Book picks similar to
Breakthrough by Scott Duffy


entrepreneurship
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business-marketing

The Big Book of Health and Fitness: A Practical Guide to Diet, Exercise, Healthy Aging, Illness Prevention, and Sexual Well-Being


Philip Maffetone - 2012
    From teens and parents fighting obesity in America, to aging baby boomers refusing to go quietly into the dark night—everyone can stay fit, healthy, and active for many years to come! This book lays out a sensible and holistic road map that makes health and fitness an ingrained part of your lifestyle, and an easy-to-achieve goal for both men and women at any age.For more than three decades, Dr. Maffetone has been treating and advising patients, coaching athletes, lecturing worldwide, and writing books about the importance of self-health care. Topics covered in his latest book include how to make healthy dietary choices, obtain the best nutrition from real food, avoid illness and disease, and learn to listen to your body. Also learn the dangers of common dietary supplements, fat-burning exercise for weight loss, reducing stress, controlling inflammation, having a healthy and fulfilling sex life, and much more. Maffetone expertly guides the reader step by step through each topic and provides simple health surveys to help you better understand how the body works and what to safely do if a problem or symptom arises during your fitness or dietary regimen.

Stop Saying You're Fine: Discover a More Powerful You


Mel Robbins - 2011
    This book will help you discover what it is, and how to win it back. Written by Mel Robbins, one of America’s top relationship experts and radio/tv personalities, this hands-on guide not only shows you how to put your finger on the problem, it reveals what to do about it.   Mel Robbins has spent her career teaching people how to push past their self-imposed limits to get what they truly desire.  She has an in-depth understanding of the psychological and social factors that repeatedly hold you back, and more important, a unique set of tools for getting you where you want to be.  In Stop Saying You’re Fine, she draws on the latest neuroscientific research, interviews with countless everyday people, and ideas she’s tested in her own life to show what works and what doesn’t.  The key, she explains, is understanding how your own brain works against you.  Because evolution has biased your mental gears against taking action, what you need are techniques to outsmart yourself.   That may sound impossible, but Mel has created a remarkably effective method to help you do just that -- and some of her discoveries will astonish you. By ignoring how you feel and seizing small moments of rich possibility –a process she calls “leaning in” – you can make tiny course directions add up to huge change.  Among this book’s other topics: how everything can depend on not hitting the “snooze” button; the science of connecting with other people, what children can teach us about getting things done; and why five seconds is the maximum time you should wait before acting on a great idea.   Blending warmth, humor and unflinching honesty with up-to-the-minute science and hard-earned wisdom, Stop Saying You’re Fine moves beyond the platitudes and easy fixes offered in many self-help books.  Mel’s insights will actually help vault you to a better life, ensuring that the next time someone asks how you’re doing, you can truthfully answer, “Absolutely great.”

How to Be Brilliant: Change Your Ways in 90 Days


Michael Heppell - 2002
    We want to make the very best we can out of our lives - to achieve all we can achieve and be the best we can be. We want to be Brilliant. This book will give you tools to find out what point you are at now, understand where it is you want to get and develop strategies and powerful methods to get you there. As quickly as possible and as economically as possible with as much fun as possible. The book uses many clear examples and stories to show you how to overcome barriers that hold you back. You'll learn how to develop a clear vision for a brilliant future and communicate with your friends, family and colleagues at a higher level.

Success Is a Choice: Ten Steps to Overachieving in Business and Life


Rick Pitino - 1997
    . . his personal style is also winning.” –Time

SEO 2014: Learn Search Engine Optimization with Smart Internet Marketing Strategies


