This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

    The One Thing explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity.

    Douglas McCombs is an accomplished engineer and recent widower driven to discover the truth of who he is by studying the people and places he comes from. After losing his wife to a battle with Alzheimer’s, Douglas is left devastated until a chance encounter with a sharp, compassionate librarian named Suzy Hamilton on the steps of the New York Public Library shakes him from the throes of grief. ​With Suzy’s help, Douglas takes up genealogy and begins an investigation into his Scottish lineage that takes the reader on a sprawling journey through time and the remarkable lives of Douglas’s ancestors—from legendary highland clan chiefs and American war generals to humble farmers and family men. As he traces his ancestry through the generations, Douglas manages to discover not only the roots he was searching for, but also a brand-new reason to be.

    What she finds is a hippie dippy awareness of who she really is. Of who we all are.A humorous and relatable memoir on spiritual awakening, Hippie Dippy Bulls**t is for those who are spiritually curious, are on the cusp of awakening, or who are already woke. It delves into concepts such as reincarnation, soulmates, synchronicities, and the Law of Attraction ... while always allowing, and encouraging, the reader decide their own truths.* Please note: Third-party, used copies are not the latest, updated version of this book.

    Rest is something to do when the important things are done-but they are never done. Looking at different forms of rest, from sleep to vacation, Silicon Valley futurist and business consultant Alex Soojung-Kim Pang dispels the myth that the harder we work the better the outcome. He combines rigorous scientific research with a rich array of examples of writers, painters, and thinkers---from Darwin to Stephen King---to challenge our tendency to see work and relaxation as antithetical. "Deliberate rest," as Pang calls it, is the true key to productivity, and will give us more energy, sharper ideas, and a better life. Rest offers a roadmap to rediscovering the importance of rest in our lives, and a convincing argument that we need to relax more if we actually want to get more done.

    Not only is the cliché flawed-preexisting passions are rare and have little to do with how most people end up loving their work-but it can also be dangerous, leading to anxiety and chronic job hopping.After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.Matching your job to a preexisting passion does not matter, he reveals. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it.With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love.So Good They Can't Ignore You will change the way we think about our careers, happiness, and the crafting of a remarkable life.

    In WTF?! (Willing to Fail), serial entrepreneur Brian Scudamore takes you on an adventure that will convince you once and for all that you have exactly what it takes to succeed. With engaging stories from his thirty-plus years of failing upward, his book is full of lessons you can apply to your own endeavors developing a clear vision, creating an awesome culture, finding gratitude in challenging times, and using setbacks to change your business for the better.Being an entrepreneur means letting go of fear. WTF?! (Willing to Fail) gives you the encouragement and wisdom you need to begin stumbling toward greatness.

    Do the WorkOur enemy is not lack of preparation; it's not the difficulty of the project, or the state of the marketplace or the emptiness of our bank account.The enemy is resistance.The enemy is our chattering brain, which, if we give it so much as a nanosecond, will start producing excuses, alibis, transparent self-justifications and a million reasons why he can't/shouldn't/won't do what we know we need to do.Start before you're ready.

     The master teacher of positive change through powerful communication, Susan Scott wants her readers to succeed. To do that, she explains, one must transform everyday conversations employing effective ways to get the message across. In this guide, which includes exercises and tools to take you step by step through the Seven Principles of Fierce Conversations, Scott teaches readers how to: * Overcome barriers to meaningful communication * Expand and enrich conversations with colleagues, friends, and family * Increase clarity and improve understanding * Handle strong emotions-on both sides of the table

    Using these ten steps, you will be able to confidently and effectively negotiate your salary. With helpful tips and questions throughout, this book gives readers the tools to conquer "the evil HR lady." While other books or websites might list a few standard bullet points on the subject from an expert in the HR field, Jim takes a "novel approach," weaving interesting stories, case studies, graphs, humor, and personal experience to make the topic come alive. The book also educates the reader on:Discovering the two simple - but vital - questions you need to answer for successHarnessing your social media network to gather valuable informationMastering successful FBI negotiation techniques to your advantageCreating a one-of-a-kind document to secure the highest salary rangeUsing Jim's "Right back at Ya" Method to regain control of an interview

