How many likes? How many purchases? How many email subscribers?But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. They are looking for trustworthy tools and resources, and for someone to help them to achieve their goals. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.These are the people, if you connect with them in the right way, who will become Superfans.Followers may "like" an Instagram post. Customers may buy a product. But "Superfans" will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails. They will connect with you and your other fans.Whether you're a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them. You just need to create that journey, to pave the yellow-brick road that will guide them surely and steadily to superfandom.You don't need to change the entire world to build a successful business; you just need to change someone's world.People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.This book will help you do just that.

    That’s why registered dietitian nutritionist and bestselling healthy cookbook author, Toby Amidor, created The Easy 5-Ingredient Healthy Cookbook. With truly simple 5-ingredient recipes—many of which are ready to eat in 30 minutes or require just one cooking vessel—The Easy 5-Ingredient Healthy Cookbook is your solution to eating healthy on a hectic schedule.Your complete healthy cookbook for hassle-free, nutritious meals, The Easy 5-Ingredient Healthy Cookbook contains: 150 no-fuss recipes using only 5 easy-to-find main ingredients per meal Quick, no-mess meals requiring only 30-minutes to make or one-pot Healthy cooking bonus tips including meal planning guidelines and grocery shopping advice that are unique to this healthy cookbook A healthy cookbook with a simple solution to nutritious meals—The Easy 5-Ingredient Healthy Cookbook helps you eat well even when you’re busy.

    Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are -- another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums.This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales.

    You've probably even put some money down before, vowing that THIS was the year you'd get in shape, lose that extra weight, and become the energetic person you know is hiding inside you. Unfortunately, life happens, and you fall into the habit of "I'll start tomorrow." Your motivation drops, and your self-discipline fails to push you through to achieve your goals. You begin to make excuses: you'll be really sore after working out, it's been too long since you've last exercised, you don't have willpower, your friends and family tell you to be happy with how you are, you think you're too weak, inflexible or otherwise unfit for exercise, and many more. There was that one time you started a program, but you couldn't keep up with the weekly or monthly goals, so you got frustrated and gave up. All of that has added up to make you think you're incapable of starting and continuing an exercise program. You're afraid you aren't mentally or physically strong enough, but still hold out the hope that someday a magic pill will change all that. The magic exists today, but it's not as easy or fast as swallowing a pill. However, it can be simple and enjoyable. How to Build Self-Discipline to Exercise is a concise, practical guidebook on how to introduce and keep exercise in your life. Inside, you'll learn: - why the most common type of motivation people use to exercise is usually ineffective (and which types of motivation are much stronger) - the wrong "P" that will lead you to giving up when you face obstacles - how to overcome procrastination and finally start exercising – including a slightly uncomfortable trick that will ensure you'll get plenty of exercise - how to find time to exercise despite a hectic schedule (and surprising math that shows you actually lose time when you don't make time for exercise) - practical tricks and tips to stay motivated forever, even when you encounter obstacles - how to enjoy exercise while still getting the most powerful benefits of it (hint: if your workout involves "work," it's not a good workout) - how to prevent injuries, improve recovery, and handle the inevitable muscle soreness so you stick to exercise even if your body acts against you - how to deal with other people, wrong expectations, and negativity (from both your surroundings and yourself in the form of self-criticism or self-doubt) When put together and acted upon, the six chapters in this book – supported by over 80 references to scientific studies and credible experts – will help you form a new habit and make one of the most important changes you'll ever make in your life. Purchase the book now and let's embark on the journey to learn how.

    This book equips you with the skills, disciplines, and knowledge to turn your paycheck-driven teams into vibrant and successful growth cultures. CEO and Head Coach of Building Champions, Daniel Harkavy shows you how to move beyond the theoretical to the very practical how to of coaching. He also presents valuable insight for assessing how fulfilled and on-purpose you are as a leader.

