Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas TalebTo be brilliant, you have to be irrationalWhy is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.But we aren’t, and we don’t.In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.

    If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you do first? Every problem seems urgent -- but there's no way to address all of them at once. The usual result: a business that continues to go in endless circles putting out urgent fires or prioritizing the wrong things.Fortunately, Mike Michalowicz has a simple system to help you eradicate these frustrations and get your business moving forward, fast. Mike himself has lived through the struggles and self-doubt of a stagnating business. He figured out that every business has a hierarchy of needs, and if you can understand where you are in that hierarchy, you can identify what needs immediate attention. Simply fix that one thing next, and your business will naturally and effortlessly level-up.Over the past decade, Mike has developed an ardent following for his funny, honest, and actionable insights told through the stories of real entrepreneurs. Now Fix This Next offers a simple, unique, and wildly powerful business compass that has already helped hundreds of companies get to the next level, and will do the same for you. Immediately.

    In "Borrowing Brilliance" he explains the origins and evolution of a business idea by showing readers how new ideas are merely the combinations of existing ideas. Since brilliance is actually borrowed, it's easily within reach. It's really a matter of knowing where to borrow the materials and how to put them together that determines creative ability. Murray presents a simple Six-Step process that anyone can use to build business innovation: Step One: "Defining"?Define the problem you?re trying to solve. Step Two: "Borrowing"?Borrow ideas from places with a similar problem. Step Three: "Combining"?Connect and combine these borrowed ideas. Step Four: "Incubating"?Allow the combinations to incubate into a solution. Step Five: "Judging"?Identify the strength and weakness of the solution. Step Six: "Enhancing"?Eliminate the weak points while enhancing the strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), Bill Gates, George Lucas, Steve Jobs, Albert Einstein, and other creative thinkers. Murray used these methods to re-create his own career and he shows how you can harness them to find your own creative solutions. First you copy, then you create. And the further from your own company you look, the more creative the solution. In the new bible of business innovation, renowned creativity expert David Kord Murray reveals the key to the creative process: borrowing. There is no such thing as a truly original idea. Great thinkers throughout history have understood this and used it to their advantage. Bill Gates ?borrowed brilliance? to create Microsoft, Steve Jobs ?borrowed? to create the Mac, and long before that Sir Isaac Newton used similar thinking techniques to arrive at his theory of gravity. "Borrowing Brilliance" is challenges our notions of intellectual property and authorship, explores the evolution of a creative idea, and takes us step-by-step through Murray's own unique thought process, which combines analytical and non-traditional thinking techniques. Murray's six step ?borrowing? process is one that anyone can master to build business innovation. Murray combines practical lessons with stories from his own career, as well as the careers of brilliant borrowers past and present. Most people believe creativity is a gift, that it can?t be taught, that it's innate in your thinking process and either you have it or you don?t. But Murray lifts the veil off the creative process, bringing it from the shadows of the subconscious mind into the conscious world. Creativity is not the result of divine intervention; it is something that can be learned and it is easily within reach.

    Since its creation in 2010, Instagram’s fun and simple interface has captured our collective imagination, swiftly becoming a way of life. In No Filter: The Inside Story of Instagram, technology reporter Sarah Frier explains how Instagram’s founders married art and technology to overcome skeptics and to hook the public on visual storytelling. At first, Instagram initially attracted artisans, but then the platform exploded in popularity among the masses, creating an entire industry of digital influencers that’s now worth tens of billions of dollars. Eighteen months after Instagram’s launch and explosive growth, the founders—Kevin Systrom and Mike Krieger—made the gut-wrenching decision to sell the company to Facebook. For most companies, that would be the end of the story; but for Instagram, it was only the beginning. Instagram borrowed some lessons from Facebook and rejected others, until eventually its success stirred tension with Facebook’s CEO Mark Zuckerberg, just as Facebook became embroiled in a string of public crises. Frier unearths the details that led to the cofounders’ departure, bringing to light dramatic moments unknown to the public until now. At its heart, No Filter draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; hedge fund billionaire Ray Dalio; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we communicate, shop, eat, and travel. The book brings readers inside users’ strategies to craft their personal image and fame, explaining how the company’s product decisions have affected the structure of our society. From teenagers to the pope, No Filter tells the captivating story of how Instagram not only created a new industry but also changed our lives.

    Soon consumers will be able to:• Control the flow and use of personal data• Build their own loyalty programs• Dictate their own terms of service• Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should costAnd they will do all of this outside of any one vendor’s silo. This new landscape we’re entering is what Doc Searls calls The Intention Economy—one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors’ CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own ways—all while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book.As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?

