Everything's an Argument with Readings


Andrea A. Lunsford - 1998
    Newly streamlined, its signature engaging, and jargon-free instruction emphasizes cultural currency, humor, and visual argument. Students love Everything's an Argument because it helps them understand how a world of argument already surrounds them; instructors love it because it helps students construct their own personally meaningful arguments about that world. The print text is now integrated with e-Pages for Everything's an Argument, designed to take advantage of what the Web can do. Also available in a brief version without the reader and as an e-Book.

Classical Mythology: Images and Insights


Stephen L. Harris - 2000
    Unique among textbooks on this topic, our book approaches the study of myth through complete works of Greco-Roman literature, including six complete Greek dramas and generous excerpts from the narratives of Homer, Hesiod, Virgil, and Ovid, and through carefully-chosen examples of Classical works of art, both painting and sculpture. Combining literary masterpieces with the visual arts, this integrative approach offers readers a comprehensive experience with both cognitive and aesthetic appeal.

Metadata


Jeffrey Pomerantz - 2015
    When "metadata" became breaking news, appearing in stories about surveillance by the National Security Agency, many members of the public encountered this once-obscure term from information science for the first time. Should people be reassured that the NSA was "only" collecting metadata about phone calls--information about the caller, the recipient, the time, the duration, the location--and not recordings of the conversations themselves? Or does phone call metadata reveal more than it seems? In this book, Jeffrey Pomerantz offers an accessible and concise introduction to metadata.In the era of ubiquitous computing, metadata has become infrastructural, like the electrical grid or the highway system. We interact with it or generate it every day. It is not, Pomerantz tell us, just "data about data." It is a means by which the complexity of an object is represented in a simpler form. For example, the title, the author, and the cover art are metadata about a book. When metadata does its job well, it fades into the background; everyone (except perhaps the NSA) takes it for granted.Pomerantz explains what metadata is, and why it exists. He distinguishes among different types of metadata--descriptive, administrative, structural, preservation, and use--and examines different users and uses of each type. He discusses the technologies that make modern metadata possible, and he speculates about metadata's future. By the end of the book, readers will see metadata everywhere. Because, Pomerantz warns us, it's metadata's world, and we are just living in it.

APA: The Easy Way: A Quick and Simplified Guide to the APA Writing Style


Peggy M. Houghton - 2005
    The authors of this book draw information from themanual that is specific to academic writing and expand uponit using set-up instructions and a sample paper. The end resultof this transformational process yields a useful guide that canbe used along with the actual manual for successful academicwriting.The handbook covers many detailed specifications of the APAstyle...including in-text citations, source citations, and a samplepaper. It also sheds new light on the manual using step-by-stepprocesses and exemplification that enable readers to fulfill APArules and regulations while focusing on content, rather than theformat, of their academic research.

Introducing Cultural Anthropology: A Christian Perspective


Brian M. Howell - 2010
    The book covers standard cultural anthropology topics with special attention given to issues of concern to Christians, such as cultural relativism, evolution, and missions.This concise yet solid introduction represents the authors' years of experience in the classroom and offers a fresh, contemporary approach. Each chapter includes objectives, text boxes, terms, and discussion questions. In addition, plentiful maps, photos, and sidebars are sprinkled throughout the text.Resources for professors using this text are available through Baker Academic's Textbook eSources. These resources include active learning exercises, discussion questions, crossword puzzles, PowerPoint outlines, case study videos, an annotated list of suggested ethnographic films, relevant internet resources, and a test bank.

The Storytelling Animal: How Stories Make Us Human


Jonathan Gottschall - 2012
    We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

Principles of Marketing


Philip Kotler - 1980
    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

Statistics for People Who (Think They) Hate Statistics


Neil J. Salkind - 2000
    The book begins with an introduction to the language of statistics and then covers descriptive statistics and inferential statistics. Throughout, the author offers readers:- Difficulty Rating Index for each chapter′s material- Tips for doing and thinking about a statistical technique- Top tens for everything from the best ways to create a graph to the most effective techniques for data collection- Steps that break techniques down into a clear sequence of procedures- SPSS tips for executing each major statistical technique- Practice exercises at the end of each chapter, followed by worked out solutions.The book concludes with a statistical software sampler and a description of the best Internet sites for statistical information and data resources. Readers also have access to a website for downloading data that they can use to practice additional exercises from the book. Students and researchers will appreciate the book′s unhurried pace and thorough, friendly presentation.

Art: A Brief History


Marilyn Stokstad - 1999
    Drawing on 40 years of experience of presenting art to the public, Marilyn Stokstad offers this comprehensive look at art in all of its diversity, from paintings and architecture to tapestries, jewellery and electronic art.

