Book picks similar to
The Practice of Public Relations by Fraser P. Seitel
public-relations
communication
business
marketing
Understanding Abnormal Behavior
David Sue - 1981
The first abnormal psychology book to present a thoroughly integrated multicultural perspective--based on the authors' view that cross-cultural comparisons can greatly enhance the understanding of disorders--the text provides extensive coverage and integration of multicultural models, explanations, and concepts. The book also helps you gain an understanding of abnormal behavior as scientific and clinical endeavors, while providing insight into the tools that mental health professionals use to study and treat disorders.
College Physics: A Strategic Approach
Randall D. Knight - 2006
[...] Built from the ground up on a wealth of research into how readers learn physics and how they can be taught more effectively, College Physics leads readers to more proficient and long-lasting problem-solving skills, a deeper and better-connected understanding of the concepts, and a broader picture of the relevance of physics to the world around them. Force and Motion: Concepts of Motion and Mathematical Background, Motion in One Dimension, Vectors and Motion in Two Dimensions, Forces and Newton's Laws of Motion, Applying Newton's Laws, Circular Motion, Orbits, and Gravity, Rotational Motion, Equilibrium and Elasticity. Conservation Laws: Momentum, Energy and Work, Using Energy. Properties of Matter: Thermal Properties Of Matter, Fluids. Oscillations and Waves: Oscillations, Traveling Waves and Sound, Superposition and Standing Waves. For all readers interested in algebra-based college physics.
Using Econometrics: A Practical Guide
A.H. Studenmund - 1987
"Using Econometrics: A Practical Guide "provides readers with a practical introduction that combines single-equation linear regression analysis with real-world examples and exercises. This text also avoids complex matrix algebra and calculus, making it an ideal text for beginners. New problem sets and added support make "Using Econometrics" modern and easier to use.
Tales of the Revolution: True Stories of People who are Poking the Box and Making a Difference
Seth Godin - 2011
We Immediately received stories about people taking initiative in their own lives - doing things differently at work or with their families, taking initiative in places they were scared to. Prompted by the number of inspiring stories we received, we launched Tales of the Revolution, profiling examples of passionate self-starters who regularly went above and beyond to make a difference by doing. This free Kindle edition is a sampling of the hundreds of stories we received. Each one could be just the right inspiration for you to keep poking. The Domino ProjectApril, 2011
Language in Thought and Action
S.I. Hayakawa - 1939
Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.
Teach Like a Champion 2.0: 62 Techniques That Put Students on the Path to College
Doug Lemov - 2014
This teaching guide is a must-have for new and experienced teachers alike. Over 1.3 million teachers around the world already know how the techniques in this book turn educators into classroom champions. With ideas for everything from boosting academic rigor, to improving classroom management, and inspiring student engagement, you will be able to strengthen your teaching practice right away.The first edition of Teach Like a Champion influenced thousands of educators because author Doug Lemov's teaching strategies are simple and powerful. Now, updated techniques and tools make it even easier to put students on the path to college readiness. Here are just a few of the brand new resources available in the 2.0 edition:Over 70 new video clips of real teachers modeling the techniques in the classroom (note: for online access of this content, please visit my.teachlikeachampion.com) A selection of never before seen techniques inspired by top teachers around the world Brand new structure emphasizing the most important techniques and step by step teaching guidelines Updated content reflecting the latest best practices from outstanding educators Organized by category and technique, the book's structure enables you to read start to finish, or dip in anywhere for the specific challenge you're seeking to address. With examples from outstanding teachers, videos, and additional, continuously updated resources at teachlikeachampion.com, you will soon be teaching like a champion. The classroom techniques you'll learn in this book can be adapted to suit any context. Find out why Teach Like a Champion is a "teaching Bible" for so many educators worldwide.
Quantitative Analysis for Management
Barry Render - 1982
An interesting and reader friendly writing style makes for a clear presentation, complete with all the necessary assumptions and mathematical details. Chapter topics include probability concepts and applications, decision models and decision trees, regression models, forecasting, inventory control models, linear programming modeling applications and computer analyses, network models, project management, simulation modeling, and more. For an introduction toquantitative analysis, quantitative management, operations research, or management science-especially for those individuals preparing for work in agricultural economics and health care fields.
Criminal Law
Joel Samaha - 2007
With a balanced blend of case excerpts and author commentary, Samaha guides you as you hone your critical thinking and legal analysis skills. You'll see the principles, defenses, and elements of crime at work as you progress through the book-and you'll learn about the general principles of criminal liability and its defenses, as well as the elements of crimes against persons property, society, and crimes against the state. Featuring the latest topics and court cases, as well as many study tools to help you do well in this course, Samaha's CRIMINAL LAW is a text you will want to keep as a valuable reference even after you graduate and begin your career in the criminal justice field of your choosing.
Managing Business Ethics: Straight Talk about How to Do It Right
Linda K. Trevino - 1995
Throughout, the emphasis is on common, real-life work situations, including hiring, managing, assessing performance, disciplining, firing, and providing incentives for staff, as well as producing quality products and services, and dealing effectively and fairly with customers, vendors, and other stakeholders. Highlights of the Fourth Edition * Updated information relates content to current events such as the U.S. Sentencing Guidelines for Corporations. * Describes the link between ethical culture and employee engagement. * Covers new research, including the role of emotions in ethical decision making. * Presents new profiles of organizations such as McWane, Enron, Citigroup, and Marsh & McLennan. * International references reflect the realities of the increasingly global business environment.
Management Accounting
Anthony A. Atkinson - 1994
APPROACH: Atkinson is a managerially-oriented book that focuses on both quantitative and qualitative aspects of classical and contemporary managerial accounting. COMPETITORS: Garrison, MH;
Warren Buffett: 9 Daily Habits of Warren Buffett [Entrepreneur, Highly Effective, Motivation, Rich, Success]
Isaac Fox - 2017
Traditional, effective and fast to implement, these 9 habits change the way you live instantly. A "must have" book that challenges all the rules of the game and establishes a new approach towards life. This smooth and short read, with each habit supported by scientific facts, changes your life with the breath-taking and real life daily secrets of the billionaire!
Everything I know about LEAN I learned in first grade
Robert O. Martichenko - 2008
This book connects Lean tools to the Lean journey, shows how to identify and eliminate waste, and aids the reader in seeing Lean for what it truly is: to create a learning and problem solving culture. Written to educate the entire organization on the fundamentals of Lean thinking, this is the perfect source to engage all team members at all levels of an organization.
Group Dynamics
Donelson R. Forsyth - 1990
Forsyth builds each chapter around a real-life case and draws on examples from a range of disciplines including psychology, law, education, sociology, and political science. Because he tightly weaves concepts and familiar ideas together, the text takes students beyond simple exposure to basic principles and research findings to a deeper understanding of each topic.
Corporate Communication: A Guide to Theory and Practice
Joep P. Cornelissen - 2008
The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years′ -
Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA
`This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications′
- Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels
Resonate: Present Visual Stories that Transform Audiences
Nancy Duarte - 2010
So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact.Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient TruthFocuses on content development methodologies that are not only fundamental but will move people to action Upends the usual paradigm by making the audience the hero and the presenter the mentor Shows how to use story techniques of conflict and resolution Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.