Book picks similar to
Persuasive Communication by Erwin P. Bettinghaus


communication
1_nonfiction
coms-manag
nonfiction-psych-self-help

How You Can Talk to Anyone in Every Situation


Emma Sargent - 2010
    Whether you're very shy or you just don t really enjoy small talk situations, this book will deliver all the techniques, tips and know-how you'll need to talk to anyone about anything, at any time and in any situation.

The Way of the Champion: Lessons from Sun Tzu's the Art of War and Other Tao Wisdom for Sports Life


Jerry Lynch - 2006
    The emphasis on self-awareness, tactical positioning, and strategic advantage means that practitioners win through inner growth and self-improvement-giving them a universal competitive edge.

The Power of Understanding People: The Key to Strengthening Relationships, Increasing Sales, and Enhancing Organizational Performance


Dave Mitchell - 2013
    The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing you with techniques to better identify and understand the intrinsic needs of others. As a result, you will achieve better team dynamics, increased sales and client satisfaction, higher levels of employee engagement and performance, and even more satisfying marriages and friendships. This book provides the tools to understand others' unique communication style as well as your own. Get detailed advice on how to adjust to diverse communication styles, develop a unifying language for the organization, and better match motivational techniques to team members. Through storytelling and experiential exercises, author Dave Mitchell helps you gain insight into your own unique interaction style and teaches you how to communicate, motivate, sell, and service more successfully no matter the personality types involved. Offers insight into the behavior cues and questions to ask to better understand someone's interactive preferences Explains how to enhance your sales efforts by better targeting your brand message to the client's style so that your products/services resonate with them more Examines strategies for creating a high performing work environment and achieve greater customer service excellence Contains conflict resolution strategies, including how to effectively work out differences within a team, between work units, with customers, and even in your personal life Armed with the ability to interpret the behavior of the people around you, you will achieve greater levels of success at work and at home while also learning how to better handle the difficult situations involving people in your life.

The Lean Muscle Diet: A Customized Nutrition and Workout Plan--Eat the Foods You Love to Build the Body You Want and Keep It for Life!


Lou Schuler - 2014
    Why? At some point, everyone stops dieting. The Lean Muscle Diet solves the sustainability problem while offering immediate results. It's simple: act as if you already have the body you want. If a reader is, say, a 220-pound man who wants to become a muscular 180-pounder, he then uses The Lean Muscle Diet's formula to eat and train to sustain a 180-pound body. The transformation begins immediately, and the results last for life.Lou Schuler, who has sold more than one million copies of his fitness books worldwide, and Alan Aragon, nutrition advisor to Men's Health, have created an eating and "metabolically expensive" exercise plan designed to melt fat while building muscle. the best part? the plan allows readers to eat their favorite foods, no matter how decadent. with full support from Men's Health, The Lean Muscle Diet delivers a simple—and simply sustainable—body transformation plan anyone can use.

Lessons From Critical Thinkers: Methods for Clear Thinking and Analysis in Everyday Situations from the Greatest Thinkers in History


Albert Rutherford - 2018
     Lessons From Critical Thinkers provides intellectual power to engage with and participate in effective critical thoughts, arguments, debates, reading, and reflection drawn from methods in the history of philosophical cognitive development. •Learn to think slowly and deliberately before making a decision •Get ready to question opinions and even facts •Learn to gather information before jumping to conclusions •Accept and expect the biased and flawed nature of human cognition Lessons From Critical Thinkers gives you a thorough presentation of the ideas and principles of critical thinking practiced by the greatest minds in history. Learn about the most important critical thinking methods to make better decisions in your personal life, career, and friendships. Equip yourself with the essential methods for clear, analytical, logical thinking and critique in a range of ideas and everyday situations. • Discover critical thinking by familiarizing with concepts from other disciplines, like philosophy, cognitive biases and errors, race and gender from sociology and political science, and symbols from rhetoric. • Apply critical thinking and reasoning skills to your day to day problems • Find the most rewarding options in any opportunity. Lessons From Critical Thinkers is a helpful book for readers of any age and background who want to improve their critical thinking skills by learning from the greatest thinkers of all time. Learn to filter out irrelevant information efficiently and prioritize your resources to get the best results. Enhance your communication skills, reasoning, and logic. Improve your critical, logical, observational, and rational thinking skills with the timeless principles presented in this book.

