Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Trading Places: Becoming My Mother's Mother: A Daughter's Memoir


Sandra Bullock Smith - 2015
    The role reversal involved is emotionally and intellectually demanding, and many caregivers find themselves unprepared to undertake such a difficult task. In Trading Places: Becoming My Mother’s Mother, author Sandra Bullock Smith shares her personal experiences spending ten years caring for her ailing mother. This heartfelt look at the trials and tribulations of that decade offers powerful insight and encouragement for anyone entering into a similar period of life. Smith’s touching stories share the heartbreaking, and sometimes comical, moments she experienced while providing assistance to her aging parent—and how they mirrored similar events from her own childhood. In a very real sense, the two women traded places. Smith found herself uttering phrases she heard all too often as a child, such as, “Don’t give your food to the dog” and, “You’ve had enough sugar today.” Smith began jotting down the things she said, and thus this charming book was born. Filled with respect, compassion, and love, this uplifting and amusing memoir is for anyone involved in elder care or who may face the role in the future.

Hacking Classroom Management: 10 Ideas To Help You Become the Type of Teacher They Make Movies About (Hack Learning Series Book 15)


Mike Roberts - 2017
    He shows you how to create an amazing learning environment that actually makes discipline, rules and consequences obsolete, no matter if you're a new teacher or a 30-year veteran teacher. Teachers they make movies about are innovative, engaging, and beloved Hacking Classroom Management is about putting the F word--FUN--into your teaching, and Mike Roberts shows you how to do this, while meeting your standards and teaching your curriculum.  Hacking Classroom Management shows you how to Build lasting relationships with your students Maximize teaching time Reduce behavior issues Enhance student ownership Improve parental involvement Experts love the Movie Teacher philosophy "No matter what grade you teach, there’s something of great value inside. Two Big Thumbs UP!" -Alan Sitomer, CA Teacher of the Year and Author of Short Writes"Immensely fun and illuminating to read!" -Jeffery D. Wilhelm, Distinguished Professor of English Education at Boise State University"Hollywood might not make a movie about you, even if you read and apply every suggestion in this book, but you and your students are much more likely to feel like classroom stars because of it." -Chris Crowe, English Professor at BYU, Past President of ALAN, author of Death Coming Up the Hill, Getting Away with Murder: The True Story of the Emmett Till Case; Mississippi Trial, 1955; and many other YA booksWave Goodbye to classroom management issuesGrab Hacking Classroom Management today, become a movie teacher tomorrow, and forget about classroom management FOREVER!

Haunted: The Ghosts That Share Our World


John Pinkney - 2011
    Author-journalist John Pinkney has investigated several thousand hauntings,and this collection contains many of his most intriguing cases. Against a background of authentic photographs and artwork, Pinkney's unique book describes *The case of the newsreader who died at the microphone - then haunted his radio station for the following 25 years. *The 'asphalt apparitions' that haunt highways worldwide - prompting some authorities to install roadsigns warning living drivers. * The mansion owner who, after intense detective work, discovered her resident ghost's horrific secret.*The drowned man's face that invaded an official police photograph. *The furious phantom that shocked a million TV viewers.* Telephone calls from the tsunami dead. And much more. This enthralling book is a comprehensive survey of modern hauntings - offering authentic reports and analysis of supernatural events in the 20th and 21st centuries. ALSO by JOHN PINKNEY IN EBOOKS: Alien Airships Over Old America...The Mary Celeste Syndrome...Australia's Strangest Mysteries... A Paranormal File...Thirst: An Inheritance of Evil...The Girl Who Touched Infinity...The Key and the Fountain.

Noble Rot: A Bordeaux Wine Revolution


William Echikson - 2004
    But in the past two decades, revolutionaries have stormed its traditional bastions, making their mark—and their fortunes—modernizing the production and marketing of wine. Noble Rot introduces us to the figures who epitomize the changes sweeping Bordeaux—the noble family behind Château d'Yquem; a stonemason turned winemaker whose wine, made in a garage, sells for $100 a bottle; the Maryland-based critic Robert Parker, whose opinion routinely makes or breaks a wine; the New World operations that have used branding to undercut Bordeaux's supremacy—and delves into the mysteries of the legendary classification of 1855.

