In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set.This game-changing book:Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fieldsIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFESTProvides nine of Dentsu's newest original tools and analysis methodsGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

    As the forces of globalization, automation, and artificial intelligence combine to disrupt every field career, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a "soft" skill--it is the human edge that will make you unstoppable, irresistible, and irreplaceable--earning you that perfect rating, that fifth star.In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable--not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams.In the knowledge age--the information economy--you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.In Five Stars, you will also learn:-The one skill billionaire Warren Buffett says will raise your value by 50 percent.-Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. -How Airbnb's founders follow a classic 3-part formula shared by successful Hollywood movies.-Why you should speak in third-grade language to persuade adult listeners. -The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.

    Industry expert Randy Gage explains exactly how to build a large network marketing organization. Readers learn the specific, step-by-step strategies they need to create their own residual income, multi-level money machine. A complete nuts-and-bolts manual.

    This brand-new swagger is unshakable, undeniable and utterly unstoppable. And you can have it too.Award-winning training guru and coach Leslie Ehm shows that true swagger results from your ability to manifest who you really are and hold on to it in the face of all the psychological crap that will come for it every day. Part guidebook, part manifesto, a little sweary and completely inspiring, Swagger gives you the steps to unlock and unleash your personal brand of swagger―one that can never be duplicated or diminished. And you’ll read stories of the countless people Leslie’s worked with who’ve discovered their own swagger and changed their lives for the better.Forget everything you think you know about confidence-building. Swagger shatters the myths around “fake it ’til you make it,” and shows you how to record over all the negative self-limiting tapes and stop giving away your personal power. You’ll learn how to challenge the preconceptions of what you “should” and “shouldn’t” do, and navigate the professional world with authenticity and badassery.Discover what swagger blockers are holding you back and what drivers will bring your unique and powerful personality to the forefront for all to revel at and see why Swagger is the new mindset that will bring you all of the success you’ve ever dreamed of without ever having to compromise or sacrifice who you really are.For anyone who’s ever felt that they weren’t good enough or believed that revealing their messy, vulnerable, authentic human selves could never result in greater success, Swagger will give you a doorway into the kind of self-belief that creates unimaginable confidence and will change the way you live, work and feel.Your swagger is waiting for you. What are you waiting for?

    No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    Increase the income you earn, work when and how you want, watch your clients get incredible results...... and become empowered to live a life of massive personal freedom. Million Dollar Coach is designed to shift these issues you may be experiencing such as: • Too many coaches hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Survival, Stability or even Success • Most coaches blame themselves, and try to work on their MINDSET — But nothing changes because it’s not your mindset that’s the problem. It’s the MODEL that needs to change. • The model that you bought into when you started your coaching business is completely unscalable (Manual prospecting to get a few leads, followed by one-to-one selling and dealing with objections, excuses and stalls... and time-for-money coaching so there’s never any time for you). • For the last 5 years, the author has been working with a select group of coaches, taking them from Stability to Success and Scale. Taki Moore has a very new approach and he shares the very best of what is working for them to become a Million Dollar Coach. This book is essential reading for coaches of all types and experience-levels and is of particular value for anyone looking to start a coaching business to short cut growing pains and quickly rise to become a Million Dollar Coach.

    Packed with actionable ideas, The 1% Solution shows you how to power up your next 30 days and then keep on going at a permanently higher level. Because it's based not upon opinion, but upon solid research that's backed up with real-life examples, this book is for those who want to be better right now. Connellan notes, for example, that while it's virtually impossible to be 100% better than your competition, it's very possible to be 1% better in hundreds of things. Connellan draws on three sources for the practical solutions he offers: 1. His background as a Research Associate and Program Director at the Michigan Business School where he was responsible for the design and implementation of 72 management development programs a year. 2. His street experience as an entrepreneur who started a company in the health promotion field and built it into a network of 1200 instructors serving 300 hospitals and most of the Fortune 500 companies. More than 1,000,000 people went through its programs and two different Surgeon General reports cited the firms program quality. 3. His current work as a keynote speaker and consultant whose clients include such diverse organizations as FedEx, TD Canada Trust, Marriott, Sobeys, Sony, Acura, BMW, Rogers Communications, Canadian Tire, Neiman Marcus, Home Depot, Target, and the military. As part of his research, he looked at individuals who worked to improve their personal and work lives. While most everyone put in a lot of effort, he found one key difference between those who won that battle and those who lost that battle. The winners had a structure a structure that gave them a disciplined focus and the losers didn't. If you're interested in a proven structure for work and personal success, this book belongs in your library right now because as one reviewer said The 1% Solution really does give you the magic formula for 'How to Make Your Next 30 Days the Best Ever.'