Communication Theories: Origins, Methods and Uses in the Mass Media


Werner J. Severin - 1979
    The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

Multimedia: Making it Work


Tay Vaughan - 1993
    The reader will learn to plan and manage multimedia projects, from dynamic CD-ROMs and DVDs to professional websites.

Corporate Communication: A Guide to Theory and Practice


Joep P. Cornelissen - 2008
    The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years′ - Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA `This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications′ - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels

Digital Communications


John G. Proakis - 1983
    Includes expert coverage of new topics: Turbocodes, Turboequalization, Antenna Arrays, Digital Cellular Systems, and Iterative Detection. Convenient, sequential organization begins with a look at the historyo and classification of channel models and builds from there.

The 20-Minute Networking Meeting - Executive Edition: Learn to Network. Get a Job.


Marcia Ballinger - 2012
    *U.S. Bureau of Labor Statistics. Lauded by Fortune 500 and international business leaders around the world, the Executive Edition takes the best elements of networkers from a wide array of businesses and industries, is combined with 40 years of the authors' professional networking experience from a hiring perspective, and culminates in a concise, efficient, and highly productive networking model. Chock full of real-world scenarios, short stories, meeting examples, and dozens of tips and observations from hiring authorities and recruiting experts, The 20-Minute Networking Meeting - Executive Edition shares the wisdom of senior executives who have been in transition (looking for work), and the perspectives of those who are most asked to network. Constructed to clarify and simplify networking for job-search, the Executive Edition also contains fully written networking stories that demonstrate the entire 20MNM model in action, ending with a complete set of "readiness worksheets" that guide the reader through actual networking preparation. An end-to-end lesson on job search networking, The 20-Minute Networking Meeting - Executive Edition is founded on the premises of gratitude, positivity, and reciprocity, and has found great success in the hands of executives, career coaches, outplacement firms, college graduates, and sales professionals around the globe.Also from Career Innovations Press:The 20-Minute Networking Meeting - Graduate EditionandThe 20-Minute Networking Meeting - Professional Edition

What Stays in Vegas: The World of Personal Data - Lifeblood of Big Business - and the End of Privacy as We Know It


Adam Tanner - 2014
    Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone.In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. They know exactly what games they like to play, what foods they enjoy for breakfast, when they prefer to visit, who their favorite hostess might be, and exactly how to keep them coming back for more.Caesars’ dogged data-gathering methods have been so successful that they have grown to become the world’s largest casino operator, and have inspired companies of all kinds to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Some rely on data brokers. Others clearly enter a moral gray zone that should make American consumers deeply uncomfortable.We live in an age when our personal information is harvested and aggregated whether we like it or not. And it is growing ever more difficult for those businesses that choose not to engage in more intrusive data gathering to compete with those that do. Tanner’s timely warning resounds: Yes, there are many benefits to the free flow of all this data, but there is a dark, unregulated, and destructive netherworld as well.

The Essentials of Persuasive Public Speaking


Sims Wyeth - 2014
    And he does more than simply ease your dread; he inspires you with historical accounts and incisive observations on the power and purpose of speaking well. From advice on the pitch and pace of your speaking voice to admonishments against squirrel-paw hands and data-crammed PowerPoint slides, Wyeth’s pointers will give you the focus and confidence to stand up straight, lean forward, and tell your story well.

