But where did they come from? And should we be breaking them? Designed for bloggers of all levels of experience, this book takes a hard look at twenty-eight of the blogospheres golden rules and shows you when, why and how to break them. Illustrated with real-life Blogger Stories and examples plus Expert Comments from those whove learned the hard way, The Golden Rules of Blogging (and When to Break Them) will give you a fresh perspective on blogging. Out with the rules? You decide!

    In the first episode of her “Bad With Money” podcast, Gaby Dunn asked random people at a coffee shop two questions: First, what’s your favorite sex position? Everyone was game to answer, even the barista. No holds barred. Then, she asked them how much money was in their bank accounts. Deathly silence. People were aghast. “That’s a very personal question!” they cried. And therein lies the problem.Gaby argues that our inability to speak honestly about money is our #1 barrier to understanding it, nurturing a stigma that leads to our shame, embarrassment, and anxiety, which in turn prevents us from taking ownership over this important part of our lives. She wants you to know that there are real reasons to feel helpless when it comes to managing your money, and that the patronizing know-it-alls on TV who blow air horns in your face and charge you up the wazoo for their self-help seminars do not have the answers.But despair not, there is a light at the end of this dark, moneyless tunnel. Through her own journey toward “financial literacy,” Gaby uncovers the real reasons that we feel so disempowered when it comes to finance—deeply rooted habits we inherited from our families, systemic imbalances, and intentionally-complicated terminology that makes it impossible for regular people to feel competent. Bad With Money isn’t going to tell you how to get rich or erase your debt, nor will it offer up a litany of humiliating confessions about horrible financial decisions that Gaby has made (okay, maybe some): it is an invitation from a friend who is just as clueless as you are. Equal parts memoir and journalistic investigation, Gaby covers topics like the financial dynamics of dating, the costs of mental health, and how to maintain your self-respect as a freelancer. In addition to debunking the “entitled millennial” stereotype, Gaby reveals essential truths like how “401K” is not the name of a sci-fi movie, why it feels like your bank teller is speaking a foreign language, and how to decide whether to take an unpaid internship.Weaving her own stories with the perspectives of various researchers, artists, students, her parents, a financial psychologist, her exes, and more, she reveals the ways that money makes us feel confused, hopeless, and terrified, and what it might look like to start taking control of our financial futures.

     The vast majority of retail stock traders in the stock market keep away from trading in stock derivatives such as Options, believing it to be something that is too complex and too risky. Most of the few who venture out into this terrain with half-baked knowledge usually end in substantial losses over the long term because they simply do not know the safe strategies that one needs to deploy in this space and give up after a while. If you are somebody who has shied away from Options Trading in the past thinking it is beyond comprehension or because you always ended losing money, this is the right book for you.This book is for every person who wants to venture out into Options Trading to earn a steady part-time income with minimal risk.Here's what you get to learn from this book: What stock options are in simple terms! The various types of options and the common terms used in options trading. The underlying principles of options trading using easily-understandable scenarios. Insights into why anyone should trade in options Basic mistakes made by newcomers and how to avoid them. 6 great strategies you can use to consistently make profits while controlling your risk exposure Case studies illustrating the working of each strategy. Note: As an added bonus, this book also gives you access to worksheets you can use to calculate the potential returns and risk exposure for any strategic trade you want to get into or to even just carry out paper-trades! This book adopts an unsophisticated approach to teach options trading to just about anybody and therefore, if you are looking for a place to start learning about options trading and how to earn off it, look no further!

