Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the latest strategies needed for any business to compete, and succeed, in the Interactive Age.Most businesses follow time-honored mass-marketing rules of pitching their products to the greatest number of people. However, selling more goods to fewer people is not only more efficient but far more profitable. The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market.Authors Don Peppers and Martha Rogers reveal one to one strategies to: * Find the 20 percent--or 2 percent--of your own customers and prospects who are the most loyal and who offer the biggest opportunities for future profit;* Collaborate with each customer, one at a time, just as you now work with individual suppliers or marketing partners;* Nurture your relationships with each customer by relying on new one to one media vehicles--not just the mail, but the fax machine, the touch-tone phone, voice mail, cell phones, and interactive television.Leading-edge companies such as MCI, Lexus, Levi Strauss, and Nissan Canada, and thousands of smaller enterprises, have already adopted the one-to-one perspective. The strategies outlined in this book work just as well--often even better--for small companies, from two-person accounting firms to flower shops to furniture stores.

    In "People Follow You" managers will learn five easily understood and implemented levers critical to influencing the performance of the people they lead. Ultimately, people follow people that they like, trust, and believe in. Understand how to build stronger relationships with direct and indirect reports that lead to loyalty, higher productivity, and long-term development.Relevant to middle and high level managers, "People Follow You" provides a foundation for managing people. Practical lessons help managers employ winning interpersonal skills to move others to take action.Learn how to leverage the basics of interpersonal relationships to inspire others to take actionGet a simple and actionable formula for connecting with employees and indirect reports and gaining their buy-in through the use of personal power vs. the power of authorityDiscover the fundamental on-the-job coaching skills that deliver instant performance improvementAuthor Jeb Blount is the most downloaded sales expert in iTunes history; his Sales Gravy and Sales Guy audio programs have been downloaded more than 3 million timesWhen all else is stripped away, people don't work for companies, paychecks, perks, or slogans, people work for "you." Become a manager people will follow, and lead your team to greater achievements and measurable gains.

    Make an immediate connection with anyone. Rapidly determine if a client is ready to buy. Access the deepest dreams of others. Power Questions sets out a series of strategic questions that will help you win new business and dramatically deepen your professional and personal relationships. The book showcases thirty-five riveting, real conversations with CEOs, billionaires, clients, colleagues, and friends. Each story illustrates the extraordinary power and impact of a thought-provoking, incisive power question. To help readers navigate a variety of professional challenges, over 200 additional, thought-provoking questions are also summarized at the end of the book.In Power Questions you'll discover:The question that stopped an angry executive in his tracks The sales question CEOs expect you to ask versus the questions they want you to ask The question that will radically refocus any meeting The penetrating question that can transform a friend or colleague's life A simple question that helped restore a marriage When you use power questions, you magnify your professional and personal influence, create intimate connections with others, and drive to the true heart of the issue every time.

    Within its pages, you'll find everything you need to successfully raise new business capital with the most attractive terms possible.Using informative case studies, detailed charts, and term sheet exercises, Raising Venture Capital for the Serious Entrepreneur discusses the basic principles of the venture capital method, strategies for raising capital, methods of valuing the early-stage venture, and proven techniques for negotiating the deal. The author leads you step-by-step through:Developing a Financing MapGetting to the First Stepping StoneUnderstanding the Unique Cash Flow and Risk Dynamics of Early Stage VenturesDetermining the Amount of Capital to Raise and What to Spend It onLearning How Venture Capital Firms ThinkCreating a Winning Business PlanFunding Early-Stage CompaniesAgreeing on a Term Sheet with a Venture CapitalistSetting Terms for Splitting the RewardsAllocating Control between Founders/Management and InvestorsAligning the Interests of Founders/Management and InvestorsThis invaluable guide also includes term sheet exercises that test your understanding of various financing situations facing companies. In addition, the book features three extensive case studies: the first covering a fictional start-up company used throughout the book, the second offering a stepping stone map, and the third presenting a term sheet used in practice by venture capitalists.

