The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

    We wake up in a haze—often after hitting snooze a few times. Then we rush around to get ready and out the door so we can officially start the day. Before we know it, hours have slipped by without us accomplishing anything beyond downing a cup of coffee, dashing off a few emails, and dishing with our coworkers around the water cooler. By the time the workday wraps up, we’re so exhausted and defeated that any motivation to accomplish something in the evening has vanished.But according to time management expert Laura Vanderkam, mornings hold the key to taking control of our schedules. If we use them wisely, we can build habits that will allow us to lead happier, more productive lives.Drawing on real-life anecdotes and scientific research that shows why the early hours of the day are so important, Vanderkam reveals how successful people use mornings to help them accomplish things that are often impossible to take care of later in the day. While many of us are still in bed, these folks are scoring daily victories to improve their health, careers, and personal lives without sacrificing their sanity. For instance, former PepsiCo chairman and CEO Steve Reinemund would rise at 5:00 a.m., run four miles, pray, and eat breakfast with his family before heading to work to run a Fortune 500 company.What the Most Successful People Do Before Breakfast is a fun, practical guide that will inspire you to rethink your morning routine and jump-start your life before the day has even begun.

     In this book, his priority is to help kids who don’t have the advantage of going to his school, Capital Prep.  He wants to save your kid, and the kid next door, and the kid down the street from getting a typical third-rate American education.  If you’re a parent who has worried recently about how depressed your child seems when he dresses for school in the morning…or how little of what happens during the school day seems to sink into her brain… or how much of your child’s homework is busywork, you need this book.   If you’re a teacher who is putting your heart and soul into the job but are surrounded by colleagues who are “phoning it in,” you need this book.  If you’re a committed, forward-thinking principal who wants to get rid of the faculty bad apples, but are continually stymied by Mafia-style teachers-unions, you need this book. *If you’re a citizen who worries about the $1 trillion-plus GDP loss that America suffers every year because our system of education doesn’t measure up, you need this book. In this solution-oriented manifesto, Steve Perry covers the full range of issues holding back today’s students.  He shows parents how to find great teachers (and get rid of the bad ones)…how to make readers out of kids who hate to read…how to make the school curriculum thrilling rather than sleep-inducing…how to conduct an all-important education “home audit”… how to “e-organize” if school boards and administrators aren’t getting the message…how to build a “school of the future,” and much more. The era of third-rate education is over.  Steve Perry isn’t going to let the fools and scoundrels get away with it any longer.  Push has come to shove!

    This practice guide provides guidance on when, where, and how to apply agile approaches and provides practical tools for practitioners and organizations wanting to increase agility. This practice guide is aligned with other PMI standards, including A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Sixth Edition, and was developed as the result of collaboration between the Project Management Institute and the Agile Alliance.

    Remini is widely known for her work in the comedy TV series The King of Queens.In this memoir, Remini goes into great details about all aspects of her life, including, but not limited to, how she was introduced to the church, how she coped with raising a family, how she handled her acting career as well as her interactions with other celebrities who were also involved in the Church of Scientology.SummaReads Features:* Chapter Summaries: Clear, concise and easy to understand descriptions, key concepts and important details.* Chapter Key Takeaways and Points: The most important concepts of each chapter containing at least four specific bullet points.Advantages of SummaReads:* Spend less time reading and more time enjoying and understanding your favorite books.* Discover important detailed analysis you may have missed the first time.* Learn key concepts in simple and efficient manner.* Use as a "cheat sheet" and reference to quickly access important information.* Focus on critical information and eliminate unnecessary details.* Can be used as an effective study aid.

    The only classroom-based integrated study system for professional certification gives you complete coverage of all objectives for the PMP exam, hundreds of practice exam questions, and hands-on exercises. The CD-ROM features full practice exam software with interactive tutorials and lab simulations, plus an adaptive test engine.

    Spurred by her personal experience and extensive exploration of brain-based learning, author Marilee Sprenger explains how brain science--what we know about how the brain works--can be applied to social-emotional learning. Specifically, she addresses how to- Build strong, caring relationships with students to give them a sense of belonging. - Teach and model empathy, so students feel understood and can better understand others. - Awaken students' self-awareness, including the ability to name their own emotions, have accurate self-perceptions, and display self-confidence and self-efficacy. - Help students manage their behavior through impulse control, stress management, and other positive skills. - Improve students' social awareness and interaction with others. - Teach students how to handle relationships, including with people whose backgrounds differ from their own. - Guide students in making responsible decisions.Offering clear, easy-to-understand explanations of brain activity and dozens of specific strategies for all grade levels, Social-Emotional Learning and the Brain is an essential guide to creating supportive classroom environments and improving outcomes for all our students.

    . ." "There's no way . . ." "It's impossible . . ." Enough. Get off your ass make your "someday" goals a priority—today. After years of coaching and consulting hundreds of startup rookies as well as seasoned entrepreneurs, executives, and CEOs, Bedros Keuilian realized that most people who want to start a business, grow an existing business, author a book, make more money, or make a bigger impact usually take the long, slow, painful way to get there . . . and more than 80 percent of entrepreneurs never get to their desired destination or achieve their full potential in business. They treat their dream as if it were merely a hobby and dip their toes in the water, but they never commit to diving in—you get the idea. It's time to cut the bullshit excuses. Everyone has a gift, a purpose. It's your duty to figure out what your gift is and how you're going to share it with the world. Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life) is your guide to doing exactly that. Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will show you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes—not only to achieve but dominate your goals. With Keuilian's no-nonsense approach in both business and personal spheres, you'll be able to define your purpose and have clarity of vision—and a plan—to make the quantum leap. Whether it's creating and growing a company, leaving a legacy, making a difference, or launching a new brand, you will discover how to use your passion, purpose, and sheer grit to overcome any adversity that attempts to derail your progress. If there's an area of your life in which you need to man up, this book will get you there.

