The content is well sourced and there are plenty of references in the appendices.

    This quick start guide gets business professionals up and running on Pinterest then shows how to leverage the power of Pinterest to reach more customers and make more sales.

    Yet when used by an interviewer, they can help to determine the suitability of a job candidate by eliciting real-world examples of behaviors and experience that can save you and your organization from making a bad hiring decision. High-Impact Interview Questions shows you how to use competency-based behavioral interviewing methods that will uncover truly relevant and useful information. By having applicants describe specific situations from their own experience during previous jobs (rather than asking them hypothetical questions about "what would you do if..."), you'll be able to identify specific strengths and weaknesses that will tell you if you've found the right person for the job. But developing such behavior-based questions can be time-consuming and difficult. High-Impact Interview Questions saves you both time and effort. The book contains 701 questions you'll be able to use or adapt for your own needs, matched to 62 in-demand skills such as customer focus, motivation, initiative, adaptability, teamwork, and more. It allows you to move immediately to the particular skills you want to measure, and quickly find just the right tough but necessary questions to ask during an interview. Asking behavior-based questions is by far the best way to discover crucial details about job candidates. High-Impact Interview Questions gives you the tools and guidance you need to gather this important information before you hire.

    Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo.Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you:- How Casper was able to upend the mattress industry by building a beloved brand where none had existed before - How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted"- Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings.Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.

    And most teams are fully capable of doing so. The problem: we consistently say and do things that spark unconscious fears and keep our people stuck in their Critter State. This primitive fight, flight, or freeze mode distills all decision mak­ing to one question: What will keep me safest?  Lying low, sucking up, procrastinating, and doing a good enough job may keep employees breathing, but it doesn’t make for vital organizations. Leaders have to get their people unstuck and fully engaged, replacing their old, limiting mental patterns with new patterns that foster optimal performance. New York Times bestselling author and applied neuroscience expert Christine Comaford knows what it takes to move people from the Critter State into the Smart State, where they have full access to their own creativity, innovation, higher consciousness, and emotional engagement. When an entire culture maintains that state, it becomes what she calls a SmartTribe. Focused. Accountable. Collaborative. Imbued with the energy and passion to solve problems and do what needs doing, again and again and again. Comaford brings to this book more than thirty years of company-building experience, combined with her expertise in behavioral modification and organizational development. She has helped hun­dreds of leaders navigate rapid growth, maximize performance, resolve internal conflicts, and execute turnarounds with the full support of their people. Now she shares potent yet easy-to-learn neuro­science techniques that will help you do the same. You’ll learn how to move your team forward and reach your next revenue inflection point using the five key Accelerators of the Smart State—focus, clar­ity, accountability, influence, and sustainability. You’ll get better at anticipating and moving through your own stuck spots and those of your people. Using her proven system, Comaford’s clients have already created hundreds of millions of dollars in new value. They’ve seen their revenues and profits increase by up to 210% annually; individuals become up to 50% more productive and 100% more account­able; marketing demand generation grow by up to 237%; new products and services created up to 48% faster; and sales close up to 50% faster. They spot changes in their markets more quickly, then pounce on them to create the future they want. Ultimately, SmartTribes will help you and your team achieve optimal performance and engagement—brilliance—and leave competitors in the dust.

