A major section provides background and information on neurons and the brain. This text is directed primarily toward undergraduate students at junior and senior level.

     Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.  Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:    • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!    • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).    • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.    • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).    • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.    • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.       • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.    • And much, much more.  This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

    A highly respected clinician and researcher, Dr. Trull examines the rigorous research training that clinicians receive, along with the empirically supported assessment methods and interventions that clinical psychologists must understand to be successful in the field. This new edition of Trull's best-selling text covers cutting-edge trends, and offers enhanced coverage of culture, gender and diversity, and contemporary issues of health care. Written to inspire students thinking of pursuing careers in the field of clinical psychology, this text is a complete introduction.

    Updated information is included about the associated features, culture, age & gender features, prevalence, course & familial pattern of mental disorders. The DSM-IV-TR(R) brings this essential diagnostic tool to-date, to promote effective diagnosis, treatment & quality of care. One can get all the essential diagnostic information from the DSM-IV(R) along with important updates not in the '94 edition. Benefit from new research into Schizophrenia, Asperger's Disorder & other conditions. Utilize additional information about the epidemiology & other facets of DSM conditions. Update ICD-9-CM codes implemented since 1994 including Conduct Disorder, Dementia, Somatoform Disorders.Use of the manual DSM-IV-TR classification Multiaxial assessment Disorders usually 1st diagnosed in infancy, childhood or adolescenceDelirium, dementia & amnestic & other cognitive disordersMental disorders due to a general medical condition Substance-related disorders Schizophrenia & other psychotic disordersMood disorders Anxiety disordersSomatoform disordersFactitious disordersDissociative disordersSexual & gender identity disordersEating disorders Sleep disorders Impulse-control disorders not elsewhere classifiedAdjustment disordersPersonality disordersOther conditions that may be a focus of clinical attentionAdditional codes Appendix A: Decision trees for differential diagnosis Appendix B: Criteria sets & axes provided for further study Appendix C: Glossary of technical terms Appendix D: Highlights of changes in DSM-IV text revisionAppendix E: Alphabetical listing of DSM-IV-TR diagnoses & codesAppendix F: Numerical listing of DSM-IV-TR diagnoses & codesAppendix G: ICD-9-CM codes for selected general medical conditions & medication-induced disordersAppendix H: DSM-IV classification with ICD-10 codesAppendix I: Outline for cultural formulation & glossary of culture-bound syndromesAppendix J: DSM-IV contributorsAppendix K: DSM-IV text revision advisers

    Now available with a personalized online learning plan, this social work-specific book looks at lifespan through the lens of social work theory and practice. The authors use an empowerment approach to cover human development and behavior theories within the context of family, organizational, and community systems. Using a chronological lifespan approach, the authors present separate chapters on biological, psychological, and social impacts at the different lifespan stages with an emphasis on strengths and empowerment.

    " The ninth edition of "Foundations of Behavioral Neuroscience" offers a concise introduction to behavioral neuroscience. The text incorporates the latest studies and research in the rapidly changing fields of neuroscience and physiological psychology. The theme of strategies of learning helps readers apply these research findings to daily life. "Foundations of Behavioral Neuroscience "is an ideal choice for the instructor who wants a concise text with a good balance of human and animal studies. MyPsychLab is an integral part of the Carlson program. Key learning applications include the MyPsychLab Brain. Teaching & Learning Experience"Personalize Learning"" - "MyPsychLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance."Improve Critical Thinking"" "-Each chapter begins with a list of Learning Objectives that also serve as the framework for the Study Guide that accompanies this text."Engage Students"" "-An Interim Summary follows each major section of the book. The summaries provide useful reviews and also break each chapter into manageable chunks."Explore Theory/Research"" - "APS Reader, "Current Directions in Biopsychology" in MyPsychLab"Support Instructors"" "- A full set of supplements, including MyPsychLab, provides instructors with all the resources and support they need.0205962092 / 9780205962099 Foundations of Behavioral Neuroscience Plus NEW MyPsychLab with eText -- Access Card Package Package consists of: 0205206514 / 9780205206513 NEW MyPsychLab with Pearson eText -- Valuepack Access Card 0205940242 / 9780205940240 Foundations of Behavioral Neuroscience

    Students and instructors rely on the careful balance of accurate, current research and applications to the real lives of adolescents. The fully-revised eleventh edition includes a new chapter on health, expanded coverage of late adolescence, and more than 1200 research citations from the 21st century.

