Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are -- another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums.This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales.

    Vintage ornaments, lights, decorations, cards and wrapping all conjure up happy memories of Christmases past and serve as tangible mementos of holidays shared with family and friends. In fact, finding these objects, decorating with them and sharing them with others brings an instant feeling of comfort and joy. Coupled with beautiful photographs, tips on collecting, and secret shopping haunts, A Very Vintage Christmas offers a 360-degree look at holiday d�cor in America and gives suggestions on how to make vintage finds work for today's audience. While each chapter of A Very Vintage Christmas is unique, there is a common thread that runs through them all: the love of beautiful holiday decorations, and the interest in their history, value, and preservation. The book helps the everyday collector and enthusiast to build their own collection and offers tips on how to make the most of what they've got.

    Wayne Dyer is an inspirational guide to thousands. Now his main titles—including the perennial blockbuster Real Magic—are available in one boxed set perfect for gift-giving.Author Biography: Wayne W. Dyer is one of the most widely read authors today in the field of self-development. He is the author of many books, including such bestsellers as Your Erroneous Zones, You'll See It When You Believe It, and Real Magic. A psychotherapist, Dyer received his doctorate in counseling psychology from Wayne State University and the University of Michigan, and has taught at many levels of education from high school through graduate study. He is the co-author of three textbooks, contributes to numerous professional journals and lectures extensively in the United States as well as abroad. He appears regularly on radio and television shows around the country.

    Publishing is one of the most complex and lucrative parts of the music business. Industry expert Randall Wixen covers everything from mechanical, performing and synch rights to sub-publishing, foreign rights, copyright basics, types of publishing deals, advice on representation and more. Get a view from the top, in plain English. This updated and revised edition has been prepared in light of the ever-changing landscape of music publishing, taking into account factors like illegal downloading and recent announcements from the Copyright Royalty Board. With an added "DIY" chapter, the author demonstrates why the playing field has changed for the traditional copyright adminstrators, and how musicians just starting out can protect their own work until they hit the big time.

    One exception was twenty-four-year-old Elliott Merrick, who in 1929 left his advertising job in New Jersey and moved to Labrador, one of Canada’s most remote regions. First published by Scribner’s in 1933, True North tells the captivating story of one of the high points of Merrick’s years there: a hunting trip he and his wife, Kay, made with trapper John Michelin in 1930. Covering 300 miles over a harsh winter, they experienced an unexplored realm of nature at its most intense and faced numerous challenges. Merrick accidentally shot himself in the thigh and almost cut off his toe. Freezing cold and hunger were constant. Nonetheless, the group found beauty and even magic in the stark landscape. The couple and the trappers bonded with each other and their environment through such surprisingly daunting tasks as fabricating sunglasses to avoid snow blindness and learning to wash underwear without it freezing. Merrick’s intimate style, rich with narrative detail, brings readers into a dramatic story of survival and shares the lesson the Merricks learned: that the greatest satisfaction in life can come from the simplest things.

    But often, a company's published accounts offer clues to impending disaster, providing you know where to look. Through the forensic examination of more than 20 recent stock market disasters, Tim Steer reveals how companies hide or disguise worrying facts about the robustness of their business. In his lively style, he looks at the themes that underlie the ways companies hide the truth and he stresses that in an assessment of a company's accounts, investors should always bear in mind that the only fact is cash; everything else - profit, assets, etc - is a matter of opinion. Full of invaluable lessons for investors, the book concludes with some trenchant observations on what is wrong in the worlds of investment, audit and financial regulation, and what changes should be introduced.

    Their clockwork precision and incredibly low error rate has got the world to sit up and take note of this awesome army of 5000 men, who make sure office-goers get a hot, home-cooked meal every day, come rain or shine. It is a stupendous feat of coordination, efficiency, honesty and sheer hard work that could teach many a corporate honcho a lesson or two in running a business successfully. The humble dabbawalas of Mumbai shot into fame when Prince Charles requested a meeting with them on a visit to the city in 2003, after having seen a BBC documentary on them. It was a meeting that the heir to the British throne did not forget. In April 2005, the Dabbawalas Association received an invitation to the wedding of Prince Charles and the Duchess of Cornwall, Camilla Parker-Bowles. A few days later, Sopan Rao Rao Mare and Raghunath Medge attended the royal wedding as representatives of the Dabbawalas Association. The story is narrated alternately by the man who has made it happen – Raghunath Medge, president of the Dabbawalas Association, and the author Shobha Bondre. .