    Learning the work of marriage. Navigating the bumpy terrain of parenting. Maintaining social relationships. Facing grave hardship. Finding contentment in our career.As the years pass by, we sense how the good things in life are so often eclipsed by stress. We find ourselves doing everything we can just to endure adulthood, all the while wondering whether we are actually enjoying it. This is exactly why Dr. Anthony T. DeBenedet decided to write Playful Intelligence: The Power of Living Lightly in a Serious World, to show readers how playfulness helps us counterbalance the seriousness of adulthood."Five years ago, my life was becoming more intense and stressful," DeBenedet says. "My relationships, clinical work as a physician, and basic interactions with the world were blurring into a frazzled mosaic. Going through the motions became my norm, and every day brought busyness and exhaustion. I thought about whether I was depressed. I didn't think I was. Anxious? Sure, but aren't we all anxious on some level? I also thought about the lifestyle factors that could be making me feel this way. Was I getting enough sleep? Was I exercising regularly? Was I eating healthy? Was I playing and remembering to be playful?"Today, we live in a taxing world. The endless pressure to keep up with our responsibilities and the daily headlines swarming around us can be overwhelming. DeBenedet's work comes at a time when stress, uncertainty, and intensity levels are high. Playful Intelligence shows adults that there is a way to live lighter--and smarter--as we navigate the seriousness of adulthood. It's not about taking life less seriously; it's about taking ourselves less seriously.The book's core chapters are devoted to exploring the effects and benefits of five playful qualities: imagination, sociability, humor, spontaneity, and wonder. By examining playfulness as a sum of its parts, readers will gain a working awareness of its power and be able to apply playful principles to their own lives, bringing the magic of childhood back into their day-to-day existence. The book also offers practical suggestions on how to make life more playful in nature.

    This new guide by America's #1 professional in the art of persuasion focuses on the most essential part of the sale—how to make them say "Yes, I will!" Zig Ziglar lets you in on the secrets of his own sure-fire, tested methods:Over 100 successful closings for every kind of persuasionOver 700 questions that will open your eyes to new possibilities you may have overlookedHow to paint word pictures and use your imagination to get resultsProfessional tips from America's 100 most succesful salespeopleDo what millions of Americans have already done—open this book and start learning from Zig Ziglar's Secrets of Closing the Sale!

    Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/

    You dream and plan and make stuff – all the time. And whether that “stuff” is a book, a startup, or abstract crayon art on the bathroom wall, you have a nagging feeling that you could take your work further. Do it better. Become more successful. In The Good Creative, I outline the 18 habits of the world’s most respected artists. It’s a concise, invigorating manifesto for creative pursuits of every kind. Unlike the get-rich-while-you-meditate programs and e-courses that seem to multiply by the day, there offers no guarantees here. None. These 18 principles might not fund your early retirement, but when applied consistently with a healthy dose of hard work, they will help you to make better, more meaningful art. Now that’s a promise you can take to the bank (or at least to Twitter). You’ll learn how to: Promote yourself without feeling like a used car salesman Hug your critics, embrace failure and reinvent your work Launch small and build a larger, more engaged audience Share your process and break the rules You will NOT learn how to: Take over the world from your bathtub Win the Sundance Grand Jury prize Earn six figures, yesterday Make an age-defying green smoothie (but you might learn how to attract more fans and readers for your recipe books)

    Learn all the tricks nomads use to get plane tickets for a fraction of what normal people pay, how to maximize points and loyalty programs, how to access airport lounges and other VIP perks, and how to work and make friends around the world. You’ll even discover how to have multiple homes around the world for less than it costs for a one-bedroom in your home city. Most importantly, learn how to travel in harmony with regular life, rather than have it become a stressful disruption as it is for most people. Forever Nomad is a book about making the entire world into your world, and doing so in a sustainable and enjoyable way.

    Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble.Business is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately, one side triumphs—and victory is all that matters.David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu’s insights and pragmatic advice. Each rivalry he examines tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting societal needs. The goal? Stay ahead of the competition and emerge victorious as an industry titan.By compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue that uses popular history as a hook to lure readers in. The stories in The Art of Business Wars are fascinating, but the lessons we draw from them—about determination, ingenuity, patience, grit, subtlety, and other traits that contribute to a victorious enterprise—are invaluable, whether you're a software-slinging freelancer or the CEO of a multinational manufacturer.

