Written by noted consultants and researchers attuned to the needs of practitioners, Governance as Leadership redefines nonprofit governance. It provides a powerful framework for a new covenant between trustees and executives: more macrogovernance in exchange for less micromanagement. Informed by theories that have transformed the practice of organizational leadership, this book sheds new light on the traditional fiduciary and strategic work of the board and introduces a critical third dimension of effective trusteeship: generative governance. It serves boards as both a resource of fresh approaches to familiar territory and a lucid guide to important new territory, and provides a road map that leads nonprofit trustees and executives to governance as leadership. Governance as Leadership was developed in collaboration with BoardSource, the premier resource for practical information, tools and best practices, training, and leadership development for board members of nonprofit organizations. Through its highly acclaimed programs and services, BoardSource enables organizations to fulfill their missions by helping build effective nonprofit boards and offering credible support in solving tough problems. For the latest in nonprofit governance, visit www.boardsource.org, or call us at 1-800-883-6262.

    Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition. www.TheSocialMediaBible.com

    Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online."Optimize" provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategyDetermine which creative tactics will provide the best results for your companyImplement search and social optimization holistically in the organizationMeasure the business value of optimized and socialized content marketingDevelop guidelines, processes and training to scale online marketing success"Optimize" offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

    According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

    This jargon-free guide clarifies principles for applying copyright law to 21st-century education, discusses what is permissible in the classroom, and explores the fair use of digital materials.

    From Ayers's early days teaching kindergarten, readers follow this renowned educational theorist on his "voyage of discovery and surprise." We meet fellow travelers from schools across the country and watch students grow across a year and a lifetime.To Teach is a vivid, honest portrayal of the everyday magic of teaching, and what it means to be a "good" teacher--debunking myths perpetuated on film and other starry-eyed hero/teacher fictions. Illuminated by the evocative and wry drawings of Ryan Alexander-Tanner, this literary comics memoir is both engaging and insightful. These illustrated stories remind us how curiosity, a sense of adventure, and a healthy dose of reflection can guide us all to learn the most from this world. This dynamic book will speak to comic fans, memoir readers, and educators of all stripes.

    Like so many parents, his mother, Chris, overlooked Toren's growing alcohol problem. But when he graduated, Toren realized he'd become a full-blown alcoholic. And he was not alone.Considered a rite of passage, teenage drinking has skyrocketed to epidemic proportions, fostering a generation of young adults whose lives are already beginning to come apart under the strain. This book, written from the viewpoints of both mother and son, is a riveting, enlightening, and heartbreakingly true story of a family that was able to confront the fear, pain, and denial that threatened to destroy them--and survive the epidemic of teenage drinking that's putting America's future at risk.

    You know there's something missing from your marriage and you have a feeling what's missing is you, but you can't bear to rock that comfortable old boat. You're stuck. And, as bestselling author Judith Sills would say, you know the horse is dead. Get off! We all have our comfort zones'your coffee bar, your preference for half hazelnut/half decaf very light no sugar, your seat on the 8:24, your same old fight over the holidays with your parents' and, indeed, they're what make life possible. But the time comes when your comfort zone isn't so comfortable anymore, when it's keeping you from having a happier, more meaningful, and fulfilling life. If the Horse Is Dead, Get Off! is for anyone whose life has temporarily run aground, whether you're stuck in a dead-end relationship, in a soul-killing job, or when your life just seems to have become one long summer rerun. The rewards for escaping your comfort zone are enormous. And Sills, who has helped thousands with her sage advice, dispensed in her signature go-get-em style has come up with a brilliant, excuse-busting seven-step plan that points a clear, inspiring way out.

    From the answers to everyday questions such as 'Am I using appropriate body language?' and 'Did I say the wrong thing?', through to discussing the importance of understanding your emotions, looking after your physical and mental health and coping with anxiety and sensory overloads, award-winning neurodiversity campaigner Siena Castellon uses her own experiences to provide you with the skills to overcome any challenge.With practical tips on friendships, dating, body image, consent and appearance, as well as how to survive school and bullying, The Spectrum Girl's Survival Guide gives you the power to embrace who you are, reminding you that even during the toughest of teen moments, you are never alone.

    The reviewers fought back, and the conflict was soon being reported in the mainstream media. This is the story of what happened, told in the protesters' own words.

    Unfortunately most of these are PREDICTABLE and AVOIDABLE. Tact and diplomacy can only get you so far in the wild and wacky world of project work. A combination of outrageous creativity, sheer bravado and nerves of steel will serve you far better than any fancy-schmancy Microsoft Project Gantt chart!'Scrappy Project Management' is about what REALLY happens in the project environment, how to survive it, and how to make sure that your team avoids the predictable and avoidable pitfalls that every project faces.

    FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004.A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.

    Divided into three parts, this book offers a methodology for artistic and professional work and also offers technical advice for translating this to the web.

    Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain languageFind out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delaysLearn how to audit and analyze your contentMake smarter, achievable decisions about which content to create and howFind out how to maintain consistent, accurate, compelling content over timeGet solid, practical advice on staffing for content-related roles and responsibilities "

    government diplomatic cables and battlefield reports. The New York Times played a crucial role in breaking the WikiLeaks story, and “Open Secrets” is the definitive chronicle of the documents’ release and the controversy that ensued. It includes detailed analyses of the documents by Times correspondents; opinion essays by Frank Rich, Maureen Dowd and others; and the full text of all the cables and war logs posted on The Times's Web site, along with 27 new cables selected for this volume. It also includes an essay in which the executive editor of The Times, Bill Keller, explains how the newspaper came to publish documents obtained by WikiLeaks, and why it did; expanded profiles of Julian Assange, WikiLeaks's founder, and Bradley Manning, the Army private suspected of being his source; and original essays on what the fracas has revealed about American diplomacy and government secrecy. A legal and technological thriller and a primer on world politics, "Open Secrets" is also a field guide to how information and power are wielded today, and why it matters.