    Not bound by a western, Silicon Valley stereotype, this group of courageous and energetic doers has created a global and diverse mix of companies destined to become tomorrow’s leading organizations.Worthless, Impossible, and Stupid is about how enterprising individuals from around the world see hidden value in situations where others do not, use that perception to develop products and services that people initially don’t think they want, and ultimately go on to realize extraordinary value for themselves, their customers, and society as a whole. What these business builders have in common is a contrarian mind-set that allows them to create opportunities and succeed where others see nothing. Amazingly, this process repeats itself in one form or another countless times a day all over the world.From Albuquerque to Islamabad, you will travel with Isenberg to discover unusual yet practical insights that you can use in your own business. Meet the founders of Grameenphone in Bangladesh, PACIV in Puerto Rico, Sea to Table in New York, Actavis in Iceland, Studio Moderna in Slovenia, Hartwell Metals in Hong Kong and Southeast Asia, Given Imaging in Israel, WildChina in China, and many others. You’ll be moved by the stories of these plucky start-ups—many of them fueled by adversity and, more often than not, by necessity.Great stories, stunning successes, crushing failures—they’re all here. What can we, in the East and West, learn from them? What can you learn—and what will these entrepreneurial stories, so compellingly told, inspire you to do?Let this book open doors for you where you once saw only walls. If you’ve ever felt the urge to turn a glimmer of an idea into something extraordinary, these stories are for you.

    J. C. Carleson’s presentation of years of spy tradecraft will make you a more effective force within your organization.”—James Childers, CEO, ASG Global, Inc.When J. C. Carleson left the corporate world to join the CIA, she expected an adventure, and she found it. Her assignments included work in Iraq as part of a weapons of mass destruction search team, travels throughout Afghanistan, and clandestine encounters with foreign agents around the globe. What she didn’t expect was that the skills she acquired from the CIA would be directly applicable to the private sector.It turns out that corporate America can learn a lot from spies—not only how to respond to crises but also how to achieve operational excellence. Carleson found that the CIA gave her an increased understanding of human nature, new techniques for eliciting informa­tion, and improved awareness of potential security problems, adding up to a powerful edge in business.Using real examples from her experiences, Carle-son explains how working like a spy can teach you the principles of:Targeting—figuring out who you need to know and how to get to them Elicitation—a subtle way to get the answers you need without even asking a question Counterintelligence—how to determine if your organization is unwittingly leaking information Screening—CIA recruiters’ methods for finding and hiring the right peopleThe methods developed by the CIA are all about getting what you want from other peo­ple. In a business context, these techniques apply to seeking a new job, a promotion, a big sale, an advantageous regulatory ruling, and countless other situations.As Carleson writes, “In a world where infor­mation has a price, it pays to be vigilant.” Her book will show you how.

    . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them.Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies: creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries.Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to: Reshape the connections between customers, suppliers, and your firm Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating connected relationships with your customers and redefining the connections in your industry.

    He entrusted her wellbeing, along with his business, to his closest friend and business partner, Sayvion ‘Say’ Mitchell. The only thing he forbade was for any one in his crew to have a relationship with Talya. Sayvion disregarded his wish, one year after he was locked up. Not only did he disregard it, he became abusive with Talya. Never once did he consider Shalom being released from prison. New evidence is presented, and Shalom is a free man with one goal on his mind: killing Sayvion. He goes on a warpath, combing the streets and eliminating those closest to Sayvion. Shalom is determined to bring him out of hiding without a care of who’s caught in the crossfire. When Shalom learns of one of Sayvion’s secrets, he realizes his bargaining chip has been at his disposal this entire time. Will this bring Sayvion out of hiding, or will it add fuel to the already brewing war on the streets? Talya is fighting for her life and has lost hope. Although she can hear the people around her, she is mentally trapped in a place where she feels she has nothing left to fight for. After a week, a voice finally decides to speak to her, telling her she has to fight; that she is his world and he can’t make it on the outside without her. Determined she is going to pull through, she does just that. Although it takes a while for her to get herself back together, she does it with the help of Sha, Blockz, Shonday and Tricia. But the anger she has in her will not dissipate, and despite Sha’s warnings of letting him handle things, she sets out on her own mission to destroy those who hurt her. Will she remain standing, or will it cost her, her life this time? Blockz has been beside Talya’s side the entire time, feeling the guilt of the night that left her in a coma. In addition to that guilt, he has also been keeping a secret from Sha and Talya. Not knowing how to disclose the information he has been told, he is now faced with the task of trying to stop a war with someone who’s gunning for SBD due to Sayvion’s actions. Will he be able to cease fire in time, or will someone unwillingly end up making one of the biggest mistakes of their lives? When it’s all said and done, lives will be lost, secrets will be revealed, friends will become enemies, and sides will be chosen. But one thing is for certain: a savage has returned, and he can’t be stopped!

