In 47 Percent, Corn recounts how the 47 percent video fit into the ongoing narrative of the 2012 election and greatly changed the course of the campaign. This instant, on-the-news book also features an astute review of the first debate between President Barack Obama and Governor Mitt Romney and assesses the strengths and weaknesses of each candidate as they head into the final stretch of this historical election.

    He helped to create a solid Republican south. And he became notorious for turning national politics back into a blood sport, not only using nasty attacks but reveling in his image as the bad boy of Washington. Then, at the age of 39, Atwater was struck by a brain tumor. In thirteen months, cancer ended the most controversial career in modern politics—the charismatic, colorful, and contradictory life of Lee Atwater.Even today Atwater is a fallen leader Republicans love and a rival Democrats love to hate. He was the first political handler as mediagenic as his candidates—certainly the first chairman of the Republican National Committee to record a blues album. His campaigns represent the high-water mark of the GOPs postwar dominance of the presidency, and his techniques set the tone for races across the country. Watching Washington since his death, politicians and pundits still wonder, What if Lee Atwater had lived? Bad Boy reveals how Lee Atwater began his career controlling crowds as jittery class clown, traumatized by the agonizing death of his little brother. In college he discovered the subtle intercourse of policy and public opinion and grew from party animal to party man. Bad Boy details Atwater's political strategies from the grass roots to the national level. Even more ruthless were the behind-the-scenes power games as he crossed paths, and occasionally crossed swords, with nearly every major Republican of the 1980s: Reagan, Bush, Baker, Ailes, Rollins, and many more.In Bad Boy, we also see the faces Atwater tried to spin away. He was a compulsive womanizer, climbing through windows to avoid reporters. He played radical politics but promoted ”big tent” Republicanism. Even his last public moment is controversial. Did Atwater's deathbed words really repudiate entire campaigns, or were they twisted by political enemies and second-hand reporting? Was his repentance sincere or simply one last gasp of press manipulation? Was he responsible for the infamous Willie Horton ads, or was he unfairly blamed by 1988s losers, trying for a moral victory? Is Lee Atwater, a master of spin, now being spun in his grave?In its sudden end, Atwater's remarkable life resembled the rise and fall of a fine political novel. With the probing insights of an expert interviewer and a rare stylistic verve, John Brady tells that whole frantic, fascinating story—the life of the baddest boy in D.C.

    By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, "The last thing IBM needs right now is a vision."Who Says Elephants Can't Dance? tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.

    So why do we know so little about how to get them right?Big, life-altering decisions matter so much more than the decisions we make every day, and they're also the most difficult: where to live, whom to marry, what to believe, whether to start a company, how to end a war. There's no one-size-fits-all approach for addressing these kinds of conundrums. Steven Johnson's classic Where Good Ideas Come From inspired creative people all over the world with new ways of thinking about innovation. In Farsighted, he uncovers powerful tools for honing the important skill of complex decision-making. While you can't model a once-in-a-lifetime choice, you can model the deliberative tactics of expert decision-makers. These experts aren't just the master strategists running major companies or negotiating high-level diplomacy. They're the novelists who draw out the complexity of their characters' inner lives, the city officials who secure long-term water supplies, and the scientists who reckon with future challenges most of us haven't even imagined. The smartest decision-makers don't go with their guts. Their success relies on having a future-oriented approach and the ability to consider all their options in a creative, productive way. Through compelling stories that reveal surprising insights, Johnson explains how we can most effectively approach the choices that can chart the course of a life, an organization, or a civilization. Farsighted will help you imagine your possible futures and appreciate the subtle intelligence of the choices that shaped our broader social history.

    He provides a new model of leadership along with practical management strategies for building a framework of cooperation between leaders of change and the people they depend upon to implement it.

    But where did he get his military experience? Why was picked to take command of the army? Why was he the only American president ever to be elected unanimously (twice!), and did he really chop down that cherry tree as a kid?In this book entitled George Washington: First Guardian of American Liberty by author Michael Crawley, you'll follow the course of George Washington's life, from his birth at Ferry Farm in Virginia in 1732, to his death at his Mount Vernon estate in 1799. You'll learn how his early fame as a hero of the French and Indian War, and his illustrious marriage to a wealthy widow, led to this farm boy becoming one of the most important men in Virginia, a delegate at the Continental Congress where the Founders of America gathered to decide the nation's fate. The first guardian of American liberty looks serene in his portraits, but he didn't always rise above the fray. Washington fought for what he believed in, and his political convictions shocked contemporaries like Thomas Jefferson. Do you know what kind of country George Washington wanted America to be?

    senator Joe Biden when he called her out of the blue to ask her on a date.Growing up, Jill had wanted two things: a marriage like her parents'--strong, loving, and full of laughter--and a career. An early heartbreak had left her uncertain about love, until she met Joe. But as they grew closer, Jill faced difficult questions: How would politics shape her family and professional life? And was she ready to become a mother to Joe's two young sons?She soon found herself falling in love with her three "boys," learning to balance life as a mother, wife, educator, and political spouse. Through the challenges of public scrutiny, complicated family dynamics, and personal losses, she grew alongside her family, and she extended the family circle at every turn: with her students, military families, friends and staff at the White House, and more.This is the story of how Jill built a family--and a life--of her own. From the pranks she played to keep everyone laughing to the traditions she formed that would carry them through tragedy, hers is the spirited journey of a woman embracing many roles.Where the Light Enters is a candid, heartwarming glimpse into the creation of a beloved American family, and the life of a woman at its center.