    Written in easy to read language, and packed with practical, easily applied tips, this eBook contains everything you need to know to take great notes.To make sure you get the most value for money possible I've also included the FREE eBook: "How to Study: 20 Tips". It contains my best best advice on time management, goal setting and how to get the best grades with the least effort. It's advice that also transfers brilliantly well to professionals, the self employed and anyone working toward mastery of a given field.

    They even influence whether we develop symptoms at all. Written with brutal honesty, deep compassion, and a wry sense of humour, Head First examines difficult cases that illuminate some of our most puzzling and controversial medical issues-from the tragedy of suicide, to the stigma surrounding obesity, to the ongoing misery of chronic fatigue. Ultimately he finds that our medical model has failed us by promoting specialization and overlooking perhaps the single most important component of our health: our state of mind.

    From sheet-pan suppers to no-boil pastas, millions of home cooks want the ease of hands-off meals made using a single vessel. These flavorful recipes represent years of the test kitchen's best strategies for successful single-pan cooking, from staggering cooking times so everything finishes at once to developing an arsenal of no-cook sauces and sides.We flip the lid on several one-pot cooking assumptions; first, that it's always slow. Half of the 400+ recipes can be made in 45 minutes or less. Next, that the recipes serve an army: We paid attention to smaller family sizes by adding scaled-down variations serving two throughout the book. And we made some of the all-time best recipes more flexible with choose-your-own pan options such as Classic Chicken Soup that can be made in a Dutch oven, slow cooker, or pressure cooker. Finally, we realized that decluttering dinner didn't stop with using just one pot but also meant limiting the number of bowls.Today's one-pot recipes are more varied than ever. Skip takeout with Sheet Pan Pizza. Make date-night Classic Arroz Con Pollo for Two in a saucepan. Cook for a crowd using a roasting-pan "Walk-Away" Roast Chicken with Potatoes. Set and forget Slow Cooker Spiced Pork Tenderloin with Raisin-Almond Couscous, or get dinner on the table fast using an Instant Pot to make Cod with Warm Tabbouleh Salad. This assortment includes more than just dinner. Simplify breakfast with Sheet Pan Breakfast Sandwiches, or make one-bowl (or no-bowl!) Peach Cobbler or Classic Bread Pudding in your Dutch oven.

    Life is expensive. It doesn’t matter if you make $40,000 or $140,000 a year, it can feel like you’re constantly broke. Can you afford that new car, that vacation, that night out? You think so, but it feels impossible to know. And rigid budgets that force you to spend your money in unrealistic ways (like $9.50 per week for pants) don’t make things any clearer.But what if there was a new way to manage your money? One that left you certain you had your bases covered—both for your monthly bills and your future retirement—and then let you enjoy your money by spending it. (Yes, we just said that.)Enter Shannon Lee Simmons, a totally new voice in the world of personal finance, one who understands the new and very real pressures to survive modern life and keep up in the age of social media. Shannon doesn’t lecture, judge or patronize. The founder of the wildly popular New School of Finance, Shannon recognized that most of her thousands of clients felt broke, no matter what their income. And feeling broke can be as bad as actually being broke, because it leads to overspending and misery.Worry-Free Money takes a fresh approach to finances, looking at the root cause of the pressure to spend and showing why traditional budgets don’t work. It is a deeply practical book that will help you break the cycle of guilt, understand why you overspend and find hope—and fun—in getting your money under control.

