The fascinating tales in The Disappearing Spoon follow carbon, neon, silicon, gold and every single element on the table as they play out their parts in human history, finance, mythology, conflict, the arts, medicine and the lives of the (frequently) mad scientists who discovered them.Why did a little lithium (Li, 3) help cure poet Robert Lowell of his madness? And how did gallium (Ga, 31) become the go-to element for laboratory pranksters? The Disappearing Spoon has the answers, fusing science with the classic lore of invention, investigation, discovery and alchemy, from the big bang through to the end of time.

    Boylestad and Nashelsky offer students a complete and comprehensive survey, focusing on all the essentials they will need to succeed on the job. This very readable presentation is supported by strong pedagogy and content that is ideal for new students of this rapidly changing field. Its colorful, student-friendly layout boasts a large number of stunning photographs. A broad range of ancillary materials is available for instructor support.

    Its coverage balances upon three essential pillars: (1) theory and concepts; (2) practices and applications; and (3) effective learning tools. A four-part organization details topics under the headings of: understanding marketing and the marketing management process, assessing opportunities in a dynamic marketing environment, developing marketing strategy and the marketing mix, and extending marketing. For individuals interested in taking an intriguing, discovery-filled journey to the business of marketing--in sales forces, retailing, advertising, research, or any other areas.

    Right? Tired of wasting time with one Mr. Wrong after another? You're not alone. Too many of us make bad decisions about the men in our lives and end up committing to relationships that don't bring us the happiness we deserve. Now you can have that crystal ball you were wishing for. With this groundbreaking book, internationally recognized relationship expert and bestselling author Mira Kirshenbaum turns her attention to the most common relationship question women have: Is he the one I should commit to? This is the only guide you'll ever need to answer that question once and for all. Offering savvy, straightforward advice gleaned from helping thousands of women find lasting love, Kirshenbaum offers the only step-by-step strategy for determining whether or not you should commit. "Is He Mr. Right?" will help you: - Decide if your guy is a keeper--or not - Identify the Five Dimensions of Chemistry and how to tell if you and your man have it - Understand the secret of women who find love: dump the duds fast - Focus on what you need to make you happy--and get it You will discover what you really want from a relationship, learn how to trust yourself again, and stop wasting time with guys who aren't right for you. A must-have for any woman, "Is He Mr. Right?" provides the tools you need to find real happiness in love.

    It treats the subject as a coherent whole, complete with numerous logical connections, consequences, and an underlying structure and language. Employing an approach based on mechanism and reaction type, the book empasizes understanding ideas rather than merely memorizing facts. It shows students how to realistically draw molecules and mechanisms to reveal the fundamental chemistry.Using a fresh, accessible writing style as well as examples from everyday life, the authors explain the basics of organic chemistry carefully and thoroughly. A special focus on mechanism, orbitals, and stereochemistry helps students gain a solid comprehension of important factors common to all reactions. The book's innovative design enhances clarity and instruction with boxes that separate summary information and other material from the main text; a variety of colors that draw attention to items such as atoms, molecules, and orbitals; and figures that are drawn in red with significant parts emphasized in black. Early chapters feature carbonyl group reactions, and later chapters systematically develop the chemistry through discussions of spectroscopy, stereochemistry, and chemical reactions.Each chapter opens with a Connections box, divided into three columns:- Building on: Details material from previous chapters that relate to the current chapter- Arriving at: Provides a guide to the content of the chapter- Looking forward to: Previews later chapters, which develop and expand the current material

    For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

    The text relates the fundamentals to three real-world examples: Intel's 8085, Motorola's 6800, and the 6502 chip used by Apple Computers. This edition includes a student version of the TASM cross-assembler software program, experiments for Digital Computer Electronics and more.

    He thought fast and he shot fast, but how many battles can a peace loving cowpoke survive when every gunman is set against him.

    Now he has a second chance. All he has to do is keep her alive.Ex-SEAL Chase “Frost” Brennan was sure he’d never again see the only woman he’d ever loved. Faith Murdock was the civilian psychologist who’d brought him back to life three years ago, and now she was a seductive, alluring, burlesque dancer who’d hypnotized him. She had a story to tell, but before he could ask, all hell broke loose at the club.Faith started dancing for release but when her fan mail turned threatening, it terrified her. When Chase showed up her relief was staggering. He was the one man she trusted with her life. She’d never gotten over the pain of having to push him away for his own good, even though it broke her heart.Faith wasn’t the same woman he’d known, and Chase wanted to know why. He was determined to break down the barriers to her heart, but first he had to catch a killer and it quickly became clear he was no ordinary stalker. Even with the help of his ESP team and his best friend, Chase would have to put his life on the line for his woman. But he was willing to do anything to give Faith the happily ever after she deserved.

