Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't.In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.

    This book provides a research-based framework and practical strategies for vocabulary development with children from the earliest grades through high school. The authors emphasize instruction that offers rich information about words and their uses and enhances students' language comprehension and production. Teachers are guided in selecting words for instruction; developing student-friendly explanations of new words; creating meaningful learning activities; and getting students involved in thinking about, using, and noticing new words both within and outside the classroom. Many concrete examples, sample classroom dialogues, and exercises for teachers bring the material to life. Helpful appendices include suggestions for trade books that help children enlarge their vocabulary and/or have fun with different aspects of words.

    Originally published entitled: Don't shoot the dog!: how to improve yourself and others through behavioral training, New York: Simon and Schuster, 1984.

    The author explains what a classroom number talk is; how to follow students’ thinking and pose the right questions to build understanding; how to prepare for and design purposeful number talks; and how to develop grade-level specific thinking strategies for the operations of addition, subtraction, multiplication, and division. Number Talks includes connections to NCTM’s Principles and Standards for School Mathematics as well as reference tables to help you quickly and easily locate strategies, number talks, and video clips. Includes a Facilitator’s Guide and DVD.

    This internationally recognized standard provides the essential tools to practice project management and deliver organizational results.

    Fountas and Gay Su Pinnell- DVD is enclosed- This is the next new breakthrough in teaching this subject.

    In ReadWriteTeach, Linda offers the what, how, and why of a year's worth of reading and writing for middle and high school students with a framework that is as flexible as it is comprehensive....This book isn't a compilation of tear-out reproducibles designed to help us replicate Linda's practices, writes Maja Wilson in the foreword. Instead, it's the most powerful gift that a master teacher can give us: the story of her thinking and feeling as she teaches. Linda's insights and beliefs are woven throughout a comprehensive overview of best literacy practices, which include:essentials in the reading-writing workshop grounding our choices in our beliefs getting to know ourselves and our students as readers and writers. Students' voices, through examples of their writing, drawing, and thinking, resonate throughout the book and characterize the thoughtful readers, writers, and citizens of the world that they become under Linda's guidance.Online companion resources include all of the handouts that Linda uses in her own classroom. Download a free sample chapter!

    This book has been replaced by Close Reading of Informational Sources, Second Edition, ISBN 978-1-4625-3945-1.

    In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and working with them) is found in the space between their ears. "If people are being paid to think," he writes, "isn't it time the business world found out what the thing doing the work, the brain, is all about?" Supported by the latest groundbreaking research, Quiet Leadership provides a brain-based approach that will help busy leaders, executives, and managers improve their own and their colleagues' performance. Rock offers a practical, six-step guide to making permanent workplace performance change by unleashing higher productivity, new levels of morale, and greater job satisfaction.

    They describe classroom environments that support all students and touch upon comprehension strategies and how to help children integrate them.This book is essential reading for all who work with struggling readers in any context and contains a wealth of resources, including a thorough explanation of all the sources of information readers use to solve words, examples and scenarios of teacher/student interactions, prompts to use with struggling readers, lessons on modeling, and assessment guidelines.

    The framework may be used for many purposes, but its full value is realized as the foundation for professional conversations among practitioners as they seek to enhance their skill in the complex task of teaching. The framework may be used as the foundation of a school's or district's recruitment and hiring, mentoring, coaching, professional development, and teacher evaluation processes, thus linking all those activities together and helping teachers become more thoughtful practitioners.The actions teachers can take to improve student learning are clearly identified and fall under four domains of teaching responsibility: Planning and Preparation, the School Environment, Instruction, and Professional Responsibilities. Within the domains are 22 components and 76 descriptive elements that further refine our understanding of what teaching is all about. The framework defines four levels of performance (Unsatisfactory, Basic, Proficient, and Distinguished) for each element, providing a valuable tool that all teachers can use.This second edition has been revised and updated and also includes frameworks for school specialists, such as school nurses, counselors, library and media specialists, and instructional coaches. Comprehensive, clear, and applicable to teaching across the K-12 spectrum, the framework for teaching described in this book is based on the PRAXIS III: Classroom Performance Assessment criteria developed by Educational Testing Service and is compatible with INTASC standards.

    Heartened by the positive response to previous editions of Leadership: Theory and Practice, this Fourth Edition is written with the same objective to bridge the gap between the often simplistic popular approaches to leadership and the more abstract theoretical approaches.

    Beyond their bestselling books, you know them from commentary and features in the New York Times, CNN, NPR, Time, Newsweek, Wired, New York, and more. E-mail, Facebook, and Twitter accounts are filled with demands to read their reporting (such as "How Not to Talk to Your Kids," "Creativity Crisis," and "Losing Is Good for You"). In Top Dog, Bronson and Merryman again use their astonishing blend of science and storytelling to reveal what's truly in the heart of a champion. The joy of victory and the character-building agony of defeat. Testosterone and the neuroscience of mistakes. Why rivals motivate. How home field advantage gets you a raise. What teamwork really requires. It's baseball, the SAT, sales contests, and Linux. How before da Vinci and FedEx were innovators, first, they were great competitors. Olympians carry Top Dog in their gym bags. It's in briefcases of Wall Street traders and Madison Avenue madmen. Risk takers from Silicon Valley to Vegas race to implement its ideas, as educators debate it in halls of academia. Now see for yourself what this game-changing talk is all about.

    Sutton addressed a taboo topic that affects every workplace: employees who are insensitive to their colleagues, corporate bullies, bosses who just don't get it, the kind of people who make you exclaim in exasperation, "What an asshole!"Now, in a definitive book that addresses this growing problem, Sutton shows you how you can work with unsavory people without becoming one of them yourself.

    The early formal years of education are the key to reversing the reading gap and setting up children for success. But K-4 education seems to widen the gap between stronger and weaker readers, not close it. Today, the Common Core further increases the pressure to reach high levels of rigor. What can be done?This book includes the strategies, systems, and lessons from the top classrooms that bring the habits of reading to life, creating countless quality opportunities for students to take one of the most complex skills we as people can know and to perform it fluently and easily.Offers clear teaching strategies for teaching reading to all students, no matter what levelIncludes more than 40 video examples from real classroomsWritten by Paul Bambrick-Santoyo, bestselling author of "Driven by Data" and "Leverage Leadership""Great Habits, Great Readers" puts the focus on: learning habits, reading habits, guided reading, and independent reading.NOTE: Content DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase