The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

    Army leaders must be able to act decisively and effectively in challenging situations. But the Army, despite its organizational structure, does not train leaders in a hierarchical manner. Dispersed leadership is the key to the success of the Army leadership model.Now, for the first time, you can have access to the Army's successful leadership philosophy and the principles that are outlined in "Be Know Do" the official Army Leadership Manual. "Be Know Do" makes this critical information available to civilian leaders in all sectors--business, government, and nonprofit--and gives them the guidelines they need to create an organization where leadership thrives.

    This text discusses and explains the traditional, functional approach to management, through planning, organising, leading and controlling.

    In a field as rapidly expanding and diverse as I/O psychology, it's not easy finding a book with just the right balance. Fortunately, Paul Spector's Fourth Edition of Industrial and Organizational Psychology: Research and Practice is up to the job. A balance between cutting-edge topics and core material This Fourth Edition covers both the core material as well as newly emerging topics and cutting-edge findings. Inside, you'll find 125 new references, as well as the latest thinking on team job analysis, drug testing, group problem solving, group diversity, cross-cultural issues in leadership, and more. A balance between research and practice The text's balanced presentation of research and practice equips you with an understanding of the whole field. This balanced approach helps you see the relationship between the science and application of I/O psychology. You'll find detailed summaries of current research, including international studies. In addition, cases introduce you to the wide array of settings and applied work that involve I/O psychologists. A balance between employee performance and well-being I/O psychology isn't just about how the organization can use psychology to improve the efficiency and effectiveness of its workforce; it's also about improving the health of the workforce. This Fourth Edition provides more balance between these two over-arching areas of the field. Connect to online resources from the author's classroom. The author's website features class notes from his I/O psychology course, practice exams, internet exercises, I/O career information, and links to I/O instructor and student resources. Go to www.wiley.com/college/spector for help presenting and studying the material in your textbook, and use these resources to go beyond the text.

    It is written for courses teaching leadership theory and application. The Leadership Experience integrates recent ideas and practices with established scholarly research in a way that makes the topic of leadership come alive.

    Here the lives of rich and poor, white and coloured are tightly interwoven. Various characters roam here, each with their own story. As Oom Kêppies says: “He’s like the sea, like a wave. You think you’ve got him, but his foam line on the sand is all that’s left.” But even before the line of foam is all that remains on the sand, the calm life cycle of the “salt of the earth” is suddenly threatened.,

    Graham Lord was born and educated in Southern Rhodesia (now Zimbabwe), raised in Mozambique, took an honours degree in History at Cambridge, and spent twenty-three years as Literary Editor of the Sunday Express in London, where he wrote a weekly column about books and met almost every major English language author of the 1960s to the 1990s.After leaving the Sunday Express in 1992 to become a full-time author he wrote regularly for The Daily Telegraph, The Times and the Daily Mail, and from 1994 to 1996 he edited the short story magazine Raconteur.Printed book size: 482 pages

    This enables you to scan, absorb, and share the management insights with others. A leader's singular job is to get results. But even with all the leadership training programs and "expert" advice available, effective leadership still eludes many people and organizations. One reason, says Daniel Goleman, is that such experts offer advice based on inference, experience, and instinct, not on quantitative data. Now, drawing on research of more than 3,000 executives, Goleman explores which precise leadership behaviors yield positive results. He outlines six distinct leadership styles, each one springing from different components of emotional intelligence. Each style has a distinct effect on the working atmosphere of a company, division, or team, and, in turn, on its financial performance. The styles, by name and brief description alone, will resonate with anyone who leads, is led, or, as is the case with most of us, does both. Coercive leaders demand immediate compliance. Authoritative leaders mobilize people toward a vision. Affiliative leaders create emotional bonds and harmony. Democratic leaders build consensus through participation. Pacesetting leaders expect excellence and self-direction. And coaching leaders develop people for the future. The research indicates that leaders who get the best results don't rely on just one leadership style; they use most of the styles in any given week. Goleman details the types of business situations each style is best suitedfor, and he explains how leaders who lack one or more of these styles can expand their repertories. He maintains that with practice leaders can switch among leadership styles to produce powerful results, thus turning the art of leadership into a science.

    This book offers an excellent foundation in ethical decision-making for current and future business managers and IT professionals.

