Book picks similar to
Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising by Dan Norris
marketing
business
non-fiction
content-marketing
24 Assets: Create a digital, scalable, valuable and fun business that will thrive in a fast changing world
Daniel Priestley - 2017
They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don’t perform this way. Most entrepreneurs aren’t building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn’t pay off. This book sets out a method for building a business that becomes a valuable asset. It focuses you on transforming your organisation into something scalable, digital, fun and capable of making an impact. It’s time to, stand out, scale up and build a business that has a life of its own. Start now by reading this book.
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Chris Guillebeau - 2012
Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. There are many others like Chris – those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful. Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do. You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful. In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment. Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment. It’s all about finding the intersection between your “expertise” – even if you don’t consider it such -- and what other people will pay for. You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid. Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish – sell him the fish instead; and in the battle between planning and action, action wins. In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it’s up to us to change our lives. And the best part is, if we change our own life, we can help others change theirs. This remarkable book will start you on your way.
Never Split the Difference: Negotiating As If Your Life Depended On It
Chris Voss - 2016
Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most – when people’s lives were at stake.Rooted in the real-life experiences of an intelligence professional at the top of his game, Never Split the Difference will give you the competitive edge in any discussion.
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Aaron Ross - 2011
This is NOT just another book about how to cold call or close deals. This is an entirely new kind of sales system for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? Predictable Revenue has the answers!
Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales
Matthew Paulson - 2015
In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.
Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World
Russell Brunson - 2017
Expert Secrets helps people find their message and then create a mass movement of people who will pay them for that advice.
How I Raised Myself From Failure to Success in Selling
Frank Bettger - 1947
Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale
Choose Yourself: Be Happy, Make Millions, Live the Dream
James Altucher - 2013
Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for “security,” everything we thought was “safe,” no longer is: College. Employment. Retirement. Government. It’s all crumbling down. In every part of society, the middlemen are being pushed out of the picture. No longer is someone coming to hire you, to invest in your company, to sign you, to pick you. It’s on you to make the most important decision in your life: Choose Yourself.New tools and economic forces have emerged to make it possible for individuals to create art, make millions of dollars and change the world without “help.” More and more opportunities are rising out of the ashes of the broken system to generate real inward success (personal happiness and health) and outward success (fulfilling work and wealth).This book will teach you to do just that. With dozens of case studies, interviews and examples–including the author, investor and entrepreneur James Altucher’s own heartbreaking and inspiring story–Choose Yourself illuminates your personal path to building a bright, new world out of the wreckage of the old.
Do More Great Work: Stop the Busywork. Start the Work That Matters.
Michael Bungay Stanier - 2010
You put in the hours. Yet you feel like you are constantly treading water with "Good Work" that keeps you going but never quite moves you ahead. Or worse, you are mired in "Bad Work"—endless meetings and energy-draining bureaucratic traps.Do More Great Work gets to the heart of the problem: Even the best performers are spending less than a fraction of their time doing "Great Work"—the kind of innovative work that pushes us forward, stretches our creativity, and truly satisfies us. Michael Bungay Stanier, Canadian Coach of the Year in 2006, is a business consultant who’s found a way to move us away from bad work (and even good work), and toward more time spent doing great work.When you’re up to your eyeballs answering e-mail, returning phone calls, attending meetings and scrambling to get that project done, you can turn to this inspirational, motivating, and at times playful book for invaluable guidance. In fifteen exercises, Do More Great Work shows how you can finally do more of the work that engages and challenges you, that has a real impact, that plays to your strengths—and that matters.The exercises are "maps"—brilliantly simple visual tools that help you find, start and sustain Great Work, revealing how to:Find clues to your own Great Work—they’re all around youLocate the sweet spot between what you want to do and what your organization wants you to doGenerate new ideas and possibilities quicklyBest manage your overwhelming workloadDouble the likelihood that you’ll do what you want to doAll it takes is ten minutes a day, a pencil and a willingness to change. Do More Great Work will not only help you identify what the Great Work of your life is, it will tell you how to do it.
Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul
Meera Kothand - 2018
Your First 100 will show you how you can tap into the exact loyalty recipe as an online business and brand selling digital products.
Here’s what’s packed in this how-to guide:
How to be TOP OF MIND every single time your ideal customer is ready to buy
The 4C formula to writing emails that hook
That ONE thing you need to get from your ideal customer (without this, the ASK gets so much harder)
A DEAD SIMPLE way to structure your offers so that your customers keep coming back for more
How the 5P Touch Framework will help you burn a single brand footprint into all interactions your audience has with your business (and why you need ALL 5!)
How you can QUICKLY turn your ideal customer into a buyer and then a loyal, raving fan
In Your First 100, you will be introduced to a system of ideas and questions to think about, ask yourself, and apply to your digital product–based business in 5 core areas so that you can turn first time visitors into repeat customers and loyal, raving fans.Imagine for a minute how your business would change if you never had to worry about where the next sale of your digital product is going to come from…Your offers (paid and free) become seductive magnets of YES! that your audience can’t resist.Your audience is sold on whatever you put on sale because it’s from YOU and they want it.Every core area in your business is intentional and works toward creating a brand experience that attracts your tribe—your repeat customers and loyal, raving fans.
That’s the power of the process and promise behind Your First 100.
Intrigued yet?Then scroll to the top and click or tap “Buy Now.”
Go for No! Yes is the Destination, No is How You Get There
Richard Fenton - 2007
Go for No! chronicles four days in the life of fictional character Eric Bratton, a call reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn t belong to just anyone! It belongs to him... a wildly successful, ten years in the future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure. Through the dialogue of the two main characters the authors have fashioned an entertaining story to present the key concepts essential to sales success. Readers learn... ...What it takes to outperform 92% of the world s salespeople...That failing and failure are two very different things ...Why it s important to celebrate success and failure ...How to get past failures quickly and move on ...That the most empowering word in the world is not yes... it s NO!Written to be intentionally short and to the point, Go for No! is a quick, fun read with valuable lessons that can change the way you think, sell, and live!
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
Jeffrey J. Fox - 2000
They are made. And Jeffrey Fox's powerful How to Become a Rainmaker will get you there.
Now Updated and with New Success Tips!
Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific resource for CEOs, as well as anyone looking to distinguish themselves in sales--be it books, cars, or real estate--How to Become a Rainmaker offers the opportunity to rise above the competition in any company, in any field.
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Sean Ellis - 2017
It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers attaining them, retaining them, engaging them, and motivating them to come back and buy more.
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
The Storyteller's Secret: How the World's Most Inspiring Leaders Turn Their Passion Into Performance
Carmine Gallo - 2016
The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results
Gary Keller - 2013
The One Thing explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity.