It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies.Marketing wizard Richard Chapman takes you on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity, Second Edition examines the best of the worst marketing ideas and business decisions in the last 20 years of the technology industry.This second edition includes new chapters on Google and on how to avoid stupidity, plus the extensive analyses of all chapters from the first edition. You'll want to get a copy because it:Features an interesting preface and interview with Joel Spolsky of "Joel on Software" Offers practical advice on avoiding PR disaster Features actual pictures of some of the worst PR and marketing material ever created Is highly readable and funny Includes theme-based cartoons for every chapter

    He guides you, step by step, as you discover how to combine the tenets of classic storytelling with the power of the projected media to create a rich, engaging experience. He walks you through his easy-to-use templates, plus 50 advanced tips, to help build your confidence and effectiveness—and quickly bring your ideas to life!FOCUS: Learn how to distill your best ideas into a crisp and compelling narrative.CLARIFY: Use a storyboard to clarify and visualize your ideas, creating the right blend of message and media.ENGAGE:Move from merely reading your slides to creating a rich, connected experience with your audience—and increase your impact!Inside!: See sample storyboards for a variety of presentation types—including investment, sales, educational, and training.

    Describes the five-year, 150 million dollar project Microsoft undertook to develop an advanced PC operating system.

    More than four dozen architects -- including Neal Ford, Michael Nygard, and Bill de hOra -- offer advice for communicating with stakeholders, eliminating complexity, empowering developers, and many more practical lessons they've learned from years of experience. Among the 97 principles in this book, you'll find useful advice such as:Don't Put Your Resume Ahead of the Requirements (Nitin Borwankar) Chances Are, Your Biggest Problem Isn't Technical (Mark Ramm) Communication Is King; Clarity and Leadership, Its Humble Servants (Mark Richards) Simplicity Before Generality, Use Before Reuse (Kevlin Henney) For the End User, the Interface Is the System (Vinayak Hegde) It's Never Too Early to Think About Performance (Rebecca Parsons) To be successful as a software architect, you need to master both business and technology. This book tells you what top software architects think is important and how they approach a project. If you want to enhance your career, 97 Things Every Software Architect Should Know is essential reading.

    Ideal as a quick reference, Regular Expression Pocket Reference covers the regular expression APIs for Perl 5.8, Ruby (including some upcoming 1.9 features), Java, PHP, .NET and C#, Python, vi, JavaScript, and the PCRE regular expression libraries. This concise and easy-to-use reference puts a very powerful tool for manipulating text and data right at your fingertips. Composed of a mixture of symbols and text, regular expressions can be an outlet for creativity, for brilliant programming, and for the elegant solution. Regular Expression Pocket Reference offers an introduction to regular expressions, pattern matching, metacharacters, modes and constructs, and then provides separate sections for each of the language APIs, with complete regex listings including:Supported metacharacters for each language API Regular expression classes and interfaces for Ruby, Java, .NET, and C# Regular expression operators for Perl 5.8 Regular expression module objects and functions for Python Pattern-matching functions for PHP and the vi editor Pattern-matching methods and objects for JavaScript Unicode Support for each of the languages With plenty of examples and other resources, Regular Expression Pocket Reference summarizes the complex rules for performing this critical text-processing function, and presents this often-confusing topic in a friendly and well-organized format. This guide makes an ideal on-the-job companion.

    This book covers all the core features of the language. It ranges widely through the Perl programmer's universe, gathering together in convenient form a wealth of information about Perl itself and its application to CGI scripts, network programming, database interaction, and graphical user interfaces. It also gives detailed coverage about using Perl within a Win32 environment.This book assembles more information about the language in one place than any other reference work. Here are just some of the topics covered in the book:Basic language reference Introduction to using Perl modules Perl and CGI: CGI basics, CGI.pm, mod_perl DBI, the database-independent API for Perl Sockets programming in Perl LWP, the library for World Wide Web programming in Perl The Net::* modules As part of the successful "in a Nutshell" series of books from O'Reilly & Associates, Perl in a Nutshell is for readers who want a single reference for all their needs.

