Book picks similar to
Advertising Photography: A Straightforward Guide to a Complex Industry by Lou Lesko
photography
text-books
textbooks
x-computer
On-Camera Flash Techniques for Digital Wedding and Portrait Photography
Neil van Niekerk - 2009
Techniques for using simple accessories such as bounce cards and diffusers, as well as how to improve a lighting scenario by enhancing it rather than overwhelming it, show photographers how to master this challenging aspect of portraiture.
DSLR Photography for Beginners: Best Way to Learn Digital Photography, Master Your DSLR Camera & Improve Your Digital SLR Photography Skills
Brian Black - 2013
From enthusiasts to those who have just been introduced to the beautiful world of photography, knowing the craft and equipment is essential. This little comprehensive guide for beginners will take you on an amazing journey of discovering how wonderful Digital Photography is and how mesmerizing the art can be. From the advantages of SLR and the importance of shutter speed, to the types of lenses and the significance of good lighting, you will soon be on your journey to capturing the most stunning pictures and a kaleidoscope of dazzling sights to be eternalized. Technology is ever changing and now with Digital Photography, the world can be seen in vivid colors through your art. Begin your journey right here, right now.
Mastering Photographic Histograms: The key to fine-tuning exposure and better photo editing.
Al Judge - 2016
Photographic Histograms are unique to Digital Photography.
Most books on the subject of Photographic Histograms only discuss the Luminosity Histogram that is projected on the LCD screens of Digital cameras. There are three other types of Histograms that you should know about -- RGB, Colors, and Color Channel.Most books also only describe the basics of how to use the Luminosity Histogram to set exposure. In this relatively short but fact filled book you will learn how histograms are created and their significance to photography.Though they did not exist in the days of film photography, they are closely related to the Exposure Zones System created by Ansel Adams and Fred Archer around 1939. Can you identify with any of these experiences?
Do your eyes glaze over when people talk about histograms?
Do you feel that histograms are too technical for you?
Are you enthused about photography but confused by all the technical jargon?
Do you wonder how professional photographers get such great images?
Are you tired of well-intentioned friends giving you bad advice about photography?
If you answered yes to any of these questions, end the frustration. Just scroll up and grab a copy today.
Steinhoff inside SA's biggest corporate crash
James-Brent Styan - 2018
24 hours later more than R160 billion rand of this fortune was wiped out. The Steinhoff Empire, that took 20 years to build into an international business giant, had crumbled overnight. Markus Jooste, Steinhoff’s flashy CEO, resigned via SMS and has since been fleeing an avalanche of scandals and accusations: luxury homes for a blonde mistress, allegations of fraud, racing horses and unparalleled extravagance, a lavish, black Jaguar for an old university residence… What exactly happened here? Who knew what? What is Steinhoff, who is Markus Jooste and what does it all have to do with the so called Stellenbosch mafia? Where does business tycoon Christo Wiese, Shoprite and Pepkor fit in and where is the pensioners’ money? Well-known financial writer James-Brent Styan unpacks these and other questions in this astounding tale of power and greed, of secrets and deceit, and ultimately the biggest financial breakdown in the history of South Africa. Through interviews with trustworthy sources, revelations from confidential documents and in-depth research about Steinhoff’s history, Styan uncovers what the group doesn’t want you to know. Follow the Money: The story of Steinhoff, Markus Jooste and the Stellenbosch Boys is a gripping financial thriller that will be told as cautionary tale or salacious scandal in both boardrooms and living rooms for decades to come.