    Once we become aware of this, we start seeing them everywhere—in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That’s why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it’s too late.Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of today’s most intractable challenges.

    Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue--with little or no marketing budget.With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out.Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

    Today, we read the words of Christ in a steady, even tone and find ourselves wondering if maybe we're missing something. Could it be that we've lost the emotional power of Jesus's words simply because we're too familiar with them? With incredible insight into the surprising and unsettling aspects of Jesus's parables and life, Matt Mikalatos reimagines familiar stories and parables in a modern-day setting, bringing alive for the contemporary reader all the controversy and conflict inherent in the originals. These emotional, sometimes humorous, and jaw-dropping retellings include the stories of the prodigal son, the good Samaritan, the lost coin, the feeding of the 5,000, the death and resurrection of Jesus, and more, asking provocative questions like "What would be the modern equivalent of Jesus letting a "sinful woman" wash his feet? Who would be the hero of "The Good Samaritan"? How would Jesus tell the parable of the lost sheep in a city like Portland?"

    Networking.In this New York Times, Wall Street Journal, and USA TODAY bestseller, master networker Joe Sweeney shares his networking secrets from a long and successful career as a business owner, sports agent and executive and investment banking consultant. His first secret: master networkers are focused on giving, not getting.With today’s difficult economy and uncertain workplace, networking has never been more important. Sweeney’s simple but effective 5/10/15 networking plan will give you a leg up in the current job market, help you stay employed, or, if you’ve been laid off, find your next job. The cliché that who you know is more important than what you know has never been truer. Sweeney illustrates his insights with dozens of helpful examples from his own life (along with a few fascinating insider sports stories).With special sections on networking for women and minorities, insights into the usefulness (and handicaps) of social networking sites, how to get (and why you need) a wingman and profiles of other master networkers, Networking Is a Contact Sport is a practical and essential guide for anyone who wants to get ahead in today’s economy.

    Discover and master the fiery temperament shared by great leaders, entrepreneurs, artists and AD/HD-ers. Are you: - Impulsive? - Risk-taking? - Distractible? - Sensation-seeking? - Insightful or Intuitive? Do you: - Crave risk and excitement? - Have an addictive personality? - Rebel against authority? - Think differently? Then you are a DaVinci. Discover the secret genius that drives risk-takers, rebels, entrepreneurs, artists and ad/hd-ers to achieve greatness. Learn how to express this fire and harness it productively. About the Author Garret LoPorto, has been featured in The New York Times, Money Magazine, The Boston Globe and The London Financial Times. He is a successful entrepreneur, CEO, presenter at MIT, U.S. & International patent-pending inventor, and father of two children. He lives with his wife and children in Concord, Massachusetts.

    Unfortunately most of these are PREDICTABLE and AVOIDABLE. Tact and diplomacy can only get you so far in the wild and wacky world of project work. A combination of outrageous creativity, sheer bravado and nerves of steel will serve you far better than any fancy-schmancy Microsoft Project Gantt chart!'Scrappy Project Management' is about what REALLY happens in the project environment, how to survive it, and how to make sure that your team avoids the predictable and avoidable pitfalls that every project faces.

    The narrator befriends an orchestra conductor and is inspired to think about leadership and communication in an entirely new way.For instance:- A maestro doesn't micromanage, but encourages others to develop their own solutions. There's a big difference between conducting and trying to play all the instruments.- A maestro helps people feel ownership of the whole piece, not just their individual parts.- A maestro leads by listening. When people sense genuine open-mindedness, they offer more of their talent. If not, they get defensive and hold back their best ideas.- Truly great leaders, whether conductors striving for perfect harmony or CEOs reaching for excellence, act with a vision of their organization at its best.For more information, visit: www.MaestroBook.com

    A former executive at the WordPerfect Corporation details the company's rise in the computer industry and what compelled him to leave after ten years as a driving force in the company.