Book picks similar to
Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective by George E. Belch
business
citizenspace
management
nonfiction
Industrial/Organizational Psychology: An Applied Approach
Michael G. Aamodt - 1990
This text integrates charts and tables to simplify such complicated issues as employment law, job satisfaction, work motivation and leadership. While striking a balance between research, theory and application, Aamodt introduces humor to make the student's reading more enjoyable. Students will be able to relate to industrial/organizational psychology by viewing such practical applications as how to write a resume, survive an employment interview, write a job description, create a performance appraisal instrument, and motivate employees.
Ethics In Counseling And Psychotherapy: Standards, Research And Emerging Issues
Elizabeth Reynolds Welfel - 1997
Numerous case studies, followed by the author's analysis of the cases, helps you structure your thinking and apply professional standards to complex cases. Coverage includes ethics, legal research, and the professional literature in major topics in ethics (such as consent, confidentiality, and multiple relationships) and in applied settings (such as community mental health, private practice, schools, and teaching/research).
Netter's Concise Orthopaedic Anatomy
Jon C. Thompson - 2001
Jon C. Thompson presents the latest data in thoroughly updated diagnostic and treatment algorithms for all conditions while preserving the popular at-a-glance table format from the previous edition. You'll get even more art from the Netter Collection as well as new radiologic images that visually demonstrate the key clinical correlations and applications of anatomical imaging. For a fast, memorable review of orthopaedic anatomy, this is a must-have.Maintains the popular at-a-glance table format that makes finding essential information quick and convenient.Contains useful clinical information on disorders, trauma, history, physical exam, radiology, surgical approaches, and minor procedures in every chapter.Lists key information on bones, joints, muscles, and nerves in tables correlate to each Netter image.Highlights key material in different colors-pearls in green and warnings in red-for easy reference. Features both plain film and advanced radiographic (CT and MRI) images, along with cross-sectional anatomic plates for an even more thorough visual representation of the material.Includes additional common surgical approaches to give you a broader understanding of techniques.Incorporates reorganized Complicated Arthology tables for large joints, such as the shoulder, knee, and hip, for increased clarity and to incorporate new artwork and additional clinical correlations.Reflects new data and current diagnostic and treatment techniques through updates to the Disorders and Fractures sections and the Physical Exam and Anatomic tables in each chapter.Presents the very latest developments in the field through thoroughly updated diagnostic and treatment algorithms for all clinical conditions.
The Anxious Truth : A Step-By-Step Guide To Understanding and Overcoming Panic, Anxiety, and Agoraphobia
Drew Linsalata - 2020
At 70,000 words and 450 pages, The Anxious Truth goes well beyond just telling that that you'll get better. It actually shows you exactly how! You're anxious all the time, experiencing panic attacks over and over, and maybe afraid to leave your house or to be left alone for even a few minutes. You are avoiding simple things like driving, eating in restaurants, attending family functions, or going to the supermarket. You are terrified of the next wave of anxiety or the next panic attack. Your anxiety problems are ruining your relationships, your family life, and your career. Your anxiety problems have you afraid, confused, lost, and feeling hopeless. How did you get here? What went wrong? You've tried so many things, but nothing has cured your anxiety? What can you do now?This book, written by a former anxiety sufferer, best-selling author of "An Anxiety Story", and host of The Anxious Truth podcast will walk you through exactly how you got to where you are today, why you are not broken or ill, and what the true nature of your anxiety disorder is. Next, the book will walk you through what it takes to solve your anxiety problems, how to make an anxiety recovery plan, then how to correctly execute that plan.The Anxious Truth isn't always what you want to hear, but it's what you NEED to hear in order to solve this problem once and for all and move toward the life you so desperately want. Based firmly on the principles of cognitive behavioral therapies that have been shown over decades to be most effective in treating anxiety problems, the Anxious Truth will teach you how to move past your anxiety symptoms, past endless digging for hidden "root causes", and into an action oriented plan that will help your brain un-learn the bad reaction and fear habits that have gotten you into this predicament. The Anxious Truth will take the cognitive mechanism that got you into a corner, throw it in reverse, and use it to your advantage, backing you out of this jam and into a life free from irrational fear and needless avoidance.More than just a book, The Anxious Truth goes hand-in-hand with The Anxious Truth podcast (theanxioustruth.com) and the growing and vibrant social media community surrounding it. Read the book, listen to five years worth of free podcasts chock full of helpful advice and information, and join a large online community of fellow anxiety sufferers that are done talking about this problem and ready to actually take action to solve it. Change is possible. No matter how long you've suffered with your anxiety issues, you can get better. The Anxious Truth will tell you what you need to hear and will arm you with the information, understanding, and skills you need to get the job done.Let's do this together!
