Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

    Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves. Every interaction is a performance, whether you’re speaking up in a meeting, pitching a client, or walking into a job interview.   In Steal the Show, New York Times best-selling author Michael Port draws on his experience as an actor and as a highly successful corporate speaker and trainer to teach readers how to make the most of every presentation and interaction. He demonstrates how the methods of successful actors can help you connect with, inspire, and persuade any audience. His key strategies for commanding an audience’s attention include developing a clear focus for every performance, making sure you engage with your listeners, and finding the best role for yourself in order to convey your message with maximum impact.  Michael Port is one of the most in-demand corporate speakers working today. His presentations are always powerful, engaging, and inspirational. And yes, audiences always give him a standing ovation.

    Packed with actionable ideas, The 1% Solution shows you how to power up your next 30 days and then keep on going at a permanently higher level. Because it's based not upon opinion, but upon solid research that's backed up with real-life examples, this book is for those who want to be better right now. Connellan notes, for example, that while it's virtually impossible to be 100% better than your competition, it's very possible to be 1% better in hundreds of things. Connellan draws on three sources for the practical solutions he offers: 1. His background as a Research Associate and Program Director at the Michigan Business School where he was responsible for the design and implementation of 72 management development programs a year. 2. His street experience as an entrepreneur who started a company in the health promotion field and built it into a network of 1200 instructors serving 300 hospitals and most of the Fortune 500 companies. More than 1,000,000 people went through its programs and two different Surgeon General reports cited the firms program quality. 3. His current work as a keynote speaker and consultant whose clients include such diverse organizations as FedEx, TD Canada Trust, Marriott, Sobeys, Sony, Acura, BMW, Rogers Communications, Canadian Tire, Neiman Marcus, Home Depot, Target, and the military. As part of his research, he looked at individuals who worked to improve their personal and work lives. While most everyone put in a lot of effort, he found one key difference between those who won that battle and those who lost that battle. The winners had a structure a structure that gave them a disciplined focus and the losers didn't. If you're interested in a proven structure for work and personal success, this book belongs in your library right now because as one reviewer said The 1% Solution really does give you the magic formula for 'How to Make Your Next 30 Days the Best Ever.'

    Using Cohen's trademark style-with tips, statistics, quotes, and stories from parents and students, as well as expert advice-this guide tackles the most important topics on parents''minds, including:• What parents should never say or do when dropping their child off on campus• Staying connected (but not too connected) to your child• When to visit, how often to visit, what to expect when visiting• Helping your child make good choices & supporting the wrong ones• What every parent must know about safety issues

    Mohr’s work helping women play bigger has earned acclaim from the likes of Maria Shriver and Jillian Michaels, and has been featured on the Today show, CNN, and a host of other media outlets.   Sheryl Sandberg’s Lean In gave many women new awareness about what kinds of changes they need to make to become more successful; yet most women need help implementing them. In the tradition of Brené Brown’s Daring Greatly, Playing Big provides real, practical tools to help women quiet self-doubt, identify their callings, “unhook” from praise and criticism, unlearn counterproductive good girl habits, and begin taking bold action.   While not all women aspire to end up in the corner office, every woman aspires to something. Playing Big fills a major gap among women’s career books; it isn’t just for corporate women. The book offers tools to help every woman play bigger—whether she’s an executive, community volunteer, artist, or stay-at-home mom.   Thousands of women across the country have been transformed by Mohr’s program, and now this book makes the ideas and practices available to everyone who is ready to play big.

    My easy to use, simple ideas and techniques have become my trademark. I write easy to use books so people will read them and use the information they contain. The ideas in This Is Your Life, Not A Dress Rehearsal are not theory. They have been used by me and countless others to change our lives.

    Primary Greatness is an ideal book for anyone looking for guidance in how to live a truly successful, worthwhile life of service.”—Daniel H. Pink, New York Times bestselling author of Drive: The Surprising Truth About What Motivates Us and When: The Scientific Secrets of Perfect Timing For fans of Principles, Grit, and The Power of Habit, Primary Greatness outlines the twelve levers of success—a set of principles for achieving a happy and fulfilling life.Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. We feel overwhelmed by burdens we carry. The idea of living a “great life” can seem like a distant dream. Stephen R. Covey—the late, legendary author of The 7 Habits of Highly Effective People—believed there were only two ways to experience life: primary greatness or secondary greatness. Through his books and speaking, he taught that the intrinsic rewards of primary greatness—integrity, responsibility, and contribution—far outweighed the extrinsic rewards of secondary greatness: money, popularity, and the self-absorbed, pleasure-ridden life that some people consider “success.” In this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching, and Renewal. For the first time, Covey defines each of these 12 qualities and how they can be leveraged in your daily life to lead you to both professional success and personal happiness. Featuring his trademarked wisdom that has inspired countless readers and leaders, Primary Greatness once again delivers classic Covey advice in a concise and reader-friendly way.

