The program, which concentrated on the Los Angeles area and oversaw the design of 36 prototype homes, sought to make available plans for modern residences that could be easily and cheaply constructed during the postwar building boom. The program's chief motivating force was Arts Architecture editor John Entenza, a champion of modernism who had all the right connections to attract some of architecture's greatest talents, such as Richard Neutra, Charles and Ray Eames, and Eero Saarinen. Highly experimental, the program generated houses that were designed to re-define the modern home, and thus had a pronounced influence on architecture. With comprehensive documentation, brilliant photographs from the period and, for the houses still in existence, contemporary photos, floor plans and sketches.

    On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

    With Atlas of Novel Tectonics, Reiser+Umemoto hone in on the many facets of architecture and illuminate their theories with great thought and simplicity. The Atlas is organized as an accumulation of short chapters that address the workings of matter and force, material science, the lessons of art and architectural history, and the influence of architecture on culture (and vice versa). Reiser+Umemoto see architectural design as a series of problem situations, and each chapter is an argument devoted to a specific condition or case. Influenced by a wide range of fields and phenomenaBrillat-Savarin's classic The Physiology of Taste is one of their primary modelsthe authors provide a cross-section of thinking and inspiration. The result is both an elucidation of the concepts that guide Reiser+Umemoto through their own design process and a series of meditations on topics that have formed their own sense as architects. Atlas of Novel Tectonics offers an entirely fresh perspective on subjects that are generally taken for granted, and does so with a welcome punch and energy.

    Winner of the National Book Award. “One of the major works of scholarship of the twentieth century” (Christian Science Monitor). Index; illustrations.

    We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more.Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

    Instead,the contemporary craft movement embraces emerging artists, crafters, and designers working in traditional and nontraditional media. Jenny Hart's Sublime Stitching has revolutionized the embroidery industry. Each year Nikki McClure sells thousands of her cut-paper wall calendars. Emily Kircher recycles vintage materials into purses. Stephanie Syjuco manufactures clothing under the tag line "Because Sweatshops Suck." These are just some of the fascinating makers united in the new wave of craft capturing the attention of the nation, the Handmade Nation.Faythe Levine traveled 19,000 miles to document what has emerged as a marriage between historical technique, punk culture, and the D.I.Y. ethos. For Handmade Nation (along with the documentary film of the same name, coming in 2009) she and Cortney Heimerl have selected 24 makers and 5 essayists who work within different media and have different methodologies to provide a microcosm of the crafting community. Participants in this community share ideas and encouragement through websites, blogs, boutiques, galleries, and craft fairs. Together they have forged a new economy and lifestyle based on creativity, determination, and networking. Twenty-four artists from Olympia, Washington, to Providence, Rhode Island, and everywhere in between show their work and discuss their lives. Texts by Andrew Wagner of American Craft Magazine, Garth Johnson of Extremecraft.com, Callie Janoff of the Church of Craft, Betsy Greer of Craftivism.com, and Susan Beal, author of Super Crafty, supply a critical view of the tight-knit community where ethics can overlap with creativity and art with community. Handmade Nation features photographs of the makers, their work environment, their process, their work, and discussions of how they got their start and what motivates them. Handmade Nation is a fascinating book for those who are a part of the emerging movement or just interested in sampling its wares.

    The three featured craftsmen — Lloyd House, Bruce Atkey, and Sun Ray Kelley — combine imaginative architecture with innovative contexts: everything from unusual house-boats to sculptural dwellings made of driftwood are included. With stunning color and black-and-white photographs, as well as detailed black-and-white drawings of the homes, this collection of unique and progressive designs creates a template for a future filled with forward-thinking architecture.

    Yet, today’s young people have much more to offer. If half of the hipster stereotype is a consumer who tries to show off how cool he is based on his tastes, the other half of the stereotype is ‘The Maker’ -- the person out hawking homemade cheese, knitting sweaters for your beard, or repurposing steel-framed bicycles. The hipster business model is distinctive: Make a product you love so much that you’ll make it yourself. See if anyone wants it. Try again. When they want to build apparel companies, they teach themselves how to sew. When they dream of producing toys, they learn how to use 3D printing software. When they don’t know investors who will back their restaurant concepts, they open food trucks. All the while, they are guided by books, instructional videos, and intuition; only later do they move production to real factories, or hire lawyers. They frequent public parks to see if anyone will buy their custom, typewritten stories. They use crowdfunding websites to raise money from customers before their products even exist. They post their ideas to massive web forums to gauge interest, or set up online shops the second they have a product to sell. In their world, sales come first, not last. While each entrepreneur featured in this book embarked on his or her own unique quest, their stories share a common thread: like true hipsters, they were not afraid to try new things.

    The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem: Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you’re an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution: Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, “think big, start small, and learn fast.” It’s a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn’t a singular act; it’s a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you’ll be challenged to craft a brand and you’ll sell it using new technologies. Follow the guide sequentially and you’ll have both the tools and a profitable small business. The Author Award-winning architect, Eric Reinholdt has built his design practice, 30X40 Design Workshop using the strategies outlined in the book. He has successfully transitioned from an employee to architect entrepreneur and continues to refine his brand message, help other architects build their independent practice and serve his clients all from a Longhouse he designed for his family on Mount Desert Island in Maine.

