Book picks similar to
Ramping Your Brand: How to Ride the Killer CPG Growth Curve by James F. Richardson
business
nonfiction
self-help
finance-econ
The Book on Making Money
Steve Oliverez - 2017
In The Book on Making Money, he reveals what he learned while successfully hitting this goal for seven years in a row, growing his annual income to more than $1 million. Walking readers through the steps he took to reach his goal, Oliverez shows how they can apply the same techniques to greatly increase their own income, whether they work for someone else or run their own business. Oliverez spells out his disagreements with the traditional wisdom that tells young adults to go to school, get good grades and find a safe, steady job - advice that has left many Americans with tens or hundreds of thousands of dollars in student loans, credit card debt or mortgages on homes they can't afford. He also assaults the idea of saving one’s way to wealth as absurd and counterproductive, using his own experience of trying to save money while poor as an example. Instead of promoting an austere lifestyle of clipping coupons and spending as little as possible, he shows how those habits can actually prevent people from becoming wealthy. Perhaps your goal is to create passive income, launch a startup or make money investing in the stock market. Maybe you're still an employee and you want to learn how to write a better resume, ask for a raise, and budget so you can get out of debt. This straight-forward guide will teach you how money works and give you the tools to achieve financial freedom.
Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution
Charles Morris - 2014
The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.
How Did I Get Here?: Finding Your Way Back to God When Everything is Pulling You Away
Christine Caine - 2021
His hope offers an anchor for the soul and a way to get back on track. His faithfulness declares that wherever you are now, he is always ready to bring you home.As a respected Bible teacher, author, and activist, Christine Caine knew that Jesus was her only anchor. But after an especially difficult season, she found herself drifting, unsure if she wanted to keep going the way she always had and asking, “How did I get here?” as she struggled to return to the steadiness of God’s purpose for her. Where she once wanted to take ground, she now just wanted to take cover. It was a bewildering and disorienting place to be—one you may also have found yourself in before.With refreshing candor and relatable humor, Christine offers biblical insights helping youidentify nine signs you are drifting off course and realign with God’s purpose;ask the right questions about your relationships with God, others, and your own heart so you can stay anchored in truth despite the world’s shifting currents;move from a what-if faith to an even-if faith as you discover how to trust God more deeply; andwrestle honestly with your soul’s longings so we can respond to all the ways God answers—even when it feels like he doesn’t.Writing for all who feel empty of the spiritual passion they once knew, Christine vulnerably shares her journey of turning her eyes back to Jesus in her thoughts, prayers, actions, and the hard questions she asked along the way.
Winning with Accountability: The Secret Language of High-Performing Organizations
Henry J. Evans - 2008
It is that simple. For over 10 years, Henry Evans has worked with hundreds of organizations around the world, teaching and building accountability. This book offers that same guidance to you, your colleagues and your team to reach new levels of excellence and success. In Winning with Accountability, Henry offers a step-by-step guide to help any organization improve performance by creating a culture of accountability. The strategies in this book are simple, easy to implement...and the results are immediate! It should be required reading for every member of every team. Read, enjoy, and win with accountability!
The Butterfly Bruises
S. Palmer SmithS. Palmer Smith - 2021
It is a meditation on miscommunication, childhood, Northeastern vs. Southern American culture, family, nature vs. technology, and the imagination of the introvert."From sonnets to somnambulance, from algae to oxytocin, from manatees to Manhattan, Stirling Smith rides the riptides of memory’s fictions and frictions in this prolific debut. Butterfly Bruises is a gem mine of poems and stories that write through grief and growing up, personal and planetary survival, with words rugged and glistening like seashell shards..." -Poetry Critic and Scholar, Professor Robert Dewhurst, PhD.
How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships
Leil Lowndes - 1998
What is their "Midas touch?"What it boils down to is a more skillful way of dealing with people.The author has spent her career teaching people how to communicate for success. In her book How to Talk to Anyone (Contemporary Books, October 2003) Lowndes offers 92 easy and effective sure-fire success techniques-- she takes the reader from first meeting all the way up to sophisticated techniques used by the big winners in life. In this information-packed book you'll find:9 ways to make a dynamite first impression 14 ways to master small talk, "big talk," and body language 14 ways to walk and talk like a VIP or celebrity 6 ways to sound like an insider in any crowd 7 ways to establish deep subliminal rapport with anyone 9 ways to feed someone's ego (and know when NOT to!) 11 ways to make your phone a powerful communications tool 15 ways to work a party like a politician works a room 7 ways to talk with tigers and not get eaten aliveIn her trademark entertaining and straight-shooting style, Leil gives the techniques catchy names so you'll remember them when you really need them, including: "Rubberneck the Room," "Be a Copyclass," "Come Hither Hands," "Bare Their Hot Button," "The Great Scorecard in the Sky," and "Play the Tombstone Game," for big success in your social life, romance, and business.How to Talk to Anyone, which is an update of her popular book, Talking the Winner's Way (see the 5-star reviews of the latter) is based on solid research about techniques that work!By the way, don't confuse How to Talk to Anyone with one of Leil's previous books, How to Talk to Anybody About Anything. This one is completely different!