    (2nd. Ed Jan 2014) In as little as 15 minutes you will understand what the source of the problem is, and devise quick action-steps to take in order to begin and improve the situation (Free automated toll inside). The book will teach you how to use a very simple, yet effective tool, the "Double-Lens System". Using it you can quickly get to the bottom of situations and analyzing the roots of a problem. Then you will learn to use several simple questions that will help develop a quick fix, and will get things going in the right direction. While not intended as a substitute to a full coaching process, this method is effective in helping clients to zero-in on their most pressing issues and move from pain to action. The same method is also an effective lead-conversion tool that can be used in coaching and consulting sales-situations. Included in the book you will find a link for a free download of an automated version of the double-lenses system. You can use this as it is, or customize it to your own needs. The book was written with the same principles of "quick solutions" described in it. It is a short, easy to read manuscript that will take you less than an hour to read and master. Need to know more? Read below the reviews of people which already read it. Click the "Buy Now" button and get to solving problems – quickly!

    But the historic landfall of October 1492 was only a secondary event of the year. The preceding January, they had accepted the surrender of Muslim Granada, ending centuries of Islamic rule in their peninsula. And later that year, they had ordered the expulsion or forced baptism of Spain's Jewish minority, a cruel crusade undertaken in an excess of zeal for their Catholic faith. Europe, in the century of Ferdinand and Isabella, was also awakening to the glories of a new age, the Renaissance, and the Spain of the "Catholic Kings" - as Ferdinand and Isabella came to be known - was not untouched by this brilliant revival of learning. Here, from the noted historian Malveena McKendrick, is their remarkable story.

    This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.

    Double Olympic champions, world record holders and the winners of six World Championship titles in the coxless pair, they have been at the pinnacle of their sport since they captured their first title together in 2009. The Kiwi Pair shares the story of Bond and Murray's unique partnership. Some would describe them as chalk and cheese, two contrasting personalities who nevertheless bring out the best in each other. Join them as they share the secrets to their success, their extreme training regime, the highs and lows of top level sport, and the extraordinary dedication it takes to be world-beating oarsmen. 'This is a story of dedication, and that is a story that is not told often enough.' - Sir Steve Redgrave

    Are you gutsy enough to try it? Rouse your inner gypsy/rebel with this intimate introduction to van dwelling. It’s stocked with DIY tips and tricks for turning a vehicle into a home (on any budget) and emotional resources to gracefully sidestep the psychological pitfalls of such an unconventional lifestyle. With concrete advice and personal reflection from an experienced solo van dweller, this guide thoroughly covers the basics of everyday life in a van with a refreshing twist of self-empowerment and a whole lotta sass.Topics covered inside: -- vehicle selection-- DIY ideas for customizing your mobile abode-- ventilation-- parking tips-- showering and toilet needs-- safety for solos-- earning an income-- mental health as a van dweller...and much more!

    Pendel's attention. It is very interesting and throws many sidelights on the life of the White House. Pendel writes: "In 1861, or 1862, the Metropolitan Police was established by Congress at the Capital, and I made application for and received an appointment on the force. I made the first arrest, with the assistance of "Buck" Essex. The case was that of a fellow named Grady, one of the English Hill toughs. A roundsman said to us, "Boys, you take a walk down Seventh Street, and if you see anything going on, take a hand in it." Just as we got opposite the Patent Office, this Grady had assaulted, or rather was assaulting, a young fellow with a whip. I went up and grabbed him and put him under arrest, then took him to Squire Dunn's court and preferred charges against him. The Squire was busy writing for some time. When he got through he handed me the paper he was writing, and I was so green at the business I did not know what it was, so said: "What is this, Squire?" He replied, "Why, that is the paper of commitment for this fellow. Take him to jail." "On November 3, 1864, Sergeant John Cronin, Alfonso Dunn, Andrew Smith, and myself were ordered to report at the First Precinct, in the old City Hall, at one o'clock in the afternoon. We supposed we were to be detailed for detective work in New York City on account of the great riot then on there, especially as we were ordered to report in citizens' clothes, to conceal our revolvers, and to be sure to have them all clean and in good order. We arrived at the City Hall, and then were told where we were to go, which was to the President's Mansion, there to report to Marshal Lanham, at that time United States Marshal of the District of Columbia, and a bosom friend of Abraham Lincoln. "These were days that tried men's hearts, and women's, too. Men were falling at the front by hundreds, both in the Union and in the Confederate armies. There was weeping and mourning all over the land. Our nation was trembling with anxiety; we were all hoping that the great strife was over or soon to be. "Marshal Lanham took us upstairs and into the President's office, where we were introduced to him and to his two secretaries, Mr. Nicolay and Mr. Hay, the latter now being Secretary of State. We were then instructed to keep a sharp lookout in the different parts of the house, more particularly in the East Room and at the door of the President's office. " CONTENTS I — Under President Lincoln II — Under President Johnson III — Under President Grant IV — Under President Hayes V — Under President Garfield VI — Under President Arthur VII — Under President Cleveland VIII — Under President Harrison IX — Cleveland's Second Administration X— Under President McKinley XI — Furniture in Executive Mansion Originally published in 1902; reformatted for the Kindle; may contain an occasional imperfections; original spellings have been kept in place.