Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, Conflict Management: Dealing with Issues, Risks and Crises, lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators

    Memories are like plants: there are those that need to be quickly eliminated in order to help the others burgeon, transform, flower.”For the health of the psyche and the culture, for the individual and the whole society, oblivion is as necessary as memory. One must know how to forget, Marc Augé suggests, not just to live fully in the present but also to comprehend the past.Renowned as an anthropologist and an innovative social thinker, Augé’s meditation moves from how forgetting the present or recent past enables us to return to earlier pasts, to how forgetting propels us into the present, and finally to how forgetting becomes a necessary part of survival. Oblivion moves with authority and ease among a wide variety of sources—literature, common experience, psychoanalysis, philosophy, ethnography—to illustrate the interplay of memory and forgetting in the stories of life and death told across many cultures and many times. Memory and oblivion, he concludes, cannot be separated: “Memories are crafted by oblivion as the outlines of the shore are created by the sea.”

    . . Updated for a New Generation of Media-Savvy Leaders Even with the latest high-tech tools and communication options, the simple truth is this: You need to look, act, and sound like a leader to succeed in today's world. According to top executive coach Granville Toogood, "Wonderful things happen when people talk face-to- face. His proven secrets of professional speaking give you the power and confidence to command any audience--in any situation--and get results.An indispensable tool for executive success. -- Zbigniew Brzezinski, Robert E. Osgood Professor of American foreign policy at Johns Hopkins University's School of Advanced International StudiesGranville Toogood is a brilliant communicator and teacher who has made world-class communicators out of our people. -- Michael Koffler, Chairman, Young President's OrganizationThe beauty of Granville Toogood's method is how simple it is to implement. -- Scudder Fowler, CEO, The Liminal GroupGranville Toogood is a transformational teacher and coach. His new book is a must read for anyone hoping to effectively engage an audience or lead organizations. -- Sean Geehan, President, The Geehan GroupMakes the capable business person more capable, more successful, and definitely more confident. -- Martha StewartCorporate coach Granville Toogood has trained some of the biggest names in business today--including 38 top executives in the Fortune 50--and his bestselling book, The Articulate Executive, has become the gold standard when it comes to public speaking and corporate communications.This all-new edition provides you with the most powerful speaking tools and techniques from Toogood's acclaimed workshops--so you can look, act, and sound like a leader in any situation.Using his proven step-by-step system, you can:Position yourself as a leader in your industry.Command any venue and compel any audience.Use the 8-second rule to make a strong first impression.Speak with the confidence of a CEO.Outperform in any presentation.Whether you are giving a speech, making a presentation, conducting a meeting, or simply talking one-on-one, these tried-and-true communication techniques are guaranteed to help you step up your game and speak like a pro.The book is filled with easy-to-use checklists and essential tips to help you organize your thoughts and deliver your message--with confidence, style, and great success. In addition, you'll learn how to master high-tech tools such as PowerPoint and deck presentations, how to deal with Q&A sessions and media interviews, and how to write winning corporate communications that really do the job.Remember: In today's competitive market nothing is more important than how you present yourself and your company--and no book is more informative and powerful at this--than Granville Toogood's The New Articulate Executive.

    The new edition of this leading gives students an understanding and appreciation of different cultures and helps them develop practical skills for improving their communication with people from other cultures. It's renowned for being the only text on the market to consistently emphasize religion and history as key variables in intercultural communication. Packed with the latest research and filled with numerous, compelling examples that force students to examine their own assumptions and cultural biases, this book helps students understand the subtle and profound ways culture affects communication. The book is divided into four interrelated parts: Part I introduces the study of communication and culture; Part II focuses on the ability of culture to shape and modify our view of reality; Part III puts the theory of intercultural communication into practice; and Part IV converts knowledge into action.

