The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

    This book comes with 15 video tutorials where the author, John Lee Dumas, will walk you through the more technical aspects of podcasting. These tutorials will make your podcast experience enjoyable and stress free. Podcast Launch begins with identifying your podcast, followed by equipment needed, recording and editing, intros and outros, tagging your MP3, uploading to a media host, embedding your MP3 onto your website, submitting your podcast to iTunes, Stitcher Radio, and Blackberry, launching your podcast the right way, building your audience, and monetizing. The author, John Lee Dumas, is the Founder and Host of the top ranked business podcast, EntrepreneurOnFire. EntrepreneurOnFire generates over 150,000 unique downloads every single month in over 140 countries. EntrepreneurOnFire’s lineup consists of Seth Godin, Tim Ferriss, Barbara Corcoran, Gary Vaynerchuk, Chris Brogan, MJ DeMarco, and over 170 others.In Podcast Launch, John Lee Dumas shares how he turned an idea into a red-hot podcast that inspires thousands of people daily. It started with an AHA moment, and passion has guided him ever since. John shares the lessons he learned so you can take advantage of all his victories and learn from all of his failures. Your final result will be a podcast of your own, and it will be amazing.

    The book focuses on the work of the main architects of the movementsuch as Frank Lloyd Wright, Adolf Loos, Le Corbusier, and Mies van der Rohe, re-examining their work and shedding new light on their roles as acknowledged masters. The author presents a fascinating analysis of architecture with regard to politics, technology, and ideology, all while offering cleardescriptions of the key elements of the Modern movement.Colquhoun shows clearly the evolution of the movement from Art Nouveau in the 1890s to the mega-structures of the 1960s, revealing the often-contradictory demands of form, function, social engagement, modernity and tradition.

    Politicians and marketers present shoddy evidence for dubious claims all the time. But smart people make mistakes too, and when it comes to statistics, plenty of otherwise great scientists--yes, even those published in peer-reviewed journals--are doing statistics wrong."Statistics Done Wrong" comes to the rescue with cautionary tales of all-too-common statistical fallacies. It'll help you see where and why researchers often go wrong and teach you the best practices for avoiding their mistakes.In this book, you'll learn: - Why "statistically significant" doesn't necessarily imply practical significance- Ideas behind hypothesis testing and regression analysis, and common misinterpretations of those ideas- How and how not to ask questions, design experiments, and work with data- Why many studies have too little data to detect what they're looking for-and, surprisingly, why this means published results are often overestimates- Why false positives are much more common than "significant at the 5% level" would suggestBy walking through colorful examples of statistics gone awry, the book offers approachable lessons on proper methodology, and each chapter ends with pro tips for practicing scientists and statisticians. No matter what your level of experience, "Statistics Done Wrong" will teach you how to be a better analyst, data scientist, or researcher.

    Over 3.5 billion years of natural history have evolved innumerable examples of forms, systems, and processes that we can now apply beneficially to modern green design.Aimed at architects, urban designers and product designers, Biomimicry in Architecture looks to the natural world to seek clues as to how we can achieve radical increases in resource efficiency. Packed with inspiring case studies predicting future trends, the principal chapters look in turn at: structural efficiency; material manufacture; zero-waste systems; water; energy generation; the thermal environment; and biomimetic products.Together, it is an amazing sourcebook of extraordinary design solutions to equip us for the challenges of building a sustainable and restorative future.

    Patrick Smith, airline pilot and author of the web's popular Ask the Pilot feature, separates the fact from fallacy and tells you everything you need to know...-How planes fly, and a revealing look at the men and women who fly them-Straight talk on turbulence, pilot training, and safety-The real story on congestion, delays, and the dysfunction of the modern airport-The myths and misconceptions of cabin air and cockpit automation-Terrorism in perspective, and a provocative look at security-Airfares, seating woes, and the pitfalls of airline customer service-The colors and cultures of the airlines we love to hateCockpit Confidential covers not only the nuts and bolts of flying, but also the grand theater of air travel, from airport architecture to inflight service to the excitement of travel abroad. It's a thoughtful, funny, at times deeply personal look into the strange and misunderstood world of commercial flying.It's the ideal book for frequent flyers, nervous passengers, and global travelers.Refreshed and vastly expanded from the original Ask the Pilot, with approximately 75 percent new material.

    Daft addresses themes and issues directly relevant to both the everyday demands and significant challenges facing businesses today. Comprehensive coverage helps develop managers able to look beyond traditional techniques and ideas to tap into a full breadth of management skills. With the best in proven management and new competencies that harness creativity, D.A.F.T. is Management.

    of Wisconsin-Madison) and Wichern (Texas A&M U.) present the newest edition of this college text on the statistical methods for describing and analyzing multivariate data, designed for students who have taken two or more statistics courses. The fifth edition includes the addition of seve

    With black and white illustrations and detailed explanations, this comprehensive and visual resource is perfect for young readers interested in history, architecture, and Roman civilization.

