The New Influencers: A Marketer's Guide to the New Social Media


Paul Gillin - 2007
    Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.

Hall of Mirrors: The Great Depression, the Great Recession, and the Uses - and Misuses - of History


Barry Eichengreen - 2014
    Both occurred against the backdrop of sharp credit booms, dubious banking practices, and a fragile and unstable global financial system. When markets went into cardiac arrest in 2008, policymakers invoked the lessons of the Great Depression in attempting to avert the worst. While their response prevented a financial collapse and catastrophic depression like that of the 1930s, unemployment in the U.S. and Europe still rose to excruciating high levels. Pain and suffering were widespread.The question, given this, is why didn't policymakers do better? Hall of Mirrors, Barry Eichengreen's monumental twinned history of the two crises, provides the farthest-reaching answer to this question to date. Alternating back and forth between the two crises and between North America and Europe, Eichengreen shows how fear of another Depression following the collapse of Lehman Brothers shaped policy responses on both continents, with both positive and negative results. Since bank failures were a prominent feature of the Great Depression, policymakers moved quickly to strengthen troubled banks. But because derivatives markets were not important in the 1930s, they missed problems in the so-called shadow banking system. Having done too little to support spending in the 1930s, governments also ramped up public spending this time around. But the response was indiscriminate and quickly came back to haunt overly indebted governments, particularly in Southern Europe. Moreover, because politicians overpromised, and because their measures failed to stave off a major recession, a backlash quickly developed against activist governments and central banks. Policymakers then prematurely succumbed to the temptation to return to normal policies before normal conditions had returned. The result has been a grindingly slow recovery in the United States and endless recession in Europe.Hall of Mirrors is both a major work of economic history and an essential exploration of how we avoided making only some of the same mistakes twice. It shows not just how the lessons of Great Depression history continue to shape society's response to contemporary economic problems, but also how the experience of the Great Recession will permanently change how we think about the Great Depression.

Set for Life: Dominate Life, Money, and the American Dream


Scott Trench - 2017
    By layering philosophy with practical knowledge, Set for Life gives young professionals the fiscal confidence they need to conquer financial goals early in life. Accumulating a lifetime of wealth in a short period of time involves working harder and smarter than the average person, and Set for Life demonstrates how to do just that―from zero savings to five figures, then to six figures, and finally to the ultimate goal of financial freedom. Wealth isn’t just about a nest egg, setting aside money for a “rainy day,” or accumulating an emergency fund. True wealth is about building out a Financial Runway―creating enough readily accessible wealth that you can survive without work for a year. Then five years. Then for life. Readers will learn how to: • Save more income―50+ percent of it, while still having fun • Double or triple your income in three to five years • Secure “real” assets and avoid “false” ones that destroy wealth

Obama and the War Against the Jews


Jacob Laksin - 2010
    That exception has been the United States, a country on which it has relied for its survival throughout its 60-year history. Every would-be aggressor has understood that the world’s most powerful nation was behind Israel and would not let her be destroyed, and every vote of condemnation of Israel in the UN would undoubtedly be met by a veto from the United States, until now. The Obama administration has signaled a noticeable shift in U.S. policy towards Israel, from Obama’s apology to the Arab and Muslim world for alleged American misdeeds to Obama’s most recent speech calling for a return to the 1967 lines. Obama and the War Against the Jews examines the origins and repercussions of this dramatic policy change of a nation from the world’s bulmark of democracy and freedom to an enabler of the very forces that are intent on destroying them.

The Four Noble Truths and Eightfold Path of Buddhism: Discover the Essence of Buddhism and the Path to Nibbana


Briggs Cardenas - 2014
     Buddhism is an agnostic religion. It neither acknowledges the existence of a god nor denies it. It simply teaches that we must live by a moral code because it is our nature to do so, regardless of whether a god exists or not. To choose good in the hopes of reward, while avoiding evil out of fear of punishment, is not true goodness. It is sheer hypocrisy — a selfish desire to do something in return for our own benefit. To understand the Four Noble Truths and the Eightfold Path, we first have to understand the word “dukkha.” This is often mistranslated into English as “suffering,” giving people the idea that Buddhism is a pessimistic religion. Nothing can possibly be further from the truth. While dukkha can certainly be understood to mean “suffering,” it would be more accurate to translate this word as “anxiety,” “stress,” or “dissatisfaction.” This book endeavors to explain the Buddha’s perspective on dukkha, and how one can live in spite of it, even striving to move beyond it. If you’re ready to learn more about dukkha and the path to liberation, let’s get started! Here Is A Preview Of What You'll Learn... About Buddhist Diversity Understanding Dukkha The Four Noble Truths The Eightfold Path Panna – Wisdom Śila – Ethical Conduct Samādhi – Concentration Nibbāna – Blown Out Much, much more! Download your copy today! Tags: eight-fold path, nirvana, the four noble truths and the eightfold path, four noble truths and eightfold path, buddhism, buddhist, theraveda buddhism, Eightfold Path, four noble truths, nibbana, eightfold path of buddhism, the eightfold path, noble eightfold path, eight fold path

Basic Patterns of Chinese Grammar: A Student's Guide to Correct Structures and Common Errors


Qin Xue Herzberg - 2010
    Topics include word order, time, nouns, verbs, adjectives, word choices with verbs and adverbs, and letter writing. The simple format has one goal: quick mastery and growing confidence.Qin Xue Herzberg, a graduate of Beijing Normal University, has taught Chinese for decades and has been an upper-level Chinese professor at Calvin College for ten years.Larry Herzberg did his PhD work in Chinese and founded the Chinese language programs at Albion College and Calvin College.Qin and Larry live in Grand Rapids, Michigan, and are co-authors of the popular China Survival Guide as well as the recently released Chinese Proverbs and Popular Sayings.

Art of Stock Investing: Leverage on great companies, churning more and more profits every year


Manikandan Ramalingam - 2017
     Leverage on great companies, churning more and more profits every year

Right-Wing Collectivism: The Other Threat to Liberty


Jeffrey Tucker - 2017
    Most people of the current generation lack a sense of the historical sweep of the intellectual side of the right-wing collectivist position. Jeffrey Tucker, in this collection written between 2015 and 2017, argues that this movement represents the revival of a tradition of interwar collectivist thought that might at first seem like a hybrid but was distinctly mainstream between the two world wars. It is anti-communist but not for the reasons that were conventional during the Cold War, that is, because communism opposed freedom in the liberal tradition.Right-collectivism also opposes traditional liberalism. It opposes free trade, freedom of association, free migration, and capitalism understood as a laissez-faire free market. It rallies around nation and state as the organizing principles of the social order—and trends in the direction of favoring one-man rule—but positions itself as opposed to leftism traditionally understood.We know about certain fascist leaders from the mid-20th century, but not the ideological orientation that led to them or the ideas they left on the table to be picked up generations later. For the most part, and until recently, it seemed to have dropped from history. Meanwhile, the prospects for social democratic ideology are fading, and something else is coming to fill that vacuum. What is it? Where does it come from? Where is it leading?This book seeks to fill the knowledge gap, to explain what this movement is about and why anyone who genuinely loves and longs for liberty classically understood needs to develop a nose and instinct for spotting the opposite when it comes in an unfamiliar form. We need to learn to recognize the language, the thinkers, the themes, the goals of a political ethos that is properly identified as fascist."Jeffrey Tucker in his brilliant book calls right-wing populism what it actually is, namely, fascism, or, in its German form national socialism, nazism. You need Tucker’s book. You need to worry. If you are a real liberal, you need to know where the new national socialism comes from, the better to call it out and shame it back into the shadows. Now."— Deirdre McCloskey

Thunder from the East: Portrait of a Rising Asia


Nicholas D. Kristof - 2000
    Yet Nicholas Kristof and Sheryl WuDunn argue that it was the best thing that could have happened to Asia. It destroyed the cronyism, protectionism, and government regulation that had been crippling Asian business for decades, and it left in its wake a vast region of resilient and determined millions poised to wrest economic, diplomatic and military power from the West. Thunder from the East is a riveting look at a complex region, a fascinating panoply of compelling characters, and a prophetic analysis from arguably the West's most informed and intelligent writers on Asia.

