested.In what promises to be a landmark book, "The Halo Effect" replaces mistaken thinking with a sharper understanding of what drives business success and failure. "The Halo Effect" is a guide for the thinking manager, a way to detect errors in business research and to reach a clearer understanding of what drives business success and failure.Skeptical, brilliant, iconoclastic, and mercifully free of business jargon, Rosenzweig's book is nevertheless dead serious, making his arguments about important issues in an unsparing and direct way that will appeal to a broad business audience. For managers who want to separate fact from fiction in the world of business, "The Halo Effect" is essential reading -- witty, often funny, and sharply argued, it's an antidote to so much of the conventional thinking that clutters business bookshelves.

The Mind Map Book: How to Use Radiant Thinking to Maximize Your Brain's Untapped Potential


Tony Buzan - 1993
    Now, in his most comprehensive book yet on the topic, Buzan reveals exciting new ways to improve one's memory, concentration, creativity, ability to learn, and more.

The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues


Patrick Lencioni - 2016
    Here he turns his focus to the individual, revealing the three indispensable virtues of an ideal team player. In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle’s company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess, and then build a culture of hiring and development around those virtues.  Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.  Whether you’re a leader trying to create a culture around teamwork, a staffing professional looking to hire real team players, or a team player wanting to improve yourself, this book will prove to be as useful as it is compelling.

The Dilbert Principle: A Cubicle's-Eye View of Bosses, Meetings, Management Fads & Other Workplace Afflictions


Scott Adams - 1996
    Lavishly illustrated with Dilbert strips, these hilarious essays on incompetent bosses, management fads, bewildering technological changes and so much more, will make anyone who has ever worked in an office laugh out loud in recognition. The Dilbert Principle: The most ineffective workers will be systematically moved to the place where they can do the least damage -- management.Since 1989, Scott Adams has been illustrating this principle each day, lampooning the corporate world through Dilbert, his enormously popular comic strip. In Dilbert, the potato-shaped, abuse-absorbing hero of the strip, Adams has given voice to the millions of Americans buffeted by the many adversities of the workplace.Now he takes the next step, attacking corporate culture head-on in this lighthearted series of essays. Packed with more than 100 hilarious cartoons, these 25 chapters explore the zeitgeist of ever-changing management trends, overbearing egos, management incompetence, bottomless bureaucracies, petrifying performance reviews, three-hour meetings, the confusion of the information superhighway and more. With sharp eyes, and an even sharper wit, Adams exposes -- and skewers -- the bizarre absurdities of everyday corporate life. Readers will be convinced that he must be spying on their bosses, The Dilbert Principle rings so true!

The Goal: A Process of Ongoing Improvement


Eliyahu M. Goldratt - 1984
    His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant—or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from student days—Jonah—to help him break out of conventional ways of thinking to see what needs to be done.The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Eli Goldratt.

The Social Animal: The Hidden Sources of Love, Character, and Achievement


David Brooks - 2011
    Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.This is the story of how success happens. It is told through the lives of one composite American couple, Harold and Erica—how they grow, push forward, are pulled back, fail, and succeed. Distilling a vast array of information into these two vividly realized characters, Brooks illustrates a fundamental new understanding of human nature. A scientific revolution has occurred—we have learned more about the human brain in the last thirty years than we had in the previous three thousand. The unconscious mind, it turns out, is most of the mind—not a dark, vestigial place but a creative and enchanted one, where most of the brain’s work gets done. This is the realm of emotions, intuitions, biases, longings, genetic predispositions, personality traits, and social norms: the realm where character is formed and where our most important life decisions are made. The natural habitat of The Social Animal. Drawing on a wealth of current research from numerous disciplines, Brooks takes Harold and Erica from infancy to school; from the “odyssey years” that have come to define young adulthood to the high walls of poverty; from the nature of attachment, love, and commitment, to the nature of effective leadership. He reveals the deeply social aspect of our very minds and exposes the bias in modern culture that overemphasizes rationalism, individualism, and IQ. Along the way, he demolishes conventional definitions of success while looking toward a culture based on trust and humility.The Social Animal is a moving and nuanced intellectual adventure, a story of achievement and a defense of progress. Impossible to put down, it is an essential book for our time, one that will have broad social impact and will change the way we see ourselves and the world.

Metaphors We Live By


George Lakoff - 1980
    Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

Punished by Rewards: The Trouble with Gold Stars, Incentive Plans, A's, Praise and Other Bribes


Alfie Kohn - 1993
    We dangle goodies (from candy bars to sales commissions) in front of people in much the same way we train the family pet. Drawing on a wealth of psychological research, Alfie Kohn points the way to a more successful strategy based on working with people instead of doing things to them. "Do rewards motivate people?" asks Kohn. "Yes. They motivate people to get rewards." Seasoned with humor and familiar examples, Punished By Rewards presents an argument unsettling to hear but impossible to dismiss.

The Laws of Human Nature


Robert Greene - 2018
    Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves.We are social animals. Our very lives depend on our relationships with people. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far. Drawing from the ideas and examples of Pericles, Queen Elizabeth I, Martin Luther King Jr, and many others, Greene teaches us how to detach ourselves from our own emotions and master self-control, how to develop the empathy that leads to insight, how to look behind people's masks, and how to resist conformity to develop your singular sense of purpose. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.