    The co mpanion will interest tourists, students and business travel lers to Japan. '

    Read Fearless Salary Negotiation, take notes, then follow Josh Doody's step-by-step negotiation process. Your future self will thank you.” - Josh Kaufman, bestselling author of The Personal MBA and The First 20 Hours “Josh has written the definitive playbook for anyone hoping to maximize their pay. Fearless Salary Negotiation is well organized, actionable, and easy for anyone to follow and use.” - Annie Duke, Decision Making Expert “Fearless Salary Negotiation provides a thoughtful salary negotiation and market research framework. I used it to negotiate $10,000 more in base salary at a new firm.” - John Miller, Financial Advisor “I applied Josh's salary negotiation method and got a much better job where I'm paid what I'm worth. In less than a week, I interviewed for and negotiated a new job with a base salary increase of $15,000!” – Shannon Long, Physical Therapist “I would have left a lot of money on the table without this book.” - Dan Brothers, Territory Manager "Thanks to Josh's book, I was able to increase my salary by 10% with a single email. This is the most valuable email I've ever sent, and I wouldn't have sent it if it wasn’t for this book.” - Justin Abrahms, Senior Software Engineer “Josh’s advice helped me land a better job and a bigger salary with more benefits than I even thought possible.” – Eric Macam, Project Scientist “Josh has built a very successful career, first in engineering and now in project management. I’m glad he’s finally writing about it so others can learn from his success!” – Ryan Delk, Entrepreneur What's inside? Fearless Salary Negotiation will help you get paid what you're worth by teaching you how to negotiate your salary, when and how to request promotions and raises, and how to ace every interview. Fearless Salary Negotiation shows you... How companies manage their salary structure—When you know how companies structure their salaries, salary negotiations, promotions, and raises make a lot more sense. How to estimate your market value—Understanding the market value for your skill set and experience is critical to the negotiation process. I'll who you how to estimate it. How to ace your next interview—Salary negotiation begins with the application and interview process. Acing your interview puts you in a position to command a higher salary. How to negotiate your new salary—You should negotiate your salary, not just accept the first offer you get. I'll help you plan and execute your salary negotiation to maximize your pay. How to leave your job on the best possible terms—It's important that you don't burn any bridges when leaving your job. Your future salary negotiations could depend on your reputation.

     Written by Wayne Booth, author of the seminal book, The Rhetoric of Fiction (1961). Explores the consequences of bad rhetoric in education, in politics, and in the media. Investigates the possibility of reducing harmful conflict by practising a rhetoric that depends on deep listening by both sides.

    In this concise book, you will learn how to do Motivational Interviewing (MI), the evidence-based, client-centered counseling approach that has demonstrated effectiveness for a range of psychological, behavioral, and health related issues. Rather than the counselor arguing for the client to change, the MI approach helps elicit client's own arguments for behavior change. Some of the topics covered include: how to prepare for an MI session, how to assess your client's motivation using two simple questions, how to ask powerful, strategic questions that move a client toward healthy behavior change, how to handle "resistance" or discord in the therapeutic relationship, and how to give information and advice in the MI consistent way that is acceptable to the client. The author, an experienced psychologist, psychotherapist, public speaker, and MI instructor, shows how simple counseling techniques, taught in any beginning counseling class, can be powerful when used strategically to tap into cliients' own motivation. Anyone who works with people including doctors, nurses, psychologists, addiction counselors, social workers, case managers, family advocates, lay counselors, correctional staff, dentists, life coaches, dietitians, nutritional counselors, physical therapists and others would benefit from the information in this book. The second edition updates the information and concepts presented in the first edition based on recently published texts of MI and adds a useful glossary.

    Here, lead author Joseph Tobin—along with new collaborators Yeh Hsueh and Mayumi Karasawa—revisits his original research to discover how two decades of globalization and sweeping social transformation have affected the way these three cultures educate and care for their youngest pupils. Putting their subjects’ responses into historical perspective, Tobin, Hsueh, and Karasawa analyze the pressures put on schools to evolve and to stay the same, discuss how the teachers adapt to these demands, and examine the patterns and processes of continuity and change in each country. Featuring nearly one hundred stills from the videotapes, Preschool in Three Cultures Revisited artfully and insightfully illustrates the surprising, illuminating, and at times entertaining experiences of four-year-olds—and their teachers—on both sides of the Pacific.

