This colorful and engaging eBook will break down how to develop your business idea, pitch to investors, hire your first employees, court mentors, attract excellent board members, monetize your product, track your revenue, market on a budget, get customers and keep them!

    Establishing and maintaining processes that greatly reduce the chances of project failure is paramount to achieving the competitive edge your company seeks."The Handbook of Program Management" gives program managers at all levels the techniques to put such processes in place as well as consistently integrate new technology and new people into these processes, thus producing superior products and services. Dr. James Brown, an internationally recognized authority in program and project management, explains how to strike a crucial balance between operations and project implementations-the precise point where you must nurture repeatable success.Outlining the differences between the roles of program and project managers, Dr. Brown provides proven principles for establishing a successful program management culture that is supported by enthusiastic personnel and stakeholders. He shows you how to develop the attributes of an effective program manager, from having a vision and strategy for long-term improvement to assessing people and building relationships to analyzing a myriad of means for accomplishing program objectives. You'll see how to Readily adapt to changing business conditions and turn chaos into clarity Mentor and coach project managers in terms of stakeholder management Make strategic program process decisions that positively impact your culture Build strong teams on multiple levels Plan an effective program execution Manage risk in an environment of uncertaintyYou'll also learn the keys to proper portfolio management and how to capitalize on positive program outcomes. Nowhere else will you find such comprehensive, authoritative information on meeting the new standards of program management--Dr. Brown's "The Handbook of Project Management" is the definitive resource.

    As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In "Leading Apple with Steve Jobs," Jay details how Steve managed and motivated his people--and what every manager can learn from Jobs about motivating people to do the best work of their lives.Steve Jobs used the phrase "Pirates Not the Navy" as a rallying cry--a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book. Explains how to find talented people who will understand your objectives and be able to make a contribution to that effort Lists traits that can determine whether a person will be so committed to the vision that they will provide their own motivationExplains how to ensure that your employees hold an allegiance to the captain and to his/her shipmates, and also possess the ability to come up with original, unique ways to approach a problem, and be self-guided with a strong sense of direction"Leading Apple with Steve Jobs" will shift your thought paradigm and inspire you to assemble and lead innovative teams.

    In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals. -Mark Terry, President, Harman Pro Group A great read! Warren says it all in a way that's not only easy to understand, but even easier to implement. No need to ever read another book on this subject. -John Gamauf, President Consumer Replacement Tire Sales Bridgestone Firestone North American Tire, LLC Put this book on your must-read list if you want to learn successful strategies for taking your distribution team to the next level. Through motivation and education, Warren Greshes has captivated our very best top managers and producers. He pushes them to succeed and to keep their goals out in front of them, all the while maintaining a clear message, infused with his sense of humor. Warren has helped pave our way to success. -Bernadette Mitchell, Vice President Retirement Benefits Group, AXA Equitable Warren is truly an expert in the field of sales! His grassroots ideas are practical, designed for immediate implementation, and are sure to lead to top-notch results. This book is a must-read for those new to sales and those veteran salespeople who want to take their skills to the next level. -Raj Madan, corporate marketing executive, financial services industry

    Engine of Impact provides actionable guidance for increasing impact in the social sector-a must-read for all donors, nonprofit board members, executives and staff who seek to achieve extraordinary results for their organization.

    When inexperienced entrepreneurs ask my advice about their idea for a tech startup, they often worry "What if Google decides to compete with us? They will crush us!" I respond that far more startups die of suicide than homicide. If you can avoid hurting yourself, then you are already better off than most of your competitors. Startups are a chance to build something entirely original with brilliant and ambitious people. But startups are also dangerous. Limited money means there is little room for mistakes. One bad decision can mean bankruptcy. The potential payoff attracts capital, which in turn attracts scam artists. The unscrupulous often lack the skills needed to succeed, but sometimes they are smart enough to trick investors. Even entrepreneurs who start with a strong moral compass can find that the threat of failure unmoors their ethics from their ambition. Emotions matter. We might hope that those in leadership positions possess strength and resilience, but vanity and fragile egos have sabotaged many of the businesses that I’ve worked with. Defeat is always a possibility, and not everyone finds healthy ways to deal with the stress. In this book I offer both advice and also warnings. I've seen certain self-destructive patterns play out again and again, so I wanted to document one of the most extreme cases that I've witnessed. In 2015 I worked for a startup that began with an ingenious idea: to use the software techniques known as Natural Language Processing to allow people to interact with databases by writing ordinary English sentences. This was a multi-billion dollar idea that could have transformed the way people gathered and used information. However, the venture had inexperienced leadership. They burned through their $1.3 million seed money. As their resources dwindled, their confidence transformed into doubt, which was aggravated by edicts from the Board Of Directors ordering sudden changes that effectively threw away weeks' worth of work. Every startup forces its participants into extreme positions, often regarding budget and deadlines. Often these situations are absurd to the point of parody. Therefore, there is considerable humor in this story. The collision of inexperience and desperation gives rise to moments that are simply silly. I tell this story in a day-to-day format, both to capture the early optimism, and then the later sense of panic. Here then, is a cautionary tale, a warning about tendencies that everyone joining a startup should be on guard against."

    and Others Don't is a 2001 management book by James C. Collins that aims to describe how companies transition from being average companies to great companies and how companies can fail to make the transition. “Good to Great” attained long-running positions on the New York Times, Wall Street Journal and Business Week best-seller lists, sold 2.5 million hardcover copies since publication, and has been translated into 32 languages."Greatness" is defined as financial performance several multiples better than the market average over a sustained period. Collins finds the main factor for achieving the transition to be a narrow focusing of the company’s resources on their field of competence. Collins used a large team of researchers who studied "6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project". In this book summary of "Good to Great" you can discover the condensed wisdom to be gained from the book. You can discover what differences there were in companies that managed to achieve greatness. Do you want to know the characteristics of a leader most likely to take their company from good to great? Do you want to know how to hire the right people? The book summary includes information on each of the topics covered in “Good To Great” in a format that will help you while reducing the time required for reading the entire book.Chapter One: Good is the Enemy of GreatChapter Two: Level 5 Leadership Chapter Three: First Who… Then What Chapter Four: Confront the Brutal Facts Chapter Five: The Hedgehog Concept Chapter Six: A Culture of DisciplineChapter Seven: Technology AcceleratorsChapter Eight: The Flywheel and the Doom LoopChapter Nine: From Good to Great to Built to LastThe author of “Good to Great”, James C. "Jim" Collins, III is an American business consultant, author, and lecturer on the subject of company sustainability and growth. Jim Collins frequently contributes to Harvard Business Review, Business Week, Fortune and other magazines, journals, etc. Collins began his research and teaching career on the faculty at Stanford University's Graduate School of Business, where he received the Distinguished Teaching Award in 1992. In 1995, he founded a management laboratory in Boulder, Colorado, where he now conducts research and teaches executives from the corporate and social sectors.

    The book contains a series of short chapters filled with examples, data, and insights that challenge questionable assumptions and much conventional management wisdom. Each chapter also provides guidelines about how to think more deeply and intelligently about critical management issues. Covering topics ranging from managing people to leadership to measurement and strategy, it’s good organizational advice, delivered by Dr. Pfeffer himself.

    While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

    In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular.

    But that’s hard to do when you, your boss or your team are still trying to replicate the way you work at the office, enduring an endless series of video calls while pretending that yes, everyone is wearing pants.Remote, Inc. shows you a new approach, based on the mindset and habits of people who flourish while working outside the office some or all of the time.  These are the folks who manage to get even more done at home, even though you know they’ve got kids or dogs underfoot and somehow fit in a daily run at lunchtime. Their secret? They think like a “business of one.” That’s how productivity experts Robert C. Pozen and Alexandra Samuel describe the mindset that lets people thrive when they’re working remotely, whether working from home full-time or spending a few days each week in the office. You can follow their lead by embracing the work habits and independence of an entrepreneur – while also tapping into the benefits of collegiality and online collaboration.Remote, Inc. maps out the principles that drive this entrepreneurial approach, and translates them into the specific habits and tools that make remote work productive and enjoyable. It shows you how to:Focus on goals and results instead of the 9-to-5 scheduleWow your managers by treating them like valued clientsBeat information overload with a system that prioritizes the most important emails and messages   Make online meetings purposeful, focused and engaging Learn to love your colleagues again by building great relationships through online collaborationPlan for success in a world in which many professionals will work remotelyJust as important as making you a professional powerhouse, Remote Inc. will help you find a balance between work from home, and life at home.

    This stunning exposé of some of the most prestigious and respected names in the business leads you into a world where a client's interests are skillfully subordinated to those of the consultants, where money rules the day, and where principles and morals are unwelcome baggage.Humorous and insightful, this no-holds-barred account takes you behind the scenes of the dehumanizing indoctrination of an academic intellectual into an exploitative -- and exploited -- "global transformation contractor." Featuring new material dealing with the e-consulting industry's boom, bust, and its future, Consulting Demons offers the most complete look at an industry that exacts the highest prices for the most questionable standards of success.

    Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: • Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success • Most agencies blame themselves, and try to work on their MINDSET — But nothing changes because it’s not your mindset that’s the problem. It’s the MODEL that needs to change. • The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there’s never consistent income or time for you). • For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond. Forget the old concept of a general, digital marketing agency that takes years to establish - there’s no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual. This set of turn-by-turn directions to building a digital agency teaches: • How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row • How to build the team that will manage the day-to-day operations • How top agency owners grow to seven figures within a year • How to add $5,000 in monthly recurring revenue to your agency every single month • How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: • Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit • Josh’s templates you can copy for setting goals, designing your marketing, and tracking performance • How the Seven Figure Agency principles create a life shaped to your goals

    You're suddenly given an important job that has almost nothing in common with what you've been trained to do. It's as though, at the age of sixteen, your parents said “You ride a bike so well you might as well take the car” and handed you the keys. Cool, but what now? William Gentry feels your pain. He was happy as a senior research scientist at the Center for Creative Leadership—and then he was promoted to his first leadership role. So this book doesn't just draw on his years of studying and training new leaders—it's personal. And his singular insight? New leaders must flip their scripts.We all have scripts that tell us how things are supposed to be. As a worker, your script is all about “me”: your individual contribution. But when you become a boss, you must focus on your group: flip that script from “me” to “we.” This means flipping pretty much everything else—your mindset, your skillset, your work relationships, your “do it all” attitude, your view of the organization, and more.Gentry walks you through each of six flips, offering practical, research-based advice and examples drawn from his work at CCL. But this book is more than a series of best practices—it's your guide to internalizing a leader's perspective. Gentry helps you flip your script so you'll know what to do to help yourself and the team you lead succeed. That's the kind of boss everyone wants to work for—and the kind of boss who accomplishes the most.

    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.