Just Listen does this by providing simple but powerful techniques readers can use to really get through to people. You’ll learn how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset; and achieve buy-in--the linchpin of all persuasion, negotiation, and sales. Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. With this groundbreaking book, readers will be able to master the fine but critical art of effective communication.

    Read The Table of Contents. If you are looking for ways to increase your sales, you have found THE BOOK you are looking for. Period! After Reading This Book, You Will Discover: How to Build a 'Burning Desire' Within Your Customers for Your Products and Services How to Create Urgency: Reasons for Your Customers to Purchase Now! Shorten Your Sales Cycle Trial Close Assumptive Close Takeaway Close Third-Party Close Why Asking Open-Ended Questions is Such an Effective Strategy The Importance of Enthusiasm and Benefits How to Schedule Your Follow Up Calls/Meetings, So YOU Are in Control of Your Sale How to Know When to Stop Selling, and Start Closing Your Sale Plus, Much More '5 STAR' Amazon Review: Grab two copies today. One copy to keep at home on your nightstand and one to keep with you at all other times. Read it and re-read it until the pages fall out. Then, buy more copies. Your sales WILL increase if you use the tools Mr. Cook has given you. But, you must actually use them '5 STAR' Amazon Review: "Imagine you're sitting in a room with the best salesman ever, and you ask him (and he is willing) to tell you all his best techniques...this is the information you get from this book. Doesn't matter what product or service you sell, and it doesn't matter if you're just starting out or have been in sales for decades, this book is a 'sales acceleration manual.' I would definitely not miss reading this one."  Sales Managers: There are many closing techniques in this book your sales reps can start using immediately to increase their sales. Sales Managers are ordering books for their entire team, with proven results! Who This Book is For: Seasoned Salespeople and New Salespeople - Any seasoned sales pro will tell you they are always on the hunt for new closing techniques, a refresher, or a way to improve themselves. New Salespeople - You have just stumbled onto a gem of a sales book that will move you years ahead in your sales knowledge. Everyone will wonder where you learned all of your new sales closing skills. Small Business Owners - This book will teach you how to sell your products and services. Not demonstrate your products and services, but sell your products and services. There is a big difference between demonstrating and selling, which is explained to you in the book. Large Business Owners - Get this book for all of your reps, if you want them to increase their sales.

    This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

    It is based on research from the top 1000 speakers in the modern world. The techniques you will learn have been tested on hundreds of professional speakers and work! You will receive the exact steps needed to create a speech that will keep your audience on the edge of their seats. The book is easy to follow, entertaining to read and uses many examples from real speeches. This system will make sure that every time you go on stage your speech is an outstanding one.

    Although programs may seem apolitical in intent, Parenti argues that they have a powerful influence not only on how we dress, talk, and spend our money, but also on how we define social problems and which ideological images we embrace. Viewers who think what they’re watching is “only entertainment” are less likely to challenge prejudices implicit in the program—including militarism, xenophobia, and ethnic bigotry—and more inclined to accept a prefabricated understanding of the world as it is portrayed on the screen.Even viewers who claim to be immune to the obvious messages of film and television will find Parenti’s analysis provocative and compelling as he urges us to become more critical about what we choose to watch.

    and the response isn't what you want. Is anyone even listening? What if you could cut through the chaos and the noise and find the direct route to your audience? It's easier than you think. Less Chaos. Less Noise. delivers proven "now" strategies for church communications--practical solutions and best-practice principles that build trust instead of walls. > Quickly establish your expertise through simple techniques you can use now for easy, early success. > Rise above the frenzy of overwhelming demands and learn a framework to lead internal change towards a clear and unified strategy. > Overcome communications barriers with your members and your community by learning to connect with hearts and minds, rather than broadcast to the masses. > Avoid the frustration of multi-audience messaging by identifying key channels for each group and learning the language that matters to them. > Bust through the limits of a small budget with free strategies that are essential for effective communications.