    Rizzoli- Ex-General Markov- Abdul Jamid- The Sinister Minister Belok- The Numbers Man- QuickerStill- Morovia's First Programmer- Think Fast!- Planning for the Summer Games- The Guru of Conflict Resolution- Maestro Diyeniar- Interlude- Part and Whole- Standing on Ceremony- Endgame Begins- The Year's Hottest IPO- Passing Through Riga on the Way Home

    The long-anticipated revision of this best-selling text offers the most comprehensive, up-to-date introduction to the theory and practice of artificial intelligence. *NEW-Nontechnical learning material-Accompanies each part of the book. *NEW-The Internet as a sample application for intelligent systems-Added in several places including logical agents, planning, and natural language. *NEW-Increased coverage of material - Includes expanded coverage of: default reasoning and truth maintenance systems, including multi-agent/distributed AI and game theory; probabilistic approaches to learning including EM; more detailed descriptions of probabilistic inference algorithms. *NEW-Updated and expanded exercises-75% of the exercises are revised, with 100 new exercises. *NEW-On-line Java software. *Makes it easy for students to do projects on the web using intelligent agents. *A unified, agent-based approach to AI-Organizes the material around the task of building intelligent agents. *Comprehensive, up-to-date coverage-Includes a unified view of the field organized around the rational decision making pa

    Using clear, step-by-step, project-based lessons, each chapter walks readers through the creation of a specific project, with each chapter building on the reader's growing knowledge of the program, while review questions at the end of each chapter reinforce the skills learned in each lesson. Photoshop CS3, long the industry standard for digital imaging software, offers plenty of new features and enhancements for creative professionals and digital photographers alike. Users can enjoy unrivaled editing with non-destructive Smart Filters, improved curves, and adjustable cloning and healing with Preview Overlay. Increase productivity with Photoshop CS3's streamlined interface and new Photoshop Lightroom " integration. Anyone who wants to create a composite will benefit from the revamped Photomerge(R) tool, which lets you apply automatic layer alignment and blending to your images, while the new Quick Selection tool lets you select pixels not just by color, but by texture and shape as well. And digital photographers will be pleased to know that they can now process multiple Camera Raw images in a fraction of the time it used to take. Educational instructor notes--created to help teachers plan, organize, and time their lessons--are available for this book (and for other Classroom in a Book titles) at www.peachpit.com/instructorresources.

    The Design of Sites Patterns for Creating Winning Web Sites 2nd Edition published in the year 2006 was published by Prentice-Hall. The author of this book is Douglas K. van Duyne. James A. Landay. Jason I. Hong. This is the Paperback version of the title "The Design of Sites Patterns for Creating Winning Web Sites 2nd Edition" and have around pp. xli + 981 pages. The Design of Sites Patterns for Creating Winning Web Sites 2nd Edition is currently Available with us. The Paperback version of this book is also available here. The other volumes of this book is/are The Design of Sites Patterns for Creating Winning Web Sites .

    However, with Scrum's lack of prescribed rules, the friction of change can be challenging as people struggle to break from old project management habits. In this book, agile-process revolution leader Ken Schwaber takes you through change management--for your organizational and interpersonal processes--explaining how to successfully adopt Scrum across your entire organization.A cofounder of Scrum, Ken draws from decades of experience, answering your questions through case studies of proven practices and processes. With them, you'll learn how to adopt--and adapt--Scrum in the enterprise. And gain profound levels of transparency into your development processes.Discover how to:Evaluate the benefits of adopting Scrum in any size organization Initiate an enterprise transition project Implement a single, prioritized Product Backlog Organize effective Scrum teams using a top-down approach Adapt and apply solutions for integrating engineering practices across multiple teams Shorten release times by managing high-value increments Refine your Scrum practices and help reduce the length of Sprints

