This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    It explores the critical concepts while also examining why they are relevant. The core content is presented within the framework of predicting products, proposing mechanisms, and solving synthesis problems. Readers will fine-tune the key skills involved in solving those types of problems with the help of interactive, step-by-step instructions and problems.

    Visually engaging, enticing and current examples with an overall focus on business.Legal Environment of Business and E-Commerce; Torts, Crimes, and Intellectual Property; Contracts and E-Commerce; Domestic and International Sales and Lease Contracts; Negotiable Instruments and E-Money; Credit, Secured Transactions, and Bankruptcy; Agency and Employment; Business Organizations and Ethics; Government Regulation; Property; Special Topics; Global EnvironmentMARKET Business Law continues its dedication to being the most engaging text for readers by featuring a visually appealing format with enticing and current examples while maintaining its focus on business.

    The book also provides a map of the development of cultural studies through discussion of its most influential approaches. Organized around a series of case studies, each chapter focuses on a different media form and presents a critical overview of the methodology for the actual study of popular culture. Individual chapters cover topics such as television, fiction, film, newspapers and magazines, popular music, and consumption (fan culture and shopping).For students new to the field, the book provides instantly usable theories and methods; for those more familiar with the procedures and politics of cultural studies, it provides a succinct and accessible overview.This edition has been revised, rewritten, and expanded throughout. The book now includes new sections on television audiences, reception theory, and globalization.

    You will have numerous opportunities to practice statistical techniques through learning checks, examples, demonstrations, and problems. Exam preparation is made easy with a student companion website that provides tutorials, crossword puzzles, flashcards, learning objectives, and more!

    The authors cover topics such as: understanding global governance, the challenges of governance, the theoretical foundations of global governance and the need for global governance.

    Their four frames view organizations as factories, families, jungles, and theaters or temples:The Structural Frame how to organize and structure groups and teams to get resultsThe Human Resource Frame how to tailor organizations to satisfy human needs, improve human resource management, and build positive interpersonal and group dynamicsThe Political Frame: how to cope with power and conflict, build coalitions, hone political skills, and deal with internal and external politicsThe Symbolic Frame how to shape a culture that gives purpose and meaning to work, stage organizational drama for internal and external audiences, and build team spirit through ritual, ceremony, and story

    As a result, the 8th edition maintains the strengths of previous editions but is enhanced with new material and current examples from public finance literature and the policy world. It includes substantive changes that reflect the progress that has been made in the field of public finance. These changes may be divided into three categories: new organization, new material, and new pedagogical features. As with previous editions, the book continues to draw upon the latest research while never losing sight of the reality it is supposed to describe, always drawing the links between economic analysis and current political issues.

    This second edition of In Brief is now updated and revised to match the new full edition of Robert’s Rules of Order, Newly Revised, also published this year.Written by the same authorship team behind the officially sanctioned Robert’s Rules of Order, this concise, user-friendly edition takes readers through the rules most often needed at meetings—from debates to amendments to nominations. With sample dialogues and a guide to using the complete edition, Robert’s Rules of Order, Newly Revised, In Brief is the essential handbook for parliamentary proceedings.

    Recognized for its ability to help students understand the crucial connection between theory and practice, this eleventh edition presents a comprehensive view of the theory and research in interpersonal communication and, at the same time, guides students to improve a wide range of interpersonal skills and to apply these to personal, social, and workplace relationships. Contextually-placed web icons in the text's margins direct students to the book's Companion Website where they engage in interactive exercises or simulations that help them gain a better understanding of concepts presented in the text. Superior coverage of cultural diversity, ethics, interpersonal communication in the workplace, and the workings and effects of technology make The Interpersonal Communication Book the best choice for preparing students to communicate successfully in today's world.

    MATLAB has been incorporated throughtout, both in examples and problems.

    The second argues for a broad acceptance of alternative religious convictions. The basis of social and political philosophy for generations, these books laid the foundation of the modern democratic state in England and abroad.

    The See and Say pronunciation system makes pronouncing unfamiliar terms easy. Because word parts are integral to learning medical terminology, mastery of these "building blocks" is emphasized in every chapter. Organized by body system, chapters begin with an overview of the structures and functions of that system so you can relate these to the specialists, pathology, diagnostic, and treatment procedures that follow. Learning Exercises in each chapter offer a variety of formats that require written answers. Writing terms reinforces learning and provides practice to help master spelling and enhance comprehension.

    Freedom, Sen argues, is both the end and most efficient means of sustaining economic life and the key to securing the general welfare of the world's entire population. Releasing the idea of individual freedom from association with any particular historical, intellectual, political, or religious tradition, Sen clearly demonstrates its current applicability and possibilities. In the new global economy, where, despite unprecedented increases in overall opulence, the contemporary world denies elementary freedoms to vast numbers—perhaps even the majority of people—he concludes, it is still possible to practically and optimistically regain a sense of social accountability. Development as Freedom is essential reading.

    This best-selling text has been updated with new examples, guidelines, insights, and ideas that demonstrate how group leaders can apply the basic issues and key concepts of the group process to a variety of groups. Offering up-to-date coverage of both the "what is" and the 'how to' of group counseling, the Seventh Edition features a greater focus on group work with children, the elderly, issues in both women's and men's groups and in school settings.