    From the New York Times bestselling author of Chasing the Scream and Lost Connections comes a groundbreaking examination of why this is happening--and how to get our attention back. "The book the world needs in order to win the war on distraction."--Adam Grant, author of Think Again"Read this book to save your mind."--Susan Cain, author of QuietIn the United States, teenagers can focus on one task for only sixty-five seconds at a time, and office workers average only three minutes. Like so many of us, Johann Hari was finding that constantly switching from device to device and tab to tab was a diminishing and depressing way to live. He tried all sorts of self-help solutions--even abandoning his phone for three months--but nothing seemed to work. So Hari went on an epic journey across the world to interview the leading experts on human attention--and he discovered that everything we think we know about this crisis is wrong.We think our inability to focus is a personal failure to exert enough willpower over our devices. The truth is even more disturbing: our focus has been stolen by powerful external forces that have left us uniquely vulnerable to corporations determined to raid our attention for profit. Hari found that there are twelve deep causes of this crisis, from the decline of mind-wandering to rising pollution, all of which have robbed some of our attention. In Stolen Focus, he introduces readers to Silicon Valley dissidents who learned to hack human attention, and veterinarians who diagnose dogs with ADHD. He explores a favela in Rio de Janeiro where everyone lost their attention in a particularly surreal way, and an office in New Zealand that discovered a remarkable technique to restore workers' productivity.Crucially, Hari learned how we can reclaim our focus--as individuals, and as a society--if we are determined to fight for it. Stolen Focus will transform the debate about attention and finally show us how to get it back.

     Simple preparation can double your salary. Who should mention a dollar amount first? Talking about salary incorrectlly can knock you out before you even get a chance to interview. What is your best first answer to an offer? One phone call or one web page can tell you what salary to ask for.Specific phrases to memorize that will boost your offer 10% or more. How you can get your employer to want to give you a raise.

    Recalling the tragedies that shaped his life and career—his unsuccessful tenure as Celtics coach,  the devastating loss on 9/11 of his best friend and his brother-in-law and the deep depression that followed—Coach Pitino shares his Rebound Rules, demonstrating how he emerged wiser and rose to new heights with a richer perspective on life and work…and how you can, too.

    Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset — those who believe that abilities are fixed — are less likely to flourish than those with a growth mindset — those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment.In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love — to transform their lives and your own.

    Authored by Joan C. Williams, one of the nation's most-cited experts on women and work, and her daughter, writer Rachel Dempsey, this unique book offers a multi-generational perspective into the realities of today's workplace. Often women receive messages that they have only themselves to blame for failing to get ahead--Negotiate more! Stop being such a wimp! Stop being such a witch! What Works for Women at Work tells women it's not their fault. The simple fact is that office politics often benefits men over women. Based on interviews with 127 successful working women, over half of them women of color, What Works for Women at Work presents a toolkit for getting ahead in today's workplace. Distilling over 35 years of research, Williams and Dempsey offer four crisp patterns that affect working women: Prove-It-Again!, the Tightrope, the Maternal Wall, and the Tug of War. Each represents different challenges and requires different strategies--which is why women need to be savvier than men to survive and thrive in high-powered careers. Williams and Dempsey's analysis of working women is nuanced and in-depth, going far beyond the traditional cookie-cutter, one-size-fits-all approaches of most career guides for women. Throughout the book, they weave real-life anecdotes from the women they interviewed, along with quick kernels of advice like a "New Girl Action Plan," ways to "Take Care of Yourself," and even "Comeback Lines" for dealing with sexual harassment and other difficult situations. Up-beat, pragmatic, and chock full of advice, What Works for Women at Work is an indispensable guide for working women.