The Leader's Compass: A Personal Leadership Philosophy Is Your Key to Success


Ed Ruggero - 2003
    Most leaders recognize that developing these clearly articulated statements is time well spent; they help keep the organization on track and pointed toward clear goals. A written leadership philosophy, which we call "The Leader's Compass", achieves the same thing on a personal level; it lets people know what you expect, what you value, how you'll act, and how you'll measure performance, with the additional benefits of making the workplace less stressful and more productive. And, like a compass, it helps to keep you, the leader, on course".

Palmento: A Sicilian Wine Odyssey


Robert V. Camuto - 2010
    Camuto set out to explore Sicily’s emerging wine scene. What he discovered during more than a year of traveling the region, however, was far more than a fascinating wine frontier.   Chronicling his journey through Palermo to Marsala, and across the rugged interior of Sicily to the heights of Mount Etna, Camuto captures the personalities and flavors and the traditions and natural riches that have made Italy’s largest and oldest wine region the world traveler’s newest discovery. In the island’s vastly different wines he finds an expression of humanity and nature—and the space where the two merge into something more.  Here, amid the wild landscapes, lavish markets, dramatic religious rituals, deliciously contrasting flavors, and astonishing natural warmth of its people, Camuto portrays Sicily at a shining moment in history. He takes readers into the anti-Mafia movement growing in the former mob vineyards around infamous Corleone; tells the stories of some of the island’s most prominent landowning families; and introduces us to film and music celebrities and other foreigners drawn to Sicily’s vineyards. His book takes wine as a powerful metaphor for the independent identity of this mythic land, which has thrown off its legacies of violence, corruption, and poverty to emerge, finally free, with its great soul intact. Watch the Palmento book trailer on YouTube.

Essential Oils Pocket Reference


Gary Young - 2011
    It includes safety data, application information, and much more!TABLE OF CONTENTS Chapter 1: Yesterday's Wisdom, Tomorrow's DestinyChapter 2: How Essential Oils WorkChapter 3: How to Safely Use Essential OilsChapter 4: Single OilsChapter 5: Essential Oil BlendsChapter 6: Techniques for Essential Oil ApplicationChapter 7: Personal UsageAppendix A: Product Usage for Body SystemsAppendix B: Single Oil DataAppendix C: Essential Oil Blends Data

Buying Disney's World: The Story of How Florida Swampland Became Walt Disney World


Aaron H. Goldberg - 2021
    He announced to the public his grandiose plans for the thousands of acres he had secretly purchased.For the eighteen months prior to the announcement, Walt entrusted a small group of men to covertly make these purchases. Next, they were tasked with drafting a legislative act to submit to the state of Florida that would allow Disney to wield nearly absolute legal control over the property under a quasi-government municipality.Staying true to its storytelling roots, Disney wove a tale of mystery centered around a high-ranking CIA operative, who was rumored to have been, just a few short years before, the paymaster behind the Bay of Pigs Invasion in Cuba.This savvy and well-connected CIA agent became the de facto leader for the group of Disney executives and attorneys who orchestrated and executed a nearly perfect plan to keep Disney’s identity a secret from the public by utilizing aliases, shell corporations, and meandering travel itineraries, all in an effort to protect the company’s identity during the land acquisition process.As told through the personal notes and files from the key figures involved in the project, Buying Disney’s World details the story of how Walt Disney World came to be, like you’ve never heard before.From conception to construction and everything in between—including how a parcel of land within Disney’s Fort Wilderness Resort was acquired during a high-stakes poker game—explore how the company most famous for creating Mickey Mouse acquired central Florida’s swamps, orange groves, and cow pastures to build a Disney fiefdom and a Magic Kingdom.

The 360 Degree Leader Workbook: Developing Your Influence from Anywhere in the Organization


John C. Maxwell - 2006
    You don't have to be the main leader, asserts Maxwell, to make significant impact in your organization. Good leaders are not only capable of leading their followers but are also adept at leading their superiors and their peers.Debunking myths and shedding light on the challenges, John Maxwell offers specific principles for Leading Down, Leading Up, and Leading Across. 360-Degree Leaders can lead effectively, regardless of their position in an organization. By applying Maxwell's principles, you will expand your influence and ultimately be a more valuable team member.