    He has launched and grown his own highly successful businesses and mentored dozens of entrepreneurs, helping them build their own successful companies.Built, Not Born shows readers:How going against the grain can be a great strategy for finding business opportunities and why it pays to question conventional wisdom.Why the pregnant pause can be an effective weapon in negotiations and when interviewing potential employees.Why a prenuptial or even a postnuptial agreement is critical to any business owner.What potential buyers and funding sources look for, and the best way to present a business plan.And finally, the key growth and leadership strategies that have helped Paychex sustain its incredible level of growth and profitability.

     Let's face it, you want certain things out of life -- financial rewards, personal fulfillment, and satisfying relationships. And now, with Anthony Robbins' groundbreaking program Live with Passion!, you can master your behavior, your emotions, your finances, your business, and your career. In Live with Passion!, you'll learn how to:Use 'Quality Quantifiers' to increase your desire for livingUse the power of paradox to launch your plans with confidence and certaintyReplace dormant resources with new assets that will improve the quality of your lifeInfuse your life with meaning and purpose Anthony Robbins will be there to help push you past your obstacles, achieve your goals, take consistent action on your ideas, and ultimately help you redefine and improve the quality of your entire life. So get started now and learn how to start living your life with more passion, more happiness, and more fulfillment than ever before!

    In his latest book, management expert Ken Miller discusses how the processes of state and local government became so complicated and inefficient – and how to start cleaning up the mess. With his typical irreverent and funny tone, Ken lays out the simple ways that public-sector leaders can tear down all the twisted, broken parts of government and rebuild it stronger, leaner and better equipped to help citizens. Full of clear, concise tips on increasing government’s capacity, Extreme Government Makeover is essential reading for everyone in government, from top-level executives to managers and employees on the front lines.What you’ll learn in Extreme Government Makeover• The one and only thing government needs to focus on to get out of this crisis• How government can perform its vital functions 80 percent faster, at less cost and with better quality• The DNA of government complexity and how we can genetically modify it • How to spot the “moldy” thinking that is making us all sick• How to get rid of 40 percent of your agency’s workload• How to find the hidden costs of government• What the next generation of customers and employees are going to do to your operations• Why technology isn’t the answer• Most importantly, you’ll learn a new way of seeing the work of government – and a better way to make that work great.

    Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

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    "The Laws of Subtraction" shows how the world's most original innovators stand out in a world of overwhelming choice and feature overload by employing subtraction and minimalism to create the most effective and engaging consumer experiences.Matthew E. May is the author of three award-winning books: "The Shibumi Strategy," "In Pursuit of Elegance," and "The Elegant Solution." A popular speaker, creativity coach, and innovation advisor, he is a regular contributor to the American Express OPEN Forum Idea Hub and the founder of Edit Innovation, an ideas agency based in Los Angeles.

    To prove the power of his 12 Truths, Samit also details the journey of how he mentored a broke millennial with these principles and empowered him to go from being on welfare to becoming a self-made millionaire in one year.Building upon the principles in his internationally acclaimed book Disrupt You, Samit explains:How to identify an idea and market to start your business How to build a virtual company with little or no capital The latest free software tools for managing your business Ways to get a piece of a trillion-dollar opportunity bigger than mobile How to harness the three primary fears of others to generate more sales Strategies for finding the right mentors to accelerate your success Techniques to structure any deal for creating recurring revenue and lasting wealth This book is perfect for anyone who is tired of jobs with no security, hopes to truly realize their professional and personal potential, and is looking for a way to build a better life for them and their family. Future Proofing You also belongs on the bookshelves of entrepreneurs and intrapreneurs everywhere who hope to inspire their teams to become something greater than what they already are.

    Instead, you start by finding the people who resonate with your message and connect with your ideas, attract them to you, and then - once the audience is there - offering them the things that will help them the most. It's one of those ideas that may seem counter-intuitive at first, but once you think about it for a few minutes, it's hard to imagine how anything else ever made sense.In the Audience Revolution, this idea is explained in detail, along with examples of how this approach to business has been used by successful businesses ranging from Netflix and Copyblogger, to celebrity consultants like Jim Collins and Scott Stratten, to best-selling authors like Seth Godin and Jeff Walker, to internationally renowned speakers like Randy Gage and Mitch Joel.Through their examples, you'll learn how you can apply this Audience First strategy to your online business, to get you better results faster, make you more profitable, and decrease your risk, all at the same time.