    There are more than twenty contributors including Christine Field, Jessica Hulcy, Dr. Raymond Moore, and Dr. Ruth Beechick.

     It is easy to be overwhelmed by the amount of information we encounter each day. Whether at work, at school, or in our personal endeavors, there’s a deepening (and inescapable) need for people to work with and understand information. Information architecture is the way that we arrange the parts of something to make it understandable as a whole. When we make things for others to use, the architecture of information that we choose greatly affects our ability to deliver our intended message to our users. We all face messes made of information and people. I define the word “mess” the same way that most dictionaries do: “A situation where the interactions between people and information are confusing or full of difficulties.” — Who doesn’t bump up against messes made of information and people every day? This book provides a seven step process for making sense of any mess. Each chapter contains a set of lessons as well as workbook exercises architected to help you to work through your own mess.

    Rarer than Stradivarius violins, these musical works of art are built from near-extinct Brazilian Rosewood, Appalachian spruce, black ebony, and fine mother-of-pearl. With Henderson's keen ear for the vibrations of each piece of wood he uses, each note that comes out of them has the power of a cannon and the sweetness of maple syrup.In "Clapton's Guitar," Allen St. John recounts how a perfect acoustic guitar comes into the world and how an artist gauges perfection. Wayne Henderson, master luthier and genius in blue jeans, will tell you that he simply puts penknife to wood and carves away "everything that isn't a guitar." This is the story of a master artist, set deep in the mountains of southwestern Virginia in a brick, one-story guitar shop, as busy and chaotic inside as it is simple outside. The space is well-lighted, cluttered with power tools, air hoses, and guitar bodies in various stages of completion. It is in this modest shop that Wayne Henderson crafts some of the most highly coveted acoustic guitars on earth, including one very special instrument he built for Eric Clapton.Normally, there is a ten-year wait for a Henderson guitar, and St. John finds there are no exceptions even for an iconic figure like Clapton. But seeing it as a shortcut to getting his own guitar done, St. John jump-starts the process, and then takes readers with him on a mesmerizing journey into the heart of high-end instrument making with the man "The Washington Post" calls the "Mad Scientist of Mountain Music." Henderson, a small-town wise man, is not only the star ofthis book as a master guitar maker but also is the star of any stage he sets foot on as a master guitar player, equally at home at Carnegie Hall or the local VFW hall. Around this drolly humorous man circulates a small coterie of colorful characters and inspired musicians, who welcome you for an all-too-brief visit. By book's end, you too will want to be Wayne Henderson's friend.In a rich tapestry of folklore and folksiness, St. John tells the story of building the Clapton guitar in loving detail, from the centuries-old forests where great tonewood grows, to the auction floor of Christie's where one of Clapton's guitars commands over $700,000. It's also a loving look at Wayne's corner of the world, the Blue Ridge mountain hamlets where American traditional music was born, and of Wayne's hometown of Rugby, Virginia, population 7, where the winding roads have kept progress at bay.Whether you love old-time music, unplugged rock, traditional American craftsmanship, or simply gifted storytelling, Clapton's Guitar is an engaging work that you will want to savor and share with friends.

    And to do this wholeheartedly, energetically and joyfully.’ Finally! A book about saving our planet that is fast, funny and inspiring too. Isabel doesn’t bother with an examination of the problem but gets right on with the solutions. Her aim: to look for every single way that we can take care of the planet; how we live and work, travel, shop, eat, drink, dress, vote, play, volunteer, bank – everything. The feel-good book of the year for anyone who loves nature and knows that one person can make a HUGE difference. ‘This is the joy we need in our lives.’ - George Monbiot ‘She gave my spirit a lift and my feet somewhere to stand.’ - Sir Mark Rylance ‘Practical and realistic as well as visionary.’ - Dr Rowan Williams ‘A manifesto of brilliant advice offered with humility and good grace. A practical guide to empower us all.’ - Isabella Tree ISABEL LOSADA is the bestselling author of six previous books including The Battersea Park Road to Enlightenment.

    When deployed wisely, it can bring us pleasure, choice, strength, decency and much more. But if its power is abused, the outcome can be wasteful, confusing, humiliating, even dangerous. None of us can avoid being affected by design, whether or not we wish to. It is so ubiquitous that it determines how we feel and what we do, often without our noticing.Hello World explores design's influence on our lives. Written by the renowned design critic Alice Rawsthorn and designed by the award-winning book designer Irma Boom, it describes how warlords, scientists, farmers, hackers, activists and designers have used design to different ends throughout history: from the macabre symbol invented by 18th century pirates to terrorise their victims into surrender, to one woman's quest for the best possible prosthetic legs and the evolution of the World Cup ball.At a time when we face colossal changes, unprecedented in their speed, scale and intensity - from the deepening environmental crisis, to giant leaps in science and technology - Hello World explains how design can help us to make sense of them andto turn them to our advantage.

    We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen?What makes memories stick?What is more important, peripheral or central vision?How can you predict the types of errors that people will make?What is the limit to someone's social circle?How do you motivate people to continue on to (the next step?What line length for text is best?Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.