The Case for Courage


Kevin Rudd - 2021
    The nation’s major policy challenges go unaddressed, our economic future is uncertain, and political corruption is becoming normalised. We can’t understand the current predicament of our democracy without recognising the central role of Murdoch’s national media monopoly. There is no longer a level playing field in Australian politics. We won’t see another progressive government in Canberra until we deal with this cancer in our democracy. Three more things must change for Labor to be returned to office. Labor must significantly broaden its political base; demolish the entire rationale for the conservative political project now that the Liberal Party has abandoned its position on debt, deficit, and government intervention in the economy; and put forward a clear plan dealing with the challenges ahead: recurring pandemics, demographic decline, technological disruption undermining economic competitiveness and employment, the rise of China, and the continued economic and environmental devastations of climate change. All four tasks are essential. All four will require great political courage.

Marketing Genius


Peter Fisk - 2006
    Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

Winston Churchill, CEO: 25 Lessons for Bold Business Leaders


Alan Axelrod - 2009
    Axelrod looks at this much-studied figure in a way nobody has before: he explores 25 key facets of Churchill’s leadership style and decision-making from his early years as a junior cavalry officer and journalist to his role throughout WWII and demonstrates how he was able to overcome near-impossible obstacles. Fluidly and engagingly written, each lesson is enlivened with a vivid vignette from Churchill’s life. As always, Axelrod’s penetrating analysis will instruct, inspire, and encourage those who lead business enterprises, large and small.

Wanting More: The Challenge of Enjoyment in the Age of Addiction


Mark D. Chamberlain - 2000
    We often view it as a signal to pick up the pace; to try more extreme activities, buy more "goodies," or throw over old relationships. Strangely, though, it seems that the harder we pursue satisfaction, the more elusive it becomes. We get caught in a downward spiral, acquiring more and more and enjoying it less and less. Wanting More shows how to reverse that trend so that we can appreciate and enjoy life to the fullest. It's a compelling look at time-honored principles of self-control, patience, and increased awareness and how they can work for anyone, regardless of the person's circumstances. As author Mark Chamberlain writes, "The good news - the great news - is that we are not dependent for pleasure on the raw material in our lives. Enjoyment, I have discovered, is up to us."

Markets and the Environment


Nathaniel O. Keohane - 2007
    It offers a clear overview of the fundamentals of environmental economics that will enable students and professionals to quickly grasp important concepts and to apply those concepts to real-world environmental problems. In addition, the book integrates normative, policy, and institutional issues at a principles level. Chapters examine: the benefits and costs of environmental protection, markets and market failure, natural resources as capital assets, and sustainability and economic development. Markets and the Environment is the second volume in the Foundations of Contemporary Environmental Studies Series, edited by James Gustave Speth. The series presents concise guides to essential subjects in the environmental curriculum, incorporating a problem-based approach to teaching and learning.

Don't Retire, Rewire!


Jeri Sedlar - 2007
    here's the guide you need. A recent AARP survey found that 80% of baby boomers plan to continue working in some form past the age of 65--either for the money or for the fun of it. Today's retirees are looking for work situations that are mentally and emotionally rewarding. The problem is that many are not sure how to find them. This new edition helps you define what kind of work is best suited for your passions and interests, and guides them through the process of obtaining such work--whether it's a part-time job, volunteer work, or a second career. --Combines practical advice with stories and lessons of real-life retirees --Covers hot-button topics that have become closely intertwined with the idea of rewiring--non- work activities, financial planning, workplace flexibility, work and family balance, and the nurturing of professional and personal relationships.

The End of Influence: What Happens When Other Countries Have the Money


Stephen S. Cohen - 2009
    Now, America finds itself cash poor, and to a great extent power follows money. In The End of Influence, renowned economic analysts Stephen S. Cohen and J. Bradford DeLong explore the grave consequences this loss will have for America's place in the world. America, Cohen and DeLong argue, will no longer be the world's hyperpower. It will no longer wield soft cultural power or dictate a monolithic foreign policy. More damaging, though, is the blow to the world's ability to innovate economically, financially, and politically. Cohen and DeLong also explore American's complicated relationship with China, the misunderstood role of sovereign wealth funds, and the return of state-led capitalism. An essential read for anyone interested in how global economics and finance interact with national policy, The End of Influence explains the far-reaching and potentially long-lasting but little-noted consequences of our great fiscal crisis.