    More importantly, it must be a FUNCTIONAL tool that advances you forward towards your goals -- rather than holding you back due to endless tinkering and perfecting of your plan without taking action. Enter the 24 Hour Business Plan Template, your functional tool to get you there as efficiently as possible. This is a complete guide that includes a downloadable pre-formatted business plan template and cash flow spreadsheet to help you get started. In the book, I lay out the method I personally used to plan my own business - and in doing so, leave my full-time job and start my business on a full-time basis within seven months. My plan itself was constructed in under 24 hours on January 1, 2015 as my new years resolution; the remainder of the time spent was executing this plan over time. In the book you'll learn how to do the same, or close to it at the very least - and you'll begin to understand why this efficiency in the beginning is so important. To reiterate, it's important to get to the action-taking phase as soon as possible. This cannot be overstated enough. Successful entrepreneurs and authors like Eric Ries, Gabriel Weinberg, and Justin Mares tout this very principle in their books The Lean Startup and Traction -- the simple fact is, it's much easier to make progress by taking action and adapting over time vs. trying to get everything perfect the first time around. Too much time can be spent getting stuck in your head due to information paralysis or perfectionism, only to wake up one day realizing you've actually done nothing concrete at all to advance your goals. Don't be this person! Get up out of your chair and take action to make your goals happen. Realize that it may take several iterations of creating a business plan, or cycling through various ideas, before you feel confident in moving forward with one in particular. This is okay -- and in fact, it's the exact reason why you need to be efficient during the initial planning and evaluation stage. Much better to spent one or two weeks cycling through 5-10 ideas than an entire year getting nowhere. In this book, we'll cover the following topics: -The importance of validation, and how to validate your business idea. -The key elements of designing an amazing cover page for your business plan. -How to write an executive summary, and why it must be written last after everything else. -The proper elements that make up your Company Objectives section. -The right approach to laying out your Products & Services section. -How to setup a target customer profile including the right questions to ask. -Websites and tables that will greatly simplify your industry and competitor analyses. -Several possibilities for getting started with sales and marketing, and the difference between each. -The key elements that will comprise your operational plan and any business logistics. -What roles need to be defined in your Management section. -The preferred formats and metrics to use in your business capitalization (initial funding) section. -How to lay out your financial plan, both for your business and your personal finances. Please know fat was trimmed from every section of this book to ensure you can get through it and understand the key principles quickly and move on to actually creating your own plan. Only the critical elements were left in, with additional explanation added at key junctions to ensure comprehension. Whether you're venturing out for your first time as an entrepreneur, or you're a seasoned veteran looking for a no-nonsense way to manage the planning process for your next venture, 24 Hour Business Plan Template belongs on your tool belt.

    But many managers can't read a balance sheet, wouldn't recognize a liquidity ratio, and don't know how to calculate return on investment. Worse, they don't have any idea where the numbers come from or how reliable they really are. In Financial Intelligence, Karen Berman and Joe Knight teach the basics of finance--but with a twist. Financial reporting, they argue, is as much art as science. Because nobody can quantify everything, accountants always rely on estimates, assumptions, and judgment calls. Savvy managers need to know how those sources of possible bias can affect the financials and that sometimes the numbers can be challenged. While providing the foundation for a deep understanding of the financial side of business, the book also arms managers with practical strategies for improving their companies' performance--strategies, such as "managing the balance sheet," that are well understood by financial professionals but rarely shared with their nonfinancial colleagues. Accessible, jargon-free, and filled with entertaining stories of real companies, Financial Intelligence gives nonfinancial managers the financial knowledge and confidence for their everyday work. Karen Berman and Joe Knight are the owners of the Los Angeles-based Business Literacy Institute and have trained tens of thousands of managers at many leading organizations. Co-author John Case has written several popular books on management.

    Start your own business selling one-of-a-kind treasures shoppers can't find in regular stores. For crafters, it's a revolution. Never before has it been so easy to start a worldwide crafting business with millions of paying customers -- with no up-front investment --all in an afternoon! If you're a skilled crafter, artist, or antique hunter, you're 90 percent there. Just follow the step-by-step instructions in this book to register at Etsy, photograph and list your items for sale, and rake in the cash. Learn how thousands of Etsy crafters, young and old, have launched their business on a shoestring, usually part-time at home. Customers discover your items because of good old-fashioned word of mouth-with an Internet twist, courtesy of Facebook, Google, and Etsy itself. You'll learn the best tools for making it all work, no computer geekery required. You'll see how to sell more items more quickly, earn more money, and have more fun, spending more of your time doing what you loved in the first place-creating new things, finding new treasures, and meeting lots of new people obsessed with the same stuff as you. Even if you're shy! -- Read easy-to-follow guides for registering on Etsy.com and selling your handcrafted items, vintage finds, or crafting supplies. -- See how crafters like you have built a full-time business from scratch. -- Learn how to price your items to maximize your sales and fatten your profits. -- See how to photograph your items like a pro and avoid the amateur mistakes. -- Learn how to process your Etsy payments and avoid scams. -- Get legitimate tax deductions for your home studio or office, and travel expenses. -- See examples and insider tips from dozens of Etsy's top sellers. -- Learn to use keywords to drive visitors to your Etsy shop. -- Learn techniques for getting word of mouth and "free advertising, and why paid advertising is usually a waste of money. -- Take your business to the next level by attracting wholesalers and retailers. -- License your designs to extend your reach and create more cash. -- Automate your administrative chores with Etsy apps.