    Holl reveals his working methods in this book, part treatise, part manifesto, and part, as Holl writes, "liner notes" to fifteen of his projects. Parallax traces Holl's ideas on topics as diverse as the "chemistry of matter" and the "pressure of light," and shows how they emerge in his architectural work: "criss-crossing" at the Kiasma Museum of Contemporary Art in Helsinki, "duration" in the Palazzo del Cinema in Venice, "correlational programming" in the Makuhari housing in Japan. The result is a book that provides a personal tour of the work of one of the world's most esteemed architects. Parallax is designed by Michael Rock of the award-winning design firm 2x4.

    Exploring the myriad ways in which the built environment is shaped and created, readers will gain a new and informed appreciation for architecture, from the classical orders of Vitruvius - Doric, Ionic and Corinthian - to the to the most recent contemporary trends. Philip Wilkinson offers expert introductions to the most important architectural movements and styles throughout history, as well as describing some of the greatest architects' most important and representative works. So, if you've ever wondered when a building is just a building or art, or want to know more about Gothic vaults, trusses and arches, this is the perfect introduction. Contents: The Orders, Prefabrication, Machine aesthetics, Roman engineering, Beaux Arts, Dymaxion, Romanesque, Arts and Crafts, Alternative architecture, Gothic, Conservation, Functionalism, Renaissance, Skyscraper, Plug-in city, Baroque, City Beautiful, Minimalism, Rococo, Art Nouveau, Brutalism, Palladianism, Secession, Townscape, Neo-Classicism, Art Deco, Postmodernism, Character, Garden city, Contextual design, Taste, Futurism, Hi Tech, The Picturesque, Constructivism, Deconstructivism, The Sublime, Bauhaus, Historicism, Landscape garden, De Stijl, Community architecture, Revivalism, International Style, Green architecture, Restoration, Expressionism, Urbanism, Industrial, Organic architecture, Eclecticism.

    The long-awaited second edition includes: new coverage on Postmodernism and its relationship to the Modernist era; a reorganization of Mesopotamian and Prehistoric architecture based on thematic lines of development; an expanded chapter on Medieval architecture, including developments from the end of the Roman Empire to the Renaissance; and an expanded art program that includes over 500 images in black and white and color. Understanding Architecture continues to be the only text in the field to examine architecture as a cultural phenomenon as well as an artistic and technological achievement with its straightforward, two-part structure: (1) The Elements of Architecture and (2) The History and Meaning of Architecture. Comprehensive, clearly written, affordable, and accessible, Understanding Architecture is a classic survey of Western architecture.

    Its unique, full-color design highlights important concepts and makes content easy to understand. User-friendly features, clearly written content, and up-to-date material makes this resource ideal for both practitioners and radiography students preparing for the ARRT certification exam. Instructor resources are available; please contact your Elsevier sales representative for details.Broad coverage of topics in radiologic science includes radiologic physics, imaging, radiobiology, and radiation protection - as well as special topics in imaging such as mammography, fluoroscopy, spiral computed tomography, and cardiovascular interventional procedures.Vibrant, full-color design highlights learning features, math formulas, and key definitions and concepts by focusing attention on important information and making it easy to review content and formulas.Objectives, key terms, outlines, chapter introductions and summaries help students organize and understand information.Quick reference information (formulas, conversion tables, abbreviations, etc.) is printed on colored end sheets for easy access to frequently used information.End-of-chapter questions provide opportunities for students to review and assess what they've learned, using definition exercises, short answer, and calculations.Special icons designate Math Formulas boxes and Important Concepts boxes to highlight and emphasize the most important information or mathematical formulas as they appear in the chapters.The latest advances in radiologic science are included, with significant updates to chapters on Mammography, Interventional, Multislice Spiral CT, Digital Imaging and Radiation Protection.A new chapter on Digital Image Receptors provides an analysis of newer approaches to direct capture radiography and explores the benefits of new modalities, such as lower patient radiation dose.Key terms are bolded and defined when first encountered in the text, and each bolded key term is included in an expanded glossary.

    A Short History of the World takes readers from the Mayans to Mongolia, from the kingdom of Benin to the court of the Jagiellonian kings of Poland. Traditional histories of this kind have tended to be Eurocentric, telling mankind's story through tales of Greece and Rome and the crowned heads of Europe's oldest monarchies. Here, Marr widens the lens, concentrating as much, if not more on the Americas, Africa, and Asia. Instead of focusing on one episode of history taking place in one place, he draws surprising parallels and makes fascinating connections, focusing on a key incident or episode to tell a larger story: for instance, the liberation of the serfs in Russia, which took place at the same time as the American Civil War, which resulted in the abolition of slavery in the U.S.  But he begins the account with an episode in the life of Tolstoy, who racked up huge gambling debts and had to sell land and slaves as a result. Fresh and exciting, this is popular history at its very best.