    All the tips within come via the author and guest performers, adding up to a combined three hundred years of essential speakers’ know-how!Within this bible:Technical advice: how to effortlessly project your voice, audience manipulation, crowd control, body language, hand gestures and more.Additionally: a frank approach for overcoming stage fright, a foolproof recipe for memorising a speech, how to overcome a sore throat and using the physics of sound to your advantage.Business advice: how to price your speech, approaching agencies, talking overseas, understanding unique selling points, the most complete list of global public speakers’ agencies and more.Children’s author Marcus Alexander, once horrified by the thought of standing on stage, has grown to become one of the most sought-after school speakers. He’s delivered more than 1600 talks in 13 different countries and is booked 18 months in advance. The journey wasn’t easy; he’s tripped, fallen and blundered over every imaginable obstacle. This bible contains all the insights you need to create a similar career at a faster rate and with half the hiccups.'Marcus doesn't just hold the stage he is the stage. Every word spoken is a sledge hammer pinning the audience to their seats.'Adisa the Verbaliser, spoken poet and author.'The first time I saw Marcus Alexander on stage was with a group of other authors. We all watched in amazement as he enthralled both the children and adults with his awesome energy. One of the best author events I have watched.'Andy Briggs, author and scriptwriter.Guest speakers sharing their advice include: best-selling author Chris Bradford, movement icon Dan Edwardes, British actor and producer Joey Ansah, author and teamwork specialist Casper Craven. Other guests include: surgeons, dentist lecturers, thespians, West End singers, polio advisers, educators and coaches.

    In this fast-paced investigation into the adrenaline-pumping world of NASCAR, a physicist with a passion uncovers what happens when the rubber hits the road and 800- horsepower vehicles compete at 190 miles per hour only inches from one another. Diandra Leslie-Pelecky reveals how and why drivers trust the engineering and science their teams literally build around them not only to get them across the finish line in first place, but also to keep them alive. Professor Leslie-Pelecky is a physicist in love with the sport’s beauty and power and is uniquely qualified to explain exactly how physics translates into winning races. Based on the author’s extensive access to race shops, pit crews, crew chiefs and mechanics, this book traces the life cycle of a race car from behind the scenes at top race shops to the track. The Physics of NASCAR takes readers right into the ultra competitive world of NASCAR, from the champion driver’s hot seat behind the detachable steering wheel to the New Zealander nicknamed Kiwi in charge of shocks for the No. 19 car. Diandra Leslie-Pelecky tells her story in terms anyone who drives a car--and maybe occasionally looks under the hood--can understand. How do drivers walk away from serious crashes? How can two cars travel faster together than either car can on its own? How do you dress for a 1800°F gasoline fire? In simple yet detailed, high-octane prose, this is the ultimate thrill ride for armchair speed demons, auto science buffs, and NASCAR fans at every level of interest. Readers, start your engines.

    Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That's why so many businesses never make it. In today's competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you're launching a new business or working to strengthen or expand an established one, a business plan is your road map to success. Business Plans For Dummies, 2nd Edition helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps youRealistically determine where your business is and where you want to go Create a detailed business plan and put it into action instead of in a drawer Use the plan to secure financing Prepare for opportunities avoid common pitfalls In short, Business Plans for Dummies helps you determine where you want your business to go and create a map for getting there. You'll discover how to:Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others Clarify and crystallize your company's mission, vision, and values Analyze your industry and your competition Identify your customers, including their needs, habits, purchase triggers, and decision-making processes Objectively analyze your company's strengths and weaknesses Analyze your financial situation in order to do realistic forecasts and budgets Recognize trends and anticipate changes, both in the overall economy and in your industry Plan for growth, considering the product life cycle, new products, or new markets Structure your organization and nurture leadership Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today's marketplace. It's a plantastic resource for business owners and entrepreneurs.

    As you read about Newton's Laws, Kepler's Laws, Hooke's Law, Ohm's Law, and others, you'll appreciate the For Dummies law: The easier we make it, the faster people understand it and the more they enjoy it! Whether you're taking a class, helping kids with homework, or trying to find out how the world works, this book helps you understand basic physics. It covers:Measurements, units, and significant figures Forces such as displacement, speed, and acceleration Vectors and physics notation Motion, energy, and waves (sound, light, wave-particle) Solids, liquids, and gases Thermodynamics Electromagnetism Relativity Atomic and nuclear structures Steven Holzner, Ph.D. earned his B.S. at MIT and his Ph.D. at Cornell, where he taught Physics 101 and 102 for over 10 years. He livens things up with cool physics facts, real-world examples, and simple experiments that will heighten your enthusiasm for physics and science. The book ends with some out-of-this world physics that will set your mind in motion:The possibility of wormholes in space The Big Bang How the gravitational pull of black holes is too strong for even light to escape May the Force be with you!

    Like you, the elements have lives: personalities and attitudes, talents and shortcomings, stories rich with meaning. You may think of them as the inscrutable letters of the periodic table but you know them much better than you realise. Welcome to a dazzling tour through history and literature, science and art. Here you'll meet iron that rains from the heavens and noble gases that light the way to vice. You'll learn how lead can tell your future while zinc may one day line your coffin. You'll discover what connects the bones in your body with the Whitehouse in Washington, the glow of a streetlamp with the salt on your dinner table. From ancient civilisations to contemporary culture, from the oxygen of publicity to the phosphorus in your pee, the elements are near and far and all around us. Unlocking their astonishing secrets and colourful pasts, Periodic Tales will take you on a voyage of wonder and discovery, excitement and novelty, beauty and truth. Along the way, you'll find that their stories are our stories, and their lives are inextricable from our own.

    Addressing that gap, actionably and with attention to relevant research, is the focus of this book.In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula.Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.