    How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation.Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to:• Pitch your brilliant idea—successfully• Connect with your audience• Establish credibility• Inspire others to carry out your vision• Adapt to stakeholders’ decision-making styles• Frame goals around common interests• Build consensus and win supportLooking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:HBR’s 10 Must Reads: The EssentialsHBR’s 10 Must Reads on CollaborationHBR’s 10 Must Reads on InnovationHBR’s 10 Must Reads on LeadershipHBR’s 10 Must Reads on Making Smart DecisionsHBR’s 10 Must Reads on Managing YourselfHBR’s 10 Must Reads on Strategic MarketingHBR’s 10 Must Reads on Teams

    In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.In Platform, you will learn how to:Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world.  Learn to amplify, update, polish, and organize your content for success.Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

    Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.Based on a series of case studies—including the media’s dichotomous treatment of “worthy” versus “unworthy” victims, “legitimizing” and “meaningless” Third World elections, and devastating critiques of media coverage of the U.S. wars against Indochina—Herman and Chomsky draw on decades of criticism and research to propose a Propaganda Model to explain the media’s behavior and performance. Their new introduction updates the Propaganda Model and the earlier case studies, and it discusses several other applications. These include the manner in which the media covered the passage of the North American Free Trade Agreement and subsequent Mexican financial meltdown of 1994-1995, the media’s handling of the protests against the World Trade Organization, World Bank, and International Monetary Fund in 1999 and 2000, and the media’s treatment of the chemical industry and its regulation. What emerges from this work is a powerful assessment of how propagandistic the U.S. mass media are, how they systematically fail to live up to their self-image as providers of the kind of information that people need to make sense of the world, and how we can understand their function in a radically new way.

    In this eloquent, persuasive book, Neil Postman alerts us to the real and present dangers of this state of affairs, and offers compelling suggestions as to how to withstand the media onslaught. Before we hand over politics, education, religion, and journalism to the show business demands of the television age, we must recognize the ways in which the media shape our lives and the ways we can, in turn, shape them to serve out highest goals.

    We are increasingly coaxed from the third-dimensional containment of our pre-digital selves into a wonderful and eerie fourth dimension, a world of ceaseless communication, instant information and global connection.Our portals to this new world have been wedged open, and the silhouette of a figure is slowly taking shape. But what does it feel like to be four-dimensional? How do digital technologies influence the rhythms of our thoughts, the style and tilt of our consciousness? What new sensitivities and sensibilities are emerging with our exposure to the delights, sorrows and anxieties of a networked world? And how do we live in public, with these recoded private lives?Tackling ideas of time, space, isolation, silence and threat – how our modern-day anxieties manifest online – and moving from Hamlet to the ghosts of social media, from Seinfeld to the fall of Gaddafi, from Twitter art to Oedipus, The Four-Dimensional Human is a highly original and pioneering portrait of life in a digital landscape.

    From day-to-day conversations to professional meetings, from candid talks to consequential discussions, the book explains the nitty-gritty of impactful communication.How to make the best of this book?Go in the chronological order, comprehending each chapter in-depth, and participating in the exercises. Make a note of important points of reference. Practice and rehearse the skills that you learnt. Once you complete all the chapters, following the same method, re-visit previous chapters if required. Involve in the activities suggested and have a real-life experience on showcasing the skills that you learn.

    

     In his attempt to ensure custody of his daughter, David finds himself in the most testing time of his life... His former client, Randy Sturgis, who is now a convicted murderer and has recently been released from prison, has just kidnapped a distinguished federal judge and is now onto Nova. Through anger, confusion and rage Nova drives drunkenly into a trap, ending up in hospital where he is driven mad by his own paranoia. Unsure of who he can trust, he tries to unravel hazy clues whilst being framed for the murder of his ex-wife. His life quickly descends into a limitless nightmare as fear increases that Sturgis may be on his trail quicker than he realises... Can Nova piece things together in time or does he merely become the fourth and final victim of Randy Sturgis? The Face of Justice is a tense thriller filled with suspense to keep you hooked until the very end. Praise for Bill Blum ‘A thrilling legal drama’ – Thomas Waugh ‘A writer of considerable talent’ - Richard North Patterson Bill Blumis an experienced attorney. Familiar with the ins and outs, and the pitfalls of criminal procedures, he presents a riveting, hard-hitting and authentic legal thriller, one that offers a fascinating insider’s look at the shifting political dynamics within the criminal justice system. Bill Blum has also written for a wide array of publications, including the Los Angeles Times, ABA Journal, The Nation and California Lawyer, hosted a radio talk show, and lectured widely. He lives in Los Angeles with his wife and family.