Walking Miracle: How Faith, Positive Thinking, and Passion for Football Brought Me Back from Paralysis...and Helped Me Find Purpose
Ryan Shazier - 2021
But then Ryan was forced to redefine success. Suddenly, it was no longer measured by tackles or sacks, but by purpose and faith.WALKING MIRACLE is the story of this new definition of success, following the arc from December 4, 2017, when Shazier was injured playing the Cincinnati Bengals, to his retirement. For three years, Shazier doggedly pursued a return to professional football. He took small wins as “first downs” on the drive to return to the field: moving his toes, walking, dancing at his wedding, and ultimately running and returning to the team. What Shazier didn’t realize is that along the way, he was preparing himself for another purpose—that of father and husband, philanthropist, and football analyst. The journey was preparing him not for a renewed life as a middle linebacker, but a renewed life after the game.Here we see Shazier overcome childhood alopecia, which caused a great deal of emotional pain, and scoliosis, which nearly robbed him of his dreams of playing college and professional football. We gain insights into legendary coaches Urban Meyer and Mike Tomlin. And we see him star on the field. Shazier was one of the best defensive players in Steeler history—a history full of great defensive stars.WALKING MIRACLE—the message on a bracelet given to him by his godmother—is the story of Ryan’s comeback, but it’s also a book of life’s lessons, challenges, and a love letter to the power of positive thinking.
The Weekend That Changed Wall Street: An Eyewitness Account
Maria Bartiromo - 2010
During a single historic weekend (September 12-14, 2008) the fate of Lehman Brothers was sealed, Merrill Lynch barely survived, and AIG became a ward of the federal government. Top CNBC anchor Maria Bartiromo spent the entire weekend taking frantic phone calls from the most powerful players on Wall Street and in Washington, as they toiled to keep the economy from complete collapse. Those CEOs and dozens of other sources gave Bartiromo behind-the-scenes details unavailable to other members of the media, of the crisis and its aftermath. Now she draws on her high-level network to provide an eyewitness account of the biggest events of the financial crisis including at length interviews with former treasury secretary Henry Paulson, former AIG chairman Hank Greenberg, former Merrill Lynch CEO John Thain, and JP Morgan CEO Jamie Dimon, among many others. Writing with both authority and dramatic flair, Bartiromo weaves a thrilling narrative that will make news. She also tackles the big questions: how did an unmatched period of market euphoria and growth turn sour, catapulting the economy into a dangerous slide? And in the long run, how will the near-catastrophe really change Wall Street?
Four Thousand Days: My Journey From Prison To Business Success
Duane Jackson - 2015
After being arrested in the US in possession of 6,500 ecstasy tablets he served time in prison on both sides of the Atlantic.On his release he started a business with the help of the Prince's Trust. A business that he grew and sold four thousand days after his release from prison, making him a millionaire many times overRead his entertaining and inspiring story and realise that, no matter what your background, you too can chart your own course from adversity to success.
Over The Top: How The Internet Is (Slowly But Surely) Changing The Television Industry
Alan Wolk - 2015
Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today–everything from time shifting to binge viewing to cord cutting–and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." David Zaslav, President and CEO of Discovery Communications says "Alan Wolk has a deep understanding of the complex nature of television today… this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry."
True Believer: The Rise and Fall of Stan Lee
Abraham Riesman - 2021
He served as editor in chief of Marvel Comics for three decades and, in that time, launched more pieces of internationally recognizable intellectual property than anyone other than Walt Disney: Spider-Man, the Avengers, the X-Men, Black Panther, the Incredible Hulk, Iron Man, Thor... the list seems to never end. On top of that, his carnival-barker marketing prowess more or less single-handedly saved the comic-book industry and superhero fiction. Without him, the global entertainment industry would be wildly different—and a great deal poorer.But Lee's unprecedented career was also pitted with spectacular failures, controversy, and bitter disputes. Lee was dogged by accusations from his long-time collaborators Jack Kirby and Steve Ditko over who really created Marvel's signature characters—icons for whom Lee had always been suspected of taking more than his due share of credit. A major business venture, Stan Lee Media, resulted in stock manipulation, bankruptcy, and criminal charges. And in his final years, after the death of his beloved wife, Joan, rumors swirled that Lee was a virtual prisoner in his own home, issuing cryptic video recordings as a battle to control his fortune and legacy ensued.Abraham Riesman is a veteran culture reporter who has conducted extensive new interviews and research, turning up never-before-published revelations about Lee's life and work. Lee's most famous motto was: "With great power comes great responsibility." True Believer chronicles every triumph and every misstep of an extraordinary life, and leaves it to readers to decide whether Lee lived up to the responsibilities of his own talent.
