Engaging with your followers and fans, listening to what they have to say, and producing consistently great content are the true markers of successful social media marketing today. Pinterest gives business users the opportunities to do all three in visually stunning, engaging ways. But business owners need help in knowing how to use Pinterest effectively for marketing purposes. "Pinfluence" will show business owners, entrepreneurs, online merchants and bloggers how to use Pinterest to drive traffic to their websites, connect with their potential and current clients, and convert their followers into buyers using this exciting new platform."Pinfluence" will be accessible and easy to read, with action steps that readers can implement right away. Readers will learn how to: Set up your professional Pinterest profile for maximum business exposure, so when your pins go viral, they send a flood of massive, targeted traffic to your website or blog. Develop a targeted Pinterest strategy for your business so you can increase your online exposure, bring in more income and avoid wasting time doing tasks that doesn't get you more leads or fansQuickly and easily start growing your audience, engage with your followers, and collect tons of business leadsConvert followers into buyersGet Pinterest marketing help for special types of situations, like business-to-business companies and nonprofits

    We go to networking events, meet associates for coffee, or maybe even email prospective clients, but it’s never quite enough. The challenge that faces us, and the problem with these activities, is that they don’t scale. The number of people you need to need to meet in order to advance your business, build your influence, and fill the top of your sales funnel is simply too many to handle. This book contains the solution. In Connect, Josh Turner lays out a step-by-step process to meet and connect with the people that matter to your business at scale. The techniques contained in these pages will teach you to use new tools and marketing channels to build relationships without being confined by time.

    How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses—from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect?This brief history of the Tatas charts the contribution of every Tata chairman—from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry—and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company.For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.

    Now he offers his most important book yet, a guide to making big career changes—by choice or necessity—and escaping the horrible feeling of being trapped in the wrong job.Acuff finds it amazing that people spend more than eighteen years studying and preparing for college, but little or no time honing their careers between graduation and retirement. He offers an empowering tool he calls the Career Savings Account, which will change the way readers think about their skills, relationships, character, and work ethic. He also shows that if you’re on the wrong track, you already have what you need to change it—even if your family and mortgage mean you can’t simply pick up and move for a new opportunity.Throughout the book, Acuff features inspiring and funny true stories—not merely his own, but those of friends who restarted their careers after a layoff, an extended maternity leave, or simply the realization that they were suffering fifty weeks a year just to pay the bills and enjoy two weeks of vacation. Everyone can benefit from Do Over, from new graduates to fiftysomethings and beyond.

    It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

    Yet they should be asking what the global economy will look like in the years to come—where will the long-term risks and opportunities arise? These are the questions that Daniel Altman confronts in his provocative and indispensable book.The fate of the global economy, Altman argues, will be determined by deeper factors than those that move markets from moment to moment. His incisive analysis brings together hidden trends, societal pressures, and policy endgames to make twelve surprising but logical predictions about the years ahead. And his forecasts for the future raise a pressing question for today: With so many challenges awaiting us, are our political and economic institutions up to the task?Outrageous Fortunes tells which industries will grow, which economies will crumble, which investments will pay off, and where the next big crisis may occur. Altman's carefully reasoned text is an essential guide for the road ahead.

    Pinterest Savvy highlights: * Set up your profile for success. * Understand the basics of eye-catching pins. * Learn from businesses using Pinterest well. * Improve strategies for gaining followers and increasing engagement. * Achieve sales and marketing goals using Pinterest!Along the way, you'll hear from other Pinterest experts like popular blogger Amy at Living Locurto and the social media team at PBS.

    However, as Terri Savelle Foy shares in IMAGINE BIG, we cannot allow what we see happening today to limit what we can imagine God doing for us supernaturally in our lives. Within the pages of this book, you will be inspired and encouraged to: Imagine your futureMake a dream bookAssign time daily to review your dreams Get your goals in placeInitiate action nowNullify negativityExpress gratitudeBe led by your God-given desiresInvest in your dreamsGet your expectancy high IMAGINE BIG will show you how to turn the what "ifs" into what "is". Today can be the beginning of everything God wants you to be and do!

    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

    These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn

    On that first day we sold twenty-four bottles, and now we sell over 2 million a week, so we've grown since then. This book is about the stuff we've learned since selling those first few smoothies. About having ideas and making drinks, about running a business and getting started, about nature and fruit, about company life and working with friends, about the stuff we've got right and the stuff we got wrong, and about squirrels . . . and camping . . . and doing the right thing. We thought we'd write it all down in a book so we don't forget any of it, and to maybe help other people too. We started innocent from scratch, so we've learnt a lot of things by getting stuff wrong. Some other lessons have come from listening carefully to people clever than us. And some stuff we just got lucky on. But all of it, the good the bad and the useful, is in here. Plus, perhaps our mums will finally believe us when we tell them we haven't rung home for a while because we've been a bit busy these past few years.

    Who Owns the Future? is his visionary reckoning with the most urgent economic and social trend of our age: the poisonous concentration of money and power in our digital networks.Lanier has predicted how technology will transform our humanity for decades, and his insight has never been more urgently needed. He shows how Siren Servers, which exploit big data and the free sharing of information, led our economy into recession, imperiled personal privacy, and hollowed out the middle class. The networks that define our world—including social media, financial institutions, and intelligence agencies—now threaten to destroy it.But there is an alternative. In this provocative, poetic, and deeply humane book, Lanier charts a path toward a brighter future: an information economy that rewards ordinary people for what they do and share on the web.

    Reviewers of the book have recommended this as one of the best self-help books on Success, a self-help book that works, a guide that provides very simple steps, avoiding confusing mantras and a success book with something for everyone. Instead of listing boring textbook analogies, the author shares stories and experiences, making this an exciting and easy read.I am a Rockstar is your simple and end to end guide to Success, helping you to•Adopt positive thinking and winning attitude to succeed•Boost your self-confidence and self-belief•Control your life through a more straightforward, efficient, and productive perspective to life•Develop essential winning skills:::oEssential tools such as communication skills, leadership skills, negotiation skills, branding skills & presentation skillsoCritical life skills such as appreciation, discovering unknowns, turning weaknesses in

    

    Prepared to be awed and inspired by Chris Froome riding on at the Tour de France with a broken wrist or Geraint Thomas finishing it with a broken pelvis.In The Hardmen the writers behind cycling superblog Velominati.com and The Rules will tell the stories and illuminate the myths of not just the greatest cyclists ever, but the toughest. From Eddy Merckx to Beryl Burton, and from Marianne Vos to Edwig Van Hooydonk, the book will lay bare the secrets of their extraordinary and inspirational endurance in the face of pain, danger and disaster. After all, suffering is one of the joys of being a cyclist. Embrace climbs, relish the descents, and get ready to harden up. . .