From his childhood, through the raising of his own kids, to his vasectomy and post-divorce world ... this book is more than just a culmination of outrageous stories woven into a cohesive narrative, it’s a testament for the "little guy."In this case, literally. Rodney is 5’3”. He’s very little. Almost tiny. Bank tellers offer him lollipops. He makes holiday money wearing green stockings and fake ears.But even though he’s small in stature, his stories and the laughs that accompany them are definitely BIG.There's no doubt, if you enjoy snorting milk through your nose, and you're drinking milk right now ... you're going to love this book.

    Based on survey answers from over 700 bloggers, this book contains down to earth, basic information that will help every author understand the book blogger world. Although there are many sources of book reviews, this book will focus specifically on the benefits the online reader world can bring to you and your book.In this book you’ll learn about who book bloggers are and where to find them as well as learn all about these essential promotional tools: The Query The Review The Giveaway The Guest Post The Book Blurb/Cover Graphic Feature The Cover Reveal…and so much more!Discover how to move comfortably in the blogging world, putting your best foot forward. Learn to introduce yourself to coveted reviewers to obtain valuable reviews and promotion of your book.Whether you are a new author or have many titles under your belt, let the award-winning The Author’s Guide to Working with Book Bloggers demystify the promotion of your book.Pick up a copy today!

    Joyce Brown, President of Fashion Institute of Technology Go behind the window displays.  Behind the racks.  Two personal shoppers for Manhattan's biggest department stores have written a wildly dishy novel that goes behind the dressing rooms of New York’s fashion elite. At Frankel’s New York, the wives of billionaires and Hollywood celebrities sip champagne while stylists and tailors cater to every whim.  And one person has made it her career to help these Amex-wielding shoppers create the perfect look. Bonnie Salerno Madden knows all of her client’s preferences, whims, and fantasies.  She knows the price they paid to gain access to the salon where having Bonnie as their private shopper is a first-class ticket to being the toast of the New York high-fashion social scene. But while Bonnie is all elegance on the outside, she’s barely keeping it together on the inside.  A single mom to a special needs child, she needs her high-pressure job to care for her family.  And when that job is put in jeopardy, Bonnie will need to make some of the riskiest choices of her life to guarantee a better future for her son, and for herself.  With the opportunity to live in her own fairy tale, will Bonnie have what it takes to make the trade off?  “THE TRADE OFF is a riveting page-turner even for a non-shopper like me. The ultimate tale of New York life.”—David Patrick Columbia, newyorksocialdiary.com

    We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

    The contributors include Pat Conroy, Norman Mailor, Rick Moody and David Foster Wallace.

    Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

    Whether you email just a little or never stop, here, at last, is an authoritative and delightful audiobook that shows how to write the perfect email anywhere. Send also points out the numerous (but not always obvious) times when email can be the worst option and might land you in hot water (or even jail!). The secret is, of course, to think before you click. Send is nothing short of a survival guide for the digital age–wise, brimming with good humor, and filled with helpful lessons from the authors’ own email experiences (and mistakes). In short: absolutely e-ssential.

    Learn what sells, where to sell it, and for how much...plus a whole lot more.Written by a leading organizing expert, this invaluable guide is jam-packed with practical do-it-yourself advice. Originally published in 2012, it is newly revised, updated, and expanded, making it the most comprehensive guide of its kind.Think eBay is the only way to sell things? Think again! Discover the many options for selling your stuff and how to maximize your earnings - some so easy, your items can be sold in a matter of minutes!This second edition includes a simple system to de-clutter any room (Chapter 1) plus a Marketplace Resale Guide (Chapter 7) with expert advice for selling all that stuff you no longer love or use, including:Antiques and CollectiblesBooksCell Phones and Electronic GadgetsClothing, Shoes, and AccessoriesDiamonds, Jewelry, and WatchesGift Cards and Daily Deal CertificatesGold – Jewelry and CoinsHome Goods and HousewaresInk and Toner CartridgesMusic, Movies, and GamesMusical InstrumentsSports Equipment and GearIf you've got clutter, you're richer than you think. Grab your copy of this book today and start turning that clutter into cash!

    This book is based on his acclaimed corporate workshops in executive communications.

    They follow “best practices” in marketing that never seem to pan out, don’t produce results, and make them feel lost and oftentimes, frustrated. Be the Gateway offers a powerful way to have an impact. If you want to share your voice and inspire people with your writing, art, craft, or creative idea, you have to be the gateway for them. Instead of throwing “products” out into the marketplace, you open them up to a new way of looking at the world, of knowing themselves, and connecting with others. You unlock new experiences for them -- not just through what you create, but through the unique way you share it with the world. Too often we think about the creative process as separate from the marketing process. Instead, view them as the same. Replace the inclination to “promote” with the desire to share and engage. How and why you create is a story — and your best asset to truly engage people. Be the Gateway shows you how to use that gift with joy and with confidence.

    The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.Packed with pearls of product management wisdom, this book has something for everyone. You will learn: How to focus on market needs, not just individual requests How to clarify your product positioning before your next big decision How to align your product strategy with company strategy and then sell it Why agility is the key to product management success Why great execution trumps a great product ideaBest of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the "42 Rules of Product Management" will help you lead with greater effectiveness and influence.

    Introduction to Services Chapter 2. Conceptual Framework for the Book: The Gaps Model of Service Quality PART TWO: FOCUS ON THE CUSTOMER Chapter 3. Consumer Behavior in Services Chapter 4. Customer Expectations in Services Chapter 5.

    It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.

    Based on a true story where the author incurs many failures in life but believes that failure comes to those who deserve something bigger. He continuously fails in many entrepreneurial ventures but his attitude towards great sayings keeps him going. Despite not having the best of qualifications, he defies the rule and the common notion that only qualified make it large. Common beliefs of the masses have been challenged at every point.The mention of the business ventures he undertakes while in college and the problems solved by his early philosophical knowledge. Despite being discouraged by the non-entrepreneurial environment, he dares to rise against the wind. He has done something worth writing and written something worth reading! "Awesome book. Very well written. I recommend this book to every teenager as it would surely transform their lives and it will help them to create opportunities for themselves. We need young entrepreneurs in India."- Verified Purchase on Amazon.in"Amazing book.. i have no words in praise of this book..everyone should read this.. must read for everyone..i assure you, this will change your life.." Verified Purchase on Amazon.inAbout The AuthorK Sraff is an entrepreneur. He has undertaken various profit, non-profit ventures, most of which have been mentioned in the book. He has highlighted on a philosophy that "When you help others, the universe conspires to help you...!" which also sets the core theme of the book. How an iPhone Made Me the Youngest Billionaairee has sold thousands of copies in India and abroad. Widely appreciated with over 200+ ratings in Goodreads, 100+ reviews on Amazon. The book speaks not just about dreams, change, but urges the readers to implement what they conceive!

    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.