     “Good enough” is not the life you deserve - you deserve the best, and the good news is that you can have it. Learn the surprising truth that it’s not by doing more, but less with Less Mess Less Stress. We know that we own too much, we say yes for too many engagements, and we stick to more than we should. Physical, mental and relationship clutter are daily burdens we have to deal with. Change your mindset and live a happier life with less. This book will help you if: • You’re committed to reducing stress in your life • You wish to get rid of things and keep order around you • You feel mentally overwhelmed, and you seek real solutions how to simplify your days • Want to be a more understanding and patient friend or spouse • You seek for real life examples on how to change your life for the better with the help of minimalism Minimalism is an inversely proportional process: the less you do, the more will you have. And the less you keep, the happier you’ll be. What else will you get if you read in Less Mess Less Stress: • A step by step guide how did I got rid of 75% of my things • Real life examples and techniques how to reduce mental clutter • Comprehensive guide how to make your relationships more enjoyable and less stressful • Stories and tips from the “best minimalists” of the world, who are not superstars, but real people • Finally, a monthly guide for 2017 how to keep the minimalist mindset active in your life In Less Mess Less Stress you’ll find real and applicable tips and advice. I will share with you my own story about decluttering my entire life. I made this book less strict; I approached it with humor, and genuine encouragement to make you feel you’re among friends here. Because minimalism is not a must, but a choice without any pressure or negative consequence. To start your stress- free minimalist routine today, hit the buy now button on the top-right corner of this page!

    Young or old, their devotion and obedience were almost superhuman. Luckily, as described in the Mahabharata, the gods looked kindly on them. After all, these young men had earned the right to happiness.

    An interesting and reader friendly writing style makes for a clear presentation, complete with all the necessary assumptions and mathematical details. Chapter topics include probability concepts and applications, decision models and decision trees, regression models, forecasting, inventory control models, linear programming modeling applications and computer analyses, network models, project management, simulation modeling, and more. For an introduction toquantitative analysis, quantitative management, operations research, or management science-especially for those individuals preparing for work in agricultural economics and health care fields.

    You also know what it takes to build that talent—and you spend significant financial and human resources to make it happen. Yet somehow, your company’s beautifully designed and well-benchmarked processes don’t translate into the bottom-line talent depth you need. Why?Talent management experts Marc Effron and Miriam Ort argue that companies unwittingly add layers of complexity to their talent building models—without evaluating whether those components add any value to the overall process. Consequently, simple processes like setting employee performance goals become multi-page, headache-inducing time-wasters that turn managers off to the whole process and fail to improve results.In this revolutionary book, Effron and Ort introduce One Page Talent Management (OPTM): a powerfully simple approach that significantly accelerates a company’s ability to develop better leaders faster. The authors outline a straightforward, easy-to-use process for designing results-oriented OPTM processes: base every process on proven scientific research; eliminate complexity by including only those components that add real value to the process; and build transparency and accountability into every practice.Based on extensive research and the authors’ hands-on corporate and consulting experience with companies including Avon Products, Bank of America, and Philips, One Page Talent Management shows how to:• Quickly identify high potential talent without complex assessments• Increase the number of “ready now” successors for key roles• Generate 360 feedback that accelerates change in the most critical behaviors• Significantly reduce the time required for managers to implement talent processes• Enforce accountability for growing talent through corporate culture, compensation, etc.A radical new approach to growing talent, One Page Talent Management trades complexity and bureaucracy for simplicity and a relentless focus on adding value to create the high-quality talent you need—right now.

    This book reveals the most exhilarating oddities from Professor Stewart's legendary cabinet.Inside, you will find hidden gems of logic, geometry, and probability-like how to extract a cherry from a cocktail glass (harder than you think), a pop-up dodecahedron, and the real reason why you can't divide anything by zero. Scattered among these are keys to Fermat's last theorem, the Poincaréonjecture, chaos theory, and the P=NP problem (you'll win a million dollars if you solve it). You never know what enigmas you'll find in the Stewart cabinet, but they're sure to be clever, mind-expanding, and delightfully fun.

    Unfortunately most of these are PREDICTABLE and AVOIDABLE. Tact and diplomacy can only get you so far in the wild and wacky world of project work. A combination of outrageous creativity, sheer bravado and nerves of steel will serve you far better than any fancy-schmancy Microsoft Project Gantt chart!'Scrappy Project Management' is about what REALLY happens in the project environment, how to survive it, and how to make sure that your team avoids the predictable and avoidable pitfalls that every project faces.