    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

    You discover that there are no pressing issues and that, on the contrary, your team scored a big new customer and fixed a nagging problem during your absence. No red flags or fires to put out.Sadly, for most leaders this scenario is only a dream. They constantly check on what's happen-ing because they expect the worst (and usually get it). But Keith Murnighan shows that not only is "do nothing" leadership possible, it is also far more effective than doing too much.Great leaders don't work; they facilitate and orchestrate. They think of great strategies and help others implement them. They spend their time preparing for the future. They take a comprehensive view of their terrain while also noticing key details so they can confidently choose the right forks in the road.In other words, great leaders don't do any-thing--except think, make key decisions, help people do their jobs better, and add a touch of organizational control to make sure the final recipes come out okay. In sharp contrast, most leaders are too busy actually working to do these things--and their teams suffer as a result.Do Nothing!'s practical strategies and true stories will show you how to set high expec-tations for your team and watch it rise to the challenge. It will help you establish a healthier culture by trusting people more than they expect to be trusted. And it will help you overcome your natural tendencies toward micromanagement so you can let people do their jobs--even when you know you could do their jobs better.As Murnighan writes, "My experience suggests that you will be surprised--wildly surprised. Peo-ple on your team will reveal skills you never knew they had and will accomplish things that go far beyond your estimate of their capabilities. They might not do things the way you would do them, but they will get results you never expected. Every-one has hidden talents, and most leaders never discover them. Before you reject this approach, ask yourself: what if you did nothing and it actu-ally worked?"

    These successful people, along with CEOs and successful entrepreneurs, all use lists to keep track of their ideas, thoughts, and tasks. Finding enough hours in the day to get everything accomplished and allow for some downtime can be a struggle. It's no wonder so many of us are stressed, overextended, and exhausted. More than half of all American employees feel overwhelmed, according to a study by the nonprofit Family and Work Institute. For the 54 percent of us who feel like we're chasing our own tails, Listful Thinking is here to prove that it doesn't have to be that way. You can still find time to relax, read a good book, and do the things you love. Listful Thinking is the book that will give readers their lives back with indispensible tips on saving time, getting organized, improving productivity, saving money, and reducing stress.

    He's not content with just sharing a few ideas - instead this traveling renegade is taking aim at every roadblock that keeps people from achieving their goals. From "not enough money" to "lack of connections" to "not enough time" to "I just can't seem to do it", Jon's taking laser aim at all the excuses, and breaking things down into small, simple steps that anyone can take to become wealthier, better connected, more talented, and more free. It doesn't matter if you're already working at home, squeezing in a little extra time after your job, or you don't even have a plan yet. Serve No Master isn't just a book - it's a system designed to smash the chains and give you a better financial outlook and more free time to do what you love.You're going to discover how to:–Break the cycle of information buying and take action on your knowledge –Develop a killer business plan that takes full advantage of your skills –Get one-on-one time with the key players in your industry - even if you don't have experience –Create books, compose videos, and blaze through online tasks in a fraction of the time –Develop passive income and get paid over and over for what you do - with real examples –Slash risks and expenses so you spend less and earn more –Create effortless, unbreakable habits that fit into your life routine. –Get free upgrades at hotel rooms, save thousands of dollars on rent, get wild discounts on cruises around the world, and travel like a boss Jonathan also covers how other people impact your bottom line - whether that's in negotiations with potential customers and partners, making friends and family more accepting of your lifestyle, and making time for the things that really matter. magine sitting down with Jon and getting a one-on-one strategy session, full of practical information and built for the structure of your life. This book will teach you everything you need to know to get ready for the great adventure that is life without a master. From choosing the right tools and strategies all the way through building the unstoppable confidence you need to succeed.

    In this revolutionary new book, leading voice coach and speaker Caroline Goyder reveals how to speak so others will listen. Through simple techniques to build your natural gravitas, you will learn how to express yourself clearly with passion and confidence to persuade, influence and engage listeners. By being grounded in your values and capabilities, you will gain the authority needed to make people sit up and pay attention.Each chapter guides you step-by-step through practical techniques and exercises to give you the skills for great presentations, productive meetings and persuasive pitches. You'll overcome anxiety, learn how to deal with difficult people and feel calm and in control when public speaking. An essential tool for the modern workplace, Gravitas will transform the way you think about yourself and your powers of communication.

