Get The Job You Really Want


James Caan - 2011
    Now in Get The Job You Really Want James brings his experience to bear to help everyone from recent graduates to CEOs in their hunt for their dream job, from identifying the opportunity to making yourself stand out at interview and finally closing the deal on the job offer, Since publishing the first edition James has been inundated with testimonials from real readers who have used the tricks and tools in this definitive guide to jobhunting to finally land the job that they really wanted.

John T. Molloy's New Dress for Success


John T. Molloy - 1988
    Contains 30 percent new information and a four-color, four-page illustration insert.

Decisions, Uncertainty, and the Brain: The Science of Neuroeconomics


Paul W. Glimcher - 2003
    Glimcher argues that Cartesian dualism operates from the false premise that the reflex is able to describe behavior in the real world that animals inhabit. A mathematically rich cognitive theory, he claims, could solve the most difficult problems that any environment could present, eliminating the need for dualism by eliminating the need for a reflex theory. Such a mathematically rigorous description of the neural processes that connect sensation and action, he explains, will have its roots in microeconomic theory. Economic theory allows physiologists to define both the optimal course of action that an animal might select and a mathematical route by which that optimal solution can be derived. Glimcher outlines what an economics-based cognitive model might look like and how one would begin to test it empirically. Along the way, he presents a fascinating history of neuroscience. He also discusses related questions about determinism, free will, and the stochastic nature of complex behavior.

Inequality Reexamined


Amartya Sen - 1991
    He argues for concentrating on higher and more basic values: individual capabilities and freedom to achieve objectives. By concentrating on the equity and efficiency of social arrangements in promoting freedoms and capabilities of individuals, Sen adds an important new angle to arguments about such vital issues as gender inequalities, welfare policies, affirmative action, and public provision of health care and education.

The MacKay MBA of Selling in the Real World


Harvey MacKay - 2011
    The legendary Harvey Mackay is back with the sum total of decades of sales know-how-teaching go-getters how to make the sale and hit the numbers, day in and day out.In his irrepressible and irreverent style, Mackay shares decades of solid-gold selling wisdom, with inspirational lessons such as:Big shots are just little shots who kept shooting Helping someone up won't pull you down-and could very easily pull them to your side Be like the turtle: If he didn't stick his neck out, he wouldn't get anywhere at allCovering everything from how to find the right mentor to earning the loyalty of your customers to overcoming rejection, Mackay delivers road-tested, real-world selling advice that has stood the test of time.In a digital world, the human touch has never been more decisive. And nobody connects with customers, readers, and audiences better than Harvey Mackay.

The Sacred Wheel


Momma White Cougar - 2012
    Come on a journey through the Wheel of the Year, joining in the celebration of the Gods, Goddesses and festivals that have been a part of mankind since the Dawn of Time.Although aimed at beginning Solitary Practitioners, the original Heartsongs would add depth to the workings of even the most seasoned Pagan.

Cold Calling For Chickens


Bob Etherington - 2007
    This book explains the art and science of making contact with complete strangers, enabling even the most yellow-bellied chicken to make that call with confidence.

I'll Be Short: Essentials for a Decent Working Society


Robert B. Reich - 2002
    It's bad for society, especially now. . . . Call me crotchety, but I can't help asking, whatever happened to the social contract?'The get-rich-quick exuberance of the late nineties may have temporarily blinded us to how dependent we are on one another. Subsequent events serve as reminders that the strength of our economy and the security of our society rest on the bonds that connect us. But what, specifically, are these bonds? What do we owe one another as members of the same society?With his characteristic humor, humanity, and candor, one of the nation's most distinguished public leaders and thinkers delivers a fresh vision of politics by returning to basic American values: workers should share in the success of their companies; those who work should not have to live in poverty; and everyone should have access to an education that will better their chances in life.An insider who knows how the economy and government really work, Reich combines realistic solutions with democratic ideals. Businesses do have civic responsibilities, and government must stem a widening income gap that threatens to stratify our nation. And everyone must get involved to help return us to a society that works for everyone.