Adam Clarke - 2014
    But first, let me tell you a little secret about SEO marketing... Most of the search engine optimization advice on the Internet is just plain wrong!If you've sifted through the torrents of search engine optimization advice online, you may have noticed two things: - Most of the knowledge on SEO is either completely outdated or just dead-wrong.- Google's constant updates have rendered many well known SEO strategies completely useless.Why is this so? Google are constantly evolving, making it extremely difficult to know what currently works. Some recent changes: 1. August, 2014 - Google announced sites secured with SSL certificates will get an advantage in search engines.2. July, 2014 - Google released a big update dramatically affecting how often the local business listings appear in the search results.3. May, 2014 - Google announced a game changing update, punishing sites with poor quality content and user experience.SEO 2014 walks you through the above updates and more. This book also reveals industry secrets about Google's algorithm, so you can learn SEO from a fundamental level, achieve top rankings in Google, and generate hundreds, or even thousands of new customers to your site. Sidestep the feared 2014 Google updatesContrary to Internet marketing chatter, problems caused by Google updates are hardly irrecoverable or unavoidable—but you need the right knowledge. This book reveals in granular detail: - Recent Google updates—Panda 4.0, Pigeon, Hummingbird and beyond.- Steps required to recover from a Google penalty.- How to avoid being penalised in 2014 and beyond.Discover powerful link building techniques experts use to get top rankings and generate massive trafficLink building is simply the strongest factor for ranking high in Google. Unfortunately, most widely-used methods just plain suck! This chapter walkers you through the most powerful techniques that work wonders and won't get you in hot-water with Google. You will also discover: 1. How to leverage social media to skyrocket traffic to your site.2. How to find "money" keywords that will send customers to your site.3. The dirty secret about link-building.4. Sneaky tricks to get local businesses ranking high with local search engine optimization.5. How to get expert SEO or internet marketing advice, completely free.6. The new meta technology search engines love, schema.org, and how to use it to get more traffic.You will also learn the little-known search engine optimization tools top internet marketing experts useThe SEO tools chapter lists 20+ of the powerful tools top internet marketing experts are using to automate their search engine optimization, saving weeks of time, and creating bigger results... and most of the tools are free! And read the very special bonus chapter on pay-per-click advertisingIn this special bonus chapter, learn how to quickly and effectively setup a pay-per-click advertising campaign with Google AdWords, and send more traffic and customers to your website overnight. As one of the most advanced and comprehensive SEO books ever published, SEO 2014 contains everything you need to learn SEO and dominate search engines in 2014. Purchase from Amazon and get started right away!

Super Founders: What Data Reveals About Billion-Dollar Startups


Ali Tamaseb - 2021
    Just to mention a few:Most unicorn founders had no industry experience;There's no disadvantage to being a solo founder or to being a non-technical CEO;Less than 15% went through any kind of accelerator program;Over half had strong competitors when starting--being first to market with an idea does not actually matter. You will also hear the stories of the early days of billion-dollar startups first-hand. The book includes exclusive interviews with the founders/investors of Zoom, Instacart, PayPal, Nest, Github, Flatiron Health, Kite Pharma, Facebook, Stripe, Airbnb, YouTube, LinkedIn, Lyft, DoorDash, Coinbase, and Square, venture capital investors like Elad Gil, Peter Thiel, Alfred Lin from Sequoia Capital and Keith Rabois of Founders Fund, as well as previously untold stories about the early days of ByteDance (TikTok), WhatsApp, Dropbox, Discord, DiDi, Flipkart, Instagram, Careem, Peloton, and SpaceX. Packed with counterintuitive insights and inside stories from people who have built massively successful companies, Super Founders is a paradigm-shifting and actionable guide for entrepreneurs, investors, and anyone interested in what makes a startup successful.

Ultimate Sales Machine


Chet Holmes - 2007
    And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. Too many managers jump at every new trend, but don’t stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvement—one at a time—and practice them over and over with pigheaded discipline. The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area. Holmes offers proven strategies for: • Management: Teach your people how to work smarter, not harder • Marketing: Get more bang from your Web site, advertising, trade shows, and public relations • Sales: Perfect every sales interaction by working on sales, not just in sales The Ultimate Sales Machine will put you and your company on a path to success and help you stay there!

Paid to Think: A Leader's Toolkit for Redefining Your Future


David Goldsmith - 2012
    Surely, most leaders are good at what they do, but the daily challenges of their jobs, like accelerating growth, increasing productivity, driving innovation, doing more with less, and balancing work with life don’t come with some sort of leadership toolkit...until now.In Paid to Think, international consultant David Goldsmith presents his groundbreaking approach to leadership and management based on research revealing the twelve specific activities that all leaders perform on a daily basis, and he provides you with each activity’s accompanying tools and instructions proven to boost your performance and that of your entire organization.Take the uncertainty out of everyday leading, convert ideas to realities, and maximize your intellectual value. Learn how decision makers at some of the world’s most successful organizations have already used Paid to Think’s universal and easily transferable tools—regardless of their industries, sectors, geographic locations, or management levels—as their greatest advantages in achieving more, earning more, and living more.

Start with No: The Negotiating Tools That the Pros Don't Want You to Know


Jim Camp - 2002
    Think a win-win solution is the best way to make the deal? Think again.For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions. It teaches you how to ignore the siren call of the final result, which you can't really control, and how to focus instead on the activities and behavior that you can and must control in order to successfully negotiate with the pros.The best negotiators: * aren't interested in "yes"--they prefer "no" * never, ever rush to close, but always let the other side feel comfortable and secure * are never needy; they take advantage of the other party's neediness * create a "blank slate" to ensure they ask questions and listen to the answers, to make sure they have no assumptions and expectations * always have a mission and purpose that guides their decisions * don't send so much as an e-mail without an agenda for what they want to accomplish * know the four "budgets" for themselves and for the other side: time, energy, money, and emotion * never waste time with people who don't really make the decisionStart with No is full of dozens of business as well as personal stories illustrating each point of the system. It will change your life as a negotiator. If you put to good use the principles and practices revealed here, you will become an immeasurably better negotiator.