Finance for Nonfinancial Managers


Murugesan Ramaswamy - 2015
    Financial & Accounting jargon is used only where it is required and they are well explained.This book will enable you take business decisions with financial prudence.

Die Broke: A Radical Four-Part Financial Plan


Stephen M. Pollan - 1997
    In Die Broke, you'll learn that life is a game where the loser gives his money to Uncle Sam at the end. There are four steps to the process:Quit TodayNo, don't tell your boss to shove it...at least not out loud. But in your head accept that from this day on you're a free agent whose number one workplace priority is your personal bottom line.Pay CashYou should be as conscious of spending as you are of saving. Credit should be a rarely used tool for those few times (buying homes and cars) when paying cash is impossible.Don't RetireYour work life should be a journey up and down hills, rather than a climb up a sheer cliff that ends with a jump into the abyss.Die BrokeIt sounds terrifying, the one intolerable outcome to your financial life. And yet, in truth, dying broke might be your best option for a life without fear: fear of failure and privation now, fear of impoverishment in the long run.

The Economics of Discontent: From Failing Elites to The Rise of Populism


Jean-Michel Paul - 2019
    Houses, health care and higher education have become unaffordable to a majority of people, while the burden of unregulated monopolies, globalization and uncontrolled immigration has fallen disproportionately on the lower and middle classes. Wrapped in political correctness, an increasingly out of touch Western elite continues catering to special interests and fails to grasp the urgency for change. Populist movements harnessing public anger appear unable to propose and implement effective solutions. The last financial crisis was bad enough. But the next crisis will spread deeper and wider. And yet we stand economically, politically and most of all intellectually unprepared. This book is the story of how we have arrived at the brink of disaster and how we can move away from the win-lose policies of recent decades to restore much-needed balance.

Modern Microeconomics


A. Koutsoyiannis - 1975
    It concentrates on the models of behaviour of the basic economic units, consumers and producers. The main emphasis is on oligopoly, which is the typical market structure of the modern industrial world. In addition, this Second Edition includes a third part covering the three important topics of the theory of factor pricing, general equilibrium theory and welfare theory. The new edition thus covers all the topics usually included in textbooks on price theory.The book is written at an intermediate level, and is designed for undergraduate micro-theory courses. In addition, postgraduate courses, in which micro theory is taught not at too specialized a level, could make use of the text. The author has adopted the verbal approach, with extensive use of diagrams to illustrate the verbal exposition. Mathematical proofs (where necessary) are presented in footnotes, or, when in the text, they are printed in small print so as not to interrupt the main theme.A wealth of features make this textbook unique in both coverage and approach.

A Prayer That Never Fails: 7 Spiritual Practices to Catapult You to Happiness


Sadhvi Vrinda Om - 2019
    When I was initiated into sannyasa, I thought I had become a different person forever. The reality was far from it. The only solace: I was not the only one. Having met numerous seekers who visit our ashram to meet My Guru, Om Swami, I realized that most of them had similar woes. My failures were everyday failures for others just as much. They too were dancing to the fickle tunes of their unanchored and untamed minds. But there was hope. Simple instructions from the ingenious mind of My master rescued me. It is his infallible wisdom that I have tried to capture in this book. I hope the lessons in these pages bring you as much peace and clarity as they brought me.

China Survival Guide: How to Avoid Travel Troubles and Mortifying Mishaps


Larry Herzberg - 2008
    Readers will learn essential skills like how to haggle, exchange currencies, cross the street, decipher menus, say useful phrases in Chinese, and more. The guide comes complete with survival tips on etiquette, a map, and resource lists. Don’t leave home for China without it!Veteran travelers Qin and Larry Herzberg are Chinese language and culture professors at Calvin College in Michigan.