    It is the misunderstanding of the ‘function’ of individual thought systems that causes the problems, pain and suffering in the world. This ‘reactive’ thinking interferes with the flow of creative intelligence. When busy thinking subsides, new thought is available, and with it, innovation and resilience. The ‘trick,’ is simply to see how the ‘trick is done’. That’s it, no more. No processes, just an understanding. I point towards this understanding of the ‘human operating system’, which turns cause and effect, completely inside-out.What if you were able to live a perfect, happy life, effortlessly... right now!? What if you discovered the secret that has been talked about by mystics throughout the ages, that was not only incredibly simple but was also accessible to you without doing a thing? What if every area of your life could be improved with one realisation, one thought, one simple understanding? Damian Mark Smyth is a teacher of this understanding and he takes you through the most common misunderstandings and misconceptions to help you realise that humanity has, for the most part, been looking in the wrong direction when it comes to happiness. The ‘outside-in’ world of fame and money is not the way to be fulfilled - just look at the amount of rich and famous people in rehab and therapy. His approach is more in tune with who you really are. From relationships to money, the business environment, parenting to sport and even addiction, Damian will show you where the secret lies and how you too can access it.Here is what readers are saying about ‘DO NOTHING!’: I can’t believe how powerful this book is! “I’m impressed with this book. Read DO NOTHING! The wonders of the internal universe await.” Jack Pransky Ph.D (Author of ‘Somebody Should Have Told Us!’)This book is amazing!This is not the kind of book that teaches you, it is a book that TOUCHES you...I am now a big step closer to loving life.DO NOTHING! goes straight to your heart, it is a piece of music as much as a written text.It is very, very CONTAGIOUS!!! There is a happiness virus somewhere in the text! You open the book & have no choice but to get infected by itDO NOTHING’S chapter on money is one of the more useful things I’ve read in my life.Without this book, my life would be very different right now (and not in a good way!).DO NOTHING! is the missing link! Ever had trouble with stress, depression, anxiety, doubt or fear? This book will revolutionise the way you live.I just wish I’d read it earlier!! This is what the author, Damian Mark Smyth says himself about the Principles outlined within the pages of ‘DO NOTHING!’: “There are three formless facts that create our reality from moment to moment. Like gravity, they exist whether we believe them or not. With them, not only do we create our world through our thoughts, but we also create our world ‘of thought’. Merely by having an understanding of how they work allows us freedom from worry, stress and fear and opens us up to the infinite potential of the universe through creativity, compassion and love. And the way to access this inner source of wisdom is to DO NOTHING! Because we already have it. As the saying goes: “You are already enlightened, you just don’t know it yet...”

    In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and the products we need. Rock stars sell out concerts because the experience is high in fidelity-–it can’t be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because it’s superconvenient. Products that are at one extreme or the other–those that are high in fidelity or high in convenience–-tend to be successful. The things that fall into the middle-–products or services that have moderate fidelity and convenience-–fail to win an enthusiastic audience. Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other-–fidelity or convenience-–in shaping products and building brands.

    As you read through the job description, your excitement builds as you realize that the job is a perfect fit! Not wasting another second, you fill out the application, attach your resume, and hold your breath as you hit “Apply.” Then you wait. And wait. And wait some more. Weeks go by without hearing so much as a peep, and before long you’ve given up hope on what seemed like a match made in heaven. Sound familiar? You’re not alone! On average there are 250 resumes submitted for every job opening, which means that 99.6% of applicants will fail to land the jobs they apply for. To get the job you want, you don’t just need a great resume--you need an outstanding resume, one that puts you in the top 1% of candidates for the job. That means ditching the same old advice you’ve been following with little results and adopting a tried-and-true process for getting your resume noticed in even the most competitive situations. In this book, Dan Clay breaks down the exact method he’s carefully developed over a period of ten years and provides a precise, step-by-step set of instructions for crafting the perfect resume, down to the last period. Unlike the dime-a-dozen recruiters turned career coaches who have never had to put themselves on the line in today’s brutally competitive job market, Dan offers practical, real-world experience gained from applying for and getting job offers from some of the most prestigious, competitive companies in the world. And when it comes to something as important as your career, don’t you deserve to learn from someone who’s actually succeeded at doing what you’re hoping to do? Of course you do! Here are some of the things you’ll learn about how to transform your resume from average to awe-inspiring: How to handle tricky pitfalls like extended time off or unemployment and have your resume come out as strong as ever How to make your accomplishments sound dramatically more impressive without having to tell a single lie How to remove the guesswork about what to include in your resume and build it to the exacting specifications of your target job's requirements How to pass the four tests that companies will put your resume through with flying colors How to strike the perfect composition of content, white space, and page length to accentuate and differentiate your strengths How to avoid the common (and not so common) resume mistakes that leave your resume dead on arrival How to tell a powerful story that demonstrates your capabilities in a way that will knock the socks off anyone reading it How to stand out without resorting to cheap tricks that come off as cheesy or over-the-top PLUS, you’ll also gain access to a free companion website containing fully editable resume templates, a perfect resume checklist, and other bonus materials to give you everything you need to create a stunning resume that will get you noticed and land you interviews. Whether you’re a new graduate looking for your first job, a career veteran angling for your next move, a recent victim of a layoff, or someone looking to dip their toes back int