    What You Will Learn Design and implement a series of server-side JavaScript patterns so you understand why and when to apply them in different use case scenarios Understand the fundamental Node.js components and use them to their full potential Untangle your modules by organizing and connecting them coherently Reuse well-known solutions to circumvent common design and coding issues Deal with asynchronous code with comfort and ease Identify and prevent common problems, programming errors, and anti-patterns In Detail Node.js is a massively popular software platform that lets you use JavaScript to easily create scalable server-side applications. It allows you to create efficient code, enabling a more sustainable way of writing software made of only one language across the full stack, along with extreme levels of reusability, pragmatism, simplicity, and collaboration. Node.js is revolutionizing the web and the way people and companies create their software.In this book, we will take you on a journey across various ideas and components, and the challenges you would commonly encounter while designing and developing software using the Node.js platform. You will also discover the "Node.js way" of dealing with design and coding decisions.The book kicks off by exploring the fundamental principles and components that define the platform. It then shows you how to master asynchronous programming and how to design elegant and reusable components using well-known patterns and techniques. The book rounds off by teaching you the various approaches to scale, distribute, and integrate your Node.js application.

    This operating system now serves as corporate hubs, Web servers, academic research platforms, and program development systems. All along it's also managed to keep its original role as an enjoyable environment for personal computing, learning system administration and programming skills, and all-around hacking.This book, now in its third edition, has been widely recognized for years in the Linux community as the getting-started book people need. It goes into depth about configuration issues that often trip up users but are glossed over by other books.A complete, UNIX-compatible operating system developed by volunteers on the Internet, Linux is distributed freely in electronic form and at a low cost from many vendors. Developed first on the PC, it has been ported to many other architectures and can now support such heavy-duty features as multiprocessing, RAID, and clustering.Software packages on Linux include the Samba file server and Apache Web server; the X Window System (X11R6); TCP/IP networking (including PPP, SSH, and NFS support); popular software tools such as Emacs and TeX; a complete software development environment including C, C++, Java, Perl, Tcl/Tk, and Python; libraries, debuggers, multimedia support, scientific and database applications, and much more. Commercial applications that run on Linux range from end-user tools like word processors and spreadsheets to mission-critical software like the Oracle, Sybase, Informix, and IBM DB/2 database management systems.Running Linux has all the information you need to understand, install, and start using the Linux operating system. This includes a comprehensive installation tutorial, complete information on system maintenance, tools for document development and programming, and guidelines for network, file, printer, and Web site administration.

    And now, with the release of the 5.0 version of Java, O'Reilly has given the book that defined the "in a Nutshell" category another impressive tune-up.In this latest revision, readers will find "Java in a Nutshell," 5th Edition, does more than just cover the extensive changes implicit in 5.0, the newest version of Java. It's undergone a complete makeover--in scope, size, and type of coverage--in order to more closely meet the needs of the modern Java programmer.To wit, "Java in a Nutshell," 5th Edition now places less emphasis on coming to Java from C and C++, and adds more discussion on tools and frameworks. It also offers new code examples to illustrate the working of APIs, and, of course, extensive coverage of Java 5.0. But faithful readers take comfort: it still hasn't lost any of its core elements that made it such a classic to begin with.This handy reference gets right to the heart of the program with an accelerated introduction to the Javaprogramming language and its key APIs--ideal for developers wishing to start writing code right away. And, as was the case in previous editions, " Java in a Nutshell," 5th Edition is once again chock-full of poignant tips, techniques, examples, and practical advice. For as longas Java has existed, "Java in a Nutshell" has helped developers maximize the capabilities of the program's newest versions. And this latest edition is no different.

    Perfect for small teams producing software with fast-changing requirements, XP can save time and money while dramatically improving quality. In XP Installed, three participants in DaimlerChrysler's breakthrough XP project cover every key practice associated with XP implementation. The book consists of a connected collection of essays, presented in the order the practices would actually be implemented during a project. Ideal as both a start-to-finish tutorial and quick reference, the book demonstrates exactly how XP can promote better communication, quality, control, and predictability. An excellent complement to the best selling Extreme Programming Explained, it also works perfectly on a standalone basis, for any developer or team that wants to get rolling with XP fast.