How to Write a Great Business Plan


William A. Sahlman - 2008
    Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop.Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:· The people—the individuals launching and leading the venture and outside parties providing key services or important resources· The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast· The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate· Risk and reward—what can go wrong and right, and how the entrepreneurial team will respondTimely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.

The Bern Identity: A Search for Bernie Sanders and the New American Dream (Kindle Single)


Will Bunch - 2015
    How did Bernie Sanders make it out of the backwoods of Vermont – where he lived for a time in a ramshackle off-road “sugar shack” with no electricity, and where he never got more than 6 percent of the vote in a string of doomed, fringe far-left campaigns in the 1970s – to become a leading contender in the 2016 race for the White House? And perhaps more importantly for author Will Bunch, how did this gruff and sometimes didactic gray-haired political survivor make it out of the 1960s and ‘70s to become the last torch-bearer of the youthful idealism of that nearly lost “Age of Aquarius” – The One who didn’t drop out, sell out…or simply give up? In the fall of 2015, Bunch – with the voices of the late Hunter S. Thompson and the other iconic “New Journalists” of that lost era ringing in his ears – set out on a road trip that took him from the battlefields of northern Virginia to the salty air of backwater Boston to the neon sky of the Las Vegas Strip, all to get to the bottom of “The Bern Identity.” He follows the long strange trip of Bernie Sanders – a kid from a cramped Brooklyn flat who couldn’t tell a lie in school, who mourned the migration of his beloved Dodgers and was shaken up by “Death of a Salesman,” who became a campus radical, a dreamer of revolutions, and then almost disappeared before his improbable election of mayor of Burlington in 1981. Sanders’ remarkable bio is interspersed with the tale of the true believers who packed hockey rinks and concrete convention floors in crowds of 20,000 or more, who tweeted incessantly and posted memes of Sanders flying in coach class, and who exploded with excitement at their hero’s call for a “political revolution” to raise the beleaguered middle class. In a time of rampant cynicism about American politics, “The Bern Identity” turns into something most unlikely – a love story, between the long-distance runner who never gave up his fantasy of real social change, and the dreamers and the radicals and the formerly hopeless who were waiting for him at the finish line.THE AUTHOR Will Bunch is senior writer for the Philadelphia Daily News – where he writes the popular political blog Attytood – and also shared the 1992 Pulitzer Prize for spot news reporting in 1992 when he was at New York Newsday. He is the author of two other Kindle Singles: October 1, 2011: The Battle of the Brooklyn Bridge, about the Occupy Wall Street movement, and Give It To Steve!, about the 1948 Philadelphia Eagles winning the NFL title during a raging blizzard. His full-length books include The Backlash: Right-Wing Radicals, High-Def Hucksters and Paranoid Politics in the Age of Obama, and Tear Down This Myth: The Right-Wing Distortion of the Reagan Legacy. His articles have also appeared in the New York Times Magazine, The Washington Post, Mother Jones, The Los Angeles Times, American Prospect, American Journalism Review, and elsewhere. He lives in the Philadelphia suburbs with his family.

No Exit: Struggling to Survive a Modern Gold Rush


Gideon Lewis-Kraus - 2014
    They're burning through cash, sales have stalled, and investors are nowhere to be found. Welcome to the reality of the new tech boom. Sure, it has produced its glittering share of billion-dollar "exits." But for the vast majority of startups life is nasty, brutish, and short on glamour. NO EXIT explores the feverish world of company founders who are desperately trying to keep their dream afloat. It’s a harrowing and hilarious look at the Silicon Valley no one sees. This is an extended version of a story that appears in the May 2014 issue of WIRED magazine.