15 Successful Communications Lessons (Collection)


FT Press Delivers - 2010
    Levine, and many more." Included in this collection: "Less Is More: The Proper Use of Graphics for Effective Presentations" (Jerry Weissman) "Grabbing Your Audience's Attention Immediately: If You Don't, Your Presentation May Be Doomed" (Jerry Weissman) "Don't Make Them Think : Creating the Best Flow for the Elements of any Great Presentation" (Jerry Weissman) "Grab Your Audience's Attention: First Impressions Set the Presentation On or Off Course" (Mark Magnacca) "Presenting to Win: How to Use Animation Effectively to Tell Your Story" (Jerry Weissman) "Presenting Data in Charts and Tables: Categorical and Numerical Variables" (David M. Levine and David F. Stephan) "How to Get Your Presentation Audience to Aha " (Jerry Weissman) "Capturing Your Audience Immediately (and You Are Off to a Great Presentation )" (Jerry Weissman) "Great Questions: The Most Important Tool in a Manager's Toolbox" (Terry J. Fadem) "How to Guide Conversations Toward Extraordinary Results" (Jurgen Wolff) "Unasked Questions Are Foolish Ones" (Terry J. Fadem) "Create Your Personal Questioning Style" (Terry J. Fadem) "How to Keep the Email Monster from Eating You Alive" (Jurgen Wolff) "How to Ask the Best Probing Questions" (Terry J. Fadem) "The Role of Listening in Asking the Right Questions" (Terry J. Fadem)

Powered by Happy: How to Get and Stay Happy at Work (Boost Performance, Increase Success, and Transform Your Workday)


Beth Thomas - 2010
    Lyman, vice-president, American Eagle Outfitters

Emotional Intelligence Training: A Practical Guide to Making Friends with Your Emotions and Raising Your EQ (Positive Psychology Coaching Series Book 8)


Ian Tuhovsky - 2015
    Or, more importantly: do you believe you'd be healthier and happier if everyone who you live with had the strategies to regulate their emotions? ...right? The truth is not too many people actually realize what EQ is really all about and what causes its popularity to grow constantly. Scientific research conducted by many American and European Universities prove that the ‘common’ intelligence responses account for only less than 20% of our life achievements and successes, while the other more than 80% depends on the emotional intelligence. To put it roughly: either you are emotionally intelligent, or you’re doomed to mediocrity, at best. As opposed to the popular image, emotionally intelligent people are not the ones who react impulsively and spontaneously, or who act lively and fiery in all types of social environments. Emotionally intelligent people are open to new experiences, can show feelings adequate to the situation, either good or bad, and find it easy to socialize with other people and establish new contacts. They handle stress well, say ‘no’ easily, realistically assess the achievements of themselves or others, and are not afraid of constructive criticism and taking calculated risks. They are the people of success. Unfortunately, this perfect model of an emotionally intelligent person is extremely rare in our modern times. Sadly nowadays, the amount of emotional problems in the world is increasing at an alarming rate. We are getting richer, but less and less happy. Depression, suicide, relationship breakdowns, loneliness of choice, fear of closeness, addictions - this is the clear evidence we are getting increasingly worse when it comes to dealing with our emotions. Emotional Intelligence is a SKILL, and can be learned through constant practice and training, just like riding a bike or swimming! This book is stuffed with lots of effective exercises, helpful info and practical ideas. Every chapter covers different areas of emotional intelligence and shows you, step by step, what exactly you can do to develop your EQ and become the better version of yourself. I will show you how freeing yourself from the domination of the left-sided brain thinking can contribute to your inner transformation – the emotional revolution that will help you redefine who you are and what you really want from life. In This Book I'll Show You: -What Is Emotional Intelligence and What Does EQ Consist Of? -How to Observe and Express your Emotions -How to Release Negative Emotions and Empower the Positive Ones -How To Deal With Your Internal Dialogues -How To Deal With The Past -How to Forgive Yourself and How to Forgive Others -How to Free Yourself from Other People’s Opinions and Judgments -What Are "Submodalities" and How Exactly You Can Use Them to Empower Yourself and Get Rid of Stress -The Nine Things You Need to Stop Doing to Yourself -How to Examine Your Thoughts -Internal Conflicts Troubleshooting Technique -The Lost A