    A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

    Lambda enables users to develop code that executes in response to events - API calls, file uploads, schedules, etc - and upload it without worrying about managing traditional server metrics such as disk space, memory, or CPU usage. With its "per execution" cost model, Lambda can enable organizations to save hundreds or thousands of dollars on computing costs. With in-depth walkthroughs, large screenshots, and complete code samples, the reader is guided through the step-by-step process of creating new functions, responding to infrastructure events, developing API backends, executing code at specified intervals, and much more. Introduction to AWS Computing Evolution of the Computing Workload Lambda Background The Internals The Basics Functions Languages Resource Allocation Getting Set Up Hello World Uploading the Function Working with Events AWS Events Custom Events The Context Object Properties Methods Roles and Permissions Policies Trust Relationships Console Popups Cross Account Access Dependencies and Resources Node Modules OS Dependencies OS Resources OS Commands Logging Searching Logs Testing Your Function Lambda Console Tests Third-Party Testing Libraries Simulating Context Hello S3 Object The Bucket The Role The Code The Event The Trigger Testing When Lambda Isn’t the Answer Host Access Fine-Tuned Configuration Security Long-Running Tasks Where Lambda Excels AWS Event-Driven Tasks Scheduled Events (Cron) Offloading Heavy Processing API Endpoints Infrequently Used Services Real-World Use Cases S3 Image Processing Shutting Down Untagged Instances Triggering CodeDeploy with New S3 Uploads Processing Inbound Email Enforcing Security Policies Detecting Expiring Certificates Utilizing the AWS API Execution Environment The Code Pipeline Cold vs. Hot Execution What is Saved in Memory Scaling and Container Reuse From Development to Deployment Application Design Development Patterns Testing Deployment Monitoring Versioning and Aliasing Costs Short Executions Long-Running Processes High-Memory Applications Free Tier Calculating Pricing CloudFormation Reusable Template with Minimum Permissions Cross Account Access CloudWatch Alerts AWS API Gateway API Gateway Event Creating the Lambda Function Creating a New API, Resource, and Method Initial Configuration Mapping Templates Adding a Query String Using HTTP Request Information Within Lambda Deploying the API Additional Use Cases Lambda Competitors Iron.io StackHut WebTask.io Existing Cloud Providers The Future of Lambda More Resources Conclusion

    Minimalism can be a beautiful, enriching and life-transforming practice that, at its core, is all about re-establishing what holds value in your life and letting go of what does not. It's not about having your groceries displayed in glass jars or having chic, Scandinavian furniture - it's a way of life that allows us to strip away the clutter that stands in the way of us achieving our goals. Simplify Your Life is about exactly that: bringing simplicity back into your life, and with it, joy in the everyday. Dispelling the myths that minimalism is for either hardcore environmentalists or the privileged few, this book shows how minimalism is more relevant and necessary than ever, not least because it's the most accessible way to achieve a state of contentment in all aspects of life. Minimalism is for you if you want to:  •  stop mindlessly scrolling and start living with intention and purpose  •  spend more time on the things and people you love and less on what you "have to be/do"  •  take control of your finances and stop mindless spending  •  learn more about conscious consumption and reducing your waste  •  experience freedom and pride in your home instead of feeling trapped by your stuffAlthough minimalism is ostensibly about taking things away from our cluttered lives, it is really about adding richness, color, and meaning to our lives. It's about identifying the aspects of our life that we truly love and that nourish us. It's about trusting ourselves and leading the life we always wanted.

    I don't want him to be ostracized for not having one, but I worry that it's addictive. What do you think?Our two sons are eleven and fourteen, and they are fiercely competitive. The tension around our house is awful. How can we help them get along better?We've worked very hard to keep our ten-year-old son in touch with his feelings. Sometimes it seems as if we've put him at a disadvantage, surrounded by tougher boys who can be pretty cruel with teasing. How can we help him protect himself when other boys start to tease?With his bestselling book Raising Cain, Michael Thompson, Ph.D., at last broke the silence surrounding the emotional life of boys and spearheaded an important national debate. His warmth and humor quickly made him a popular and respected international speaker and consultant. Now he directs his authority, insight, and eloquence to answering your questions about raising a son. With candid questions and thoughtful, detailed responses, Speaking of Boys covers hot-button topics such as peer pressure, ADHD/ADD, and body image as well as traditional issues such as friendship, divorce, and college and career development. This perceptive, informative, and passionate book will leave you not only with useful, practical advice but also with the comforting knowledge that other parents share the same concerns you do when it comes to raising our boys into well-adjusted, responsible men.

    Learn how to reach fluency in your goal language fast, fun and easily.