Leap First: Creating Work That Matters


Seth Godin - 2015
    But secretly, do you yearn to fly higher? To challenge the rules and surprise us with something remarkable? To instigate delight, connection, and real change? To choose better over safer?Business and cultural visionary Seth Godin has transformed the terrain of marketing and commerce more than once. But many of his readers remain stuck in their own work lives. So what’s keeping us back?“The problem isn’t a lack of knowledge or skill,” he’s realized. “The problem is fear.”With Leap First, Seth Godin is here to help. This immersive audio program invites us to learn with him personally, unrehearsed and in the moment, as he shines a light for us, not with answers but with questions on the road to:• Overcoming our instinctual resistance to risk and change• Discovering our creative genius in the face of the empty page or whiteboard• Finding the courage to share that work—with vulnerability, generosity, and resultsRecorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life.More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.“It always feels too soon to leap. But you have to. Because that’s the moment between you and remarkable. I hope this helps you return to that edge. And then, to leap.”

The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition


Gabe Zichermann - 2013
    The book illustrates the importance and inevitability of gamification and walks readers through the process of using game mechanics and concepts to motivate staff, engage customers, and ignite business growth in ways previously impossible.Gabe Zichermann is CEO of Gamification Co and Dopamine and is considered one of the world's foremost experts on using game thinking and game mechanics to engage customers and employees. Joselin Linder coauthored the acclaimed Game-Based Marketing with Gabe Zichermann. Her work has appeared on NPR's "This American Life," AOL, and gamification.co.

Mind Power: Change Your Thinking, Change Your Life


James Borg - 2010
    This work is literally packed with power, the power to take full control of your mind, your emotions and your life.

Get Better: 15 Proven Practices to Build Effective Relationships at Work


Todd Davis - 2017
    From the business experts that brought you The 7 Habits of Highly Effective People. Strengthen relationships and improve communications skills: In Get Better: 15 Proven Practices to Build Effective Relationships at Work, Chief People Officer Todd Davis moves beyond the adage that an organization's greatest assets are its people. Instead, he argues that relationships drive professional and personal effectiveness—and, in the end, create a culture that can become an organization's competitive advantage. Improve your emotional intelligence and become the ideal team player: In an approachable, engaging style, using real-world stories, Davis uncovers the most common relationship pitfalls that hurt careers and negatively affect organizational results. From his experience observing, leading, and coaching others for more than thirty years, David identifies fifteen proven practices that anyone at any level of an organization can apply to be successful at work, improve business results, and truly master effective relationships. Readers will learn how to: -Behave their way to credibility -Think “we,” not “me” -Take stock of their emotional bank accounts -Examine their real motives -Do less talking and more active listening -Make it safe to tell the truth and have difficult conversations -Start with humility, and much more! Master communication, understand your emotions, and build effective relationships with Get Better.

Breakthrough Advertising


Eugene M. Schwartz - 1966
    This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.

Code Name Ginger: The Story Behind Segway and Dean Kamen's Quest to Invent a New World


Steve Kemper - 2003
    For anyone who has ever wondered what it was like inside Thomas Edison's lab or the Wright Brothers' garage, here is the twenty-first century equivalent. This is the story behind the creation of "Ginger, " code name for the top-secret project that renowned inventor and entrepreneur Dean Kamen believes will change the world: the Segway Human Transporter. One of the most talked-about products of recent times, the Segway is a self-balancing, electronic "people mover"--an engineering marvel that Kamen calls "magic sneakers." Kamen gave journalist Steve Kemper exclusive access to the project for the critical eighteen months during which the Segway was designed, prototyped, and readied for manufacture. In Code Name Ginger, Kemper offers a gripping chronicle of raw innovation, high finance, ingenious engineering, and lofty ambition. He tells the inside story of the collaboration and clashes between a strong-willed founder and his engineers and marketers--and the investors who gambled $90 million on his pioneering idea. Readers step into Kamen's eccentric and idealistic world of invention and sit in on secret meetings with high-powered deal makers such as John Doerr and business leaders such as Steve Jobs and Jeff Bezos. It's a bumpy journey, but an exhilarating one, filled with flashes of brilliance, multimillion-dollar misjudgments, and passionate people on a quest.