The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.

    Forty-one Experiential Exercises, and 41 cases are included. Topics covered include corporate culture, organizational structure, marketing concepts, financial tools and techniques, strategy implementation issues, as well as extensive coverage of global issues, concerns and idiosyncrasies. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy.

    Here are 10 inspiring and usefulperspectives, all in one place.This collection of HBR articles will help you:- Make bold decisions that challenge the status quo- Support your decisions with diverse data- Avoid choices that justify past bad decisions- Evaluate risks and benefits with equal rigor- Check for faulty cause-and-effect reasoning- Test your decisions with experiments- Foster and address constructive criticism- Defeat indecisiveness with clear accountability- Root out unconscious prejudices

    In Bringing Out the Best in Yourself at Work, Enneagram teacher and business consultant Ginger Lapid-Bodga shows professionals how to apply this popular tool to their work as a way to improve their productivity and help them build positive relationships among coworkers. This practical guide explains how to use the Enneagram to:Communicate more effectivelyProvide constructive feedbackPrevent and resolve conflictBring out their strongest leadership skillsDiscover methods for professional developmentWork better in teams

    Hill asks. "It's simple, but it's radical. Some may even call it revolutionary. Yet, I believe this is the heartbeat of Christianity. It's all about relationship with our heavenly Father, the true Lover of our hearts."Enjoying God challenges and encourages believers of all ages to pursue a passionate and intimate relationship with God. It exposes how misunderstandings of the Creator can damage and jeopardize your faith, and uncovers a biblical understanding of God as Father. This book will move you from duty to delight in your relationship with Christ. Enjoying God features a foreword by best-selling author Mike Bickle.

     Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and communications. The papers are written by some of most respected practitioners in the industry, offering a diverse range of perspectives on how to do more effective marketing, and with an intellectual generosity of spirit from which we can all profit. The book is curated by Wiemer Snijders, partner at Commercial Works.

    Kratman’s contention: an army is for winning wars. And to win wars, you have to train men (and some women) to be warriors, not police or social workers. Herein Kratman gives guidance and a practical plan of action to officers tasked with training troops—advice than might be equally applied to other crucial training situations, as well.At the publisher's request, this title is sold without DRM (Digital Rights Management).Tom Kratman is a former infantry colonel who served in the U.S. Army for many years before becoming a lawyer in Virginia. He’s now a full-time writer.

    this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.

    Includes access to Gallup’s StrengthsFinder assessment.The key to success, salespeople are constantly told, is to follow specific steps and techniques. Just heed the advice of this guru or that speaker, and you’ll be the best! Well, that approach just doesn’t work for most salespeople. And it probably doesn’t work for you either. The most successful reps, Gallup has determined from decades of research, understand their innate talents and strengths and use them to sell more effectively. The truth is, no two great sales reps are alike: You might thrive on fierce competition, while a colleague wins by being a super-analytical problem solver. Or maybe you have a tremendous talent for building relationships, while your fellow top performer is a brilliant strategist. What’s most important is that you win business your way. Strengths Based Selling explains sales talent and how to identify and maximize it. You’ll receive a code to take the world-renowned CliftonStrengths assessment, which reveals your unique talents and strengths. Armed with this information, you’ll follow this book through the entire selling process — from assessing opportunity and cold calling to retaining and growing accounts — learning how to apply your talents at each step. The book also features action items that will help you make the most of your strengths in sales. There’s no one right way to sell. Salespeople get the best results by building on who they already are. This lively and liberating book will teach you to do just that.

    Dan Allender'sbook The WoundedHeart . This workbook continues the processof change as readers work their way step-by-step through thecomplex issues surrounding sexual abuse.Topics include:Facing the truth about past and present experiences andfeelingsUnderstanding fears and goalsWrestling with God, others, and yourselfFor group or individual useAlso available: The Wounded Heart

    Overwhelmed. Overscheduled. Sound familiar? Today's velocity of life can consume and control us . . . until our breakneck pace begins to feel normal and expected. That's where the danger lies: When we spend our lives doing things that keep us busy but don't really matter, we sacrifice the things that do.What if your life could be different? What if you could be certain you were living the life God called you to live--and building a legacy for those you love? If you crave a simpler life anchored by the priorities that matter most, roll up your sleeves: Simplified living requires more than just cleaning out your closets or reorganizing your desk drawer. It requires uncluttering your soul. By eradicating the stuff that leaves your spirit drained, you can stop doing what doesn't matter--and start doing what does.In Simplify, bestselling author Bill Hybels identifies the core issues that lure us into frenetic living--and offers searingly practical steps for sweeping the clutter from our souls.

    'Social Work Macro Practice' focuses on work with organizations and communities, including planned change approaches and implementation.

    It has been a buzz word in the business world for years. But despite our best attempts and countless self-help books, we still fall behind, work late, juggle our schedules, and become swamped. "Time Traps" addresses the most common misconceptions we have about time and our use of that time in the marketplace. Duncan has proven remedies for universal time troubles, and he shows readers how to set a schedule that works-not just some days but every day. With the principles in "Time Traps," salespeople will see a rise in their sales as they experience a drop in their working hours.

    Groupthink: Psychological Studies of Policy Decision and Fiascoes

    In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers--from direct observation to journey mapping, storytelling, and storyboarding--that power the design thinking process and help businesses align around a project to realize its full potential.