A Technique for Producing Ideas


James Webb Young - 1940
    Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

The Laws of Simplicity: Design, Technology, Business, Life


John Maeda - 2006
    We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more.Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

The Champion's Mind: How Great Athletes Think, Train, and Thrive


Jim Afremow - 2014
    These athletes prove that raw athletic ability doesn’t necessarily translate to a superior on-field experience—it’s the mental game that matters most.Sports participation—from the recreational to the collegiate Division I level—is at an all-time high. While the caliber of their game may differ, athletes at every level have one thing in common: they want to excel. In The Champion’s Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including:• Tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble• How to progress within a sport and sustain excellence long-term• Customizable pre-performance routines to hit full power when the gun goes off or the puck is droppedThe Champion’s Mind distills actionable advice into clear and concise steps for athletes looking to find confidence, concentration, and mental preparedness—the mental edge that sets champions apart.

Please Understand Me II: Temperament, Character, Intelligence


David Keirsey - 1998
    Advertised only by word of mouth, the book became a favorite training and counseling guide in many institutions -- government, church, business -- and colleges across the nation adopted it as an auxiliary text in a dozen different departments. Why? Perhaps it was the user-friendly way that Please Understand Me helped people find their personality style. Perhaps it was the simple accuracy of Keirsey's portraits of temperament and character types. Or perhaps it was the book's essential message: that members of families and institutions are OK, even though they are fundamentally different from each other, and that they would all do well to appreciate their differences and give up trying to change others into copies of themselves.Now: Please Understand Me IIFor the past twenty years Keirsey has continued to investigate personality differences -- to refine his theory of the four temperaments and to define the facets of character that distinguish one from another. His findings form the basis of Please Understand Me II, an updated and greatly expanded edition of the book, far more comprehensive and coherent than the original, and yet with much of the same easy accessibility. One major addition is Keirsey's view of how the temperaments differ in the intelligent roles they are most likely to develop. Each of us, he says, has four kinds of intelligence -- tactical, logistical, diplomatic, strategic -- though one of the four interests us far more than the others, and thus gets far more practice than the rest. Like four suits in a hand of cards, we each have a long suit and a short suit in what interests us and what we do well, and fortunate indeed are those whose work matches their skills. As in the original book, Please Understand Me II begins with The Keirsey Temperament Sorter, the most used personality inventory in the world. But also included is The Keirsey Four-Types Sorter, a new short questionnaire that identifies one's basic temperament and then ranks one's second, third, and fourth choices. Share this new sorter with friends and family, and get set for a lively and fascinating discussion of personal styles.

What to Say When You Talk to Yourself


Shad Helmstetter - 1986
    Any amount of inspirational reading will only provide us with techniques that could work if put into practice. This book explains the principles of self-talk - a unique way of reversing negativity, optimizing outlook, focusing plans and achieving success. The key is in affirming, telling yourself the right things which then reflect in a more positive lifestyle.

Wreck This Journal


Keri Smith - 2007
    Acclaimed illustrator Keri Smith encourages journalers to engage in "destructive" acts-poking holes through pages, adding photos and defacing them, painting with coffee, and more-in order to experience the true creative process. Readers discover a new way of art and journal making-and new ways to escape the fear of the blank page and fully engage in the creative process.

The Invisible Force: 365 Ways to Apply the Power of Intention to Your Life


Wayne W. Dyer - 2007
    Wayne W. Dyer has put together this little book in order to convey the fact that intention is a field of energy that flows invisibly beyond the reach of our normal, everyday habitual patterns. It’s a force that we all have within us, and we have the power to draw it into our lives by being the energy we want to attract.           Use the uplifting material within these pages to bring the power of intention into your life for many years to come, and experience the world in a new and exciting way!

Dot Journaling: A Practical Guide: How to Start and Keep the Planner, To-Do List, and Diary That’ll Actually Help You Get Your Life Together


Rachel Wilkerson Miller - 2017
    You decide how simple or elaborate your journal will be, and what goes in there:- Lists of your to-dos, to-don’ts, and more- Symbols that will make those lists efficient and effective- Spreads to plan your day, week, month, or year- Trackers for your habits and goals (think health, money, travel)- Accoutrements such as washi tape, book darts, and more!

