The renowned communication expert's subtle but effective plan for selling your best asset - yourself - without turning off those you're trying to impress.

    Jon Wertheim to overturn some of the most cherished truisms of sports, and reveal the hidden forces that shape how basketball, baseball, football, and hockey games are played, won and lost.Drawing from Moskowitz's original research, as well as studies from fellow economists such as bestselling author Richard Thaler, the authors look at: the influence home-field advantage has on the outcomes of games in all sports and why it exists; the surprising truth about the universally accepted axiom that defense wins championships;  the subtle biases that umpires exhibit in calling balls and strikes in key situations; the unintended consequences of referees' tendencies in every sport to "swallow the whistle," and more.Among the insights that Scorecasting reveals:Why Tiger Woods is prone to the same mistake in high-pressure putting situations that you and I areWhy professional teams routinely overvalue draft picks The myth of momentum  or the "hot hand" in sports, and why so many fans, coaches, and broadcasters fervently subscribe to itWhy NFL coaches rarely go for a first down on fourth-down situations--even when their reluctance to do so reduces their chances of winning.In an engaging narrative that takes us from the putting greens of Augusta to the grid iron of a small parochial high school in Arkansas, Scorecasting will forever change how you view the game, whatever your favorite sport might be.

    guide to presenting software like a pro.If you're a SaaS startup founder or sales rep, you'll learn to: Ensure prospects attend your demos Discover why your demos fail to close the deal Better differentiate yourself from competitors Customize your demo to your prospects' needs Improve your demo-win rates Deal with questions and objections during the demo Expertly handle bugs and demo fails Giving successful product demos is not rocket science. Anybody can do it—if you've got the right blueprint.

    Great leaders don't buy it. Great leaders lead with or without the authority and learn to unleash their influence wherever they are.With practical wisdom and humor, Clay Scroggins will help you nurture your vision and cultivate influence, even when you lack authority in your organization. And he will free you to become the great leader you want to be so you can make a difference right where you are. Even when you're not in charge.

    She shows how to build a workforce that’s positive, committed, passionate...how to really motivate people, even on a tight budget...how to lead with authenticity, clarity, consistency, and inspiration. These skills offer powerful, quantifiable business value. They are completely learnable--and this book is the fastest way to master them. It distills the world’s best thinking on getting the best from people: the truth, and nothing but the truth!

    Something no other host nation had ever achieved in the next Games.In The Talent Lab, Owen Slot brings unique access to Team GB’s intelligence, sharing for the first time the incredible breakthroughs and insights they discovered that often extend way beyond sport. Using lessons from organisations as far afield as the Yehudi Menuhin School of Music, the NFL Draft, the Royal College of Surgeons and the SAS, it shows how talent can be discovered, created, shaped and sustained.Charting the success of the likes of Chris Hoy, Max Whitlock, Adam Peaty, Ed Clancy, Lizzy Yarnold, Dave Henson, Tom Daley, Jessica Ennis-Hill, Katherine Grainger, the Brownlee Brothers, Helen Glover, Anthony Joshua and the women’s hockey team, The Talent Lab tells just how it was done and how any team, business or individual might learn from it.