Christian Theology: An Introduction


Alister E. McGrath - 1991
    Fully revised and featuring lots of new material, this fourth edition provides an unparalleled introduction to 2,000 years of Christian thought. A fully revised new edition of the bestselling introductory textbook in Christian theologyFeatures new sections on monastic schools of theology, the English Reformation, and Radical OrthodoxyIncludes increased discussion of women in the early Church, feminist theology, Eastern Orthodox theology and history, and Catholic teachings on the Doctrine of the ChurchIncorporates user-friendly key terms sections, and study questionsSupported by a website at www.blackwellpublishing.com/mcgrath, containing additional lecturer resources.

Nonprofit Management: Principles and Practice


Michael J. Worth - 2008
    Essential for the classroom. -Robert Silverman, University at Buffalo Nonprofit Management: Principles and Practice, the first comprehensive textbook written for the Nonprofit Management course, covers such topics as the scope and structure of the nonprofit sector, leadership of nonprofits, managing the nonprofit organization, fundraising, nonprofit enterprise, financial management, collaborations and mergers, nonprofit lobbying and advocacy, and international trends. Written specifically for students, this text integrates research, theory, and the practitioner literature and includes more than is found in the more prescriptive, practitioner-oriented alternatives. Providing an overview suitable for students enrolled in their first course in the field, the book also includes cases and discussions of advanced issues for those with experience. Key FeaturesTakes a balanced approach to varied perspectives and controversial issues and encompasses traditional concepts as well as new approaches and thinking Integrates social sciences research, management theory, and practitioner literature Includes mini-cases to enhance student understanding of the issues involved in real-world situations Gives students direction on where to go in the literature to learn more through chapter-ending Suggestions for Further Reading Includes Questions for Discussion at the end of each chapter to help students apply chapter content to actual nonprofit organizationsAccompanied by High-Quality Ancillaries This text is supported by Instructor Resources on CD, featuring sample syllabi, suggested exercises and discussion questions, PowerPoint slides, and more. This CD is available to qualified instructors by contacting Customer Care at 1-800-818-SAGE (7243) from 6 am 5 pm, PST. Nonprofit Management is ideal for courses in Nonprofit Management, Not-for-Profit Management, and Public Management.

Interplay: The Process of Interpersonal Communication


Ronald B. Adler - 1997
    Based on an extensive body of scholarship, Interplay cites more than 1,200 sources--almost 25% of which are new to this edition--and provides a variety of thought-provoking photos, sidebars, and cartoons that illustrate key points in the text and connect them to everyday life and popular culture. Updated and revised throughout, the tenth edition is now more accessible and useful to students, with revisions based on detailed recommendations by leading scholars in the field. UPDATED FEATURES OF THE TENTH EDITION * Revised and expanded material examines the relationship between gender and language use, the pervasiveness and inevitability of casual "mindless" listening, conflict styles, co-cultures within American society, and relational maintenance. * Focus on Research sidebars--50% of which are new to this edition--summarize current research on interesting and important topics. New profiles provide information on such topics as cell phone etiquette, self-presentation strategies of first-generation college students, unwritten rules for expressing emotions on the job, methods used by college students to discourage drinking and driving, and the functions of telling secrets in close relationships. * Film Clips--50% of which are new to this edition--profile recent feature films that illustrate communication concepts. These clips include Crash (stereotyping), Garden State (emotional expression), 50 First Dates (relational stages), Bend It Like Beckham (relational dialectics), and Before Sunset (self-disclosure). * An inviting new design features provocative photos and clever cartoons that reinforce concepts from the text and encourage students to explore the book's content. * The Interplay website at www.oup.com/us/interplay offers a wealth of resources for both students and their professors--online self-testing and other study aids, links to a variety of communication-related websites, and "Now Playing" reviews of recent films.

A PhD Is Not Enough: A Guide To Survival In Science


Peter J. Feibelman - 1993
    Permanent positions are scarce, science survival is rarely part of formal graduate training, and a good mentor is hard to find. This exceptional volume explains what stands between you and fulfilling long-term research career. Bringing the key survival skills into focus, A Ph.D. Is Not Enough! proposes a rational approach to establishing yourself as a scientist. It offers sound advice of selecting a thesis or postdoctoral adviser, choosing among research jobs in academia, government laboratories, and industry, preparing for an employment interview, and defining a research program. This book will help you make your oral presentations effective, your journal articles compelling, and your grant proposals successful. A Ph.D. Is Not Enough should be required reading for anyone on the threshold of a career in science.

Research in Psychology: Methods and Design


C. James Goodwin - 1995
    Thoroughly revised to include all the important new developments in research methodologies, and incorporating engaging and relevant examples from recent studies, this book will provide the reader with a thorough grounding in Psychological research methods and practices.

Librarian's Guide to Online Searching


Suzanne S. Bell - 2006
    With such essentials well in hand, the searcher can plunge into almost any database that comes along and master its intricacies (and idiosyncrasies) in relatively short order. Bell's conversational style, coupled with her Searcher's Toolbox, promises increased flexibility and adaptability. This book will prove a handy guide for librarians in every conceivable information environment and across all levels of experience.