    No matter what brings students into the introductory course and regardless of their initial motivation, Essentials of Understanding Psychology, Seventh Edition, draws students into the field and stimulates their thinking. This revision integrates a variety of elements that foster students' understanding of psychology and its impact on their everyday lives. It also provides instructors with a fully integrated supplements package to objectively gauge their students' mastery of psychology's key principles and concepts and to create dynamic lectures.

    Each chapter starts out with a chapter focus that contains CEC Knowledge and Skills Standards that show you what you are expected to master in the chapter. Concepts are presented in a step-by-step manner followed by exercises that help you understand each step. Portions of assessment instruments, protocols, and scoring tables are provided to help you with the practice exercises. Additionally, you will participate in the educational decision-making process using data from classroom observations, curriculum-based assessment, functional behavior assessment, and norm-referenced assessment. New to the seventh edition: An emphasis on progress monitoring, including progress monitoring applied to the acquisition of knowledge and skills presented in this text The assessment process according to the regulations of IDEA 2004 A separate chapter on transition issues and assessment A separate chapter on assessment in infancy and early childhood A new chapter on the measurement aspects of Response to Intervention Increased consideration of students from culturally and linguistically diverse backgrounds in the assessment process

    This best-selling text provides students with the most accessible, comprehensive and current introduction to the issues confronting racial and ethnic groups in both the U.S. and other countries. Organized first by issues and then by major racial and ethnic groups, the text examines each group's history, then explores its current situation and its concerns for the future. Richard Schaefer, a leading scholar in the area of racial and ethnic relations, grew up in Chicago in the 1960's, at a time when neighborhoods were going through transitions in ethnic and racial composition. He found himself increasingly intrigued by what was happening, how people were reacting, and how these changes were affecting neighborhoods and people's jobs. This life-long interest led to a career in sociology, specifically in the areas of race, gender and social class. This book grew out of his desire to help students to understand the changing dynamics of the U.S. population.

    Martha Stout's influential work The Sociopath Next Door, we learned how to identify a sociopath. Now she tells us what to actually do about it.While the best way to deal with a sociopath is to avoid them entirely, sometimes circumstance doesn't allow for that. What happens when the time comes to defend yourself against your own child, a boss, or ruthless ex-spouse? Inspired by the many chilling and often heartbreaking emails and letters she has received over the years, Dr. Martha Stout uncovers the psychology behind the sociopath's methods and provides concrete guidelines to help navigate these dangerous interactions.Organized around categories such as destructive narcissism, violent sociopaths, sociopathic coworkers, and the sociopath in your family, Outsmarting the Sociopath Next Door contains detailed explanation and commentary on how best to react in these situations to keep the sociopath at bay. Uniting these categories is a discussion of changing psychological theories of personality and sociopathy and the enduring triumph of conscience over those who operate without empathy or concern for others. By understanding the person you're dealing with and changing the rules of the game, you'll be able to gain the upper hand and escape the sociopath's influence.Whether you're fighting a custody battle against a sociopathic ex or being gaslighted by a boss or coworker, you'll find hope and help within these pages. With this guide to disarming the conscienceless, Dr. Stout aims to give readers the tools to protect themselves while conducting a broader examination of human behavior and conceptions of normality.

    Offers students with the tools necessary to do ethical research in psychology and to understand the research they learn about in psychology courses and in the media.

    Students will receive a grounding in areas that vary from treatment to organizational and community settings. This edition also includes of new case studies, practice examples and guiding principles.

    Carefully structured to cover relevant information in a manageable format and in a presentation that is interesting and contemporary, renowned author Larry J. Siegel continues to incorporate his hallmark balanced and unbiased presentation of theory, policy, high-interest examples, and cutting-edge and seminal research. This market-leading brief Criminology text is also the best value for your students CRIMINOLOGY: THE CORE, Second Edition now includes the most student-friendly and useful technology package available, including a FREE Student CD-ROM and robust Companion Web Site.

    It is that firsthand knowledge of the concerns of students, the complexities of the disorders, and the real struggles of people with psychological disorders that makes Comer's text, Abnormal Psychology, so compelling. This Sixth Edition's new content and features, coupled with new study and teaching tools, all serve to keep the book's portrait of contemporary abnormal psychology as fresh and insightful as ever.