    But sheer statistics are not the measure of his true accomplishment, nor do they speak to his own extraordinary learning journey. Now, in Above the Line, he offers to readers his unparalleled insights into leadership, team building and the keys to empowering people to achieve things they might never have thought possible. Despite winning two national championships at Florida in only six seasons, Meyer stepped back from the game at the end of the 2010 season, amid health concerns and a growing awareness that his almost maniacal pursuit of perfection was distorting his priorities, distancing him from his family and taking him away from the reasons he wanted to coach in the first place. When he returned to the sport in 2012 as the head  coach at Ohio State, the school he grew up rooting for, Meyer did so with a renewed sense of the deeper purpose of his work and a profound commitment to life balance that had previously been lacking. What remained constant was his passion for leading, teaching and motivating, forging his football teams into a cohesive whole, playing for one another with selfless commitment and uncommon intensity.  Ohio State’s 2014 season was in many ways Urban Meyer’s master class in leadership. The world knows how the story ended: with the Buckeyes capturing the inaugural College Football Playoff Championship with a 42–20 victory over Oregon, with the team’s third-string quarterback at the helm, in only his third collegiate start. Few remember how it began: with a bad early season loss that sent OSU out of the Top 20, season-ending injuries at the most important position on the team, and then, infinitely worse, the tragic death of a teammate. But this team’s resilience was no accident. In Above the Line, Urban Meyer shares with readers OSU’s groundbreaking game plan—the game plan he followed every day in the Buckeyes’ historic 2014 season—for creating a culture of success that engages and inspires the people around them A student of psychology long before he became a coach, Meyer believes that trust is the bedrock of great achievements and healthy relationships, and explains how to build it, step by step—whether in a team, a family, or a Fortune 500 company. With trust in place, a deep bond unites us in common purpose, and cultivates what he calls "Above the Line" behavior—a learned, empowered response to the challenges we face every day. Writing with his customary candor and humility, Meyer delivers insights both practical and profound—and applicable far beyond the football field. Packed with real-life examples from a storied season, Above the Line offers wisdom and inspiration for taking control and turning setbacks into victories.

    His groundbreaking research exposes ten well-disguised mental Saboteurs. Nearly 95 percent of the executives in his Stanford lectures conclude that these Saboteurs cause “significant harm” to achieving their true potential. With Positive Intelligence, you can learn the secret to defeating these internal foes. Positive Intelligence (PQ)SM measures the percentage of time your mind is serving you as opposed to sabotaging you. While your IQ and EQ (emotional intelligence) contribute to your maximum potential, it is your PQ that determines how much of that potential you actually achieve.The great news is that you can improve your PQ significantly in as little as 21 days. With higher PQ, teams and professionals ranging from leaders to salespeople perform 30 to 35 percent better on average. Importantly, they also report being far happier and less stressed. The breakthrough tools and techniques in this book have been refined over years of coaching hundreds of CEOs and their executive teams. Shirzad tells many of their remarkable stories, showing how you too can take concrete steps to unleash the vast, untapped powers of your mind.Discover how to•    Identify and conquer your top Saboteurs. Common Saboteurs include the Judge, Controller, Victim, Avoider, and Pleaser.  •    Measure the Positive Intelligence score (PQ) for yourself or your team—and see how close you come to the critical tipping point required for peak performance.•    Increase PQ dramatically in as little as 21 days.•    Develop new brain “muscles,” and access 5 untapped powers with energizing mental “power games.”•    Apply PQ tools and techniques to increase both performance and fulfillment. Applications include team building, mastering workload, working with “difficult” people, improving work/life balance, reducing stress, and selling and persuading.

    He's the first to land a 900 (two and a half full rotations). He's also among the richest pitchmen in any sport. And, in a sport that's especially youth-oriented, Tony Hawk, a 40-something father of four, still connects with his audience by staying true to who he is.Moving easily between the ramp and the boardroom, Tony currently runs one of the most acclaimed action sports companies, a clothing line, and video game series bearing his name that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history. He has secured endorsement deals with major brands such as McDonalds, Intel, T-Mobile and Kohl's; started the Boom Boom HuckJam action sports tour; and achieved worldwide acclaim from the ESPN X Games.Filled with Tony's typical modesty and humor, How Did I Get Here? tells the amazing story behind Tony Hawk's unprecedented success from skateboarder to CEO, and the secrets behind his lasting appeal. You'll find out how authenticity has served him well in all his achievements. You'll also understand how his story has shaped many of his fundamental values, including his huge desire to win and his strong sense of realism.Get the inside story of Tony Hawk beyond the skateboard as he answers the question: How Did I Get Here?

     Conversations with Richard Bandler recounts Owen Fitzpatrick's journey to discover the true nature of personal freedom and what is possible for the human spirit. Through his conversations with his mentor, Richard Bandler, and drawing on his own personal and professional adventures across the world, he takes you on a thought-provoking voyage of discovery.Today, many have become trapped in fear, anxiety, loneliness, depression, heartbreak, rejection, and perfectionism. After thirty-five years of helping people transform their lives and become free from their problems, Richard Bandler has the answers. Conversations with Richard Bandler is packed with exercises designed to help you change, as well as to make you happier, more relaxed, confident, and successful. You'll also gain fascinating insights into love and spirituality, as well as Richard's philosophies on life and the human experience.

    Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for “security,” everything we thought was “safe,” no longer is: College. Employment. Retirement. Government. It’s all crumbling down. In every part of society, the middlemen are being pushed out of the picture. No longer is someone coming to hire you, to invest in your company, to sign you, to pick you. It’s on you to make the most important decision in your life: Choose Yourself.New tools and economic forces have emerged to make it possible for individuals to create art, make millions of dollars and change the world without “help.” More and more opportunities are rising out of the ashes of the broken system to generate real inward success (personal happiness and health) and outward success (fulfilling work and wealth).This book will teach you to do just that. With dozens of case studies, interviews and examples–including the author, investor and entrepreneur James Altucher’s own heartbreaking and inspiring story–Choose Yourself illuminates your personal path to building a bright, new world out of the wreckage of the old.

    In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool. Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success. Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace. "Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it." -- Russell Simmons, chairman and CEO of Rush Communications "I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession." -- Tony Hawk, professional skateboarder "It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David." -- Scott Bedbury, former Nike and Starbucks marketing executive "I love looking at trend reports because then I know exactly what I shouldn't be doing." -- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty "I don't believe in creation by committee. I think it's impossible." -- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc. "We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV." -- Bob Pittman, cofounder of MTV, former president of AOL

    He was about to surpass the legendary Bobby Knight to become the all-time NCAA wins leader in men’s basketball. Then, on a two-lane road in South Dakota, everything changed in an instant.In How Lucky You Can Be, acclaimed sports journalist Buster Olney tells the remarkable story of the successive tragedies that befell Coach Meyer but could not defeat him. Laid low by a horrific car accident that led to the amputation of his left leg below the knee, Coach Meyer had barely emerged from surgery when his doctors informed him that he also had terminal cancer. In the blink of an eye, this prototypical 24/7 workaholic coach—who arrived at the gym most mornings before 6 a.m.—found himself forced to reexamine his priorities at the age of sixty-three. A model of reserve, Coach Meyer had sacrificed much of his emotional life to his program. His wife, Carmen, felt disconnected because of his habitual reticence, while his three children—all now well into adulthood—had long had to compete with basketball for his attention.With sensitivity and skill, Olney shows how Coach Meyer mined his physical ordeal for the spiritual strength to transform his life. In the months that followed his accident and diagnosis, he reached out to family, friends, and former players in a way he had never been able to do before, making the most of this one last opportunity to tell those close to him how he felt about them—and in turn he received an outpouring of affirmation that confirmed how deeply he had affected others. Sustained throughout an often painful recovery by his love of basketball, he would return to the court once more—with a newfound appreciation for the game’s place in his life. The inspirational story of a life renewed by unimaginable hardship, How Lucky You Can Be proves that it’s never too late to start making changes—and reminds us that fortune can smile upon us even in our most trying hours.

    A key component of the facilitator-lead Five Dysfunctions of a Team Workshop, the Team Assessment delivers what the name implies "a team assessment" rather than an individual self-assessment. It provides participants with an opportunity to begin exploring the pitfalls that are side-tracking their team. Easy to use, the Assessment is ideal for team off-sites, retreats, or a series of team development meetings. It will help teams of all types increase their cohesiveness and productivity.

    'Yes' connects us to the world, and carries us into the future. So why do we find it so hard to get others to agree? And how can we improve our chances?The Little Book of Yes contains 21 short essays that outline a range of effective persuasion strategies, each proven to increase the chances that someone will agree to your request. That someone could be a friend, a colleague, a partner, a lover, a manager, a sibling, a parent, even a stranger. The timeless principles and practical lessons in this collection can be used to tackle a variety of everyday challenges, from repairing a soured relationship to negotiating a higher fee for your work, from convincing a dithering friend to take action, to building your social network and personal brand.Full of wisdom from the leaders in influence, with carefully curated advice, this little book is essential reading for any freelancer, manager, entrepreneur, parent or person who wants more from their world.