The Structure of Magic I: A Book about Language and Therapy


Richard Bandler - 1975
    Volume I describes the Meta Model, a framework for comprehending the structure of language; Volume II applies NLP theory to nonverbal communication.

You Win in the Locker Room First: The 7 C's to Build a Winning Team in Business, Sports, and Life


Jon Gordon - 2015
    In the season prior to his arrival in 2008, the Atlanta Falcons had a 4-12 record and the franchise had never before achieved back-to-back winning seasons. Under Smith's leadership, the Falcons earned an 11-5 record in his first season and would go on to become perennial playoff and Super Bowl contenders earning Smith AP Coach of year in 2008 and voted Coach of Year by his peers in 2008, 2010 and 2012.You Win in the Locker Room First draws on the extraordinary experiences of Coach Mike Smith and Jon Gordon--consultant to numerous college and professional teams--to explore the seven powerful principles that any business, school, organization, or sports team can adopt to revitalize their organization.Step by step, the authors outline a strategy for building a thriving organization and provide a practical framework that give leaders the tools they need to create a great culture, lead with the right mindset, create strong relationships, improve teamwork, execute at a higher level, and avoid the pitfalls that sabotage far too many leaders and organizations.In addition to sharing what went right with the Falcons, Smith also transparently shares what went wrong his last two seasons and provides invaluable lessons leaders can take away from his victories, success, failures and mistakes.Whether it's an executive leadership team of a Fortune 500 company, a sports team, an emergency room team, military team, or a school team successful leaders coach their team and develop, mentor, encourage, and guide them. This not only improves the team, it improves the leaders and their relationships, connections, and organization.You Win in the Locker Room First offers a rare behind-the-scenes look at one of the most pressure packed leadership jobs on the planet and what leaders can learn from these experiences in order to build their own winning team.

Falling Awake: How to Practice Mindfulness in Everyday Life


Jon Kabat-Zinn - 2018
    "Thoughtful and provocative.... The relevance of this work is unquestionable, as it leaves us inspired and optimistic that true healing really is possible" (Sharon Salzberg). For four decades, Jon Kabat-Zinn has been teaching the tangible benefits of meditation in the mainstream. Today millions of people have taken up a formal mindfulness meditation practice as part of their everyday lives. But how do you actually go about meditating? What does a formal meditation practice look like? And how can we overcome some of the common obstacles to incorporating meditation into daily life in an age of perpetual self-distraction? Falling Awake directly answers these urgent and timely questions. Originally published in 2005 as part of a larger book titled Coming to Our Senses, it has been updated with a new foreword by the author and is even more relevant today. Science shows that the tangible benefits of a mindfulness meditation practice are impossible to ignore. Kabat-Zinn explains how to incorporate them into our hectic, modern lives. Read on for a master class from one of the pioneers of the worldwide mindfulness movement.

The Practice of Public Relations


Fraser P. Seitel - 1980
    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

The Book of Faith: True Inspirational Stories


Navjot Gautam - 2018
    As the river of life dries up, with each passing moment, our dreams of childhood give way to the reality of life, which is not always pleasant or fair. There is so much we don’t control and can’t change. In these difficult and lonely moments, we wonder if there is anyone in this world or any other whom we can count on. If faith moves mountains, then how do we build such faith and how do we know it will work for us? What is faith, anyway? From a physicist to a physician, an injured bird to an erudite Brahmin, people from different walks of life and religions share their incredible stories of rapid transformation, all united by the common thread of faith in one person – Om Swami. Every story makes you think and dares you to see the world differently. The Book of Faith is unlike anything ever written in the modern times.NAVJOT GAUTAM is a postgraduate in Journalism and Mass Communication from Punjabi University, Patiala. She has worked with top organizations in the fields of health, education, IT and hospitality.SADHVI VRINDA OM is an award-winning poet and author. She graduated from Sophia College, Ajmer, and went on to pursue an MBA. The turning point of her life though was to pen a mesmerizing non-fiction, Om Swami: As We Know Him. It has been hailed transformational by readers.