Your Baby’s Bottle-feeding Aversion: Reasons and Solutions
Rowena Bennett - 2017
Baby becomes distressed at feeding times and refuses to feed or eats very little despite obvious hunger. Why won’t he/she eat? This is a question parents ask numerous health professionals while searching for a solution. Babies are typically diagnosed with one, two or three medical conditions to explain their aversive feeding behavior during brief appointments. Consequently, many parents don’t receive an effective solution from the health professionals they consult. This is why this book is so necessary. Rowena Bennett is an Australian nurse who holds professional qualifications in various nursing fields including pediatrics, midwifery, child health, mental health and lactation consultant. She has over 20 years experience advising parents how to resolve infant feeding and sleeping problems. Rowena has helped over 1000 babies get over their aversion to bottle-feeding and enjoy feeding once again. Parents claim the relief is life changing. In Your Baby’s Bottle-feeding Aversion, Rowena describes the various reasons babies display aversive feeding behavior, explains how the reader can identify the cause, and describes effective solutions. Included are step-by-step instructions on how to resolve a behavioral feeding aversion that occurs as a result of being repeatedly pressured to feed - the most common of all reasons for babies to become averse to feeding. Your Baby’s Bottle-feeding Aversion provides practical professional feeding advice that not only makes good sense, it works!
Public Speaking Essentials: Six Steps to Sizzle on Stage
Ramakrishna Reddy - 2015
You may be overloaded with too much of information. There are loads of information in form of books and articles out there that can help you. However, would it be nice to have an easy and simple process to follow to handle this area of your life? Discover The Easy Guide To Public Speaking: “Public Speaking Essentials” will reveal 6 steps that’ll help you overcome your fear and speak like a PRO. These are easy to understand and implement solutions coming from someone who was in the trenches and who's now an active and successful public speaker. Since he was a shy kid as he was growing up, Rama ventured into Public Speaking to handle this area of his life. As a result of his learning from mentors, toastmasters and contests, Ramakrishna Reddy has won more than 25 Public Speaking Contests and written 3 books related to Public Speaking. He speaks regularly to people ranging from few dozens to few hundreds. Ramakrishna is dedicated to sharing the lessons he’s learned to help others become confident in public speaking. Public Speaking Revealed in Six Simple Steps: How to overcome Public Speaking Anxiety How to master three pillars of Public Speaking How to Practice for Presentation Day How to Handle the Presentation Day How to create a connection with the audience How to handle glitches during the presentation day Download now to know more about this 'no clutter' guide.
Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
Jeff Fromm - 2013
Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.
Management
Ricky W. Griffin - 1984
This highly successful program takes a functional approach to the process of management, with a focus on active planning, leading, organizing, and controlling. Ricky Griffin's straightforward writing style and well-researched in-text examples have made this book uncommonly student-friendly. The Ninth Edition has been significantly revised to reflect the most recent issues that managers face, with a new and enhanced focus on the service sector, ethics, global management, and information technology. Additionally, the text integrates issues such as the balance of theory and practice and uses examples based on small companies and non-profit organizations to underscore the idea that management is not simply confined to large businesses.
Swing Into It: A Simple System For Trading Pullbacks to the 50-Day Moving Average
T. Livingston - 2018
Detailing the technical indicators and money management strategies that have worked best for him, T. Livingston breaks down what every savvy trader needs to profit in today’s stock market. Topics discussed include how to analyze the general market, which stocks to trade, when to buy, position sizing, profit targets, and selling rules. Swing Into It provides a variety of different examples so that the reader will be prepared for various market scenarios. Detailed sample trades are included so that the reader can see how Livingston thinks throughout each phase of his trades. If you’re looking to get started in swing trading or seeking to refine your trading system, Swing Into It belongs in your library.