Mind Over Mood: Change How You Feel By Changing the Way You Think


Dennis Greenberger - 1995
    The book is designed to be used alone or in conjunction with professional treatment. Step-by-step worksheets teach specific skills that have helped hundreds of thousands people conquer depression, panic attacks, anxiety, anger, guilt, shame, low self-esteem, eating disorders, substance abuse and relationship problems. Readers learn to use mood questionnaires to identify, rate, and track changes in feelings; change the thoughts that contribute to problems; follow step-by-step strategies to improve moods; and take action to improve daily living and relationships. The book's large-size format facilitates reading and writing ease. Association for Behavioral and Cognitive Therapies (ABCT) Self-Help Book of Merit

Brutal Simplicity of Thought: How It Changed the World


M&C Saatchi - 2011
    It's not. It's easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

Resonate: Present Visual Stories that Transform Audiences


Nancy Duarte - 2010
    So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact.Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient TruthFocuses on content development methodologies that are not only fundamental but will move people to action Upends the usual paradigm by making the audience the hero and the presenter the mentor Shows how to use story techniques of conflict and resolution Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.

The Intellectual Life: Its Spirit, Conditions, Methods


Antonin Sertillanges - 1921
    Sertillanges's teachings are as timeless as any truths which describe the genuine nature of things. . . . This book is highly recommended not only for intellectuals, but also for students and those discerning their vocation in life."--New Oxford Review"[This] is above all a practical book. It discusses with a wealth of illustration and insight such subjects as the organization of the intellectual worker's time, materials, and his life; the integration of knowledge and the relation of one's specialty to general knowledge; the choice and use of reading; the discipline of memory; the taking of notes, their classification and use; and the preparation and organization of the final production."--The Sign

It's Only Too Late If You Don't Start Now: How To Create Your Second Life At Any Age


Barbara Sher - 1998
    Shattering the myth that turns midlife (or any age) into a crisis, this provocative guide is packed with sage advice.

Effortless Mastery: Liberating the Master Musician Within, Book & Online Audio


Kenny Werner - 1996
    Before we can truly express our inner self, we must first learn to be at peace and overcome the distractions that can make performance difficult. Kenny's remarkable work deals directly with these hindrances, and presents ways to let our natural creative powers flow freely with minimal stress and effort. Includes inspiring recordings of meditations designed to initiate positive thought. This book has become a favorite of many musicians who credit it with changing their lives! Many are so impressed that they buy copies for their musician friends as gifts. Easy, effortless reading paperback.Effortless Mastery is a book that the world really needs. It was not written by a philosopher or an academic. Kenny Werner, is one of my favorite pianists I've ever had the pleasure of working with, and in my opinion one of the best pianists living on the planet. Kenny teaches that 'The joy of practicing is concentration. The joy of playing is liberation.' Effortless Mastery teaches the seeker how to achieve both at the highest levels. It also shows how to practice effectively, promoting real growth and how to play and perform free from fear and self-judgment. I highly recommend this book. ---Quincy Jones

The Art of Thank You: Crafting Notes of Gratitude


Connie Leas - 2002
    As an all-inclusive reference on thank you notes, this book, also, teachers readers how to eloquently and acceptably craft them. But unlike other thank you notebooks on the market, this book doesn't stop there. Readers will be inspired to hear how the soul benefits from the act of writing thank you notes and how it can actually become a spiritual practice. THE ART OF THANK YOU goes beyond simple gift acknowledgement to a thorough coverage of a variety of business and social situations. Readers will learn when and when not to send a card, what type of stationery to use in each situation, if it's ever appropriate to send an e-mail thank you and even how to get children to write thank you notes. With its appealing and approachable style, beautiful gift presentation, charming examples, and real life anecdotes, THE ART OF THANK YOU has the power to galvanise the readers resolve to start writing their all important thank you notes.