The Science of Human Nature: A Psychology for Beginners


William Henry Pyle - 1917
    You can not study human nature from a book, you must study yourself and your neighbors. This book may help you to know what to look for and to understand what you find, but it can do little more than this. It is true, this text gives you many facts learned by psychologists, but you must verify the statements, or at least see their significance to you, or they will be of no worth to you. However, the facts considered here, properly understood and assimilated, ought to prove of great value to you. But perhaps of greater value will be the psychological frame of mind or attitude which you should acquire. The psychological attitude is that of seeking to find and understand the causes of human action, and the causes, consequences, and significance of the processes of the human mind. If your first course in psychology teaches you to look for these things, gives you some skill in finding them and in using the knowledge after you have it, your study should be quite worth while.

The Way of the Champion: Lessons from Sun Tzu's the Art of War and Other Tao Wisdom for Sports Life


Jerry Lynch - 2006
    The emphasis on self-awareness, tactical positioning, and strategic advantage means that practitioners win through inner growth and self-improvement-giving them a universal competitive edge.

The Miracle Morning for Entrepreneurs: Elevate Yourself to Elevate Your business


Hal Elrod - 2016
    Since then, careers have been launched, goals have been met, and dreams have been realized, all through the power of the Miracle Morning’s six Life S.A.V.E.R.S. THESE SIX DAILY PRACTICES WILL FUEL YOUR EFFORTS TO CREATE AND SUSTAIN POSITIVE CHANGE IN YOUR LIFE. Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life. Cameron Herold— Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework. DEVELOP A VISION FOR YOUR BUSINESS, AND BECOME THE INFLUENTIAL AND INSPIRING LEADER YOU WERE ALWAYS MEANT TO BE. The principles and skills you’ll find in this book will help you to channel your passion and achieve balance in a remarkable new way. Learn why mornings matter more than you think Learn how to master your own self-leadership and accelerate your personal development Learn how to manage your energy—physical, mental, and emotional Learn how to implement Hal Elrod’s invaluable Life S.A.V.E.R.S. in your daily routine And much more... You’re already an entrepreneur. Now discover how to take your success to the next level by first taking your self to the next level. The Miracle Morning for Entrepreneurs is your roadmap to masterfully building an empire with a powerful vision, utilizing your areas of personal genius, with the right team at your side. TAKE THE NEXT STEP: CLICK ‘BUY NOW’ AT THE TOP OF THIS PAGE! Start giving your business and your life the very best opportunities for success, right now.

The Adsense Code: What Google Never Told You about Making Money with Adsense


Joel Comm - 2005
    For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. The AdSense Code is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads - using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to ""crack"" The AdSense Code and unlock the secrets to making money online.

Love as a Way of Life: Seven Keys to Transforming Every Aspect of Your Life


Gary Chapman - 2008
    Chapman delivers a powerful plan for whole-life happiness, with simple yet intensive exercises and wisdom for finding the life you have always wanted. The way in which our individual lives are improved, says Chapman, is through improving each relationship in your life: with your parents your children, your coworkers, and your spouse, and for all human interactions that form the foundations of our lives. With breakthrough strategies for developing new ways of accepting and responding to the gift of love, Love as a Way of Life nurtures the essential qualities of Kindness, Patience, Forgiveness, Courtesy, Humility, Generosity, and Honesty. Memorable real-life stories and inspiring advice make this an ideal book to share with others, fostering meaningful conversations about the incredible possibilities that emerge when love becomes a habit.In his previous work, Dr. Chapman brought to light the different ways people express love, but in Love as a Way of Life he reveals that every aspect of your life can be improved by placing love at the center of everything you do. As Rick Warren does in The Purpose Driven Life, Chapman illuminates the profound influence of spiritual insight and understanding on our daily lives.Using real-life anecdotes, he examines the obstacles and misunderstandings that undermine relationships, and provides quizzes and exercises to help readers evaluate their own strengths and weaknesses. Rich in wisdom and inspiration, Love as a Way of Life is an invaluable guide to creating fulfilling and satisfying relationships and reaping the joys of living a love-driven life.