A Concise Guide to Macroeconomics


David A. Moss - 2007
    In A Concise Guide to Macroeconomics, David Moss leverages his many years of teaching experience at Harvard Business School to lay out important macroeconomic concepts in engaging, clear, and concise terms. In a simple and intuitive way, he breaks down the ideas into “output,” “money,” and “expectations.” In addition, Moss introduces powerful tools for interpreting the big-picture economic developments that shape events in the contemporary business arena. Detailed examples are also drawn from history to illuminate important concepts.This book is destined to become a staple in MBA courses—as well as the go-to resource for executives and managers at all levels seeking to brush up on their knowledge of macroeconomic dynamics.

The Choice Factory: 25 Behavioural Biases That Influence What We Buy


Richard Shotton - 2018
    In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits


C.K. Prahalad - 2004
    Prahalad describes how the world's low-income markets offer opportunity for the world's wealthiest companies to seek fortune and bring prosperity to the poor.

Advanced Apex Programming for Salesforce.com and Force.com


Dan Appleman - 2012
    Intended for developers who are already familiar with the Apex language, and experienced Java and C# developers who are moving to Apex, this book starts where the Force.com documentation leaves off. Instead of trying to cover all of the features of the platform, Advanced Apex programming focuses entirely on the Apex language and core design patterns. You’ll learn how to truly think in Apex – to embrace limits and bulk patterns. You’ll see how to develop architectures for efficient and reliable trigger handling, and for asynchronous operations. You’ll discover that best practices differ radically depending on whether you are building software for a specific organization or for a managed package. And you’ll find approaches for incorporating testing and diagnostic code that can dramatically improve the reliability and deployment of Apex software, and reduce your lifecycle and support costs. Based on his experience both as a consultant and as architect of a major AppExchange package, Dan Appleman focuses on the real-world problems and issues that are faced by Apex developers every day, along with the obscure problems and surprises that can sneak up on you if you are unprepared.

Cowboy Ethics


James P. Owen - 2005
    Owen shares his new perspective on Wall Street and how the Code of the West can and should be applied to business practices and the corporate world. The book is beautifully illustrated with David Stoecklein's western photography

FxLifeStyle - Forex Frontiers "The Essentials of Currency Trading"


Ivan Cavric - 2011
    The full set comprises the following titles:Book 1: FOREX Frontiers: The Essentials of Currency TradingBook 2: FOREX Frontiers: Proven Strategies for SuccessBook 3: FOREX Frontiers: What the Pros Won't Tell YouBook 1: FOREX Frontiers: The Essentials of Currency Trading is basicaly aimed a Forex novices and introduces all the main concepts of this subject in an easy-to-follow style.Book 2: FOREX Frontiers: Proven Strategies for Success will then progress your knowledge further by introducing intermediary concepts. In particular, it will discuss the pros and cons of a number of Forex trading strategies in depth.Book 3: FOREX Frontiers: What the Pros Won't Tell You is intended to help you develop your mindset to that of professional traders by expanding the concepts presented in the first two books. In particular, you will be introduced to Forex ideas and strategies that will enable you to maximize your Forex earnings.Forex is the common abbreviation for the FOReign EXchange Market which is used by its participants to trade different currency pairs, e.g. EUR/USD and USD/YEN. You can readily access this vibrant market by employing the facilities and services of one of the many existing Forex brokers.You may also be aware that Forex is heavily promoted by extensive marketing campaigns emphasizing how easy it will be for you to make a living, if not a fortune, from trading Forex. However, you must realize from the outset that Forex is a complex subject and trading it successfully is by no means a forgone conclusion.Special Note: As you proceed through this book, you will encounter some specialized terms preceding numbers in square brackets. Refer to the reference section at the end of this book for further reading.

Trading Wisdom: 50 lessons every trader should know


Cheds - 2021