The Book of Trees: Visualizing Branches of Knowledge


Manuel Lima - 2014
    Particularly noteworthy are the numerous historical examples of past efforts to make sense of complex systems of information. In this new companion volume, The Book of Trees, data viz expert Manuel Lima examines the more than eight hundred year history of the tree diagram, from its roots in the illuminated manuscripts of medieval monasteries to its current resurgence as an elegant means of visualization. Lima presents two hundred intricately detailed tree diagram illustrations on a remarkable variety of subjects—from some of the earliest known examples from ancient Mesopotamia to the manuscripts of medieval monasteries to contributions by leading contemporary designers. A timeline of capsule biographies on key figures in the development of the tree diagram rounds out this one-of-a-kind visual compendium.

The Go Programming Language


Alan A.A. Donovan - 2015
    It has been winning converts from dynamic language enthusiasts as well as users of traditional compiled languages. The former appreciate the robustness and efficiency that Go's lightweight type system brings to their code; the latter find Go's simplicity and fast tools a refreshing change. Thanks to its well-designed standard libraries and its excellent support for concurrent programming, Go is fast becoming the language of choice for distributed systems. The Go Programming Language is the definitive book on Go for the working programmer. It assumes no prior knowledge of Go, nor any other specific programming language, so you'll find it an accessible guide whether you come from JavaScript, Ruby, Python, Java, or C++. The book will quickly get you started using Go effectively from the beginning, and by the end, you will know how to use it well to write clear, idiomatic and efficient programs to solve real-world problems. You'll understand not just how to use its standard libraries, but how they work, and how to apply the same design techniques to your own projects. The earlier chapters will introduce you to the basic concepts of Go programming---numbers, strings, functions---while at the same time presenting important computer science concepts like recursion, and useful examples of graphics, UTF-8, and error handling. The chapters on methods and interfaces will show you a new way to think about object-oriented programming; the chapter on concurrency explains why concurrency is so important in modern programming, and how Go helps you handle it well. You'll also learn about Go's pragmatic but effective approach to testing; how to build, test, and manage projects using the go tool, and the art of metaprogramming using reflection. The book contains hundreds of interesting and practical examples that cover the whole language and a wide range of applications. The code samples from the book are available for download from gopl.io.

A Strange Wilderness: The Lives of the Great Mathematicians


Amir D. Aczel - 2011
    As exciting as any action/adventure novel, this is actually the story of incredible individuals and engrossing tales behind the most profound, enduring mathematical theorems.Archimedes famously ran naked through the streets shouting, “Eureka, eureka!” after finding a method for measuring the volume of an irregular-shaped object. René Descartes was not only a great French mathematician, philosopher, physicist, and natural scientist; he was also an expert swordsman who traveled with European armies from town to town, dressed in green taffeta and accompanied by a valet. Georg Cantor grappled with mental illness as he explored the highly counterintuitive, bizarre properties of infinite sets and numbers. Emmy Noether struggled to find employment as she laid the mathematical groundwork for modern theoretical physics. And Alexander Grothendieck taught himself mathematics while interned in Nazi concentration camps, only to disappear into the Pyrenees at the zenith of his career.These are just a few stories recounted in this absorbing narrative. In probing the lives of the preeminent mathematicians in history, a Strange Wilderness will leave you entertained and enlightened, with a newfound appreciation of the tenacity, complexity, and brilliance of the mathematical genius.

Being Digital


Nicholas Negroponte - 1995
    Negroponte's fans will want to get a copy of Being Digital, which is an edited version of the 18 articles he wrote for Wired about "being digital." Negroponte's text is mostly a history of media technology rather than a set of predictions for future technologies. In the beginning, he describes the evolution of CD-ROMs, multimedia, hypermedia, HDTV (high-definition television), and more. The section on interfaces is informative, offering an up-to-date history on visual interfaces, graphics, virtual reality (VR), holograms, teleconferencing hardware, the mouse and touch-sensitive interfaces, and speech recognition. In the last chapter and the epilogue, Negroponte offers visionary insight on what "being digital" means for our future. Negroponte praises computers for their educational value but recognizes certain dangers of technological advances, such as increased software and data piracy and huge shifts in our job market that will require workers to transfer their skills to the digital medium. Overall, Being Digital provides an informative history of the rise of technology and some interesting predictions for its future.

Mind Over Money: The Psychology of Money and How to Use It


Claudia Hammond - 2016
    Drawing on the latest research in psychology, neuroscience and behavioral economics, she draws an anatomy of the power it holds over us. She also reveals some simple and effective tricks that will help you use and save money better—from how being grumpy can stop you getting ripped off to why you should opt for the more expensive pain relief and why you should never offer to pay your friends for favors.An eye-opening and entertaining investigation into the power money holds over us, Mind Over Money will change the way you view the cash in your wallet and the figures in your bank account forever.

Who Gets What — and Why: The New Economics of Matchmaking and Market Design


Alvin E. Roth - 2014
    If you’ve ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you’ve participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of “goods,” like a spot in the Yale freshman class or a position at Google? This is the territory of matching markets, where “sellers” and “buyers” must choose each other, and price isn’t the only factor determining who gets what.Alvin E. Roth is one of the world’s leading experts on matching markets. He has even designed several of them, including the exchange that places medical students in residencies and the system that increases the number of kidney transplants by better matching donors to patients. In Who Gets What — And Why, Roth reveals the matching markets hidden around us and shows how to recognize a good match and make smarter, more confident decisions.