Exactly What to Say: For Real Estate Agents


Phil M. Jones - 2019
    The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt and frustration in their real estate journey. Therein the opportunity lies.In 'EXACTLY WHAT TO SAY: FOR REAL ESTATE AGENTS', Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you. Imagine what it is going to feel like knowing exactly what to say when it matters the most. . .RUNNING TIME ⇒ 2hrs. and 14mins.©2019 Phil Jones (P)2019 Phil Jones

Calculus [with CD]


Howard Anton - 1992
    New co-authors--Irl Bivens and Stephen Davis--from Davidson College; both distinguished educators and writers.* More emphasis on graphing calculators in exercises and examples, including CAS capabilities of graphing calculators.* More problems using tabular data and more emphasis on mathematical modeling.

Cultural Resource Laws and Practice (Heritage Resource Management Series)


Thomas F. King - 1998
    In this third edition of Cultural Resource Laws and Practice, Thomas F. King presents clear, practical information for those who need to navigate the labyrinth of cultural resource management (CRM). He discusses the various federal, state, and local laws governing the protection of resources, how they have been interpreted, how they operate in practice, and even how they are sometimes in contradiction with each other. He provides helpful advice on how to ensure regulatory compliance in dealing with archaeological sites, historic buildings, urban districts, sacred sites and objects, shipwrecks, and archives. King also offers careful guidance through the confusing array of federal, state, and tribal offices concerned with cultural resource management.

The Bootstrap VA: The Go-Getter's Guide to Becoming a Virtual Assistant, Getting and Keeping Clients, and More!


Lisa Morosky - 2012
    It also includes interviews with successful virtual assistants, interviews with clients who utilize a virtual assistant, resources at the end of most chapters, a 30-day reading guide and action plan, and access to The Bootstrap VA Facebook Group where readers can bounce ideas off of each other, ask Lisa questions, and get the support needed no matter where they are in the process of becoming and working as a virtual assistant.If you want to get started as a virtual assistant, and you're a go-getter looking to bootstrap your way to success, this is an eBook you can't afford to miss.ABOUT THE AUTHORLisa Morosky is the author of "The Bootstrap VA: The Go-Getter's Guide to Becoming a Virtual Assistant, Getting and Keeping Clients, and More!" and is a premier virtual assistant in the blogging, Internet marketing, social media, and online business realms. As the founder of VAforBloggers.com, Lisa worked with dozens of clients from 2009-2011, received mentions by and recommendations from top experts, spoke at the BlogWorld conference in Las Vegas, and built a business from the ground up. In 2011, Lisa made the decision to cut back, reposition her services and her client base, and spend more time on personal projects. She moved her services to her new, centralized home at The Home Life {and Me}, lowered her rates (to pass on her new savings to her clients), and changed her title to "blog helper". In 2012, Lisa launched her virtual assistant coaching services.In addition to being a virtual assistant and a virtual assistant coach, Lisa is a Christ follower, a proud wife to her amazing husband, a homemaker, a real foodie, and a lover of all things simple and natural. You can find her blogging about creating a simple, natural, faith-inspired home life at http://www.thehomelifeand.me.

When Your Mother Has Borderline Personality Disorder: A Guide for Adult Children


Daniel S. Lobel - 2019
    When Your Mother Has Borderline Personality Disorder provides you with crucial information for understanding the patterns behind her Borderline Personality Disorder, as well as the tools you need to start your own recovery process.Find ways to reconcile your complicated thoughts and feelings with straightforward and easy-to-use techniques. You’ll also discover a number of sample dialogues that give you blueprints for safe and secure interactions in a variety of situations.When Your Mother Has Borderline Personality Disorder includes: You, your mother, and Borderline Personality Disorder—Learn why your mother behaves the way she does and how to maintain a relationship with her—without getting hurt. The help you need—Start healing with essential self-care strategies that will help you rebuild your self-esteem, cope with anxiety, protect your family, and more. Research-based tools—Get proven advice based on the most up-to-date approaches for managing a relationship with someone who has Borderline Personality Disorder. Get the help you need moving forward with the compassionate guidance of When Your Mother Has Borderline Personality Disorder.