    Whether you are an introvert who agonizes over what to say - or an extrovert who has no trouble talking, but often struggles to listen - 'Confident Conversation' harnesses existing personality strengths in order to employ practical tools for effective and eloquent communication.

    But very soon they begin to wonder about the meaning behind the traditions, gear, and relationships in the dojo. In this collection of lively, detailed essays, Dave Lowry, one of the most well-known and respected swordsmen in the United States, illuminates the history and meaning behind the rituals, training costumes, objects, and relationships that have such profound significance in Japanese martial arts, including    • the dojo space itself    • the teacher-student relationship    • the act of bowing    • what to expect—and what will be expected of you—when you visit a dojo    • the training weapons    • the hakama (ceremonial skirt) and dogi (practice uniform)    • the Shinto shrineAuthoritative, insightful, and packed with fascinating stories from his own experience, In the Dojo provides a wealth of information that beginning students will pore over and advanced students will treasure.

    They draw the people they love – spouses, parents, children, lovers, friends – into their illness. In her first book, How You Can Survive When They're Depressed, Anne Sheffield coined the phrase 'depression fallout' to describe the emotional toll on the depressive's family and close friends who are unaware of their own stressful reactions and needs. She outlined the five stages of depression fallout (confusion, self–doubt, demoralisation, anger, and the need to escape) and explained that these reactions are a natural result of living with a depressed person.

    With its cultivated obscurity, ear-shattering sound, and over-the-top performances, Noise has captured the imagination of a small but passionate transnational audience.For its scattered listeners, Noise always seems to be new and to come from somewhere else: in North America, it was called "Japanoise." But does Noise really belong to Japan? Is it even music at all? And why has Noise become such a compelling metaphor for the complexities of globalization and participatory media at the turn of the millennium?In Japanoise, David Novak draws on more than a decade of research in Japan and the United States to trace the "cultural feedback" that generates and sustains Noise. He provides a rich ethnographic account of live performances, the circulation of recordings, and the lives and creative practices of musicians and listeners. He explores the technologies of Noise and the productive distortions of its networks. Capturing the textures of feedback—its sonic and cultural layers and vibrations—Novak describes musical circulation through sound and listening, recording and performance, international exchange, and the social interpretations of media.

    Why does the electorate keep buying what they’re selling? According to political communications expert Anat Shenker-Osorio, it’s all about language—and not just theirs, but ours.In Don’t Buy It Shenker-Osorio diagnoses our economic discourse as stricken with faulty messages, deceptive personification, and, worst of all, a barely coherent concept of what the economy actually is. Opening up the business section of most newspapers or flipping on cable news unleashes an onslaught of economic doomsaying that treats the economy as an ungovernable force of nature. Alternately, by calling the economy “unhealthy” or “recovering” as we so often do, we unconsciously give it the status of a living being. No wonder Americans become willing to submit to any indignity required to keep the economy happy. Tread lightly, we can’t risk irritating the economy!Cutting through conservative myth-making, messaging muddles, and destructive misinformation, Shenker-Osorio suggests a new way to win the most important arguments of our day. The left doesn’t have to self-destruct every time matters economic come to the fore—there are metaphors and frames that can win, and Shenker-Osorio shows what they are and how to use them.Don’t Buy It is a vital handbook for seizing victory in the economic debate. In the end, it convincingly shows that radically altering our politics and policies for the better is a matter of first changing the conversation—literally.

    Whether foot soldier, samurai or trained assassin, these men were driven by strict codes of honor and bound by deep allegiances of rank, family or religion.This book examines the military lives of four formidable warrior types, covering the samurai and the ninja as well as the experiences of warrior monks and ashigaru foot soldiers, less familiar to western readers. The recruitment, training and equipment of each warrior type are described, and their beliefs, motivation and experience of warfare are explored. Rare material from Japanese sources makes this a highly authoritative treatment of the military elites of medieval Japan, brought to life by lavish illustrations and photography.