The Checklist Manifesto: Summary of Gawande's Instruction on How to Get Things Right
Concise Summaries - 2014
This is not the full 200+ page book. This concise summary of Gawande’s manifesto will convey everything you need to know about how and why checklists are so effective and how to successfully compose your own checklists. These checklists will improve your level of success in any field or activity you are trying to achieve excellence in. Put yourself head and shoulders above the competition with this simple, intuitive tool. Not convinced that a checklist is sophisticated enough for your particular goal? Gawande presents case studies showing the effectiveness of the checklist in a range of complex environments from surgery to aviation, engineering to emergency response, venture capitalism to disease control. Imagine if you could substantially eradicate your own human fallibility with such a simple tool! By engaging with the simple concepts in this short guide you will be able to devise and implement the checklists that will ensure your peak performance in every area of your life.
Self Leadership and the One Minute Manager: Gain the mindset and skillset for getting what you need to succeed
Kenneth H. Blanchard - 2018
During a series of talks with a gifted magician named Cayla, Steve comes to realize the power of taking responsibility for his situation and not playing the victim. Passing along the knowledge she has learned from The One Minute Manager, Cayla teaches Steve the three tricks of self leadership. These three techniques not only empower him to keep his job, but give him the skills he needs to keep growing, learning, and achieving.The primary message of SELF-LEADERSHIP AND THE ONE MINUTE MANAGER is that power, freedom, and autonomy come from having the right mindset and the skills needed to take personal responsibility for success.
Ditch Your Job: Time Management Strategies To Start A Business Even If You Are Crazy Busy (Time Mangement)
Sandra León - 2016
What if you don’t have to pick? What if you could manage your time so effectively you could keep your job while you grow the business of your dreams?
What I discovered is that in order to maximize time, you need more than just time management strategies. In addition, you will need to focus on these three elements.
First is to shift your mindset around time. The beliefs you hold about time could be wrong.Second is to become aware of destructive thought patterns that occur before you indulge in time-wasting activities.Lastly is to discard the terrible habits that are robbing you of your productivity and replace them with better habits that will increase your output.
This book expands on those 3 components combined with time management strategies and delivers a super effective way to eliminate the detrimental behavior that is holding you back from your true potential.
I am a full-time mother of four wonderful children, a part-time entrepreneur, a corporate employee, and a writer. As you can imagine, my hands are always full. However, I refuse to give up my dream of creating a business revolving around my passion. At the same time I make certain I am not sacrificing my health and, more importantly, the time spent with my family.
The same can be true for you, too. You can keep your job while you build a business so that eventually you can ditch your job and enjoy your life. Don’t let another year go by without starting the business you have always dreamt about.
Grab your copy of this book today and learn:
• What time really is and how to use it to your advantage.
• The formula to figure out the exact monetary value of your time.
• How to make sure you are always using your time for what’s important.
• How to “edit” your life and free up time.
• The most powerful way to keep you accountable for the way you spend your time.
• How to strengthen your decision muscle.
• How habits develop.
• How to switch out bad habits with productive habits.
• The 2 types of energies and how to increase them.
• How to avoid the killer of all dreams and progress.
• Lies we tell ourselves about time and how to bypass them.
Guinea Pigs: The Essential Guide To Ownership, Care, & Training For Your Pet
Kate H. Pellham - 2015
Pellham **Do you own a guinea pig but don’t know the first thing about how to take proper care of it? Are you considering getting one but want to make sure it’s really the best decision for you? Whatever your situation, this book will teach you everything you need to know to make sure you are making the best possible decisions.Taking care of any pet can be a huge responsibility. That’s why it is so important to do your research and really know what you are getting yourself into before you actually commit to owning any pet. Guinea pigs are no exception to this rule. While they are becoming increasingly more common as household pets, guinea pigs are still somewhat exotic and, as a result, most people don’t really know much about exactly what they need.That’s exactly where this book comes in. If you’ve been browsing the animal shelter or pet websites and can’t resist the adorable furry face of those guinea pigs you’ve seen, read this book before you make an impulse decision you might regret.Learn about:•The 10 different breeds of guinea pig you can own as a pet•The pros & cons of owning a pet guinea pig•The supplies you’ll need to provide a proper home for your new pet (and a rough estimate of how much it will cost)•The basic care you will need to provide for your guinea pig•How to train your guinea pig to do cool & useful tricks•A brief overview of how to breed your pet guinea pig and sell the offspringSo get this book and decide if this adorable little creature is the right addition to your home and then learn how you can be the best guinea pig parent there ever was!>>Purchase or Download This Book Today, Available on Kindle & in Print. <<