    With over two billion views online, the social media star has given a voice to those who feel silenced by mainstream media and pop culture. Now, with America 3:16, Graham shares a deeper look at the life events that shaped his philosophy on Christianity, politics, family, and country.Graham reveals how difficult family circumstances distorted his early understanding of God. His rearing could have destroyed his faith, but it only made his faith stronger and purer. In this book, the 12-year Army veteran and father of three takes you on his journey from a Mississippi upbringing, tours in Iraq, and his experience as one of the “other 99%." By understanding where Graham Allen comes from, you’ll understand where he, and America, are going.

    A fun-loving iconoclast whose motto is ‘work hard and play harder’, Farage’s charismatic leadership and determination to battle the forces of anti-libertarianism have made him a Robin Hood figure to many, and propelled his party, UKIP, into a position of real power in the country.Never one for a quiet life, this edition includes the story of Nigel’s extraordinary escape from death in a plane crash on the eve of the 2010 general election (the light aircraft he was flying in got caught up in a UKIP banner it was towing and crashed shortly after take-off, badly injuring Farage and his pilot), his recovery and return to the leadership of UKIP in November 2010.Featuring sometimes hilarious and often terrifying encounters with a stellar supporting cast, including Tony Blair, Gordon Brown, Nicolas Sarkozy, José Manuel Barroso, and UKIP’s short-lived, silver-gilt mascot, Robert Kilroy-Silk – and told with Farage’s customary wit and humour – Flying Free is a candid, colourful life story by a fascinating and controversial character. It also shows that one fearless, determined individual can still make a difference.

    Unfortunately, most churches aren't doing a great job of communicating it. The way the world communicates has changed dramatically in recent years. With the rise of the web and social media, many churches are in the dark about where to go or what to do next. Drawing on the wisdom and insight from over 60 leading experts in various fields of church communication, this book provides a comprehensive resource for church leaders sharing how the church can leverage new media to effectively connect people with the gospel. From branding and design, to websites and social media, there are endless ways your church can cut through the static and help the message of the gospel be heard clearly. We've got a message worth sharing. It's time we learn how to communicate it and communicate it well. It's time to be outspoken!

    In this latest and most important collaboration, Andy Hargreaves and Michael Fullan show how the quality of teaching is captured in a compelling new idea: the professional capital of every teacher working together in every school. Speaking out against policies that result in a teaching force that is inexperienced, inexpensive, and exhausted in short order, these two world authorities--who know teaching and leadership inside out--set out a groundbreaking new agenda to transform the future of teaching and public education.Ideas-driven, evidence-based, and strategically powerful, Professional Capital combats the tired arguments and stereotypes of teachers and teaching and shows us how to change them by demanding more of the teaching profession and more from the systems that support it. This is a book that no one connected with schools can afford to ignore.Book Features: A powerful and practical solution to what ails American schools. Action guidelines for all groups--individual teachers, administrators, schools and districts, state and federal leaders. A next-generation update of core themes from the authors' bestselling book, What's Worth Fighting for in Your School?

    This model ties together all aspects of change management including readiness assessments, sponsorship, communications, coaching, training and resistance management. All of these activities are placed into a framework that is oriented on the required phases for realizing change with individuals and the organization.The ADKAR perspective can help you develop a "new lens" through which to observe and influence change. You may be working for change in your public school system or in a small city council. You may be sponsoring change in your department at work. You may be observing large changes that are being attempted at the highest levels of government or you may be leading an enterprise-wide change initiative. The perspective enabled by the ADKAR model allows you to view change in a new way. You can begin to see the barrier points and understand the levers that can move your changes forward. ADKAR allows you to understand why some changes succeed while others fail. Most importantly, ADKAR can help your changes be a success. Based on research with more than 2600 companies from 59 countries, ADKAR is a simple and holistic way to manage change.

    But while traveling he met a young boy begging on the streets of India, who after being asked what he wanted most in the world, simply answered, “A pencil.” This small request led to a staggering series of events that took Braun backpacking through dozens of countries before eventually leaving one of the world’s most prestigious jobs to found Pencils of Promise, the organization he started with just $25 that has since built more than 200 schools around the world.The Promise of a Pencil chronicles Braun’s journey to find his calling, as each chapter explains one clear step that every person can take to turn your biggest ambitions into reality, even if you start with as little as $25. His story takes readers behind the scenes with business moguls and village chiefs, world-famous celebrities and hometown heroes. Driven by compelling stories and shareable insights, this is a vivid and inspiring book that will give you the tools to make your own life a story worth telling.*All proceeds from this book will support Pencils of Promise.

    While the transition to standards-based practices may be challenging, it is essential for effective instruction and assessment. In this practical guide, the author outlines specific steps your team can take to transform grading and reporting schoolwide. Each chapter includes examples of grading dilemmas, vignettes from teachers and administrators, and ideas for bringing parents on board with change.

    Eye-opening even for experienced faculty and administrators, this book reveals how the traditional college culture can actually pose obstacles to students' success, and suggests strategies for effectively explaining academic expectations.