    Lambda enables users to develop code that executes in response to events - API calls, file uploads, schedules, etc - and upload it without worrying about managing traditional server metrics such as disk space, memory, or CPU usage. With its "per execution" cost model, Lambda can enable organizations to save hundreds or thousands of dollars on computing costs. With in-depth walkthroughs, large screenshots, and complete code samples, the reader is guided through the step-by-step process of creating new functions, responding to infrastructure events, developing API backends, executing code at specified intervals, and much more. Introduction to AWS Computing Evolution of the Computing Workload Lambda Background The Internals The Basics Functions Languages Resource Allocation Getting Set Up Hello World Uploading the Function Working with Events AWS Events Custom Events The Context Object Properties Methods Roles and Permissions Policies Trust Relationships Console Popups Cross Account Access Dependencies and Resources Node Modules OS Dependencies OS Resources OS Commands Logging Searching Logs Testing Your Function Lambda Console Tests Third-Party Testing Libraries Simulating Context Hello S3 Object The Bucket The Role The Code The Event The Trigger Testing When Lambda Isn’t the Answer Host Access Fine-Tuned Configuration Security Long-Running Tasks Where Lambda Excels AWS Event-Driven Tasks Scheduled Events (Cron) Offloading Heavy Processing API Endpoints Infrequently Used Services Real-World Use Cases S3 Image Processing Shutting Down Untagged Instances Triggering CodeDeploy with New S3 Uploads Processing Inbound Email Enforcing Security Policies Detecting Expiring Certificates Utilizing the AWS API Execution Environment The Code Pipeline Cold vs. Hot Execution What is Saved in Memory Scaling and Container Reuse From Development to Deployment Application Design Development Patterns Testing Deployment Monitoring Versioning and Aliasing Costs Short Executions Long-Running Processes High-Memory Applications Free Tier Calculating Pricing CloudFormation Reusable Template with Minimum Permissions Cross Account Access CloudWatch Alerts AWS API Gateway API Gateway Event Creating the Lambda Function Creating a New API, Resource, and Method Initial Configuration Mapping Templates Adding a Query String Using HTTP Request Information Within Lambda Deploying the API Additional Use Cases Lambda Competitors Iron.io StackHut WebTask.io Existing Cloud Providers The Future of Lambda More Resources Conclusion

    Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income. In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You’ll learn • The seven essential ingredients for a profitable channel • New strategies for getting views and subscribers • Ten ways to make money on YouTube • And much more Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.

    Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:Develop a messianic sense of purposeReveal the Conquering heroChannel your inner ZenStage your presentation with propsMake it look effortlessWith this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way."No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences."--Rob Enderle, The Enderle Group"Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."--David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

    They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don’t perform this way. Most entrepreneurs aren’t building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn’t pay off. This book sets out a method for building a business that becomes a valuable asset. It focuses you on transforming your organisation into something scalable, digital, fun and capable of making an impact. It’s time to, stand out, scale up and build a business that has a life of its own. Start now by reading this book.

    For years, Joel Spolsky has done exactly this at www.joelonsoftware.com. Now, for the first time, you can own a collection of the most important essays from his site in one book, with exclusive commentary and new insights from joel.

    Get rid of fear and doubts and say hello to your version of uncommon success!Based on thousands of interviews from John Lee Dumas’ highly acclaimed podcast, Entrepreneurs on Fire, this revolutionary step-by-step roadmap provides a proven path for entrepreneurs like you to achieve the financial freedom and lifestyle fulfillment you are capable of. Let The Common Path to Uncommon Success show you how.The Common Path to Uncommon Success will:Reveal the critical steps successful entrepreneurs take to achieve uncommon success.Dispel the doubts and fear you’re currently facing while providing a clear path to financial freedom and fulfillment.Ensure you avoid the pitfalls that have tripped up countless entrepreneurs.Provide a “Well of Knowledge” section for you to tap into anytime you're in need of inspiration or motivation!JLD’s 17-step guide will help you accomplish your #1 goal in life by showing you how to properly focus on your vision of success until it becomes your reality.Hard work and persistence are only two of the ingredients. This book is the third.

    There is a "Facilitator's Guide" which has an introduction to the model, instructions for administering and debriefing the 38-item team assessment, and a script for presentation delivery. In addition, the package also contains a copy of the "Five Dysfunctions of a Team" book and the "Five Dysfunctions of a Team Video Presentation (DVD)," which comes with its own 27-page supplemental guide.Deluxe Facilitator's Guide contents: binder (with tabs and loose-leaf pages), hardcover book, paper assessment, sample participant workbook, poster, CD-ROM, and DVD.

    Season 1, comprising 20 essays totaling approximately 30,000 words, is written by Venkatesh Rao and illustrated by Grace Witherell. This inaugural season is an in-depth exploration of Marc Andreessen’s observation that “software is eating the world.”

    

    Traditional retirement advice usually boils down to saving more, sacrificing more, and settling for less. This approach makes people dependent on systems outside their control, such as the market, economy, and investment returns. The result: people lose power over determining their life. What sets Rock Retirement apart is its holistic approach to helping people take back control and act intentionally towards the life they want. It addresses the fears, hopes, and dreams that people have about retirement, goes way beyond the numbers, and shows them how to balance living well today and tomorrow.