    Thoroughly updated, this new edition includes numerous case studies of actual projects as well as small-scale examples that are ideal for anyone new to real estate development.

    Whether you're dealing with your spouse, boss, department store, bank manager, children, solicitor, or best friend - in every encounter with other people, negotiating is always taking place. And how well you handle those encounters determines whether you prosper happily or suffer frustration and loss. With his helpful and sensible approach Cohen shows that negotiating is a process you can understand and predict - and most importantly, that it's a practical skill you can learn and improve upon.

    They set the ball rolling and wealth simply accumulates. They let their money work for them. For the author, the combination of a book, a game, a woman and an opportunity helped him get out of the rat race onto the fast track. Discover why most Pinoys are poor and the secrets of the rich Tsinoys.

    This Missing Manual takes you through the process of buying a home, from start to finish. Along the way, you'll use the book's expert advice and fill-in forms to identify the house you want, figure out what kind of neighborhood you want to live in, determine what a target home is really worth, make an offer, and close the deal. Throughout the process, this book helps you:Realistically determine how much house you can affordAssemble a real estate team that's looking after your interests and not the seller'sUnderstand the different ways to finance your house, and which is best for youCreate an attractive offer with the best chance of acceptanceLearn what lenders look for so you can get your mortgage approvedInspect your new home to uncover potential problemsPrepare all the right paperwork for a smooth closing

    There is nothing more expensive than ignorance -- let The Educated Franchisee serve as your guide for selecting a franchise that meets your needs!The Educated Franchisee will teach you:-- How to find a franchise that is right for you.-- How owning a franchise can create wealth.-- Where to find quality franchisors.-- What qualities franchisors look for in a franchisee.-- How to gather information from franchisees.-- How to make sure the franchise makes money.-- How to confidently select the best franchise advisors.-- The five keys to long-term success as a franchise.

    This comprehensive guide is THE industry standard driving manual. Learn how to get the most enjoyment from your driving with the correct skills, attitude and behaviour.

    

    But, more often than not, there's no way to avoid it--even non-financial jobs venture into financial jargon and concepts. For those trying to get more done at the office, organize the dollars and cents in a small business or just in need of a refresher, there's no reason to turn to the average number-crunching class again. The Accounting Game presents financial information in a format so simple and so unlike a common accounting textbook, you may forget you're learning key skills that will help you get ahead! This book uses the world of a kid's lemonade stand to teach the basics of financial language and records. You'll run your own lemonade stand and make it grow by creating signs to advertise it, borrowing money from Mom, buying lemons and sugar and selling to the whole neighborhood. As you run your stand, you'll begin to understand and apply financial terms and concepts like assets, liabilities, earnings, inventory and notes payable, plus: --Know the difference between accrual vs. cash accounting methods--Create and understand an income statement and balance sheet--Track inventory using LIFO and FIFO--Create cash statements and understand cash flow and liquidity--Apply your new knowledge to real-life situations The revolutionary approach of The Accounting Game takes the typically mundane subjects of accounting and business finance and makes them something you can easily learn, understand, remember and use! The Accounting Game is produced by Educational Discoveries, the training industry's leader in accelerative learning technology. More than 70,000 peoplehave graduated from The Accounting Game, the world's most successful one-day financial seminar.