How to Stitch an American Dream: A Story of Family, Faith and the Power of Giving
Jenny Doan - 2021
And the deep connection felt by the company's millions of loyal fans and customers boils down to one thing: their love for Jenny, the mother of seven (and grandmother to twenty-two and counting) whose humorous, easygoing, down-to-earth quilting tutorials have been viewed more than two hundred million times. Now, Jenny is ready to give her fans, the business world, and moms of all ages (and grandmas too!) what they've been asking for: the full story of her journey, from her humble beginnings as a homeschooling mom, to founding MSQC in her fifties, through the remarkable success and inspiration she's so well-known for today. How to Stitch an American Dream is about something more than the chance to get to know Jenny Doan. It's an opportunity for readers to have their lives changed by one woman's remarkable story--an inspirational story of overcoming hardship and finding abundance through family, faith, and the power of giving.
They Called Us "Lucky": The Life and Afterlife of the Iraq War's Hardest Hit Unit
Ruben Gallego - 2021
After two months in Iraq, Lima didn't have a casualty, not a single Purple Heart, no injury worse than a blister. Lucky Lima.Then, in May 2005, Lima’s fortunes flipped. Unknown to Ruben and his fellow grunts, al Anbar had recently become a haven for al Qaeda in Mesopotamia. The bin Laden-sponsored group had recruited radicals from all over the world for jihad against the Americans. On one fateful day, they were lured into a death house; the ambush cost the lives of two men, including a platoon sergeant. Two days later, Ruben’s best friend, Jonathon Grant, died in an IED attack, along with several others. Events worsened from there. A disastrous operation in Haditha in August claimed the lives of thirteen Marines when an IED destroyed their amphibious vehicle. It was the worst single-day loss for the Marines since the 1983 Beirut bombings. By the time 3/25 went home in November, it had lost more men than any other single unit in the war. Forty-six Marines and two Navy Corpsmen serving with the battalion in Iraq were killed in action during their roughly nine-month activation.They Called Us “Lucky” details Ruben Gallego’s journey and includes harrowing accounts of some of the war’s most costly battles. It details the struggles and the successes of Ruben—now a member of Congress—and the rest of Lima Company following Iraq, examining the complicated matter of PTSD. And it serves as a tribute to Ruben’s fallen comrades, who made the ultimate sacrifice for their country.
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Guy Kawasaki - 2004
Everyone who wants to make the world a better place becomes possessed by a grand idea.But what does it take to turn your idea into action? Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes. In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real. From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.
Crushing YouTube: How to Start a YouTube Channel, Launch Your YouTube Business and Make Money
Joseph Hogue - 2019
If you're serious about starting a YouTube business and want to make money on YouTube, I can show you the way. I've doubled my monthly income by creating a YouTube channel. Thousands of people watch each video and I've built a community that supports and motivates me every day...and that's all in less than two years! Is it Too Late to Start a YouTube Business? I"ve been developing online businesses since 2012 but was late to the game on YouTube. By the time I started my YouTube channel, people were already saying, "YouTube is dead!"; People were saying you couldn"t grow on YouTube anymore and that small channels couldn't win in the YouTube algorithm. I'm living proof you CAN start a YouTube business and be successful. I average $3,500 a month on ads alone (June 2019) and another three- to four-thousand on sponsorships, affiliates and my own products. In fact, I believe we’re just coming into the Age of YouTube with the rollout of 5G and every business owner needs a video presence.
A YouTube How-To from Someone that's Been There
I've seen the frustration for small YouTubers, trying to compete and get views against the million-subscriber monsters. I know what it’s like to start a channel from nothing. I’ll not only show you how to set up your channel to look professional, I’ll reveal the secrets even some of the biggest YouTube creators don’t know. In this book, you'll learn: How to get YouTube video ideas and hack the most popular videos for viral success (Pg 49) Five steps to building a YouTube channel brand that creates an army of supporters (Pg 69) The easy way to record videos, even if you don't like to be on camera (Pg 85) Five income streams that guarantee you WILL make money on YouTube (Pg 135) Since starting my YouTube channel, I've consulted and helped other video influencers grow their channels for millions of views. I’ve helped them find sponsorships and make enough money to quit their day job to make YouTube a full-time business. I can do the same for you with this book. I can show you the way but YOU have to get started. Scroll back up and click Buy Now to create your YouTube business and start making money on YouTube.