Starting Out with Java: From Control Structures Through Objects
Tony Gaddis - 2009
If you wouldlike to purchase both the physical text and MyProgrammingLab search for ISBN-10: 0132989999/ISBN-13: 9780132989992. That packageincludes ISBN-10: 0132855836/ISBN-13: 9780132855839 and ISBN-10: 0132891557/ISBN-13: 9780132891554. MyProgrammingLab should only be purchased when required by an instructor. In "Starting Out with Java: From Control Structures through Objects", Gaddis covers procedural programming control structures and methods before introducing object-oriented programming. As with all Gaddis texts, clear and easy-to-read code listings, concise and practical real-world examples, and an abundance of exercises appear in every chapter. "
Antibiotics Simplified
Jason C. Gallagher - 2008
This practical text reviews basic microbiology and how to approach the pharmacotherapy of a patient with a presumed infection. It also contains concise Drug Class Reviews with an explanation of the characteristics of various classes of antibacterial drugs and antifungal drugs. Antibiotics Simplified, Third Edition simplifies learning infectious disease pharmacotherapy and condenses the many facts that are taught about antibiotics into one quick reference guide. This guide will help students learn the characteristics of antibiotics and why an antibiotic is useful for an indication. With an understanding of the characteristics of the antibiotics, students will be able to make a logical choice to treat an infection more easily. With helpful figures and flow charts, Drug Class Reviews, a Spectra of Activity chart, and an index for reference, this is an ideal handbook for students as well as practicing pharmacists, physicians, and other clinicians!
Services Marketing: People, Technology, Strategy
Christopher Lovelock - 1991
Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
ASMP Professional Business Practices in Photography
American Society of Media Photographers - 1997
Up-to-the-minute coverage now includes digital assetmanagement; metadata standards; the role ofInternet, FTP, and e-mail technologies; the impactof media consolidation on assignment and stock photography;and much more. This indispensable guidecovers the full range of business and legal questionsthat photographers might have, with comprehensiveadvice from the ASMP, the foremost authorityin the field. In eleven in-depth chapters, morethan two dozen industry experts explore pricingand negotiating, ethics, rights in traditional andelectronic media, publishing, and much more. Businessand legal forms, checklists, and an extensivecross-media bibliography make this the one reference book that deserves a place on every successful photographer's bookshelf.• Covers all of today's most urgent issues in photography• Contributions from more than two dozenexperts, all professional photographers• 60,000 copies sold!
The Art of War and other Laws of Power
Sun Tzu
In this newest translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including: -- How to look for strategic turns to meet the competition-- How to attain strategic superiority and crush the competition-- How to plan surprise and stay ahead of the game-- And more timeless wisdom that will allow you to compete and win in the dynamic business environment!Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Manager for the existence and growth of your business!
Art Through the Ages, Study Guide
Helen Gardner - 1986
It focuses on critical analysis of the subject through a workbook section and self-quizzes along with prompts to explore the chapter's images and topics through the ArtStudy 2.0 CD-ROM, Web Site, and WebTutor? supplements.
Financial Accounting
Jerry J. Weygandt - 2010
Weygandt, Paul D. Kimmel, and Donald E.
Kieso, which incorporates International Financial Reporting Standards (IFRS) into the existing textbook framework. On almost every page, the book addresses every accounting topic from the perspective of IFRS while still highlighting key differences between IFRS and US GAAP. Following the reputation for accuracy, comprehensiveness, and currency, the authors have painstakingly created a book dedicated to assisting students learning accounting topics under the rules of IFRS.
Dating and the Single Parent
Ron L. Deal - 2012
Now they're looking for help. Ron Deal, who has counseled single parents and remarried couples for many years, helps single parents--as well as those who date them--navigate the potential pitfalls involved. He gives perspective on when a relationship may be harmful to the children as well as how it can be a blessing to all. Always at the forefront is the goal of strengthening families. Includes questions for individual or group study.
Theoretical Basis for Nursing
Melanie McEwen - 2001
It presents historical perspectives on the development of nursing theory, assessments of concept and theory development and theory evaluation, middle-range theories, and shared theories from other disciplines in the sociologic, behavioral, and biomedical sciences, focusing on the application of theory. Learning features found throughout the text include case studies and end-of-chapter summaries that help to reinforce essential concepts.
Managing Business Ethics: Straight Talk about How to Do It Right
Linda K. Trevino - 1995
Throughout, the emphasis is on common, real-life work situations, including hiring, managing, assessing performance, disciplining, firing, and providing incentives for staff, as well as producing quality products and services, and dealing effectively and fairly with customers, vendors, and other stakeholders. Highlights of the Fourth Edition * Updated information relates content to current events such as the U.S. Sentencing Guidelines for Corporations. * Describes the link between ethical culture and employee engagement. * Covers new research, including the role of emotions in ethical decision making. * Presents new profiles of organizations such as McWane, Enron, Citigroup, and Marsh & McLennan. * International references reflect the realities of the increasingly global business environment.