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change


Jennifer Aaker - 2010
    But no book addresses how to harness the incredible power of social media to make a difference. "The Dragonfly Effect" shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this bookReveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States"The Dragonfly Effect" shows that you don't need money or power to inspire seismic change.

The Missing Link Reflections on Philosophy and Spirit


Sydney Banks - 1998
    It reveals a simplicity beneath the complex workings of the mind and the principles behind the creation of our life experience.

Treasure Hunt: Inside the Mind of the New Consumer


Michael J. Silverstein - 2006
    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

The Seven Deadly Virtues: 18 Conservative Writers on Why the Virtuous Life is Funny as Hell


Jonathan V. Last - 2014
    The Seven Deadly Virtues sits down next to readers at the bar, buys them a drink, and an hour or three later, ushers them into the revival tent without them even realizing it.   The book’s contributors include Sonny Bunch, Christopher Buckley, David “Iowahawk” Burge, Christopher Caldwell, Andrew Ferguson, Jonah Goldberg, Michael Graham, Mollie Hemingway, Rita Koganzon, Matt Labash, James Lileks, Rob Long, Larry Miller, P. J. O’Rourke, Joe Queenan, Christine Rosen, and Andrew Stiles. Jonathan V. Last, senior writer at the Weekly Standard, editor of the collection, is also a contributor. All eighteen essays in this book are appearing for the first time anywhere.   In the book’s opening essay, P. J. O’Rourke observes: “Virtue has by no means disappeared. It’s as much in public view as ever. But it’s been strung up by the heels. Virtue is upside down. Virtue is uncomfortable. Virtue looks ridiculous. All the change and the house keys are falling out of Virtue’s pants pockets.”   Here are the virtues everyone (including the book’s contributors) was taught in Sunday school but have totally forgotten about until this very moment.  In this sanctimony-free zone:   • Joe Queenan observes: “In essence, thrift is a virtue that resembles being very good at Mahjong. You’ve heard about people who can do it, but you’ve never actually met any of them.” • P. J. O’Rourke notes: “Fortitude is quaint. We praise the greatest generation for having it, but they had aluminum siding, church on Sunday, and jobs that required them to wear neckties or nylons (but never at the same time). We don’t want those either.” • Christine Rosen writes: “A fellowship grounded in sociality means enjoying the company of those with whom you actually share physical space rather than those with whom you regularly and enthusiastically exchange cat videos.” • Rob Long offers his version of modern day justice: if you sleep late on the weekend, you are forced to wait thirty minutes in line at Costco. • Jonah Goldberg offers: “There was a time when this desire-to-do-good-in-all-things was considered the only kind of integrity: ‘Angels are better than mortals. They’re always certain about what is right because, by definition, they’re doing God’s will.’ Gabriel knew when it was okay to remove a mattress tag and Sandalphon always tipped the correct amount.” • Sonny Bunch dissects forbearance, observing that the fictional Two Minutes Hate of George Orwell’s 1984 is now actually a reality directed at living, breathing people. Thanks, in part, to the Internet, “Its targets are designated by a spontaneously created mob—one that, due to its hive-mind nature—is virtually impossible to call off.”   By the time readers have completed The Seven Deadly Virtues, they won’t even realize that they’ve just been catechized into an entirely different—and better—moral universe.

When Good Men Are Tempted


Bill Perkins - 1997
    What they want is a plan that will enable them to attain it. In the midst of a culture that shouts “Sex!” from every corner, men need a friend to talk honestly about how to master lust and achieve control over this crucial area of their lives.Bill Perkins details a proven biblical strategy for sexual integrity. He shows men how to achieve a purity that will flow from their relationship with God and strengthen their self-respect, the sanctity of their marriage, and the security of their families. Perkins unfolds a three-part plan that will lead men to victory.Updated to address current needs and cultural trends, When Good Men Are Tempted includes the latest information on Internet pornography. It also features “Take Action” strategic steps and questions suitable for individual reflection or discussion in small groups.