    Fifteen years later, on a snowy Christmas Eve, he’s the man she needs to mend the sleigh for the Winsham village, Christmas Parade. She’s wishing for a bit of Christmas magic ... and to be back in Luke’s arms. *** Partridge, In a Pear Tree Madeleine Moore is wishing she’d stayed in London for Christmas. Instead, she’s moved to a dilapidated cottage on the outskirts of Winsham the day before Christmas Eve. When her cat, Partridge gets stuck in her neighbour, Daniel Knight’s pear tree, this is the final straw. Can Dan save Maddie’s Christmas ... as well as her beloved cat?

    Using exercises and case presentations, you can apply your own ideas and develop useful analytical skills. Cases found throughout the text present the venture creations or managerial ideas confronted by real-world companies.

    Senge's best-selling The Fifth Discipline led Business Week to dub him the "new guru" of the corporate world; here he offers executives a step-by-step guide to building "learning organizations" of their own.

    In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking has already engendered a new language of strategy. In this book, they develop a coherent model for how today's executives can identify and accomplish no less than heroic goals in tomorrow's marketplace. Their masterful blueprint addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future.

     He is one of China's richest men, as well as one of the wealthiest people in Asia. He has become a global icon in business and entrepreneurship, one of the world's most influential businessmen, and a philanthropist known for expounding his philosophy of business. Ma is one of the world's most powerful people, and has been a global inspirer and role model to many, he also gave numerous lectures, enlightenments and advices throughout his life career.

    They would do exactly what we asked them to do, exactly when we asked them to do it – except, of course, for the fantastic ideas they would cook up on their own…Back to reality. Your employees are, like you and me, flawed and hopeful human beings whose success is at least partly dependent on your skill as a manager, human beings who will thrive with skillful and consistent attention and wither without it.” In business today we’re told that management development is a thing of the past. Staying limber, preparing to change hats at a moment’s notice, and keeping your finger on the pulse of the “new” – that’s what we’re told is critical. At this moment when companies and managers aren’t focusing on the long haul, Erika Andersen says just the opposite. If you want to compete with the market leaders, grow your business, and succeed in your field, you need support: an all-star staff that epitomizes your company’s mission and has the skills to implement it. How do you achieve this? Grow great employees. For twenty-five years Erika Andersen has been helping some of the best-managed companies in the world develop their employees. In Growing Great Employees you’ll learn how they stay ahead of the competition by investing in their people. You’ll discover that: • Listening is your most powerful asset. Use it to motivate and build commitment. • Everything you know about interviewing is wrong. Find out how to discover what you really need in a potential employee and how to find it. • Successful companies hire for keeps. Get people feeling like part of the team from day one. • Great leaders surround themselves with the best. Recognize who has potential and develop them into tomorrow’s leaders. Whether you’re a manager or a senior executive, Growing Great Employees is your guide to creating a dynamic workplace where the efforts you make with your employees today will blossom into success for years to come.

    The type of underhand, pernicious and downright Machiavellian scheming that goes on in business every day. An estimated 7.8bn is lost each year in the UK alone though unnecessary and counter-productive office politicking. But 21 Dirty Tricks at Work is also a book of hope. It exposes the classic manoeuvres and gives practical advice on dealing with them to the vast majority who just want to do a good day's work. 21 Dirty Tricks at Work provides you with all the information you need to spot negative tactics and self-interested strategies. It shows you how to spot the games frequently being played and how to come out with your credibility intact and your sanity preserved.So, if you are fed-up of being on the receiving end of constant backbiting and skulduggery from workmates, join hands with the authors and get Machiavelli on the run!