Real Estate Investing in Canada: Creating Wealth with the Acre System


Don R. Campbell - 2005
    Well, here's some great news: amazing opportunities exist in the Canadian real estate market for investors who understand how big-picture economic fundamentals can be combined with sound property analysis to create exceptional wealth. Your key to success is to learn the powerful techniques that have helped thousands of others to make money and accomplish their lifestyle dreams through intelligent real estate investing.In Real Estate Investing in Canada, you'll discover the breakthrough Authentic Canadian Real Estate (ACRE) system, a step-by-step program designed to unlock the secrets behind profitable real estate investing. Developed by Canadians for Canadians, savvy investors have already used this ACRE approach to purchase nearly $1 billion in property. You can learn how the ACRE system can help you cut through real estate market hype to get honest answers about critical investment questions.In Real Estate Investing in Canada, you'll learn:how to spot a market that is over-priced or, better yet, under-priced how to know if a town will boom or bust--before it happens how to accurately analyze any property--even if you're a novice investor decide, within 30 seconds, whether a property has profit potential or not the 18 secrets to street-smart negotiations--how to use them to get the deal you want the 7 proven strategies that will get the bank to say yes to your deals how to get your offer accepted, even in a competitive market the single most important step for an overachieving real estate investor (it's not what you think!) The fundamentals of the real estate market have changed dramatically over the past few years, and investors need to know how to read the signs so they get in and--just as importantly--out of the market at the right time.So, if you're serious about informed investing, read Real Estate Investing in Canada, learn the ACRE system, and join the ranks fo Canada's top real estate investors.********************************************************Canadians are looking to real estate investing to build wealth given the unpredictable nature of the stock market. The Authentic Canadian Real Estate (ACRE) System is the first of its kind to show ordinary Canadians how to profit from investing in residential real estate. In Real Estate Investing in Canada, readers will discover how to cut through the hype and emotion of a real estate market and assess the inherent risks and rewards. Whether buying a first property or the 100th, this book gives every investor new-found tools, strategies and confidence to achieve their investment goals.What Canadian real estate investors are saying about the ACRE System and Don R. Campbell: "This is a great book. One strategy alone saved me over $28,000 in the last nine months!" -- Michael Millenaar"Full of practical Canadian content and presented in an organized and respectful system. It directly addresses how you get the money and financing you need to purchase enough real estate to achieve your goals." -- Tamara MacLaren"One of Don Campbell's great gifts is his near-genius ability to take something that appears complex and break it down into a simple step-by-step system that anyone can follow. I am convinced that everyone will thoroughly enjoy, and more important, benefit financially, by reading this book." -- Russell Westcott"The power of Real Estate Investing in Canada lies in the super simple, street-proven systems that it offers you. It makes real estate dreams possible and reachable for any Canadian. If you are serious about learning the truth, cutting through all the hype and being successful, this is your real estate bible!"-- Valden Palm, Misterrrsp.com A portion of the proceeds from this book will be donated to Habitat for Humanity Canada.Special BonusThe markets across the country are continually shifting and you must keep on top of the latest information. So, as a bonus, every registered reader of Real Estate Investing in Canada will have proprietary access to critical forms and ongoing market research at www.reincanada.com.

How an Economy Grows and Why It Doesn't


Irwin A. Schiff - 1985
    

Stick It Up Your Punter!: The Uncut Story of the Sun Newspaper


Peter Chippindale - 1990
    The classic account of modern British journalism, now updated and re-issued.

Chronic Condition: Why Canada's Health Care System Needs To Be Dragged Into The 21c


Jeffrey Simpson - 2012
    Touch it and you die. Every politician knows this truism, which is why no one wants to debate it. Privately, many of them understand that the health care system, which costs about $200 billion a year in public and private money, cannot continue as it is—increasingly ill-adapted to an aging population with public costs growing faster than government revenues. In Chronic Condition, Jeffrey Simpson meets health care head on and explores the only four options we have to end this growing crisis: cuts in spending, tax increases, privatization, and reaping savings through increased efficiency. He examines the tenets of the Medicare system that Canadians cling to so passionately. Here, he finds that many other countries have more extensive public health systems, and Canadian health care produces only average value for money. In fact, our rigid system for some health care needs and a costly system for other needs—drugs, dentistry, and home care—is really the worst of both worlds. Chronic Condition breaks the silence about the huge changes and real choices that Canadians face.

Fiscal Administration: Analysis and Applications for the Public Sector


John L. Mikesell - 1982
    And with the latest data from the US federal budget, including its breakdown, you can see for yourself how policymakers allocate money. Plus, each chapter includes stories for discussion from the private sector as well as from public finance. Run the numbers and debate the financial policies with FISCAL ADMINISTRATION.