YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Packed with practical, evidence-based advice, it is the indispensable guide to raising a girl who is happy and confident in herself.Free of parental guilt and grounded in research, Raising Girls Who Like Themselves is imbued with the warmth and wit of a mum and dad who are in the same parenting trenches as you, fighting for their daughters’ futures.

    Students will receive a grounding in areas that vary from treatment to organizational and community settings. This edition also includes of new case studies, practice examples and guiding principles.

    Fundamentals of Nursing, 7/E presents the fundamentals of nursing care within the framework of the nursing process. Text offers an accessible writing style, a focus on practical application with real-world examples and case studies. The text is supported by a state-of-the art technology package to enhance the learning process.

    1935) is Singapore’s longest serving opposition politician. A member of parliament for nearly three decades, Chiam is also one of Singapore’s most iconic, influential and beloved political figures. Through his efforts in shaping Potong Pasir into a “model constituency”, the veteran statesman has greatly contributed towards an increasingly pluralistic Singapore.When he first entered politics in 1976, there was not a single opposition member in Parliament. As the founder of the Singapore Democratic Party, and later the Singapore People’s Party, Chiam has long rallied for the need of an opposition as the essential democratic check on a one-party system. He is respected for his level-headed and non-confrontational stance, and is the only opposition member to have received public apologies and out-of-court damages from cabinet ministers of Singapore’s ruling People’s Action Party. Based on extensive interviews, family documents and party archives, Let the People Have Him is the first biography of an opposition politician from post-independence Singapore—a biography of a man who, through his accomplishments and devotion, struggled to build a fairer, more balanced and diverse country. Tracing the first half of a life fully lived, this book sheds light on Chiam’s circuitous and colourful route to Parliament at the age of 49—from his revolutionary family background to his days as a champion school swimmer; from his political awakening in New Zealand to his stint as an inspiring school teacher in Malaysia; from training as a lawyer to his cross-continental romance with his wife Lina; from standing as an independent candidate in 1976 to winning the Potong Pasir seat in 1984 as the leader of the fledging Singapore Democratic Party. Let the People Have Him draws a humanistic picture of Chiam in his early days—as his country changed around him before he was to change it—while revealing the guiding values that have made this humble and unassuming man revered for generations to come.

    

    Ambushed and left for dead, he has even more cause to be grateful when the bridge-builder saves his life. Shay’s savior turns out to be a mysterious young woman with extraordinary skills. More importantly, she’s a strong ally when he and a few other men are forced to defend themselves and their ranches against a power hungry rich man. Marvin Hammel seems determined to own everything in their small valley, his intention to gobble up not only their homes and their livelihoods, but the water that flows through the land. January Schutt just wants to be left alone to hide her scars. She’s rebuilt the bridge that crosses the river onto her property, and lives like a hermit in a rundown old barn. All that changes when she takes in a wounded Shay Billings. Now she’s placed in the middle of a war over water rights. But has she picked the winning side?

    A comprehensive introduction to the major research methods and types of data analysis used today, this text provides in-depth coverage of all facets of research, from the epistemology of quantitative and qualitative scientific inquiry to the design, data collection, analysis, and reporting of a completed study.

    The accompanying CD includes a practice exam with 200 original questions created by PMPINABOX.

    This book is the first training experience ever created to help School Counselors learn to use MI in their unique context. Written by a real-life School Counselor, this work is a powerfully practical explanation of MI ideas and techniques. Loaded with actual examples from the school context, the book is designed to help busy School Counselors learn these tools in a quick and enjoyable way. Students need help accessing their own motivation to improve grades, grow relationships, kick bad habits, and pursue deeply meaningful lives. School Counselors are perfectly positioned to help them do so, and MI is the tool they need.

    The authors meticulously provide information gathered from their experiences working with schools, educational agencies, and organizations across the United States and Canada and show how school leaders can:Gain a personal understanding of what cultural proficiency means in practice Use collaborative activities to effect change in a school Lead a learning community toward becoming a culturally proficient organization

    Mind Maps for Kids is Tony Buzan’s first book written specially for a younger audience, suitable for ages 7 to 14.Tony Buzan has been teaching children all over the world for the past thirty years and has proved that Mind Maps are the magic formula in the classroom: remembering facts and figures is a piece of cake, planning is a doddle and getting stuck for an answer is a thing of the past.In Mind Maps for Kids, Tony Buzan explains this amazing system using step-by-step examples in every subject across the curriculum. He shows just how easy Mind Mapping is and how it can help kids to• remember things and concentrate better• make clearer and better notes• revise and ace exams!• come up with ideas and unlock the imagination• save timeMind Maps for Kids is a full-colour workbook, with the emphasis on having fun. As well as tips for improving memory and concentration, the book is packed with jokes, cartoons and brainteasers.Mind Mapping is the shortcut to success that puts kids one step (and sometimes miles!) ahead.

    The field's leading authorities present accessible recommendations for best practices that can be tailored to fit specific classroom circumstances and student populations. Provided are strategies for helping all students succeed—including struggling readers and English language learners—and for teaching each of the major components of literacy. The book also addresses ways to organize instruction and innovative uses of technology. Chapters include concrete examples, Engagement Activities, and resources for further learning. New to This Edition*Incorporates the latest research findings and instructional practices.*Chapters on motivation, content-area teaching, new literacies, and family literacy.*Addresses timely topics such as response to intervention, the new common core standards, English language learning, and policy issues.

    It is widely recognised as an invaluable reference for professionals training or working in health, education and social care.Features of this completely revised edition include:Charts describing key stages in the development of motor, perception, communication, play, independence and social skills, updated in the light of recent research and supported by over 120 illustrationsInformation on what we know about how children develop.A new section on the development of attention and self-regulationGuidelines for the assessment of children through observation and interactionAdvice on when to refer to specialist servicesGuidance is offered on ages at which children typically achieve key stages, whilst recognising individual variation in the rate of development and the influence of the child's environment. Based on an ethos of health promotion and the need for a common assessment framework, the book will be welcomed by all those who work with infants and young children.Dr Ajay Sharma is a Consultant Community Paediatrician in Southwark, LondonHelen Cockerill is a Consultant Speech and Language Therapist, working at the Evelina Children's Hospital in London.

    Cambridge International AS and A Level Physics covers all the material required for the Cambridge syllabus. The accompanying Student's CD-ROM includes many more questions linked to each chapter, including multiple choice, how to tackle the examinations, and animations, a glossary and summaries. A Teacher's Resource CD-ROM is also available and includes answers to all questions in the Coursebook, together with worksheets describing practical work linked to each chapter in the book.