    this book shows you how.Mush cookies and feminists will be horrified. The information's been used for centuries by history's most powerful, influential, and sometimes notorious men to live lives lesser men only imagine. Just some of the secrets inside: Mental techniques used by General Douglas MacArthur to inflict psychological pain on someone who disobeys or displeases you. (Psychologists say this causes the same reaction in their brain as physical pain, without leaving marks. Use it for disciplinary purposes only.) 13 ways to keep your enemies and competitors constantly on defense, fearing your next move, struggling to keep up with you. How to peacock your way to straight to the top level power! How men grab power over others — in professional relationships, personal, and family. (The closest thing to owning a "super power"!) How to go from being socially awkward and shunned by women to becoming the most confident guy in the room. (Even broke, creepy losers can become successful and confident, with beautiful women always on an arm.) How to get women to compete for your attention, love, and commitment. How to inspire other men to want to follow and help you achieve your goals. (They'll be loyal and cheerfully submit to your will.) How ugly, short, broke men instantly become attractive to women. (Be attractive to business partners, lenders, clients, and all others you want something from.) A secret way to make people fight to be with you, listen and obey you, and get nervous if they don't hear from you! (You'll be the person everyone wants to hang out with are yours.) Easiest way to attract people and opportunity like a magnet. (No fluffy universe-worshiping woo-woo nonsense here!) How to change your phone usage making yourself influential and persuasive. (Chicks, friends, customers, or anyone!) The ruthless dictator's secret to gain obedience, loyalty, and the top work from all you wish to lead (without committing genocide). Lex Luthor's method for getting devotion from women, underlings, minions, and employees. (Be perceived as a strong leader for a change!) The mistake 80%+ of men make that ensures they're looked down upon by women, clients, customers, friends, and family. (It's probably the most common reason why men fail at reaching their goals, are always broke, and cry in their beer lonely each night.) How being nice makes people hostile (And no, you don't have to sell your soul or be a dick to anyone.) Embrace selfishness to help others. (You'll notice things fall in place: Chicks, family, colleagues, and bosses!) And so much more! Get it today and live a new life by tonight!

    You've probably even put some money down before, vowing that THIS was the year you'd get in shape, lose that extra weight, and become the energetic person you know is hiding inside you. Unfortunately, life happens, and you fall into the habit of "I'll start tomorrow." Your motivation drops, and your self-discipline fails to push you through to achieve your goals. You begin to make excuses: you'll be really sore after working out, it's been too long since you've last exercised, you don't have willpower, your friends and family tell you to be happy with how you are, you think you're too weak, inflexible or otherwise unfit for exercise, and many more. There was that one time you started a program, but you couldn't keep up with the weekly or monthly goals, so you got frustrated and gave up. All of that has added up to make you think you're incapable of starting and continuing an exercise program. You're afraid you aren't mentally or physically strong enough, but still hold out the hope that someday a magic pill will change all that. The magic exists today, but it's not as easy or fast as swallowing a pill. However, it can be simple and enjoyable. How to Build Self-Discipline to Exercise is a concise, practical guidebook on how to introduce and keep exercise in your life. Inside, you'll learn: - why the most common type of motivation people use to exercise is usually ineffective (and which types of motivation are much stronger) - the wrong "P" that will lead you to giving up when you face obstacles - how to overcome procrastination and finally start exercising – including a slightly uncomfortable trick that will ensure you'll get plenty of exercise - how to find time to exercise despite a hectic schedule (and surprising math that shows you actually lose time when you don't make time for exercise) - practical tricks and tips to stay motivated forever, even when you encounter obstacles - how to enjoy exercise while still getting the most powerful benefits of it (hint: if your workout involves "work," it's not a good workout) - how to prevent injuries, improve recovery, and handle the inevitable muscle soreness so you stick to exercise even if your body acts against you - how to deal with other people, wrong expectations, and negativity (from both your surroundings and yourself in the form of self-criticism or self-doubt) When put together and acted upon, the six chapters in this book – supported by over 80 references to scientific studies and credible experts – will help you form a new habit and make one of the most important changes you'll ever make in your life. Purchase the book now and let's embark on the journey to learn how.

    Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as "What makes success in major sales" and "Why do techniques like closing work in small sales but fail in larger ones?"You will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples, illuminating graphics, and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.

    But below the surface, they share a common approach to finding, nurturing, leading, and even letting go of great people. The way they deal with talent makes them not merely success stories, not merely organization builders, but what Sydney Finkelstein calls superbosses. They’ve all transformed entire industries.